Indianapolis Times, Volume 40, Number 279, Indianapolis, Marion County, 11 April 1929 — Page 13

Majestic Radio Section

WENDELL HALL WILL FEATURE HOUR ON AIR Majestic Program to Have ‘The Dance’ as Its Central Theme. NOTED STARS WILL AID Story Will Be Told in Delightful Manner by ‘Redhead Master.’ The Majestic hour, to be heard over the Columbia broadcasting system Sunday night at 8 o'clock, ill present a feature not new in theme, but entirely new in rcatment. Wendell Hall, Majesties new progra: i director, has taken into consideration the love 01 young and j old for dancing and has worked ' out a feature he calls "The Dance. - ’ j The dance, as an expression of human happiness, of good times in the home, of entertaining moments with loved ones and lriends. as a popular diversion and as a social institution. will be Hall's theme for a delightful hour of variety, color, and j harmony in action. The continuity | will be a story told in that unique j and intimate manner which has' made the "Red-Headed Music Maker” famous as one of the best in the realm of radio entertainers. Famous Singers Assist Assisted musically by famous j .singers and Arold Johnson's Ma- i jestic orchestra, the tale will include illustrations of the happiest forms of the dance, variations from the stately minuet to the hilarious du- j ble shuffle. Feet are certain to start tapping i when a genuine piccaninny from the i old south steps it off on a miniature ! stage placed before the C. B. S. j microphone. Above all, it is promised that this j presentation of “The Dance” will not be a dry and academic description of humanity's most expressive j pastime, but a joyous sixty minutes j that has sprung from Wendell Hall s spontaneous sense of the picturesque. The Majestic Theater of the Air will that night sparkle with an orig- : mal idea colored by the chuckling joviality of one of the country’s best known radio entertainers. Soprano on Program Miss Hazel Huntington, coloratura soprano, with her songs, will be another added feature of this tour that promises so much. Other artists who have appeared o nthe Majestic Theater of the Air programs at different times in the past are Moran and Mack, Belle Baker and Walter Kelly, the “Virginia Judge.” ACQUIRES OWN VENEER MILLS AT NEW ALBANY $730,000 Paid for Plant Stock by Grigsby-Grunow Cos. One of the largest radio deals that has been completed in this section of the country in the history of the business was closed a few days ago when the Grigsby-Grunow Company. Chicago, paid $730,000 for the common and preferred stock of the New Albany Veneering Company of New Albany, according to an announcement. MILLIONS FOR PUBLICITY Grigsby-Grunow Company Prepares Elaborate Campaign. The Grigsby-Grunow Company has made extensive nublicity plans for Majestic receiving sets this year. It has expanded its broadcasting activities over the Columbia network to forty-seven from twentysix stations. Broadcasting expenditures will exceed $500,000. For newspaper advertising $1,500. 000 will be spent, exclusive of magazine and trade paper advertising. Sales organization has been doubled. EQUIP SHIPS WITH RADIO Five Coast Guard Vessels Will Carry New Equipment. Five U. S. coast guard ships, costing $9C0.000 each, will carry radio installation of the latest type. The vessels, Chelan, assigned to Seattle. Wash.: the Ponchartrain to Mobile. Ala.: the Tahoi. to San Francisco: the Chaplain, to New York, and the Mendota. to Norfolk, are said to be the first allowing sufficient space for radio rooms. HUM MAY BE OUSTED Change in Location of Receiver Can Help. When a mysterious hum develops In the set. the trouble sometimes can be eliminated by placing the set in another room or different location in the present room in order to get away from any electrical influence that may be the source of the trouble. EMPLOY RADIO EXPERT Majestic Makers Plan to Add Tube Division. Roger M. Wise, lor several years chief engineer of E. T. Cunningham Inc., is now with the Grigsby-Gru-now Company of Chicaggo, maker; of Majestic radio sets and louc speakers. It is said that a tub< manufacturing division will be added to the activities of the company \ ? L'

Pull Leased Wire Service of the United Press Association

Pictures Show How the Majestic Receivers Are Built

Systematic methods of manufacture and assembly are responsible for the steady stream of Majestic radios that dally leave the Grigsby-Grunow' factories in Chicago.

