Indianapolis Times, Volume 40, Number 268, Indianapolis, Marion County, 29 March 1929 — Page 17

MARCH 20, 1020.

STEEL MILLS BOOM THOUGH . JOBS ARE FEW B Machinery Replaces Men; f Youngstown Enjoys Great Prosperity. Ili' 7 Special YOUNGSTOWN. 0.. March 23. .% Heavy black smoke clouds hang V low over Youngstown and the !vfaJlhoning valley by day and at night idast furnaces redden the sky. EaThis is because the steel mills fe experiencing their greatest -pom since the war. New high ? ioduction marks will be set during larch. but despite this much unemployment exists. Increased cfl.ficiency in manufacturing and the Introduction of labor saving devices -|jic responsible i Sharp competition in the steel industry is causing various retrench—■finents and efficiency methods which were unheard of ten years ago are being introduced at the expense of man power. “Electrification” is the term used, and although it means dividends to shareholders in the Youngstown steel mills, it means distress to Youngstown merchants. Machinery cannot buy goods nor rent homes, business men complain. Steel ingot production for independent manufacturers in the Youngstown' district has averaged 95 per cent of capacity for several months and it is now slightly ex-

fCLOTHINC HAPPINESS 1 3 . Q3 c Assured you for thru ourfive points \ ' °f su P eriont y/ jflHHSjg£ \ x i 1 ress II P * n Spring’s smartest styles! fft iff/ J H You, can onc throng toC| 1 parade on Easter Sunday. Our Five Points of Superiority have assured Clothing Happiness to mil- / 1 1 lions of satisfied customers during the past 35 years, yWrW Isl f i W.M They will assure Clothing Happiness for you and ens , every member of your family this Easter. Come open Open Every Evening an account and arrange your own terms of payment. | This JVeck For llew Cadet - If Your Convenience j \ rfk IDIRIE§§t§ fIL,. I S v v lrresistible styles in the new Spring shades of r k rose, tan, blue, red and navy. Materials of LJr Flat Crepe, Elizabeth Crepe, Crepe Roma and ; all sizes including plenty of Stouts. I Tm odais /zgf*i H 1 \ Stunning models in the new fur and . M t Jjgp § Jjg/ \ satin trimmed coats in Broadcloth and jßfa | graffi | Mm \ Kasha. Beautifully silk lined; all shades, ymm ijmjmg | ll /ffa' neWS^^CS^°r^rCSSan<^s * ,or * wear * I jffEN§IEN!BIL!E§ nljifl* The new fashion for Spring and Easter 1929. Two $■ IB I zlj\l • | SHIRTS if Jbffff iya&.’f and three-piece models which can be worn either 118 I | J® 0^ #ZJ nr! separately or together make the Ensemble a charm- v jUf L#' I j • ||S ing and economical costume. Mi P m t 2T J M9- ~4’“ 1 " effirire tW ™ H siijrse jfT GIRLS’ TOPCOATS Jr- BOYS’ COASTS & Smart model? that give poise and individuality to FoUl?*Plsdl UStlTJßfiliy® wearer. Single and double breasted models in rich browns, tans, oxfords, grays and mixtures, and ever popular blues. Ail sizes, for both young and old, tall or short, slim or stout. West Washington Street I NEXT DOOR TO THE LINCOLN HOTEL :L=£r j r"\ ||

Whooping Cough Childhood's Most Deadly Disease, Warn Authorities

Up Science Sen icc WASHINGTON, March 23.— Whooping cougn still ranks as:. a deadly disease, in spite of efforts to check it. The general belief that it :s merely an annoying but necessary evil of childhood is ail wrong. Scientists and public health officials are warning mothers not to take it lightly and to be ready to guard their children against the usual spring and summer outbreaks. “No other common infectious disease of childhood takes so large a toll of life among children under two : ears of age.” said Dr. Matthias Nicoll •Jr.. New York state commissioner of health. Whooping cough is dangerous in itself and also because it is frequently followed by pneumonia and tuberculosis. Various vaccines and sera for preventing the disease have been developed. None of them has been entirely satisfactory, although some physicians have reported success with them. One of these which

ceeding that level. United States Steel Corporation plants in the district are maintaining an average of 80 per cent in ail departments. Tube production in the district is holding at 50 per cent, the countrywide average for this product. Improvement in the oil situation ivill add to Youngstown's prosperity as the Youngstown Sheet and Tube Company, third largest steel unit in the nation, depends principally on pipe. Automobile manufacturing has added greatly to Youngstown revenues. The Republic Iron and Steel Company, largest maker of steel sheets in the Mahoning Valley, is capacity making automobile plates and is getting a good price for its products. It is expected that during 1929

does not entirely prevent the disease, does reduce its severity and the fatalities resulting from it, and is recommended by health officials. The best prevention still consists in keeping children away from those who have whooping cough. This is difficult because the characteristic whoop does not develop until a week or more after the onsft of the disease. Consequently one must keep the children away from those who have colds or coughs, to be same. Reduction of whooping cough has lagged far behind reduction of other communicable diseases chiefly because of the popular attitude that it is not a serious disease. “Deaths from whooping cough occur just as often as they did twenty-five or thirty years ago,” stated Dr. Nicoll.

