Indianapolis Times, Volume 41, Number 53, Indianapolis, Marion County, 12 July 1929 — Page 24

PAGE 24

HASTY BUYING' S COSTS WOMEN EIGHT BILLIONS Return of Purchases Tilts Prices: City Housewives More Frugal. B\ ARC H STEINEL Wasteful buying habits through Indiscriminate return of purchases and purchasing during the rush hours of the day is costing the housewife of the nation and Indian poh $8 f/"i 000,000 a year. This i br. . h* out by Helen Chr,stine Bennett in an article in McCall, for August, following interviews with leading government officials at.-, bn .mess men. But while M: > Bennett estimates that department stores in Baltimore sho-.v that more than 45.39 per cent of the women's coats purchased In a year are returned, figures from oi s demcn.vrate ha - Mrs. Housewife is hit e capable of electing her garb

io DcTsuTTSA L E ! i : • k lli'rf's your ihanff to make y, vs ftf "gn )& 7 f Ise your credit and save as w K #S/a i}rf ni ¥ ' our <lollar do double duty! JSgSB*&tA fm/S M ¥ neTer before! Every odd suit IwSb IM * Prices have been slashed to f'W ill fr /V ’ In the house goes at a frac- ■ ire M .41 f • clear our stocks quickly ! \ ® • tion of its worth! 1 Lot Men's rn 14 jfeltesk Lot Men’s a & M rn |f! f SUITS s 7= SUITS $ B J Lot Men’s _ (h rn r * Los Men’s a r/v J I SUITS \Y 'W SUITS ? 10= I 3 Pieces tin at V L 3 Pieces Go at 1 Lot Men’s <t> gs B r A 1 Lot Men’s £ gfl gn g I suits "12= ! Ty m suits ? 19= I Mrn’s Cloi Pressed P V O j g Open Till 9 O Clcck ffi and Repaired I ■ \5vJ liß Saturday Night w ■, 45 S. ILLINOIS j i CLOZ SHOP i OPEN SATURDAY NIGHT UNTIL 9 O’CLOCK ■

\ How Comes Greatest of All // \MotMeiL Our great Mid-Summer Clearance is in full swing. fm ; Here are thousands of pairs of stylish new footwear, '& W ■'y\ \\ many suitable for year ’round wear. Buy for now ana T \^L> / \\ your future needs at the lowest prlcces. /t KMpjtejjjßSl * Bargains for Men, jj 3 a jR |MR t M • w A V SB& Y -,j, 109-111 S. Illinois 5t.—324 E. Wash. 5t.—346 St.

in this city with only 14.02 per cent of women's coats returned to one store. Many Hats Returned In the McCall article it is estimated that 25 per cent of the women’s hats sold are returned. A leading store in this city shows but 17.52 per cent returned. While the magazine article averages over 25 per cent of the 1 merchandise purchased as returned j in Baltimore department stores this city shows but 10 per cent. “Our average for June,” said one store manager, "was only 11.62 per cent of the goods purchased placed in stock again through returns.” While the magazine article shows | that stockings are the prize sellers with only 9.7 pei cent brought back the men's furnishing department in one city establishment averages but 5.63 per cent in returned goods.

Men More. Careful Merchants explain that men return less goods than their wives due to a more standardized wearing apparel and fewer color schemes or styles from which to choose. House dresses are returned with more frequency in Indianapolis than any other article with an average of 28.72 per cent. The reason for this high percentage is explained in that women order as high as one-half dozen house dresses to be sent out on ap-

proval. choose tfce dress they wish to keep and return the others. The McCall brief in favor of better buying argues that returning purchases is costly to the store as well as the customer and that out of every dollar spent 12 per cent goes to‘the hiring of employes. The magazine says that fewer returns of goods and buying of articles before 11:30 in the morning will enable stores to give their customers the benefit of the $8,000,000,000 lost in the extra help needed properly to care for unnecessary bookkeeping and rush hours during the selling day. GREAT-GRAND QUARTET Aged Women Form Unique Ohio Musical Organization. Bu United Press MARION, 0., July 12.—A quartet composed of three great grandmothers and one grandmother and believed to be the only musical group of its kind in the state, if not in the country, is the distinction of the Methodist Episcopal church here. Teh three great-grandmothers in the quartet are Mrs. Salina Reidenbaugh, 79; Mrs. Modesta Meister, 78, and Mrs. Louise Wanner. Mrs. Caroline Wolfinger, 76, is the fourth member of the aged “songbirds.”

THE INDIANAPOLIS TIMES

FLEA IS 'DUMB,' SAYSjCIENTIST ‘C.rcus’ Hoax Is Exposed by Professor. Bu United Press HOUSTON, Tex., July 12. Scientific experiments conducted with fleas have proved to Dr. M. A. Stewart, Rice Institute professor, S that fleas are dumb and that flea circuses are fakes. Dr. Stewart is conducting experiments to discover actions of fleas with bubonic bacilli. His explosion of the flea circus hoax came by accident. “The so-called flea trainers provide the intelligence they claim fleas have,” said Dr. Stewart. “They have platinum wires so thin about the fleas’ necks that it

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takes microscopes to see them. The trainers attach the free ends of these wires to their fingers. Then they can make them go through their tricks on the stage. “To make them ‘waltz’ they tie two fleas together. It’s the most natural thing in the world for the insects in trying to get away from each other, to skip around the table. That’s the waltz. “Making a flea play a miniature musical instrument is more difficult. They glue the flea to the table on its back and make a noise. With a piece of paper glued to its legs, the flea kicks about trying to

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■ right itself. That’s when it plays the instrument.” In his experiments, Dr. Stewart uses the same kind of platinum wire to prevent the fleas from escaping. CHURCH IS SMALLEST LONDON, July 12.—What is said to be the smallest ecclesiastical building in Britain is St. Margaret’s Chapel, Edinburgh. This little church is only 16 1-2xlo 1-2 feet. Dorset church at Winterborne Thorny* n is 23x14 feet. Churches at Culbone and St. Lawrence are also small, having less than 420 square feet of space.

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.JULY 12. 1929