Indianapolis Times, Volume 41, Number 53, Indianapolis, Marion County, 12 July 1929 — Page 15

,?TLT 12. 1329 L

LAUDS TIPPING OF WAITERS AS AID TO SERVICE Impossible to Eliminate Custom. Restaurant Chief Says. /, , 1 ~-trrl P, r- 1 COLUMBUS. O, July 12 —Harry Hackney, Atlantic City president of ’he National Restaurant Association, believes customers like to tip waitresses and that tipping is a boon to good service. He expressed these views before the Ohio State Restaurant Association convention here. "I believe customers like to tip according to the type of service they receive, and I consider ihe girl that gets the most tips to be the best vaitrr:;-," Hackney said. 'Th° custom of tipping is so veil established that it. could not be eliminated if we wanted it to be.” he deT am in favor of the practice from the standpoint of service.” Whi'e admitting tipping is an old American institution. Hackney said it take: more than tradition for a customer s o give freely of his pocket change. H<- i. i: t he pleased. Hackney opined, adding The girl with a mil* and the i-o t pr '-onality usually - the pre-

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r&TM>N f ( v S1 a Wk, i Newest Style Solitaire y 7 I The neu square \ r j n£r fha( K >7 U OtJ f J C^f M ro "hite in gold f th!i bound (o P‘ fasr: hs p / sh'o' Uf thf bnl- '' vu P fnor d.a- ---\ lianre and color mond in attrac- r -f ,7s tp l7/ JQr.’ / of this largo dia- live mounting of "'hC l h r . l ° wm. aJBBeaWi // SJ9-5" 24- w jMfr DIAMOND M--W\ WEDDING . !j jgzj -j RING llse\oiir Credit—<— trust You i| -WINDSOD if sr >iAa COWBANH l A w 152 N. Illinois Si. Lyric Theater Bldg.

Costs 23 Cents a Mile to Run Luxurious Plane I t 7 One >| • ial ST. LOUIS, July 12.—What docs it cost to operate an airplane? With hundreds of new planes being bought every month and a rapidly increasing number of business men and other individuals purchasing planes for their personal use. this question becomes very pertinent. The Ryan Aircraft Corporation, makers of the popular Ryan brougham, a six-place luxuriously equipped cabin plane, has carefully checked total operation figures kept by a number of users over a long period of time. It has been found that the cost of operating this type of plane when used 500 hours a year amounts to 23 cents a mile. This figure includes all expense such as depreciation, figured at 25 per cent a year on the plane, and 33 I per cent a year on the engine, pilot's salary at 53.000 per year and bonus for flying time, crash, liabiilty. fire and tornado insurance, hangar rent, overhauls, gasoline and oil and other items. When a full load of five passengers and pilot is carried, the cost per mile per passenger, amounts to less than 5 cents a mile, or considerably less than the operation cost of a medium priced car. When the plane is used more than 500 hours a vear. the cost, per mile is proportionately less. The cost of operating this type of plane should be compared with an expensive limousine in which comparative accommodations are found.

mier waitrc". and *h r one that leads in tips.” The ‘hashslinger' type of waitress of former years has disappeared from the great majority of restaurants, he said. Hackney also believes the intelligence standard of waitresses has advanced. “Many of the present-day waitresses arc college graduates," lie said. The modern waitress considers herself a caterer to the nub-

lie and her job the first step in a business in which shp eventually intends to become a manager or owner.” Hackney had little praise for waiters, ranking them as inferior to waitresses. The latter, he said, have a touch of gentleness and can give a homelike atmosphere in service that can not be equaled by men. Indiana has less than 60,000 miles of surfaced roads to 40.000 miles of railway.