Fishing the Air

How is your radio reception? Have you written The Times interference engineer? If you have, and want to talk to our engineer about your trouble, call Riley 5551 from 5 to 6 p. m. except Sunday. Many letters have been received by the engineer and it would be impossible to call at every home and see every one. 808 808 FRITZ KREISLER’S "Tamborin Chinoise" will be given a symphonic jazz interpretation by the Columbians Thursday night at 9:30 o'clock over stations of the Columbia broadcasting system. n a tt a a a A special arrangement of Friml's "Indian Love Call” for four muted violins will be heard in the Seiberling Singers' program over the NBC Thursday night at 8:00 o'clock. a tt B 808 Schubert’s "Serenade” will take on added charm when "Voices of the Evening” are heard through WJZ of the NBC system, Thursday night at j 9 o’clock. BBS 808 Anew program. Musical Vignettes, will make its debut on the Co- ■ lumbia broadcasting system Thursday evening at 7 o'clock.

HIGH SPOTS ON THURSDAY NIGHT’S PROGRAM S:IS —WABC and CBS Network—" Going to Press,” Edward Hope, columnist, guest speaker. B:3O—WABC and CBS Network—Recording artists. WEAF and NBC Network—“ Rapid Transit,” sketches of life in a big city. WJZ and NBC Network—Bourdon's orchestra. 9:3O—WEAF and NBC Network—NßC concert hour.

“Notte sul Mare,’ - a fragment of romantic Italian atmosphere, will help to preserve the mood of Neapolitan nights over the NBC system Thursday night at 8 o clock. tt tt tt tt tt tt A play of Egypt. “The Poisoned Cup.” will be presented as a feature of “Arabesque,” a program of the Columbia broadcasting system Thursday night at 8 o’clock. a tt b n b tt The ballet suite, “La Source,’’ by Delibes, will be heard through the NBC system in the Slumber music program at 10 o'clock Thursday night. B B B BBS “The Musical Foursome. ' a program with the locker room of a golf culb as its setting, will make its debut as a weekly feature over the Cos! lumbia broadcasting system Thursday night at 9:15 o'clock. o a o a a tt Giovanni E. Conterno, conductor and composer, will appear in both | capacities in the Master musician program over the NBC system Thurs--1 day night at 7:30 o’clock. a tt s tt a a Helen Ocihcim wil he heard in two solos in the Sonora hour, Thursday night at 8:30 o'clock over the Columbia broadcasting system. a a b is a tt “Spring Is Herr,” one of the most recent musical shows to make its appearance on Broadway, contributes a feature song to the program which Hal Kemp and his Hotel Manager orchestra present through the NBC system Thursday night at 6:15 o'clock. tt tt tt B tt tt \ America’s foremost jazz composer. Irving Berlin, is honored in a song cycle of his most familiar works to be broadcast by the Hoover Sentinels over the NBC system Thursday night at 7:30 o’clock. tt a tt tt tt e Dale Winbrow will have his new number. “Wife O'Mine” contrasted with the familiar, “Mv Wife's Gone to the Country,” on the Then and Now program Thursday night at 7:30 o'clock over the Columbia broadI casting system. z tt a BBS The Iso-Vis entertainers, wandering gypsies of the air, will present a program from the NBC system, Chicago studios, at 9:30 o'clock Thursday evening. ana tt tt tt A program of melodies, old and new, some of which could be heard j in the course of any evening stroll, will be broadcast as the Coward Com- ! fort music over the NBC system Thursday night at 6:30 o’clock. tt tt tt B tt tt Staiion WHO will celebrate its fifth anniversary Thursday with a two-hour program beginning at 10 o clock in the evening.

USE 25 MILES OF WOOD Huge Supply Needed Daily to Make Majestic Cabinets. In manufacturing in their own Chicago plant more than 4.000 Majestic cabinets a day. Grigsby-Gru-now Company uses each day enough plywood to make a footpath one foot wide across the entire city of I Chicago, a span of approximately twenty-five miles. The huge Majestic factories use j more than eighty-four tons of steel j a day. Over 5.000 pounds of aluminum and 16,000 pounds of tinfoil.

The Indianapolis Times

The tbove illustration shows a few .glimpses into the many parts of the factory. Top (left)—Finishing room, where the cabinets are receiving

FIRST MAJESTIC IN ’2B Amazing Advance in Production Is Recorded in Year. The first Majestic radio was made in June. 1928. In five months production had been brought up to i 3.500 receivers a day. Plant facilities are now being extended to produce 4.000 sets a day early this year. Stock Up 2.200 Per Cent Employes who in 1927 invested SIOO in Grigsby-Grunow stock now own shares valued at $2.240 —an increase of 2,200 per cent on their investment. i

INDIANAPOLIS, THURSDAY, APRIL 11, 1929

the last touches before receiving the set chassis. (Right)—A scene in the turning department where the legs of the console models are shaped in vast numbers.

