Indianapolis Times, Volume 41, Number 164, Indianapolis, Marion County, 19 November 1929 — Page 20

PAGE 20

SANTA REACHES SEARS,ROEBUCK STBREJJCV. 23 Jolly Old Saint to Have Sacksful of Joy for Early Shoppers. With almct the entire basement fleer transformed into 'Toyland. the Sears, Roebuck Cos. departmer.' store at 355 North Alabama ttretl is a mecca for early shoppers. Dolls and girls’ toys are utterly captivating and the sturdy building toys, airplanes and a wonderful display of “Buddy L” practical boys’ toys delight the youthful male heart. Toys run to color. Velocipedes, for Instance, a”? canary yellow, bright tpcJ. and 2.11 colors of the rainbow. The dolls do everything but breathe. No longer do they simply open and close their eyes. They turn them coquettishly from side to side, nod and wave, with pliant dimpled hands and wear real clothes with life-like effect. Nov. 23, Santa arrives at the Store and the real Christmas spirit will prevail. England, Germany, Scotland, Japan and China have brought much that is clever and novel to Toyland and the early shopper will find his gift problems turning into triumphs of getting “just what I wanted." The electrical ippllance department at this sto e is full of gift suggestions. A toaster that toasts on both sides at once; waffle irons that gauge the heat automatically; pressing irons that keep the heat at an unvarying temperature—all these are gifts that any homemaker loves. Traveling cases, fitted most luxuriously, are among the gifts that appeal to grown-ups. Here, in the linings and fittings, beauty and utility combine. The men’s wear department includes robes in the new striped wools and colorful toweling, and are absolutely new in style. Initialed buckles give distinction to the belts, and scarves for men are most attractive. In the novelties, the silverware, the furniture departments—the latter including an unusual display of lamps—the store is a wonderworld of shopping possibilities. WREATHS FOR YULE DISPLAYED AT FAGAN'S Seed Store Has Beautiful and Plentiful Supply. Christmas is not Christmas without the colorful wreaths that are hung in windows and on doors. Because the custom of decorating the house in such manner that”those who pass by may know that house Is in readiness for the holidays has become so widespread, Fagan Seed store, 133 North Delaware street, has an unusually large and beautiful supply of these wreaths. With these, as with all other things that every one wants at once, tht earlier the wreaths are bought, thf greater will be tfte lot from Which to choose. Then there are intriguing bird cages, for the family warbler, or in case there is a home without one, the birds to go with them. Since every one should come in lor a share of Christmas joy, this store also has food for all pets and poultry.

DEE'S STORE TO GIVE FIFTH BIRTHDAY PARTY Hundreds Avail Themselves of Yuletide Bargains. Dee's fourth birthday party promises great success. Hundreds of thrifty Christmas shoppers are availing themselves of the bargains afforded during this event. The management of Dee's, located at 18 North Illinois street, invites every one interested in obtaining gifts of quality at low prices to attend this sale. Only nationally advertised diamonds. watches and jewelry are featured at Dee's. The layaway plan permits one to select what one wants under favorable conditions.

Crown's Sensational Xmas Special! Beautiful Dark . Exactly as You^ Fully guaranteed 8-day \ IV / A beautifully shaped clock movements, which are ac- j j J ] W. wt with luminous dial. Will curately timed and ad- J -* -* '* , ■ make a marvelous Xmas justed. Each clock packed ' 1 pi / ■ gift. In individual GENUINE “GILBERT” GUARANTEED 8-DAY MANTEL CLOCK Only 100 of these fine clocks—so make your seletcion early! J 25c Down! Just 60 Step* South of Washington Street -5c A WEEK>

Chimney Express Hums

Biff Te /I'.

Up the “Chimney Express to Toyland" is an exciting venture for tots visiting Ayres’ these days. The photo shows the huge mantel-piece which forms the entrance for the elevator that transports the youngsters to the delights of Santa’s workshop.