THE INDIANAPOLIS TIMES

SOUNDS DEATH KNELL OF PAID TESTIMONIALS Expert Says Ridicule Will Force Celebrities to Stop Indorsements. NEW YORK July 12.—1 t looks like a dull future for these celebrities of society, the stage and the sport field who have been so magnanimously confessing in bold face type their abiding love for specified brands of lipsticks, cigarets, pajamas, hydroplanes, mineral waters, books, health foods, motor cars and practically everything else except horse blankets and steam shovels. The knell of the recent flood of paid testimonial advertisements is sounded • in the current issue of Sales Management magazine which reports the proceedings of the semiannual national meeting of the Association of National Advertisers at which a resolution was passed expressing the association's ‘‘disap-

With a Crash Completely Wrecked! if =[5250,000.00 Worth of Fine Furniture and Rugs Affected! 3 IA T remendous Sacrifice—Clea ranee at Any Cost We’ve arranged special and - extraordinarily low credit term CWtmWL that everybody can take advantage of this sacrifice sale. Take all pOSe y ° m ' termS = Day Beds ~ , . . Quit* hasuite. Suite 224 - Moh.3.ir levcrsikle r| Suite 200 Oyerstuffed davenport, *. *- ; vdthchar and rocker, Sgg Suite 218—Mohair; large, hand- Suite 226—Stripe mohair, extra Suite 204-Davenport and large some suit e; $1 CQ large suite, *1 QC arm chair, jacquard was S2OO was $315..... Suite 220—Carved frame suite, very Suite 227—Large, massive pillow complete double-size matSuite 205 —Beautiful 3-piece suite, fine, was $265. $1 "7G arm suite, price /IQ tress < cretonne covered heavy jacquard, reverse $1 now If if cut to and draped, now $13.98 J j BRASS BEDS, Inf HQ9, Ur : f DAI BED, let 1101, complete LARGE OVERSTt F FED }Snia jj , 01 . inr) sani ples——li 2-in tubing. with mattress, 0.49 CHAIRS, out of suit, jac- )r> |(mg tj) mPnfinn 3 „ in now • sale af • quart! velour and mohair: ricfaii. BRASS BEDS, lot 1!". BAY BED. lot 1105. CO,I i-T .„H *24'” til T Z'?'" "''iTTi' P ricc •• v U ' B O DAVENPORT TABLES, lot ' Tape-try R„- onr F tWOOD BEDS lot 1116. bow- krn Big r.e.ranrV,, j ‘.T 5 end and straight ? t o.aO , " ,■ Ife'au—price . . w value I I . coxwr.l,l. CHAIRS. W K*. FIBRE SETTEE, lot .98 oSlm''' %% n^s DRtSSERS, lot 661. two top jacquard velours, fringed 81<. 5.< i?!ue - • /ll ' T * Bsd I FIBRE DAY BED. lot son o x i? |>incrd u|xt plJrp'lrp * t.. a matrhorl nioroa arti'tir 820, was S4J) fav Chmce of T 5 DRESSFR. let 66”. splendid WINDSOR ROCKERS, lot ' ' , ' ' r 1 patterns dresser. 545 ' ?67. mahogany finish. 35 design, substantial well-made UNFINISHED DROFLEAF ' Yr- r „“ Carpet 5,.-eenm-value Ofe high atm: this sale. 0 pieces, BOW End Bed and TABLES, lot 300 $0.98 while‘they ’ n (\r CHEST, lot 657. walnut, war, OCCASIONAL CHAIRS, lot Dresser, large handsome set, now . ’ last (3 530, rut now *1 yfi ,95 070, sag seat, jac- A.9S 2 pieces v 7Q ,<D UNFINISHED CHAIRS, lot uard. big bargain ... 1U 03 POJ, R.d TAN- *| .19 REFRIGERATORS rHirtnßQßrs and-■ ' pr ‘” . Every Refrigerator in our DIT^, FB. m^^5 DIBITS. various t* scr:5 c r : pay later as you can 5T #117? S": noo B '"'. 75 • /VTTtWtVA Special Easf&r-Than-Ever Term , ' ' from sll/5 Suite 608—Dresser, chest 0 Dining Suite, Lot 700— 1 TrnT7rCTmra?l and bed, Junior size buffet, -I IJ'I | [U I l MAAIJJLLiJkUBiLUIM was $l7O Ijy table and 6 chairs. 11111 Bedroom Suite, Lot 600—Dresser, Suite 611—4 pieces, vanity, dress- Dining Suite 702 —Genuine ma- Suite 710 8 piece.,, ha n 1 chest and , 75 er ’ chest and $ 175 hegany, 8-piece *lO9 pnce cut ' 159 Suite 603—Vanity dresser, chest Suite 613—Case decorated 6-piece Suite 704—Buffet, table and set Suite 713 0 - .* ’ L and bed, * Ok 75 set, was Si QO chairs; big cut, price cut now 1/5 3 pieces lIT $259 .\ IwO now 11a/ to Suite 605—4 pieces, dresser, bed, Suite 615—4 pieces, walnut, rich Suite 707—8 pieces, small lot, Suite 717—Fine *a : g p sr^oa chest and dressing Si 1 ft.so appearing S 9QQ while they *1 OQ pieces, price 1K f table 119 ; suite tLOV # last , now Credit to People All Over the State . Splendid Davenport Tables l Drop-Leaf Breakfast Table Handsomely designed in mahogany, finish i Unfinished tablv. "knuckl'*” joint to leave Only a small lot going now at a terrific I -*wmr neatly turned legs, read' to deccraf*. Very

