Indianapolis Times, Volume 41, Number 194, Indianapolis, Marion County, 24 December 1929 — Page 6

PAGE 6

OHIO WOMAN MAKES FORTUNE BY BEAUTIFYING WORLD

Spare Room Is Turned Into Mint BY HELEN WELSHIMER NEA Serrlce Writer A&RON, 0., Dec. 2L—The housewife with an extra bedroom and a desire to add a few dollars to the family exchequer often will rent the room. But Mrs. Lucy Sawyer Stevens of Akron decided to open a cosmetic factory Instead. She moved out the vanity dresser and four-poster bed and moved in a table and a row of jars and bottles and tubes, tied on an apron and set out to beautify the world! Mrs. Stevens’ dream of fair women, which resulted in the organization of her company in 1926, wasn’t the result of a soap bubble which was blown suddenly and didn’t break. It was the outgrowth of a cream which she started when she was a boarding school girl with a curious desire to know what Lillian Russeil and Sarah Bernhardt and all the other Peter Pans in the world of make-believe used to keep themselves eternally young. As the result of her youthful inquiry and mature experimentation in that spare bedroom, she s'ands out as one of America's recognized beauticians today. Own Manufacturer, Too The rental of that room would have netted her $lO a week at best and now she sends out more than SI,OOO worth of cosmetics during a seven-day period. Many beauty parlors have adopted her line and she herself still stirs the magic mixtures which result in creams and lotions and powders. There is enough perfume stored away in that room today to retail at $40,000, not to mention the other products. And she has had five chances to sell out to great companies. which could give her wide advertising! She prefers to mix her own! Mrs. Stevens, in speaking of her unusual venture, gives no credit to oral or written salesmanship. "I would never think of selling something that is hard to sell,” she said. ‘‘lt would be foolish. The thing to do is to have something so good that it will sell itself! Have confidence in your product, make up your mind that you are going to succeed, and you will!” Found Why Stars Twinkled **A friend of mine who was a dramatic critic when I was a school girl used to let me go to stars’ dressing rooms and I threw a perfect volley of questions at Lillian Russell and Sarah Bernhardt and all the rest. I asked them wiry their fingers were so tapering, and their hands stayed so small, and their skins remained so smooth. “At that time only theatrical stars used makeup and cosmetic aids. I discovered that most oi their things didn't smell very good “My mother w T ent to the old French chemist, whose name had been given me years before, ir, France, one time, and secured the formula for a lotion. When my little girl died in 1926 I needed some distraction . . . and so the old formula was found again and I started.” But there were all sorts of obstacles in the way. The French chemist had given the details of the making of one antiseptic ingredient of the cream . . . nothing else . . . and it took two years to find a chemist who could produce the lotion in its present form. An Akron man eventually did so. Her Saleswomanship There was no money for advertising, so she filled her car with samples and merchandise, after her products had been tried on herself and 144 women, and started out to sell* “Hew York City and Philadelphia. Buffalo and all the cities along the way were visited.” she reminisces now. “I gave them products and told them to try them . . . and I sold to them, too.” There was the case of the disinterested buyer who wouldn’t listen until several of her assistants found their complexions beautified by the new lotion and another buyer who thought he couldn’t make his own complexion healthy until he tried this special cream. And also the watchful policeman who thought that a car, loaded to capacity, and being driven slowly by a woman, must have an alcoholic mixture that would belong in a hip flask instead of a perfume bottle. Mrs. Stevens swims and plays golf and likes to cook. Although 40 years old, this woman has the complexion, hair, eyes, slim silhouette and interest in life that belong to 25 and 26. If she had rented that ‘ spare bedroom . . . but she didn’t!

MISS HELEN MONTANI SORORITY HOSTESS

Miss Helen Montani, 3245 North Illinois street, entertained members of the Delta Zeta Psi sorority with a Christmas party at her home Monday night. A decorated Christmas tree held gifts for each member, A buffet supper was served, followed by a program. In accordance with the annual custom, several baskets of provisions were distributed to needy families. Miss Wilma Meyer, welfare chairman, was in charge of distribution.