RECORDS FOR OUTPUT BROKEN Majestic Factory Turns Out 3,500 Sets Daily. Majestic shattered every known record in radio in 1923. The Grigsby-Grunow Company has performed a miracle in production by turning out 3,500 full console sets a day. Had it not been for the fact that they could not secure sufficient wire and raw materials, factory officials state that they would have been able to reach a production of 4,500 a day. Even this production of 3,500 sets a day is probably twice as many as any other producer ever has produced. In spite of the fact that the Majestic just appeared on the market last June, an ever-increasing demand for Majestic sets has swamped distributoi's and dealers ir every part of the country. This over-de-mand began around the middle of August and has been increasing every day since that date, until it almost demoralized both dealers and and distributors. Looking ahead to 1929 there is no question that Majestic starts the new year firmly entrenched. We venture to predict that next year will completely eclipse this year’s record on Majestic—and that’s going some. The Grigsby-Grunow Company are laying plans for a production that will ran between 1,200,000 and 1,500,000.

Thursday and Friday Radio Programs

WFBM (1230) INDIANAPOLIS (Indianapolis Tower and Light Company) THURSDAY P. M. 4:oo—Afternoon mnslcale. 4:3o—Stock market prices (Columbia chain). 4:4s—Club Plaza orchestra (Columbia chain). s:ls—lndianapolis Safety Council. s:3o—Duke Ellington’s orchestra (Columbia chain). s:so—Longine’s time: weather. 6:00 to 6:3o—Silent. 6:3o—Pluto radio review. 7:3o—Morrison's Musical Scrapboot.. 6:00 to 10:00—Silent. 10:00—American Legion band. 10:30—Longine’s time: weather; the Columnist. 10:45 Indiana Ballroom music.

Friday Daylight Program

A. M. ,i.i 7:00 to 9:00 Pep Unlimited Club. 10:30—Women’s hour. 11 ;00—Fuller-Rvde morning inusicale. 12:00—Farm period. P. M. 12:13—Barclay hotel orchestra (Columbia chain). I:oo—Patterns in Prints (Columbia chain). 2:oo—L'Apres Midi (Columbia chain). WFBF (ItOO) INDIANAPOLIS (Hoosier Athletic Club) THURSDAY P M. s:oo—Late news bulletins and sports. 5:30 —Safety program by Lieutenant Owen. 6:oo—Hoosier Motor Club. 6:ls—Dinner concert. 6:3o—lndianapolis Athletic Ciub. 7:oo—Studio program. B:oo—The Girl Friends. B:3o—Firemen's String orchestra. 10:30—Indianapolis Athletic Club.

Friday Daylight Program

A. M. 8:00—Home Complete program. 9:3o—Furnas Ice Cream Company program. 10:00—Recipe exchange. 10:15—Studio program. 10:25—Interesting bits of history, rourttesy of Indianapolis public librarv. 10:30—Livestock and grain market; weather and shippers’ forecast. 10:40—WKBF shtpping service. WLW COO) CINCINNATI THURSDAY P. M. 3:oo—World Book Man. 3:ls—Club period. 3:30—01d Friends and Faces. 3:4s—The Rhyme Reaper. 4:oo—Five o’clock Hawaiians. 4:3o—Livestock reports 4:4o—The Glad Girls. Polly and Anna. s:oo—Time announcement. s:oo—Grennan program (NBC).

Bottom (left) —A group of factory workers assembling a few of the Majestic “heartstrings.” (Right), opposite, is a view of the cabinet assembly room, where the

