Indianapolis Times, Volume 40, Number 139, Indianapolis, Marion County, 31 October 1928 — Page 13

West Washington Street Section

All Members of Merchants’ Association' Will Participate in Three-Day Old Trails Celebration. ALL STORES WILL BE DECORATED Open House Will Be Conducted for Thousands of Visitors; Orchestra and Band Will Play. West Washington street avill present a gala appearance Thursday, Friday and Saturday, as all members of the West Washington Street Merchants Association join in celebrating the addition to their mercantile district of the Old Trails Automobile Insurance Association building, on the southwest corner of Washington street and Senate avenue. Stores will be festooned, flags will be unfurled, and the business places will keep open house to entertain the thousands expected to visit the section the three nights. Jack Tilson’s orchstra will furnish the music Thursday night for the crowds that will s'ee the modern store and office building of the insurance firm.

Souvenirs will be given visitors to the stores in the new building and those visiting the established stores in the neighborhood. The celebration reveals the hospitality of the merchants of the West Washington street district, who always are eager to welcome reputable concerns to that section. Opens New Era Erection of the modern building heralds anew era in the opening of West Washington street as a logical section for construction of large office buildings. The two large red arrows, emblems of the Old Trails association, point the way to the business Interests of the city, to a business section which through a remarkable growth has begun to exercise a strong influence on the trade life of Indianapolis. As the thousands will visit the section each night, they will be entertained with music by the Indianapolis Newsboys’ band, appearing in a stand at Washington street and Senate avenue. Merchants Given Credit Great credit must be given the West Washington Street Merchants’ Association for bringing the new building to that section. Financing of the structure was accomplished by the City Trust Company and the location was obtained by the Washington company, realtors. U. S. WATCHES STATE VOTE, DAILEY AVERS Nominee Says G. O. P. Need Help to Clean Up “Mess.” B/i Times Special ROCKVILLE, Ind.. Oct. 31.—The nation will be watching v-hen Indiana voters go to the polls next Tuesday to decide whether the state is to be ruled four more years by the G. O. P. machine that led it into disrepute or by anew order piedged to restoring its name to its former fiigh position. That was the assertion of Frank C. Dailey, Democratic nominee for Governor, here Tuesday night in his third speech of the day. The nominee spoke at Crawfordsville at noon and in Covington in the afternoon. Dailey read condemning articles from Frederick Landis, Thomas H. Adams and Solon J. Carter, Republican candidates in the primary, and from the Chicago Tribune describing the “scandals and corruption of the Hoosier state.” “Republicans, by themselves, cannot clean up the mess,” he said. “That was demonstrated when the bosses defeated their attempts to nominate a clean-up candidate. Neither can the minority party, without help, accomplish the cleanup. But together we can and will do it.” -■ REMY PONDERS RETRIAL IN ROY HOWELL CASE Ex-Chauffeur of Charles Jewett Convicted in 1923. Retrial of Roy Howell, who five years ago was chauffeur for former Mayor Charles W. Jewett,-and who was convicted of involuntary manslaughter in criminal court for the auto death of Woaneta Franke, 9, was considered today by Prosecutor William H. Remy. Remy, who tried the case in 1923, said he would obtain the record in the case before deciding whether to try Howell again. Howell was granted anew trial by the Indiana supreme court Tuesday on the ground of insufficient evidence. FORM ENVELOPE FIRM Clyde Bowers President of New Company. Formation of the Bowers Envelope and Lithograph Company, which will begin operations about Jan. 1, at 937-947 West Michigan street, was announced today. Clyde A. Bowers, 4317 Park avenue, is president and general manager, and W. Myron Yorger, 2828 Park avenue, secretarytreasurer. Installation of machinery has been started. Fifty employes will be used at the start.

Entered As Second-Class Matter at Postoffice. Indianapolis.