CLUBS FEDERATION BOARD WILL MEET

• A meeting of the advisory' board of the Indiana Federation of Clubs will be held at the Claypool hotel Jan. 16 and 17. according to an announcement by Mrs. Edwin F. Miller, Peru, president. The advisory board consists of officers, department and district chairmen. Reservations for the luncheon Jan 17 are to be made with Mrs. Edwin L Poston, Martinsville.

TURNS IDEA INTO DOLLARS

* ®

Mrs. Lucy Sawyer Stevens .... set out to beautify the world.

Miss Benson Is Wedded at Church In a candlelight ceremony performed today at 4 at the First Presbyterian church Miss Katherine Benson, daughter of Mr. and Mrs. Harry L. Benson, 1729 Broadway, became the bride of Dr- Trevalyn Onstead, Westwood, N. J., son of Mr. and Mrs. Harvey Onstead, Angola. Ind The Rev. George Arthur Franz read the service before an altar banked with palms and ferns, and lighted by seven-branch candelabra. Donald Coats, organist, played a program of bridal airs, and Miss Barbara Langhorne, accompaned by Mr. Coats, sang “Because.” During the ceremony Mr. Coats played “To a Wild Rose.” Miss Helen Davis, the bride’s only attendant, wore plum-colored satin with hat and slippers to match, and carried an arm bouquet of pink roses. Milton Onstead, Angola, brother of the bridegroom, was best man. The ushers were Charles Benson, Bloomington, and Edward Freund. The bride wore a gown of dark blue transparent velvet, made simply, with accessories to match and carried a bouquet of bride's roses. A reception at the home of the bride's parents followed the ceremony. Yuletide decorations were rised in the house. Dr. and Mrs. Onstead left on a short trip east, Mrs. Onstead traveling in a bvown crepe frock, with brown coat and accessories. They will be at home in Westwood, N. J. Dr. Onstead is a graduate of Indiana university.

PERSONALS

Mrs. William G. Ehman and her daughter, Miss Leona Helmuth, Cold Springs road, left Monday to spend the Christmas holidays in Aurora. Mr. and Mrs. Arthur P. Nauman. Detroit, and their two little daughters, are spending Christmas with Mrs. Nauman’s parents, Mr. and Mrs. Newton Todd, 4053 North Pennsylvania street. Mr. and Mrs. David Shively, Canton, 0., are with Mrs. Shively’s parents, Mr. and Mrs. Charles Stone, 3434 Central avenue, for the holidays./ Mr. and Mrs. Thomas M. Kaufman, West Fifty-sixth street, will go to Richmond Saturday to be the week-end guests of Mr. and Mrs. Harry Lontz. Mr. and Mrs. Lontz will give a dinner dance for them Saturday night. Sunday evening, Mr. and Mrs. Rudolph Leeds will entertain with a tea in honor of Mr. and Mrs. Kaufman.

SMTIH COLLEGE CLUB TO Q.IVE LUNCHEON

Members of Indianapolis Smith College Club will entertain with their annual Christmas luncheon at 12:30 Saturday at the Woodstock Club. Miss Katharine Malott Drown is chairman in charge of the affair. Miss Marine Leland, asssistant professor of French at Smith, will be the honor guest and speaker. She will talk on “The Junior Year in France.” Club Party Slated Miss Ruth Flick, 1509 Barth avenue. will entertain with a Christmas party at her home Friday night for members of the Emera Club. Sorority Holds Party Miss Rosemary Wemsing entertained members of the Rho Sigma sort rity with their annual Christmas party at her home, 1717 Union street, Monday night.

Patterns PATTERN ORDER BLANK Pattern Department, Indianapolis Times, Indianapolis, Ind. Enclosed find 15 cents '.or which send Pat- C C £ C\ tern No. U O U U Size Street City - Name