BARGAIN TIME IS HERE FOR SELIG’S

Store Offers Five Gifts at Reasonable Prices to Yule Shoppers. Christmas time does not mean a gala celebration at Selig’s, but a season when the real yuletide spirit prevails in bargains offered to customers. According to the manager of the store, it again will offer to the public attractive gifts at popular prices, as has been its policy for thirty-six years. Anew and complete stock of ladies’ goods has been marked down, especially for the holiday season. For benefit of men desiring to be relieved of their gift list worries', Selig’s offers personal attention and the seven floors of this “ready to wear” store are filled with Christmas specials. Imported gloves just received from Italy and France and an unusual display of handbags in modern designs and colors are being shown. Fur coats and fur scarfs are offered in the fur department on the second floor. All desirable materials, including muskrat, lapin, panther, raccoon, jap weasel, hudsen seal and fitch, attractions during the holiday season. Evening wraps, dresses, raincoats, hosiery and negligees are among the manv gift suggestions for mother and sister. The jewelry department is making special arrangements to give Christmas shoppers personal service. The rush of crowds and worried searching for the article wanted is being avoided at Selig’s, where all small gift specials are to be found on the main -floor, and other wearing aoparel in departments on other floors.

GIFTS ARE PRACTICAL Eleven Floors of Useful Presents Are on Display. At Sommers & Cos., the store beautiful, one can find eleven floors of useful and practical Christmas gifts for the home. Never in the history of the store, the management states, have gift opportunities presented themselves in such profusion. Gifts for the tots, for mother and dad, for wives or sweethearts, are there in all their beauty, and can be purchased on Sommers’ deferred payment plan. Among some Indian tribes it is improper for a mother-in-law to speak to her daughter's husband.

GIFTS AT HITE’S TO PLEASE ALL Jewelry and Clothing in Great Variety. The gift that puzzles you can be found at Rite’s Jewelry and Cloz Shops, 43 and 45 South Illinois street. Here you will find the finest diamonds, watches and other jewelry —dear to the feminine heart—little knicknacks for little money that will please “her.” And this is the time to buy your bey’s first real watch. Stocks here are so large and so diversified that shopping at this time will be a source of unmitigated pleasure. The Cloz Shop offers practical gifts for the entire family—Suits and overcoats cut according to newest lines; snappy models for Sonny’s first appearance in long pants; ties that will tickle the “hardest to please,” and the usual line of shirts that make acceptable gifts. For the women of the family, a shipment of the new silhouette frocks have been received from New York. Silks, satins, velvets, in all the loveliest shades—dahlia, horseshow blue, capucine, morocco brown, emerald green, chartreuse, wild orchid and seafoam, and evening clothes, featuring the off-white shades, meringue, banana and eggshell; all are cut in those alluring princess lines, with high or modified waistline, and skirts that do all sorts of spectacular things.

Bicycles I For Christmas Speedway Special Af* - Motor bike tpZO.ZJj j Mohawk (full COQ I size) Motor bike.. i Tubular Sidewalk Bike with 5 Coaster Brake. and |/Qf j Regular $22.50 for. vIU •*7 D j Hoffman’s I 247 Mass. 943 E. Wash, j

THE li'lDlAiNAroLli, TIMES

EARLY SHOPPER IS INTRIGUED BY MAYEITC TOYS Five Floors Filled With Yule Gifts at ‘State’s Oldest Store/ In the “oldest store in the state,’’ Charles Mayer & Cos.. 29 West Washington street, the early shopper will find five floors full of intriguing Christmas gifts. The toy floor is most luring. The reality of dolls that have character faces; the jovial charm of tiny boy dolls, that actually whistle with their hands in their pockets; the appeal of toys that really “do things" Is a far cry from old-style wooden playthings. Here are fire trucks, with hose and fire tower; road rollers, wrecking trucks, trench diggers, ice wagons with squares of ice, and lumber wagons with tiny loads. A concrete mixer and a caterpillar tractor vie with a milk wagon that is outfitted with real milk cans. Tiny electric stoves that really cook would hake any little girl’s eyes shine. In the artware department, glassware is especially intriguing. Crystal, for the first time in years, is particularly favored. The modernistic motif is emphasized in much of the goods, and individuality, such as that of a breakfast set, in which every plate has a different design, is a strong point in gift selection. The early shopper will appreciate the loveliness of many lamp designs shown here. The modernistic animals are worked cunningly into brushes and bottles in the novelty department. Pewter is in extreme favor in the silverware display. It is a real treat viewing of the Christmas stock at Mayer’s.