TgSBSfISS IN SLBSAN ‘RACE’ Marmon Car to Be Given Contest Winner. Thousands of Indianapolis people and many living outside of the city have entered the contest to obtain a suitable slogan for the West Washingston Street Merchants’ Association. The winner will be awarded a Marmon automobile, which is being displayed on a truck throughout the city. Slogan boxes in the stores that are members of the association already are filling with the offerings of the city. There is no limit on the number of slogans that may be submitted. No bar has been placed as to who may submit slogans, except that no employes or members of the families of members of the association may be awarded the prize. The car will be placed on exhibition on West Washington street each night of the celebration, Thursday, Friday and Saturday. The boxes to contain the submitted slogans will be placed in convenient spots in all stores. “We sincerely hope that, the people oC the entire section of the state will avail themselves of this opportunity to obtain the Marmon automobile,” declared Saul Solomon, association president, today. “We ask only that the slogan express the spirit of this growing merchandising section of Indianapolis.

Speech on Air Remarkable growth of West Washington street as a business section and the efforts put forth by the West Washington Street Merchants’ Association in promoting the district will be described by Saul Colomorx, president of the association, from Station WFBM at 9:15 o'clock Friday night. The time is taken from the regular Victor Furniture Company thirty minutes on the air to deliver the address. A musical program will follow.

PASTORS PLAN PARLEY Conference to Open Nov. 12 at Broadway M. E. Church. The Indiana Pastors Conference will open a three-day session at the Broadway M. E. church Nov. 12. Prominent pastors and educators from all sections of the country will speak at the seven meetings of the conference. The first day will be devoted to addresses by the Rev. H. B. Hostetter, executive secretary of the Indiana Presbyterian synod; W. P. Dearing, president of Oakland City college, Oakland, Ind., and the Rev. R. H. Miller, Kansas City, Mo. At the first meeting a supper will be served at the church.

Manager

F. N. Daniel, vice president and general manager of the Old Trails Automobile Insurance Association, which holds formal opening of its new office and store building Thursday, Friday and Saturday.

The Indianapolis Times

Whole City Takes Pride in New Building

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West Washington street will be in gala attire Thursday, Friday and Saturday in honor of the formal opening of the office and store building of the Old Trails Automobile Insurance Association, Senate avenue and West Washington street, shown here. An interior view of the offices of the company is shown in the lower picture. Th e insurance firm occupies the fifth and sixth floors.

ASSOCIATION IS IN FOREFRONT OF CITY BETTERMENT MOVEMENTS

WASHINGTON STREET IS KNOWN ACROSS NATION' Longest Thoroughfare in City, Extending 120 Blocks. Throughout the length and breadth of the nation Washington street has become known as the principal business thoroughfare of Indianapolis. It is nothing for one American meeting another American in a European capital to say: “Oh, yes, I met you last timp at the crossroads of America.” Washington street is the longest street in the city, extending from the 6600 block in the east to the 5400 block west, a total of 120 blocks of paved street. No other business street in the nation the length of this street has as many good-looking business buildings. DRUG STORE CHAIN WILL OPEN SHOP NO. 13 Goldsmith Brothers Will Join in Old Trails Festival. The thirteenth drug store in the Goldsmith Brothers chain will be opened formally Thursday night as part of the celebration of the opening of the Old Trails Automobile Insurance association building. The drug store is located on the ground floor of the structure. A feature' l of the beautiful store will be the electrically operated soda fountain and lunch counter. Every bit of equipment from the dishwasher to the toaster will be operated by electricity. The counter will offer accommodations for fifty-two persons ao a time. Six tables have been provided, in addition to the counter and buffet bar.

INDIANAPOLIS, WEDNESDAY, OCT. 31,1928

II Members Keep True to Code of Never Wavering From Call of Duty When Civic Improvements Are Needed, Says President Solomon. “TJROGRESS” is the key word of the West Washington Street MerJT chants Association. And through the efforts of this association, Illinois street no longer is a mental hazard to the thrifty shopper; and regardless of what you want or what the shopper desires to pay, he or she is sure of finding it in the new and greater West Washington street shopping district. No small credit must be given the association, which so valiantly has striven to keep the standards of merchandising high and business ethics to the fore in the growing business section. Addtion of the office and store building of the Old Trails Automobile Insurance Association, in honor of which the association is staging a threeday celebration, beginnng Thursday, s a far example of the work accomplshed by this body of business men.