/fj 6 560

A DAINTY FROCK FOR MOTHER’S GIRL

6560. Crepe de chine in a pretty shade of lavender was selected for this model. One could combine printed and plain chiffon, or silk, or taffeta and organdy. The dress may be made with or without the bolero, sleeve, collar and vestee portions. In the large view, the sleeves are omitted. The plaited skirt, portions are jointed to short waist portions which may be made of contrasting material, or of lining if the bolero is used. A tiny vestee forms part of the bolero below the collar. One may have scalloped or plain outline on collar and bolero, and the sleeves may be set into the armscye of the dress or bolero. Cut in four sizes: 4,6, 8 and 10 years. To make dress with bolero and with long sleeves, for a 10-year size requires 3Vs yards of material 36 inches wide. Without sleeves 2Vs yards will be required. The waist require \ yard 32 inches wide, portions of contrasting material Without bolero and sleeves the dress will require 2V4 yards of 36-inch material. The neck bow requires Vs yard of ribbon, and the sash 2'j yards of wider ribbon. Price 15 cents. Send 12 cents in silver or stamps for our UP-TO-DATE FALL AND WINTER 1929 BOOK OF FASHIONS. Meeting Arranged Meeting of Beta chapter, Theta Sigma Delta sorority, will be held Friday night at the Y. W. C. A. Give Annual Formal Members of the Eulova Club held their annual formal holiday dance Monday night at the Columbia Club. The committee in charge was composed of Miss Elizabeth Lupton, chairman: Miss Margaret Denny, Miss Betty Remy and Miss Katherine Fitchey.

THE INDIANAPOLIS TIMES

Give Rare Gifts of Love Christmas BY MARTHA LEE Tomorrow is Christmas. It’s the one day in the year when, rich or poor, every human being has the feeling of good will toward his fellow man. To the very young, it means gifts and candy and fruit and perhaps other joys which are forbidden at every other season of the year. It means a lovely tree, either of one’s own, or one whose beauty may be seen, one upon which one’s eyes may feast, whether it “belongs” or not. To the older folks, it often means heartbreak and disappointment in contemplation, because there are so many things that need to be gotten that can not be had. To say nothing of the frivolous little trifles that would be so nice, just once in a whole year. To the youngsters of school age, it means vacation. A rest from the old grind. Parties. Later hours than are customary. Must Be Reason Now think it over. That can’t be the reason for all the good will, all the cheer and joy and sense of well being. There must be something deeper. And of course there is. But, like the reasons for a lot of other lovely feelings and emotions, the real reason has been sort of shoved in the background. The reason for the day itself has been either entirely forgotten by many, or subordinated to more “earthy.” more graspable things. The echo of the heart of the Christ child, beating with love and kindness for all humanity, is resounding in all our hearts that day, whether w r e admit it or not, whether we know it or not. It is His birthday we celebrate. And on His own special day, even those of us who pay no particular attention to Him, feel the stirring in our hearts of the love and kindness and charity that He showed on earth. You can’t give every one a gift, but you can give every one kind-, ness and a smile. You can give every one the blessed graciousness of a good word. You can give your friends and neighbors and relatives infinite happiness by giving them your good will—and meaning it. j Let’s all give somebody a gift, j The kind you can’t buy. Take the kid sister, for instance, who is hanging between the doll and date age. Give her a little confidence and poise by talking to her as if she were a human being instead of a simpering idiot, who did nothing more useful than drape herself in places where it is most easy to fall over her.

Give Mate A Break Give your husband (or wife, whichever the case may be) an honest-to-heaven feeling that in spite of the years and the hardships and troubles, you still love her like everything combined. I don’t know my women, if I don’t know she will love that more than a Rolls Royce with a diamond radiator. Put the boxing gloves in hiding, and if possible, forget where you hid them. Fathers and mothers, all the toys and trinkets and nifties In the world can’t tip an ounce on your youngsters’ measuring system besides having a mother and father who are kind and sympathetic and understanding. For Christmas gives them the joy of knowing what it is to have a mother and father they can tell things to, without being scared to death that those tales will be the end of all liberty and freedom. They see things and hear things and read things that are not quite as lovely as most of us would like to believe young eyes are looking upon and young ears listening to, but if you don’t let them tell them to you, confident that you will hear them out and give them sympathetic comment, they’re going to tell them to some one else. And that may be the beginning of wisdom that is not wise to have. Those gifts don’t cost a cent. And they can be made the most priceless of all gifts.