the largest companies in the valley will double their earnings for 1928. Prices and profits are showing a steady increase. Consolidation of operations apparently is a paramount issue and following recent mergers it is exnected in Y’oungstown that the Republic Iron and Steel will form the nucleus for anew big unit, approaching the Bethlehem and Youngstown companies in size, which will include, perhaps, the Otis Steel Company of Cleveland, the Central Alloy of Canton, the Cleveland Cliffs Iron Company of Cleveland. Jones & Laughlin of Pittsburgh and probably some smaller companies. Approaching Youngstown one sees a big electric sign on a bank tower. It reads “5%.” The sign, according to a well posted Youngstowner. is

THE INDIANAPOLIS TIMES

the (fity's motto these days. Increased dividends is the big ideaeven if it does mean the replacement of men by machinery. 7,000 GIRLS RAN AWAY lf.il L nited Vri .ss NEW YORK. March 29.—Girls are running away from home to New York City at the rate of 7,000 ?. year, according to Captain John Ayres, head of the Metropolitan Bureau of Missing Persons. The record of 7.000 last year was the largest in history, declared Captain Ayres, and the average age at which they disappear is now 15 years, a lower figure than ever before. Hollywood. Chicago, Boston and St. Louis all report similar conconditions.

CHEWING GUMS FROM AMERICA CONQUER INDIA U. S. Products Help to Bring Civilization to East, Use Boys for Ads. [lll 7 in us Special NEW YORK. March 29.—Ancient India, land of bewildering superstitioif and changeless customs, has given up its time hallowed betel-nut for American chewing gun. India, which a few years ago counted the slow passing of time in days, is now wearing American watches to divide its days at last by hours and minutes, and is writing

r . 'T*pe**r*w™ - . *•***• * •*.. 7 : : \W|} i *. .• -■' ■ >s - 2- .'/& wr'* < > ,|&y ’ i f A i. <■ V y $5 } ■Sytf. ' nrivftiiwnir! .n.ii ~

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its letters with American fountain pens. These and other evidences of the American commercial conquest of the great eastern empire are related in an interview w-ith H. J. Davis. British merchandising expert in India, published here by Sales Management magazine. American made goods in many lines have forged to a commanding position in the Indian market within a decade, but by the use of advertising methods vastly different from those used at home, says Davis. For instance, 90 per cent of the buying done in India is done at the village and city bazars, and few of the customers are literate enough to appreciate a printed appeal. Consequently, the American firms invading the Indian market have resorted to advertising by the use of actors, pantomime and picture appeal The most popular brand of chewing gum, for instance, has been introduced to the betel-nut chewing bazar crowds by hired boys, dressed In fantastic costumes which have become part of the gum maker's trade mark. The natives have come

to associate the grotesque figures Aith the gum until the appeal is as strong as that made in print in Snglbh-reading countries. “The chewing gum habit has caught on until today there is scarcely a theater, restaurant or •jazar in all India where the gum is unobtainable. The American watch company has used similar means, the employment of a popular figure known as Mr. Never Late' in all of its advertising.” Despite the low standards of living. India is the greatest comparatively unexploited foreign market in the world today, says Mr. Davis in the sales management interview. ■The population of 315.000.000 is rapidly copying western styles and customs, thanks largely to the progress of education, especially the steady growth in the use of the English language and tire increasing use of the cinema.” he says. “Everywhere the standard of living is on the upgrade, and the rapid development of road and rail transport has opened up new and hitherto untouched markets. For five years India's budget has shown a surplus.

PAGE 17

and immense schemes of public utility are in process ot completion throughout Hindustan.” ANCIENT BONES SOUGHT Expedition Will Search for I ossils of Sloth in New Mexico. IS a Sc\, arc Scrnci WASHINGTON. March 29—Mora bones of extinct ground sloths and of other beasts that roamed the earth in their time are the objectives of a joint expedition by the Smithsonian institution and Peabody museum of Yale university, which will leave for New Mexico March 25. The scientists will go to the extinct volcano fumarolc in Dona Ana county. New Mexico, about fortyfive miles northwest ol El Paso, where the giant ground sloth, whose bones now are in the Peabody museum. was found last year. They expect to clean this place completely, removing and sifting tons of guano, deposited by uncounted generations of bats, in the search for even the tiniest of skeletal remains.