proval of the use of the so-called paid testimonial.” . Two factors are tending to kill the use of the paid testimonial, according to G. Lynn Sumner, advertising executive who led the attack on the practice at the association's sessions. First, a lack of confidence of such indorsements on the part of the public at large. Second, the ridicule with which those signing the indorsements are being assailed by their friends. Ridicule Celebrities ‘‘The most effective corrective measure is already at work, I believe,” Said Mr. Sumner. “It is ridicule. Today the social set, who have revealed their intimate pref-' erences for the alleged sake of sweet charity are the butt of vaudeville jokes. I venture to predict that in a few more months the bared shafts of ridicule will have so wounded ! their pride that they will fold their tents and silently seek refuge in the cliff dwellings of upper Park avenue.” ;

To prove his point that the paid testimonial is injuring all advertising by undermining public confidence. Mr. Sumner offered figures recently gathered in a canvass conducted in five cities. Public Lacks Confidence “When business and professional men were asked their opinion of familiar types of paid testimonial

advertising. 17 per cent said they believed it and 83 per cent did not,” he is quoted in the Sales Management article. “Among men undergraduates at college 6.3 per cent believed it and 93.6 per cent did not. Os unskilled factory workers, men, 45.8 per cent believed it and 54.2 per cent did not. Among retail clerks. 55 per cent believed it and 44.5 per cent did not. “The credulity of women in all classes was slightly higher, but the total investigation showed that only one-third of all men and women interviewed accepted the paid testimonial at its face value.” An eel has two separate hearts. One beats 60. the other 160 times a minute.

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Rent a Piano • Tprms as Low as SI.OO A WEEK Pearson Piano Cos 128-130 Si. Pennsylvania

TROUSERS FOR WOMEN Several Styles for Lady Motorists Introduced In Paris. Bu 1 nitrd Pm* PARIS. July 12.—Trousered suits for women motorists is the latest fad. Several styles exhibited in a fashion house in the Hue ric la Paix are ticketed: “For the auto Miss. The suits are cut in the style of

$lO OCTAGON GLASSES r c--; \ Very Smart $ f". so vi ■ SJ/ ’ H l” Dr. F. T. Loe f \ Optometrist white V Charge J 2-Day Special r.oia Saturday & Monday Mounting J J Street rip rr t f-s -p 4 frv 311-325 West j\°° r THE rAIR w„h. Sl . Balcony

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pajamas and are mostly in soft leather, although more silky textures and varying colors are supplied.

If it’s from Jud’s be will know it’s correct. r'lM S-iJudA 'orth Ohio !>nn — St.