MISS BROOM GUEST AT SHOWER PARTY

Miss Isabelle Leona Broom, whose marriage to Paul Robinson Devereaux is to take place, was the honor guest at a hosiery shower and party given Saturday by Miss Emily Dunbar, 2815 Washington boulevard, at the Columbia Club. The hostess was assisted by her sister, Mrs. Russell Yeung. Guests with the bride-elect were Mrs. John Broom, Mrs. V. B. Sharritts, Mrs. Jack Thompson, Mrs. Frank Weber, Miss Vivian Stevenson, -Miss Alma Lucas, Miss Virginia Hoop, Miss Mary Frances Cure and Miss Martha Hoyl. Charter Members Guests Mrs. Herman Munk entertained members of the Monday Luncheon Bridge Club with a Christmas party Monday at the Propylaeum. The table was decorated with holly wreaths and lighted red tapers. Covers were laid for twelve guests, the original members of the club, when it was organized twenty years ago. Give Holiday Party Members of the Old Glory Society, Children of the American Revolution, will be entertained with a holiday party at 2:30 Tuesday afternoon, Dec. 31, at the home of Miss Elizabeth Kalleen, 3841 Washington boulevard. A patriotic movie will be shown. Pledges to Assist Omega Kappa sorority held its Christinas party Monday night at the home of Miss Mary Lou Cooperider. 1308 North Seville avenue. Miss Ruth Hawkins, Miss Donna Davis. Miss Nathalia Fattic and Miss Lois Lenwell, pledges, assisted the hostess.

Miss Ha rney Will Wed in Home Rites Miss Laurine Harvey, daughter of Mrs. Ida Harvey, 2546 College avenue, and Lawrence O’Toole, son of Mrs. Albert Harvey, 1032 Churchman avenue, will be united in marriage tonight at a ceremony to be read at the home of the bride’s mother at 8:30 by the Rev. J. W McFall, pastor of the Broadway Methodist Episcopal church. The service will take place before an altar banked with palms and smilax. Miss Fannie Mae Geisler will sing “I Love You Truly,” “Ah, Sweet Mystery of Life,” accompanied by Mrs. Ben Lewis, who will play “To a Wild Rose” during the reading of the service. Miss Mary Ellen Reath, Bedford, cousin of the bride, will be flower girl She will wear green chiffon and carry a French basket of rose petals. Mrs. Cedric Rau, who will be the bride’s only attendant, will wear a frock of rose beige made in the princess silhouette, and will carry an arm bouquet of pink roses. Cedric Rau will be best man. Miss Harvey will wear a gown of sunburst chiffon with fitted bodice and long circular skirt. She will carry a showier bouquet of white roses and sweet peas and a Bible, carried by her grandfather at his wedding. She will wear a platinum bar pin, the gift of the bridegroom. Following the wedding there will be a reception at the home. The supper table will be centered with a lighted Christmas tree, and arranged with sweet peas. Mrs. Harvey will wear a plum colored ensemble and a shoulder corsage of roses And sweet peas. Mrs. Albert Harvey will wear green chiffon, with a shoulder corsage of roses and sweet peas. The couple will leave on a short trip north and will be at home after the first of the year at 2546 College avenue. The bride will travel in a beige satin ensemble with green accessories. Among out-of-town guests will be Mr and Mrs. Frank Becker, Miss Dorothy Becker and William Becker, Mr. and Mrs. Doyle Reath, Miss Alice Smith, Bedford; Mrs. Essie Boas, Vallonia. and Mrs. Clara Collings, Terre Haute. The bride is president of Sigma Delta Sigma sorority.

75 Guests at Reception Given in Gofer Home

Mr. and Mrs. J. P. Cofer entertained with a Yuletide reception at their home, 2255 North Meridian street, Monday night Seventy-five guests were received. The house was decorated with palms and bouquets of poinsettias. Mrs. John Cooper sang several songs, accompanied by Mrs. M. E. Didway. Asei Stullman Stitt, accompanied by Miss Inez Lloyd, also sang. Loyd Judson Stahlbuth, violinist, accompanied by Miss Lloyd, played several numbers. Mrs. Cofer was assisted by Mrs. Samuel Genco and Mrs. Julius Stahlhuth. Preceding the reception, Mr. and Mrs. Coier entertained with a dinner for thirty-five guests. The table was covered with a Cluny lace cloth and held a centerpiece of pink roses. The dining room was lighted with pink tapers.