Majestic Dealers Busy

BOYD'S RADIO SHOP, 139 East Twenty-second street, has just increased its floor space. C. A. Boyd recently leased anew room directly across the street from his present store, which will be used as an additional display room and warehouse for Majestic receivers. This popular north side dealer reports Majestic sales during March far above any other month of the year. B St B a a B Paul M. Jackson of the Jackson Radio Sales, 4030 East Washington street, is devoting all his time to the sales and service of Majestic radio. Jackson formerly was connected with Betermann’s flower shop. tt tt SS B tt tt Fisher Brothers’ Electric Company, 1521 Shelby street, south side Majestic dealers, are sporting anew truck that is causing a lot of comment. Ralph Fisher of this firm purchased a special body for the truck, which is covered with the well-known Majestic signature and two large paintings of the latest Majestic models. tt a is a tt tt Ed Boyd has been made manager of the radio and phonograph departments of the Baldwin Piano Company. He has been connected with this company for seven years and is one of the best known radio men in the city. Boyd reports a large increase in Majestic sales during the last month. R ft tt tt tt tt With the opening of the new Ayres building, the phonograph and radio departments will be enlarged. Just where the new department will be located has not been decided. tt tt tt tt tt tt Some idea of the popularity of Majestic radio may be obtained from the fact that in the city of Indianapolis there are forty-five authorized Majestic dealers. tt a tt a tt a So great has become the demand or Majestic radios that the Capitol Electric Company, local distributors, has discontinued its electric jobbing business and will in the future devote its efforts entirely to the sale of Majestic radio and radio supplies, according to announcement just made by R. P. Oblinger, president of the company. The company will retain its present quarters in the three-story building at 122 South Senate avenue. a tt an a Central Indiana Majestic dealers will hold an all day meeting in Indianapolis, April 17, when sales and service problems will come in for attention. The meeting will be held at the Columbia Club.

s:3o—Eclipse Clippers. 6:oo—Commerce and the individual. 6:ls—Pat Gilllclc. organist. 6:3o—Historical highlights 7:oo—Lehn and Fink <NBC>. 7:3o—Seth Parkers Old Fashioned Singing school B:oo—Poison’s Picturettes. B:3o—Maxwell House Coffee concert (NFC). 9:oo—Hollingsworth Hall. 9:3o—Weather announcement. Mid-Continental Petroleum. 10:00—Time announcement. Baseball camp news. Heermann Instrumental trio and Melville Ray. tenor. 10:30—Pollv and Anna, the Glad Girls. 11:00—Croslev Showbox hour. 12:00—Sign off THURSDAY —6:30 P. M.— WCAH (1,430) Columbus—Watchtower program WCFL (970) Chicago—Jubilee Singers. WGY (790) Schenectady—Farm program WGN (720) Chicago—Nighthawks; concert ensemble. WSB (740) Atlanta—Concert. WLS (870) Chicago—Talk: music. —6:45 P. M.— WBAP (800: Ft. Worth—Musical program. WJZ 1 760 1 New York—Bay Breen and De Rose to WREN. WSM. COLUMBIA Network—Musical Vignettes to KMOX, KOIL. WCFL (970) Chicago—Dr. Copeland Smith WGN 1 720) Chicago—Floorwalker. NBC System—Lehn and Fink Serenade to WJZ. WJR. WHAM. KDKA. WLW. KYW WLS (870) Chicago—Scrap Eook: the Angelus. WMAQ (670) Chicago—University of Chicago lecture. —7:20 P. M.— WMAQ (670) Chicago—Health talk: entertainers. —7:30 P. M.— COLUMBIA Network—Then and Now to KMOX. KOIL. WCCO 'Blo'. Minneapolis-St. Paul— Soatonic program. WCFL 1 970 1, Chicago—Ensemble. NBC System—Hoover Sentinels to WEAF. WGY WHO. WGN. TO. WDAF. WHAS NBC Svstem —Benue's orchestra to WJZ. KDKA. KYW. WLW. WLS '870). Chicago—Kitchen Club,

Daylight Hits FRIDAY A M. 9:OO—WJZ—Dr. Royal Copeland. 10:00—NBC System iWJZ i— RCA Educational hour. 10:15—NBC System (WEAF) Household Institute. 12:00—NBC System (Central)—Farm and Home hour. p. M. 12:45—WSB—University of Georgia program 2:OO—NBC Svstem iNVJZt U. S. Marine band to TOW. WJR, KWK. WRC. KOA.

finished legs are placed on the cabinets. The center picture shows one of the eight great Majestic plants that employ more than 6,300 skilled workers.

