Indianapolis Times, Volume 40, Number 135, Indianapolis, Marion County, 26 October 1928 — Page 34

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$3,000 IN GIFTS FOR GUESTS AT HARVEST FETE Bewildering Variety Will Be on Display in Many Stores. More than $3,000 in prizes will be given visitors to the harvest festival of the East Washington Street Merchants’ Association which begins Saturday and continues for a week. To permit every visitor to this enterprising business district to see all prizes, a special display room has been opened in the Home Furniture Company, southeast corner Washington and Alabama streets. Every product sold by association members will be offered as prizes. The list includes everything from a piano to a Shetland pony. Expensive radio sets, furniture galore, sets of automobile tires, phonographs, dining room suites, living room suites, sun parlor suites, rugs, electric heating equipment, bird cages, aquariums, wardrobe trunks, gas stoye, dishes and clothing. Beautiful Gifts Offered “This prize giving is unique in that the merchants’ association has offered such a host of beautiful g’fts,” declared Samuel Mueller of the Great Western Furniture Company, in charge of the arrangements. “Nothing will be sold in the display room. It will be all that its name betokens, a display room of prizes, where each visitor is given an opportunity to see what is offered. “On Monday, Nov. 5, a partial list of the winners will be placed in each contributing store. Anyone visiting the stores may ascertain whether he gets a gift No Obligation Placed “There is at no time any obligation placed upon the visitor,” Mueller said East Washington merchants who have contributed awards are: Vonnegut Hardware Company, 120-124 East Washington street. Gordon Furniture Company, 127-128 East Washington street. Carlin Music Company, 143 East Washington street. Goldstein Bros., 146-150 East Washington street. Mode Bros. Shoes, 141 East Washington street. Krause Bros., 205-207 East Washington street. Baker Bros., 219-223 East Washington Street. Norman Furniture Company, 237 East Washington street. Capitol Furniture Company, 211 East Washington street. W. H. Messenger Company, 201 East Washington street. Stewart’s, 259-261 East Washington Street. v Economy Rug Company, 213 East Washington street. Goldsmith Bros., drugs, northeast corner Alabama and Washington streets. Great Western Company, 336 East Washington street. Charles I. Hartman, 317 East Washington street. Ludwig Economy Millinery Company, 338-340 East Washington street. Kurt Hartong Company, 344 East Washington street. Kirk Company, 311 East Washington street. King Outfitting Company, 342 East Washington street. Everett ••OK" Seed Store, 5 North Alabama street. Techentine & Cos., 326 East Washington street. Hook Drug Company, 356 East Washington street. Hoosier Outfitting Company, 443 East Washington street. Marvel -Furniture Company, 444 East Washington street. Hub Furniture Company, 414 East Washington street. Indianapolis Tent and Awning Company, 447-449 East Washington street. Fame-Mammoth Department Store. 402404 East Washington street. Hare Chevrolet Company, 552 East Washington street. Riser Bros., tires and radios, 561 East Washington street. Swisshelm and Parker, tires and acceseories, 544 East Washington street. FORMER MEMBERS HELP Leslie Meyer Turns Storeroom Over for Festival. Former members of the East Washington Street Merchants Association are as keenly interested in success of the Harvest Festival, which begins Saturday, as those partciipating. Leslie Meyer of the Home Furniture Company, which sold out, has turned over the store building on the southeast comer of Washington and Alabama streets as a display room for the more than $3,000 in prizes to be given visitors.

Heart of East Washington Business District

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The heart of the business district of East Washington street is shown in the views above. The upper photograph was taken looking east Oh Washington street from Pennsylvania street and discloses a view of the section which occupies so important a place in the city’s business life? the lower view was taken from Noble street, looking west, and gives the mounting skyline of the business section.

VALUE BASIS SET Utilities to Be Appraised on Original Cost. Original costs will be used by the public service commission in appraisal of interurban, street railway and bus lines involved in the proposed merger of Indiana Insull utilities into the $70,000,000 Indiana Electric Corporation, Commissioner Harvey Harmon announced today. Use of the reproduction new basis of valuation would set too high valuations for issuance of securities, Harmon declared in announcing procedure to be taken by the commission in passing on the merger which will effect 200 Indiana communities. The original cost of the properties represents “actual money invested tn the properties while appraisal on a reproduction basis would result in a valuation far in excess of actual money costs," the announcement said.

THE INDIANAPOLIS TIMES

MERCHANTS TO MAKE STREET BEAUTIFUL All Stores Will Be Decorated for Autumn Frolic. No efforts will be spared by members of the East Washington Street Merchants Association in decorating their stores for the annual Harvest festival, which begins Saturday. All stores have been asked to place the national colors in front of the buildings. Expert decorators have been engaged to make the appearance of each store a thing of beauty and special feature decorations are being arranged by the merchants. In most of the decorations, the fall motif will be carried out. Speaks of Autography NE WYQRK, Oct. 26.—Hoover or Smith—it doesn’t matter to the autograph fan. Thomas F. Morgan, autograph dealer, says both are prolific letter writers and tneir autographs should be plentiful.

BANKS, JUOU HELP Financial Institutions and Theater in Fete. Harvest festival of the East Washington Street Merchants’ Association, which begins Saturday, has received the support not only of the merchants, but of the three banks in that section and the Bijou theater, which have volunteered all possible aid to make the festival the success it is sure to be. The Meyer-Kiser bank, the East Washington State bank, and the City Trust Company, have tendered financial and moral support and are aiding in acquainting the rest of the city with the vast resources and possibilities of that section. Astronomical clocks control a hundred miles of street lights in Oak Park, 111. At Sunset they automatically turn on the lights, and at sunrise turn them off.

OCT. 26, 1928

E. WASHINGTON ST. SEEM AS AUTO TRADE MAR® Modern Business Trend Is Noted Toward Street. Development of East Washington street into a large automobile mart within the next few years Is pre* dieted by E. M. Ragland of the! Ludwig Millinery Company, presl* dent of the East Washington Street Merchants’ Association. “This district is beginning to at* tract automobile sales companies and with the recent construction oC anew building by the Hare Chev* rolet Company and the moving into the territory of tire and accessory, companies such as Swisshelm Parker, and Riser Brothers, is ai forecast of the future possibilities. “Naturally the association will welcome all legitimate enterprises to this territory and we especially favor enterprising automobile com* panies,” Ragland said.