Each has pledged himself to be steadfast to the ideals and objects of the association, which, when organized in 1909, pledged itself to obtain co-operation in bringing new trade to the city; to bring about a better understanding among members of the same or different lines of trade; mutual benefit and protection of its members from all unreasonable and unjust schemes or demands, and general advancement of the commercial interests of the city. From this code the sixty members never have wavered and it is due to their efforts that West Washington street looms so large in the business life of the city. Through its efforts, Senate avenue was widened and the Fair store was brought closer into the heatt of the section, after it had been for many years located beyond the railroad tracks. It was the associations in co-op - eration with the Washington company, which held a ninety-nine year lease on the Old Trails building site which brought the new office building. And it is the association which is striving to improve the appearance of the percentile establish- 1 ments in the section.

“The city has a right to be proud of this organization, thoroughly civic in nature, which is endeavoring to place West Washington street upon the mercantile map of the state,” declared Saul Solomon, association president, today. / (‘Each member has co-operated to his full power in bringing the improvement here, and at no time does a member fail to answer the call to duty. “The association is proudest of all,” declared Solomon, “in that no call to civic duty ever has found a member wanting. “In the future, as in the past, the membership will be found ready to do its all toward furthering the interest of both the district and the city." First meeting of the ■ association was held Tuesday, May 11, 1909. Tht officers selected were Arthur Navin. president; D. J. Moroney, vicepresident; Bert B. Goldberg, secretary; and I. E. Solomon, treasurer Present officers are Saul Solomon, president; Charles E. Herin, secretary; and J. E. Movriq, treasure * Directors are Meyer Efroymson, Edward Green, Sol Leo Traugott, and Jake Wolf.

AGENTS TO BE GUESTS OF OLD TRAILS FIRM Dinne:- and Inspection of Building on Program. More than 300 agents of the Old I Trails Automobile Insurance association and members of their families will attend the formal opening of the new office building of the company Thursday. The agents and their wives will be received formally in the afternoon and will be given opportunity to inspect the entire building. A special sales meeting will be held at 4 o’clock, followed by a dinner, at which all members of the organization and their families wil l be guests of the company. The night program will be devoted to the street carnival and to the special broadcasting hour direct from the home offices on the sixth floor. CAPITOL ADDS BEAUTY Statehouse Gives Dignity to Busy Business Section. A spot that adds to the beauty of West Washington street is the state Capitol, with its widespreading l:\wns and statues. Considered one of the most beautiful buildings of its kind in the nation, it adds a touch of dignity to the bustling, hustling business section of West Washington street. Escapes From Jail Bit Unltc/t Press COLUMBUS, Ind., Oct. 31.—Authorities today searched for Oscar H. Moore, 22, Bloomington, prisoner in the county jail, who escaped by j dashing past Sheriff Linza Allen while the latter was looking up I mother rnson. Moore was to have laced trial on a bad check charge.

West Washington Street Section

Pull Leased Wire Service ot the United Press Association

M$T WASHINGTON ST JOINS IN PAYING HONOR TO OLD TRAILS INSURANCE CO. Three-Day Holiday, Starting Thursday, Declared to Celebrate Phenomenal Growth of Automobile Risk Concern. V. ALL-HOOSIER LINE-UP OF OFFICIALS Names to Conjure With Are on Directorate of Firm; 50,000 Policy Holders Now Are on Its Books. Phenomenal growth is a two-wo-rd history of the Old Trails Automobile Insurance Association, in whose honor the members of the West Washington Street Merchants’ Association,,have declared a three-day holiday, beginning Thursday. The celebration is prompted by the opening of the beautiful office and store building of the insurance association, Senate avenue and West Washington street. On March 1.1925, the Old Trails didn’t have a policyholder on its hooks. Approximately 50,W0 motorists today are insured by the company. Since its organization, the records reveal that the Old Trails has more than doubled its premium income each year, and with the opening of the new building is writing business at the rate of nearly $'1,000,000 a year.