—8:00 P. M COLUMBIA Network — Arabesque to KOIL. j WBBM, WOWO. WCCO (810), Minneapolis-St. Paul—Musi- i cel program. WGN '7201, Chicago—Peerless program. NEC System—Seiberling Singers to KYW WGY. WDAF. WHAS. WISN >1.120'. Milwaukee—Studio program WJR '7so' Detroit—Maytag Radioette. NBC System—Neapoli’ an Nights to WJZ KDKA WMAQ '670). Chicago—Musical program : WLS (870). Chicago—All-state hour. 8:30 P. M.— COLUMBIA Network—Sonora hour to WCCO. WBBM. WOWO NBC System—Maxwell hour to WHAM WOW. KDKA. WJR. KYW. WLW. WMAQ (670). Chicago—Minstrel show. —9:00 P. M.COLUMBIA Network Rit Revue to WOWO. KMOX. KOIL WGN 1 720 1 . Chicago—lnvestment bureau. NBC Svstem—Halsev Stuart hour to WGY. WWJ WHAS, KYW. —9 P M.— WMAQ '670). Chicago—Fan Fare Four. WSM 1650). Nashville—Belle Camp program. —9:15 P, M.— WCCO (810), Minneapolis-St. Paul—Minnesota theater. —9:30 P. M.— KYW (1020'. Chicago—Orchestra: news, j Columbia, Network—The Columbians to WOWO. KOIL. KMOX. WBBM. WGY < 790 1 . Schenectady—Musical program. NBC Svstem—Palais d'or orchestra to WJZ WLW. NBC System—lso-Vis orchestra to WGN WDAF. WLS (870). Chicago—l. C. Musical Club. WJR (750). Detroit—Singing school. WMAQ (670). Chicago—Music: Old Tales. WSM (650). Nashville—"Man Who Knows.” —lO P. M.— WBBM (770). Chicago—Studio: dance | music. WGN (720). Chicago—Tomorrow’s Tribune; Symphony orchestra. : WIBO (570). Chicago—Popular: dance program (2 hours). WLS 'B7oi. Chicago—Hamm's Collegians. WMAQ 670). Chicago—Amos ’n’ Andy: I concert orchestra. WDAF (610). Kansas City—Star Family. WCCO ‘SICi. Minneapolis-St Paul—Long's i orchestra. KMOX (1090'. St. Louis—Al Carney Wylie’s orchestra. NBC System—Bernie's orchestra to WWJ. WGR. -10:45 P. M.— i WSB (740) Atlanta—Organ. —ll P. M.— ! KYW 'lo2o'. Chicago—Panico's orchestra | WBBM '770). Chicago—Gray Mare Club. WENR (870) Chicago—West’phal orchestra. : WGN (720i. Chicago—Dream ship, dance music il hour). WHO 'IOOO I. Des Moines - Little Symphony WMAQ 'B7o> Chicago—Dance orchestras. WSM (650). Nashville—Phi Alpha Lamda dance.

Majestic Radio Section

Entered As Second - Class Matter at Postolfice Indianapolis

GRIGSBY-GRUNOW CO. RISE IS ONE OF MARVELS OF INDUSTRIAL WORLD TODAY Firm Employing 6,300 Persons to Make Majestic Radio Has Forged to Fore in Spectacular Style. 3,200 SETS ARE TURNED OUT DAILY Thirty Carloads of Raw Materials Shipped Into Mammoth Chicago Plants Every 24 Hours. The magic of radio is not limited to the programs which cause us to marvel as we sit listening in front of our sets. Chicago has a “stranger than fiction’’ story dealing with the manufacturing phase of the invention. 1 In a changing world, some 6,300 persons find employment today with the Grigsby-Grunow Company who, were it not for the demand made by this marvel of the new age, would be finding it necessary to seek niches in some other field. Taking for its extended activities the building left vacant by the departure of the Yellow Cab Company plus two plants on Armitage avenue, the Grigsby-Grunow industry means much to the northwest side of Chicago.

KIRK TO SELL MAJESTIC SETS Furniture Company Will Carry All Models. C. C. Mathews, general manager of the Capitol Electric Company, local distributor of Majestic radio, announces that the Kirk Furniture Company has been appointed an authorized dealer of Majestic radio. The Kirk company will carry a complete line of all models at both stores, 22 East Washington and 311 East Washington street. George Frank of the Kirk company says, “After several months of careful consideration, we have decided on Majestic radio as one of the featured lines in our new and enlarged radio department. Majestic is offering many improvements and a beautiful cabinet that will fit the furnishings of practically any home. One of the chief reasons for the success of Majestic is the model up-to-date cabinet plant.” ‘‘The two styles of cabinets were designed and fully decided upon before the equipment for making them was installed. This was done instead of setting up woodworking machinery and then casting about for a suitable cabinet design. The result of such plan is that where the average furniture factory has 25 to 50 per cent of its machinery idle because it is used only on certain jobs, every machine in the GrigsbyGrunow plant is busy all the time. All rough operations are eliminated, a great advantage in cutting out waste, thus passing the saving to the purchaser. RADIO FIRM MOVES Hoosier Furniture Cos. Has Complete Line. The Hoosier Furniture Company, Majestic dealers, formerly located at 443 East Washington street, have moved to their new location, 301-303 East Washington street. In their new home at the southeast corner of Alabama and Washington streets will be found one of the most complete radio departments in the city. Harry Linstaedt, manager of the company, announces opening of the new store will be held Saturday, April 13, when prospective purchasers of Majestic radios will find a complete stock of all models on on the floor ready for demonstration. This company also has installed a complete service department and all radio sets will be sold on the same popular payment plan as house furnishings. FACTORY KEPT CLEAN Blower System Used on Machines in Radio Plants. Every woodworking machine in the Majestic factories is connected to a blower system which sucks away the shavings and dust. This keeps fire hazard at a minimum, reduces the cost of keeping the plant clean, and safely conveys wood refuse to a point where f t is easily disposed of. Fumes from spray booths are also whisked away by powerful fans. Each machine has an individual drive.