200 CHILDREN GIVEN CHRISTMAS PARTY

More than two hundred children were entertained at a charity Christmas party given Monday night by the Betsy Ross Federation at the hall, 2728 North Sherman drive. A lighted Christmas tree and holly decorated the room. Gifts, candies and fruit were distributed to each child. Mrs. H. W. Ott was general chairman in charge, assisted by Mrs. Hazel Slider, chairman of decorations; Mrs. Lillian Sedwick, chairman of transportation. Miss Margaret Ott and Miss Anna Ott gave a musical program and told stories. Chorus of the organization, under direction of Miss Blanche Tibbs, also sang.

YULE PARTY HELD BY BETA THETA CHI

Beta Theta Chi sorority held its annual Christmas party Saturday night at the home of Miss Rhoda Horne, 2940 Park avenue. The house was decorated with greenery and a lighted Christmas tree. Gifts were exchanged. Members and pledges who attended were Miss Mildred Byrum, Miss Irene Richey, Miss Pauline Read, Miss Irma By rum, Miss Mildred Hauser, Miss Virginia Valodin, Miss Mary Katherine Jones, Miss Caroline Packer, Miss Veronica Morrow, Miss Hope Woodworth, Miss Lucille Mosier, Miss Virginia Rowland, Miss Helen Holt, Miss Harriet Clark, Miss Eileen Buck and Miss Lanilla Horne. When children continue to get their towels a*id wash rags in the bathroom mixed up with each others’ and their parents, an excellent idea is to buy sets in different colors, giving each child his choice. You might even match up Tom, Mary, and-Elsie’s toothbrush and their linen and they never will get mixed up again.

I Dein-tistS]

HOLIDAY BRIDE-TO-BE

Mis a Laurine Harvey daughter of Mr. Ida Harvey, will marry Lawrence O'Toole, son of Mr. and Mrs. Albert O’Toole, 1032 Churchman avenue, tonight at 8:30.

Helen Wills and Fred Moody Slip Away on Quiet Honeymoon

B 'BERKELEY, Cal.. Dec. 24.—The tennis queen of the universe was referred to today as the former Helen Wills, wiio successfully disappeared with her husabnd, Frederick Moody Jr., on their Christmas honeymoon. Although the couple had not revealed plans lor the first three weeks of married life, close friends predicted they would sail for a lengthy cruise on a yacht today. The newlyweds slipped away Monday afternoon, shortly after the wedding in St. Clement’s chapel here. Reporters seemed content to accede to her request for a "private honeymoon.” Immediately after the marriage, the bride and bridegroom rode for several miles in the limousine of the tennis player’s parents. Then, by prearrangement, they entered a garage where the former Miss Wills had stored her own roadster and sped away to the south. Ip Los Angeles harbor, the fortyfoot yacht, Galatea, rode at anchor, provisioned for a long cruise. The Galatea is owned by Cyril Tobin, close friend of young Moody. Intimate friends said the Galatea would be away three weeks. Helen Wills became Mrs. Moody, in an extremely simple and informal service during the noon hour. Even the gold wedding ring was of plain design. Moody, a young San Francisco stock salesman, descended from one of California’s oldest families, was nonchalant when he walked from the small chapel with his bride on his arm. The couple had been in the church only sixteen minutes. They entered by a rear door, escaping a throng of newspaper photographers and children, ■who nearly had blocked the front door when Moody’s parents entered. Without nervousness they answered questions of the Episcopalian service in which the bride makes no men-

(Derry Christmas l For 57 years we liave teen say-* ing .Nte rry Christmas to our patrons s> lor 57 years we ve worn furrows in our brows trying to tkink of a better way to convey tke same idea. It can t he done $ bottom of our hearts once more we wish you a very Merry Christmas L. S. Ayres & Cos.

tion of “obeying” her husband, and he need not promise to bestow all his worldly goods upon her. Only six members of their immediate families witnessed the wedding. The bride and groom were unattended. The Rev. L. H. Miller officiated. Then the popular couple stepped out into the sunshine and allowed photographers to take pictures.