USEFUL GIFTS SHOWN Ideal Furniture Company Presents Fine Variety of Presents. The Ideal Furniture Company, 141 West Washington street, “the big store with the little entrance, “presents a wonderful array of useful gifts and suggestions for every member of the family and the home. Occasional chairs, gate-leg tables, overstuffed living room suites, dining and bedroom suites, one piece or the complete outfit will make an appreciated gift. Here is a chance to beautify the home this Christmas, declare the proprietors. FINE CHOICE AT KRAUSS’ Layaway System Will Be Help to Holiday Shoppers. The clever shopper will visit Leo Krauss <fe Cos., taking advantage of reduced prices,, selecting several gifts, and placing them in the layaway, thus avoiding the Christmas rush, and sit back, happy, in the assurance that Christmas day will not find him unprepared. This store is splendidly prepared for Christmas with the largest and finest assortment of diamonds, watches and jewelry in its history. The water is so clear in the fiords of Norway that objects an inch and a half in diameter cah be seen distinctly at a depth of 150 feet.

jfr Gift Suggestions $ jjt Your daughter, your wife or your sister will doubly $$ | appreciate a pair of Brenner’s novelty shoes this Ija Christmas. We have her choice in the new early | ™ winter short vamp styles shown in low, medium j jjr and extreme spike- heels. frt th Cloth and rubber gaiters shown in low and high heel styles will again be in demand as Christmas gifts this year. -jS !vt Shipments of the smartest styles in house slip- ! pers, Pullmans and mules—will provide you <yA I j with a wide selection of gifts to choose from. r JI | Brenner’s SHOE DEPARTMENT $ 26 E. WASHINGTON

| DELIGHTFUL j wmTER CRUISES | TO it WEST j INDIES ] | An interesting and instructive sightseeing cruise 1 J in the blue waters of the Caribbean the palm- r l fringed islands of the West Indies—the Isthmus et Panama—the oid world cities of South America. Complete details may be obtained from RICHARD A. KURTZ, Manager Travel Bureau and The Leading Travel Bureau of Indianapolie Mm TRUSTS I 120 E. Market St. RI ley 5341. } - —— 't mn trt *Wirt it iy>

DOTY’S HAS ENSEMBLE *- #* ■ ■ * Wilson Bros.’ Furnishings Features Store's Display. A masculine ensemble, created by Wilson Bros., is being featured by Doty's, 16 North Meridian street, in its gift section. The ensemble, which includes shirt, tie, hose, handkerchief and cuff links, can be procured in any color. By concentrating on Wilson Bros, furnishings, Doty’s are enabled to offer a service not afforded by any other store. Wilson Bros, clothes are exclusive with Doty’s.

EM-ROE SHOWS SPORTS GIFTS Tempting Display Arranged for Hunters. Every man who loves to fi.s'h hunt, or play golf will be most lucky if wives or sweethearts happen to stroll into Em-Roe Sporting Goods Company, 209 West Washington street, these days. The full stocks suggest Christmas gifts galore. The bom fisherman would find any of the displays of fishing rods attractive. A split bamboo, with the “give” a sportsman loves to feel, rests against casting and fly rod reels, with luminous bait as a background. Impressive Browning automatic shotguns bring the tang of the hunting into mind. Hunters' outfits/ with boots included, would bring a smile to any “he-man living. Never before were golf clubs more scientifically perfect. Steel Shafts with colored sheaths urge the would-be shopper to cry “fore!" But the deoartment that holds the eye and takes the breath of old and young is the airplane and electric train departments. There are even miniature airplane hangars, and “knocked down" airplanes that the boy builds to suit himself. The electric trains stop and go automatically, have signal towers and automatic gates that bring every touch of realism.

BEST IN FURNITURE That’s National Cos. Slogan for Christmas. The National Furniture Company, 333-343 West Washington street, is the “store wher§. Grandma and Grandpa bought,” known throughout the state as the store of quality in home furnishings. A big try department is now open, and the management invites all the children to come arid see Santa Claus, and select toys that they especially would like Santa to bring them. A variety of toys, with prices ascending from as little as 5 cents will delight the grown-ups as well as the children. A complete new stock of furniture is being shown, that may be bought by the piece or in suite, featuring the modernistic trend that has taken such a hold in interior decorating. Out of the high rent district, National Furniture Company is able to give the best values, at extremely low prices. A down payment and easy weekly payments will simplify Christmas shopping.