Radio Record One of the secrets ot the success of the Majestic radio sales which is reflected this week in the reception of a solid trainload of the radios is disclosed in the magic phrase “mass production.” The Grigsby-Grunow Company, makers of the Majestic, is completing approximately 4,000 radios a day or at the rate of seven per minute, during the working day. The plant employs 6,300 production workers, or 1.8 worker for every radio receiving set produced per day.

A visitor to the plant comes upon a business conducted on a scale that amazes and in a fashion that makes oue realize the modern world is moving too twift.ly for following methods of the past. The factory on Dickens avenue is as new in its spirit and in its workings as radio itself. For instance, the Grigsby-Grunow Company has no warehouse. Thirty carloads of raw materials come into the plant every’ morning and thirty carloads of completed radios go out every night. 3,200 Sets Daily That means 3,200 complete radio sets turned out at the plant every day, and even this output is now insufficient to supply the world-wide demand. So adequate supplies can be available, the company has five mills with all efforts devoted to providing lumber for its needs; approximately eighty-four tons of steel Is used each day; enough wire is used for its super dymamic speaker to circle the globe daily: 16,000 pounds of tinfoil is used every day; approximately 12.000 pounds of paper daily for condensers; more than twenty tons of wax each day for the Impregnating of condensers, chains, etc., and more than five thousand pounds of aluminum. These figures become more impressive due to the fact that only five years ago the Grigsby-Grunow Company was operating in one floor of a little building on Lake street. A year ago it got along with 100,000 square feet of floor space. Five years ago the number of employes totaled only forty. Made Own Machines Radio is new, and the company found itself without any machines in vogue to handle heavy production. Its own engineering staff made the required machines and made them so simply that they could be operated without mistakes. There are fifty experimenting engineers in the employ of the company today and their slogan is ‘‘lt can be done.” This attitude is a reflection of the spirit of the two men, still com-ps-a tively young, who are at the head of the institution and who grasped opportunity when the electrification of radio was at its dawn. At the plant on Armitage avenue, Mr. Grigsby and Mr. Grunow, with a few hundred employes, had the nucleus for the present expanded institution. There has been a genius for handling men as well as a genius for mechanics. The new plant is a place where ability is recognized and the pay envelope reckoned accordingly. As recently as last July only a fifth of the floor at what wa= the Yellow Cab Company quarters were used by the firm. Now all of the space, 500,000 square feet, is utilized. SIO.OOO for Picnic Last August a picnic of the plant employes and their families was held at Cary. Seven thousand attended. The cost of the outing, taken care of by the firm, amounted to SIO,OOO. Ten Northwestern trains of twenty cars each were required to transport the picnickers. Mr. Grigsby and Mr. Grunow both attended the picnic and gave proof of the fact that they had not forgotten how to play and that the romantic success of their business venture had not altered their spirit of camaraderie. "Good workmanship” is the slogan of the firm, for to every seven or eight employes there is an inspector. And each set. from the time it leaves as raw material and comes forth a finished article, goes through 1,000 tests. And after that— Well, there is no city, village or hamlet in America where the sets turned out in the big plant on the northwest side are not in use. Also they find their way to many foreign countries, among them England, Australia, Japan and China. Needs Three Channels Television, to be successful, will need three separate and simultaneous channels, according to D. E. Replogle of the Raytheon Manufacturing Company. One channel will be needed for urban service, one for rural service and a third for DZ.