Indianapolis Times, Volume 40, Number 123, Indianapolis, Marion County, 12 October 1928 — Page 22

PAGE 22

A NINE MONTHS RECORD M TO BE PROUD OF- JHT 329,252 Lines Gain TT TT ¥ Display A ¥ f * 0 In Local<a. Advertising X THIS IS THE RECORD of The Indianapolis Times, while other Indianapolis newspapers show a net loss of 1,288,728 lines for the same period. With a gain of 329,252 lines for nine months The Times can well claim to be among the first papers of the country for local lineage increas es for this year, over the corresponding months of 1927. The Following Charts Show Month by Month Gains and Losses Os All Indianapolis Newspapers in Local D ci!°k?i Advertising for the First 9 Months of 1928 TIMES NEWS | Daly STAR Sunday STAR | 1928 1927 [7 Gain Loss j 1928 | 1927 Gain Loss 1928 j 1927 | Gain LosT' 1928 1927 j~~ Gain Loss” Jan. 297,696 324,9961 ...... | 27,300 Jan” 1^034,880; 1,005,256 29,624 Jan. 427,602 435,316 7TTT! 7J14 Jam 297J10] 364,714 ..... $7,004 Feb. 323,400 311,598 11,8021 Feb. 938,742 j 988,190 49,448 Feb. 387,492 406,378 18,886 Feb. 280,756 315,826 35,070 Mar. 425,278 402,192 23,086 ..... Mar. 1,175,202 1,232.308 57,106 Mar. 455,294 518,952 63,658 Mar. 305,284 343,336 38,052 April 410,676 487,830 . 57,204 April 1,173,956 1,374,898 200,942 April 441,700 495,250 53,550 April 405,496 341,922 63,574 May 505,540 371,770 133,770 May 1,239,4621 1,266,846 27,384 May 474,362 524,650 .....' 50,288 May 350,448 416,304 65,856 June 504,434 358,680 145,754 ..... one 1,101,5341 1,225,770 124,236 June 434,798 528,262 93,464 June 285,362 ” 331,478 46,116 July 360,192 333,984 26,208 ” ...... uly 953,652 1.019,363 65,716 July 359,366 430,668 717302 July 357,042 328,958 28,084 Aug. 381,584 309,652 71,932 ..... \ug. 974,7221 1,021,328 46,606 Aug. 346,360 436,982 90,622 Aug. 270,634 298,270 27,636 Sept. 400,484 399,280 1,204 iept, 1,055,026 1,168,818 113,792 Sept. 377,412 492,240 114,828 Sept 382,704 263,438 119,2661 Total 3,609,284 3,280,032 329,2521~ ~~ Trial j 9,647,176j 10,302,782 ... 77 655,606 Total 3,704,386 4,268,698 j 564,312 Total 2,935,436 3,004,2461 | 68,810 329,252 Lines GAIN 655,606 Lines LOSS 564,312 Lines LOSS 68,810 Lines LOSS (The Above Figures Are From Our Office Records) i y • More Important Than Size! GROWTH is more important than size, and more important than growth are the things that growth implies. . . . With such a substantial and consistent gain for the first 9 months of this year The Times becomes more and 1 more a power in the Indianapolis field and it behooves all advertisers to carefully consider the radically changing sentiment among the advertisers of Indianapolis. / Circulation Now Well Over 70,000 \ THE INDIANAPOLIS TIMES

“Indiana’s Fastest Growing Newspaper, ’’

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.OCT. 12, teo