LAMP DISPLAY • IS ‘HIGH LIGHT’ AT GOLDSTEINS Beauty of Bronze, Marble and Hammered Brass Is Striking. Nationally known for its marvelous stock of lamps, combining beauty with utility, Goldstein Brothers department store, 146 East Washington street, has one floor that is a fairyland of soft lights. Filtering through lovely transparencies, the glow of many colors brings out the beauty of bronze and marble and hammered brass—sturdy rich material that form base and support for every kind of lamp. Perhaps the early shopper rather would turn to the radio shadow lamps—the “last word” in lighting —and beautiful ornaments to enhance the charm of radio cabinets. These often are flanked with bronze animal studies and lovely human figures in graceful poses. In this department, lovely new gandola, candelabra table centerpieces are lovely glittering things of crystal strands and sparkling pendants. A lovely floor reading lamp has a base of old English bronze in striking carvings, the shade in three layer glass of old gold and amber. Table reading lamps are intriguing, one example having adjustable shade of rose tones, with tracings of delicate green. Floor torcheres are ornaments that the early shopper safely can select. Hand-ham-mered metals are used widely. Bridge lamps and junior lamps, :n sturdy rich lines, contrast with the delicacy of bed lamps, that have silk, chintz and fine sheer material as their shades. An outstanding lamp of beauty Is a card lamp, simulated candles illumining, and a powerful reflector, that with a second turn of the switch sends forth a flood of brilliancy. The early shopper will find here a real wealth of lovely noveties, too —mirrors, tapestries, handsome radio benches of bronze and rich velvet radio cabinets, here, are most appealing, many of them hand carved and with the beauty and charm of old-world productions.

GREAT VARIETY SHOWN IN SHOES AT KINNEY’S All Styles and Colors Provided for Purchasers. We find ourselves looking for both useful and attractive gifts that will suit a particular individual. At Kinney’s “the house of slip-

DEE’S 4th BIRTHDAY FEATURE! Ladles’ and denis’ Jeweled in,,. ‘ In the Shopping District at IS N. Illinois Street, . - „ _ Just a few doors north of Washington Street. 4e DOWN! - '

fVONNEGUT’S 120-124 E. Washington St. Est. 1852 and Shop Here YLTE know the kind of gifts that please everyone, because we have been selecting them and serving the Indiana public for the last seventy-seven years. “Make this YOUR Christmas store.” Electrical Gifts Toasters 53.25 to $12.50 T 1 n Percolators $8.50 to $16.50 LI se Our Coffee Urn Sets SIB.OO to $45.00 T Heating Pads $4.50 to $8.50 Layaway curling i ron s to $7.50 It is a most convenient way Telechrome Clocks of shopping. A small de- Waffle Irons $6.50 to s*o.oo posit holds any article. Boudoir Lamps $2.45 to $12.00 Tableware Holloware Carving Sets Gifts That Men Like Just good, practical gifts of quality will please men. Watches Flashlights. Razors Bill Folds Fountain Pens Pocket Knives Golf Sets Key Purses Lighters Tools of every kind and for every use. Jf\ TOYLAND! The most wonderful selection of Toys Vonnegut’s have ■ Y/jtl ever assembled. Nothing has been overlooked from A yfikM the elaborate electric train set to the smallest and II fw B jA Wtj B j JA\ most inexpensive toy. J • Toys Can Be Bought Here at Decided Savings!

pers,” buyers will find slippers designed* by expert stylists,’fashioned by dexterous workmen in all styles and colors. Here there are slippers for each member of the family, made for comfort, yet so chic that the present of a pair of them would charm the most fastidious. The street shoes and evening slippers are of the finest assortment to be found. Kids, patents, satins and crepes; high or low heels, ties, pumps or straps, there are shoes for every dress and occasion, and with them, buckles of cut steel or rhinestone, guaranteed to dress the plainest pump, and service weight or sheer chiffon hosiery to match any shoe in the store. In a single season banana trees grow from 30 to 40 feet In height.

'■hhbhi v ■ .A-. WWW' swiVa- ft Ipfl -.J E. J. Gausepohl&Co. TRUNKS 38 W. littsJu'npton St, BAGS

.NOV. 19, 1929

JEWELRY STOfKS.fjmL Stanley Company Has Great Selection for Shoppers. How useless to stew and fret over the selection of gifts for the many relatives and friends that must be remembered at Christmas, when a trip to the Stanley Jewelry Company, 134 West Washington street, will relieve that burden. The stock of nationally advertised diamonds, watches and jewelry are large, and enable one to make a selection unhampered by restricted merchandise. Here your gift list can be completed satisfactorily. and without limiting yourself financially.