SAIL SOLOMON FINDS SUCCESS Builds Enviable Records for Victor Company. Twenty-five years ago a young man who had considerable experience in the furniture field opened a store on the site of the present Lincoln hotel coffee shon It was known as the Victor Furniture company. The young m. : .vac Saul Solomon. The small store grew and prospered and ten years later it was moved to its present site, 231-237 West Washington street. That young man today is presi dent of the West Washington Stree: Merchants’ association, a director i) the Washington company, instru- ' mental in bringing the Old Trail. building to West Washington street, and is considered one of the progressive merchants of the city Associated with him are Robert Stern, D. H. Steele, and his son. Leonard Solomon. “Personal service is the secret ol (he success of the Victor Furniture company,” Solomon said today. “There never has been a barrici between patron and management in this store. “Prompt and courteous attention always has been given patrons and upon this we base our success,” the veteran business man said. CREDIT TO BUILDER Stackhouse Company Finishes Old Trails Building. No small credit is due the A. V Stackhouse company, contractors who erected the Old Trails Automobile Insurance Association building, which will be open to the public Thursday, Friday, and Saturday nights. The Old Trails building was completed thirty days ahead of the company’s other construction project on Washington street, the Eastgate hotel. The company Has succeeded in adding two fine structures to the city’s main thoroughfare. Work already has been started on the new garage building for Rober; MacGregor at Tenth and Pennsylvania streets. This will be one of the six projects upon which the company will be doing construction work within the next sixty days.

President

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Accession of the Old Trails Automobile Insurance Association building to the West Washington street business district is in no small measure due to the activities of Saul Solomon, president of the West Washington Street Merchants’ Association.

Aii interesting and remarkj able feature of this is that the Old Trails is purely a local concern. It writes only business in Indian:and a great majority of its business ! comes from Indianapolis. Every officer and director of the j association is a Hoosier. Daniel from New Albany The vice president and general manager, F. N. Daniel, hails from. New Albany. Starting out as a type • writer salesman, he speedily became Indianapolis manager of the sale end; and then he shifted to th? Goodyear Tire and Rubber Company. as supervisor of sales. I Fiye years with the Goodyear people convinced Daniel that autoI mobile insurance offered a field ol ; vast possibilities. He returned to Indiana and be- ; came general agent of the Stat” ! Automobile Insurance Company here. That company, recognizing i his abilities, speedily made him ! sales manager and after three year: : i in this position he resigned to start j this new company. The most important feature of ! the start of the company in 1924 j was announcement of the directorj ate, each a man who commanded vast respect and confidence in In- ( dianapolis. Dungan Is Banker Samuel O. Dungan. Old Trails president, also -s president of the Polk Sanitary Milk company of Indianapolis, a banker of great repute, and one of the leading can ners of fruit in Florida. Harry DeWolf, vice-president, alI so is president of the De Wolf News I company. j Theodore E. (Pop! Myers, ramous ! throughout the nation as vice -president and general manager of the j Indiar apolis Motor Speedway, is ; treasurer of the Old Trails. Dwight S. Ritter, secretary-ireas- ; urer of the Grassy Forks Fish Tries, whicli includes the largest goldfish hatchery in the world, is secretary of the Old Trails. Other Business Leaders These five officers, with Dr. J. T. Hoopingarner, specialist in X-ray and dental extractions; Albert j. Pfieffer, local business man, and Mark V. Rinehart, vice-president and secretary of the Washington Bank and Trust Company are di ■ rectors and this rapidly growing company. The Dec. 31, 1927, statement of the company showed its assets total $256,604.99, of which negotiable bonds totaled $101,066.43, and deposit premiums in course of collection amounted to $100,415.05. A subscribers’ surplus of $80,785.87 was shown. The 1928 report is expected to put the other in the shade. Its name is of particular value In identifying the company with Indianapolis. Pioneers Went Down Trail “Old Trails” was one of the mos important and oldest in the migration of the hardy pioneers from the east to the west. The blazed trail led down what now is Washington street, passing the location of the new office building of the company and stretching far into the wilderness. “And just as the pioneers blazed the trail for others to follow, so will the Old Trails Automobile Association blaze a trail of honesty, safety and fair dealing in business for others to follow,” declared Daniel today. THEATER IS LANDMARK Stars of Older Days Trod Boards at Capitol. A landmark of the city, and especially of the West Washington street business section, is the Capitol theater, Capitol avenue and W’est Washington street. The theater was erected in the “seventies,” and on its board appeared the stars of yesterday, Minnie Maddern Fiske, the Barrymores, John Drew, Modjeska and many others. For years afterward the theater was part of a burlesque chain, but its policy was changed three yeark ago to motion pictures, and it has been doing a thriving since.