Sorority Holds Christmas Fete for Members Alpha Epsilon chapter, Delta Gamma Delta sorority, entertained members and guests with a Christmas bridge at the home of Miss Nell Denny, 3844 Graceland avenue, Monday night. Decorations and appointments were carried out in the Christmas colors and designs. Gifts for the guests were hung on a decorated Christmas tree. Favors were small red stockings, filled with candy. Mrs. Jessie Roth was chairman in charge of arrangements. Among those who attended were Mr. and Mrs. K. Lloyd Harris, Mr. and Mrs. Russell Roth, Mr. and Mrs. K. Smith, Mr. and Mrs. Harmon Pritchard, Mr. and Mrs. Melvin Goode, Miss Grace Hockett, Miss Marjorie Burghard, Miss Amanda Jones, Miss Frances Keller, Miss Shirley Baumb, Hartzell Perry and Dr. H. Yott. Barker-Hoffmcm Mr. and Mrs. A B. Helfrlch, 1219 North Keystone, i mounce the engagement of their daughter, Miss Mary Frances Barker, to Elmer Huffman, Logansport. The wedding will take place Jan. 21.

DEC. 24, 1929

Give Dance for Younger Social Set Mr. and Mrs. Frederick E. Watson, 4505 Park avenue, will entertain members of the younger social set in Indianapolis with a dance tonight at the Woodstock club. They arc giving the affair for their son Frederick. Jr., who is at home for the holidays from Dartmouth college. The entrance hall and receiving room will be decorated with Christmas greenery and lighted with large red tapers. The ballroom will be lined with decorated Christmas tree. Old Gold orchestra, De Pauw university, will play the program of dances. Among out-of-town guests who will attend are Mr. and Mrs. Arthur P. Nauman, Detroit, guests of Mr. and Mrs. Newton Todd; Mr. and Mrs. David Shively, Canton, 0., guests of Mr. and Mrs. Charles Stone; Mr. and Mrs. William Macomber, Kendallville, guests of Mr. and Mrs. Roy Elder Adams; Mrs, Clara Havemayer, and Owen Denham, Chicago, who are visiting Mr. and Mrs. Henry R. Raymond Jr.; Mrs. Maude Lawton and her daughter. Miss Janet Lawton, St, Louis, guests of Mr. and Mrs. Morton Gould, and Misa Betty Gould; Louis Byers, San Diego, visiting Mr. and Mrs. William Teel, and Miss Suzanne Elliott, Lafayette. Preceding the dance Mrs. C. O. Roemler will entertain with a dinner at 7:30 at the Propylaeum in honor of her daughter. Miss Jane Roemler, home for the holidays from Vassar college. A large central table will be surrounded by four smaller ones. They will be decorated with baskets of poinsettias and lighted by red tapers in silver holders. Covers will be laid for fifty guests. Among the guests at the dinner will be Miss Lawton, St. Louis, and Richard Skeen, who is with his parents, Mr. and Mrs. S. P. Skeen, Alexandria, La., at the Marott hotel.

MISS SHAFER GIVES CHRISTMAS PARTY

Miss Jeanette Shafer, 1620 Ashland avenue, entertained Monday night with a Christmas party. The house was decorated with holly wreaths and other Christmas greenery. Santa Claus presented gifts to every one. Covers were laid for Mrs. R. A. Moir, Mrs. Lloyd Barnett, Mrs. Carlisle Willliams. Miss Hunt, Miss Fern Bowers, Miss Ardiss Moir, Miss Mary Griffith, Mis? Hope Van Cleave, Miss Lulu Ruggles. Miss Florence Englage, Miss Kathryn Harriss and Muss Myra Majors.

BRIDAL DINNER FOR COUPLE IS GIVEN

Miss Gladys Bruce and Dr. John Gayney, who will be married Christmas day, were honor guests at a bridal dinner given Monday night by Dr. and Mrs. Robert White Blake, 615 Highland drive. Dr. Gayney is Mrs. Blake’s cousin. The table held a centerpiece of poinsettias, arranged on a plateau, with Christmas greenery. The room was lighted with red tapers in candclabrae. Guests included members of the two famlies.