Indianapolis Times, Volume 41, Number 164, Indianapolis, Marion County, 19 November 1929 — Page 18

PAGE 18

ELFLAND LURES TOY SHOPPERS TO LSJYRES Lavish and Novel Display on Sixth Floor Outdoes Previous Years. Magic spirit of Elfland prevails In the L. S. Ayres' Christmas toy department, located on the sixth floor of the new Ayres building. One of the most elaborate displays of children’s Christmas gifts ever offered by Ayres has been arranged, taking all of the sixth floor space in the new building. The Christmas toy department formally was opened last Saturday, and is centered around Santa Claus, who sfts on his throne ready to escort the children through his magic workshop. This workshop, located amidst •cenery of the Northland, is one of the most novel creations ever offered as an entertainment feature by this store. In a division especially set off for the purpose, Santa’s electrically operated elves, , tiny men from the far north, are busy making toys.

Elves Make Toys At one place the elves are painting sleds and doing all of Santa’s decoration work, at another his blacksmiths are shoeing the reindeers, while in another shop they are packing the toys ready for the big Christmas night. These elves, through the latest electrical operation system, act and look very much like human beings. Asa special feature of decoration, one of the elevators in the new building is being changed into a chimney six stories high. On the ground floor it will look like a fireplace with a mantel shelf, where the children can enter and go all way to top of the chimney, which opens into the toy department on the sixth floor. A Santa Claus band is another feature.

Gifts for Grown-ups For the grown-ups, Ayres is offering a varied display of gifts. Men’s shopping day, which has proven so popular in past seasons, again will be held, at which time any man wishing to complete his Christmas list may have advice and help of a lady clerk. The famous Ayres Christmas Carolers again will appear on the store balcony on Christmas eve and Christmas day. Hundreds of people come to hear these singers each year. The two giant candles that light the pathway to Ayres are again to be found on each side of the building, shining out Christmas cheer each night. BOOK STOCK INCREASED Pettis Also Offers Big Display of Toilet Goods. An unusual display of toilet goods In varied styles and colors has been Included in the Pettis Dry Goods Company holiday stock. The stationery section is loaded with gift possibilities and is featuring anew And complete line of pen sets. / Hundreds of books have been added to the book department, and here Pettis is offering fireside stories and literature for both old and young.

—THE HOME of KAY ‘Bonded Diamonds’ 3-Pc. Stag Handle Carvmg Set \ % W ... ' ~d U Th"f Time f ° T Thonksgiving Sensational Combination Offer! DoWTI f ul Two wonderful gift* for the price of & 9• I XT - •rM&- /Jw one! A “Rogers” 26-plece set of silver- \ i*> plate and a beautiful 82-piece *et of FOR THIS Place Your I crimi>P<, ! di*he* In choice of green WEEK ONLYI Order Early. ■ ne I\AUfM 1 One Special Lot Only 72 Combi- * ±4sJ\ 25c DOWN! jUpKIIC nations to sell at Ia f this low price. LoC JrK VY EjEJN. ; Guaranteed Strap WATCHES *KAV? s 7— ; graved. Dost-; r— irl— denend- ' lllSlS Ton n WeeA/[ 1 25c DOWN! :

Snappy Ensemble Shown

Christmas shoppers at Ayres are admiring the new Chanel ensemble, held up for inspection here by Miss Mary Virginia Aldridge. The ensemble includes earrings and gloves fringed with beads to match. In Miss Aldrich’s right hand is the new “zipper” evening bag of rhinestones.

Home Comfort Is Slogan of Kirk s for Christmas

Display Rooms Are Filled With Tempting Presents for Every One. Comfort in the home is the holiday slogan of the Kirk Furniture Company, which is specializing in permanent and substantial gifts to make the home more attractive. In the many inviting display rooms, fitted in keeping with the home atmosphere, Kirk’s exerts all efforts to put real lasting gifts before the public. Asa special suggestion for a present that will please a man, they have secured one of the most comfortable lounges on the market to head their offerings. These lounges are heavily cushioned, covered with pleasing flower effects and have curved backs that make for easy rest. At the same time mother and sister have not been forgotten in this wonderful “Christmas display of furniture. For mother and wife there are numerous makes of sewing cabinets, in woods to match all types of living room suites. The entire basement floor has been given over to children’s wants. Here toys of every description, color and purpose can be obtained. The increased use of electrical goods as ideal Christmas gifts for children has not been overlooked by Kirk buyers, and in the center of the toy department is a circular table loaded with trains, airplanes and Zeppelins, all operated with simple electrical appliances. Other suggestions are up-to-date desks for the children who are in school, and dolls, wicker baby carriages, wicker chairs and furniture for the smaller children’s play room. In the radio department the Majestic is on holiday display. These

and many other practical gifts that will make the home a happier place on Christmas morning are to be found at Kirk’s.

SANTA IS RULER IN TWOSTORES Indiana Dry Goods Cos. Is Ready for Rush. Storehouses for old Santa Claus—that’s what the Indiana Dry Goods Company, with stores at 306 East Washington street and 215 West Washington street, offers the early shoppers these days. Beautiful gifts always are admired, but when gifts are also practical and useful, when there is selection for all, from the tots of the household to the oldest members of the family—why look farther? Whether the store near the courthouse, or the near the Statehouse, is more convenient to you—bring your shopping list and “you will be agreeably surprised at the really wonderful savings,” says the management. It is gratifying, too, that articles purchased here carry a money-back guarantee. The early shopper who is the wise and saving shopper, can select gifts now, calmly and without rush, and if he wishes, can have them laid away. Both Indiana Dry Goods stores have lay-away departments. Store No. 1 is at 306 East Washington street, just east of the courthouse; store No. 2 is located at 215 West Washington street, directly opposite the statehouse.

THE INDIANAPOLIS TIMES

SOCIETY VOICES APPEAL TO BUY : YULETIOESEALS Campaign Pushed to End Reign of Tuberculosis in Indiana. Education, coupled with improved living conditions, have caused a decrease in tuberculosis in Indiana, according to officials of the Indiana Tuberculosis Society. The society, in sponsoring Its 1929 Christmas seal campaign, hopes to gain financial support which will suffice to aid in an additional decrease of tuberculosis deaths in 1930 over 1929. Its goal for 1929 through sale of seals is $200,000. In a bulletin issued today the association says: Education gradually is building preventive and curative egencies among children and adults alike in Indiana against tuberculosis, and the steady decline of the death rate since the organized fight against the disease began under the banner of the Christmas seal approximately twenty years ago is a cause for community thanksgiving. In almost every section of the state the steady educational pressure must continue, however, because the disease still reaps a horrid total of deaths in Indiana each year. “In 1928, for example,” the bulletin says, “2,314 persons died throughout the state, and the worst phase of the situation now is that the disease takes its heaviest toll among persons between 15 and 40 in the prductive period of life. Its death rate leads all other diseases in these years. “The tuberculosis Christmas seal supports the varied weapons which Indiana and the nation are using successfully to keep the death rate going down. “One large insurance company,” continues the association statement, “found it was impossible to show marked relationship between income in relation to death-rate. Policy holders of small consequence had twice the death rate by tuberculosis that the highly paid groups of policy holders did.” The association’s belief that Hoosierland will do its share in the present seal campaign permeates the statement.

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NOV. 19. 1929

STORE NO. 2 215 West Washington St. Directly Opposite State House RI. 6646