Indianapolis Times, Volume 40, Number 116, Indianapolis, Marion County, 4 October 1928 — Page 8

PAGE 8

Bn "VT OT AN overnight mushroom growth, bu t a steady month by month, year by year K\ p. A> increase—a natural progress that comes only through editorial excellence and m \l|j\ achievements. The Times has made a sincere effort to stand for all that is clean and wHI , TT™ right for the betterment of this community—adhering to this policy despite threat■l V • smrfs ening costs has met public approval, as is evidenced by the fact that The Times has flflßl /jfflßhjgP'y not only grown faster than both other Indianapolis daily newspapers combined, but has the distinction of being the “Fastest Growing Newspaper in Indiana.” Times Daily Average NET PAID Circulation for Past 6 Months (April to October) was — Note the Comparative Growth of All Indianapolis Daily Newspapers from April 1925 up to date: t ! ' TIMES NEWS Daily STAR April, 1925 45,496 131,829 101,313 October, 1925 52,454 125,827 100,628 April, 1926 54,676 128,341 98,241 October, 1926 60,003 127,079 100,801 April, 1927 . 62,845 130,079 102,668 October, 1927 65,608 129,480 105,851 April, 1928 67,147 133,872 109,334 October, 1928 70,083 135,246 108,632 GAIN 24,587 3,417 77319 The Times gained more than twice as much in circulation since April, 1925, as all other Indianapolis daily newspapers combined—what a stamp of public approval—what an indorsement of policy—few, if any, newspapers in the country can match such a growth. TIMES. ALSO LEADS IN LOCAL ADVERTISING GAINS! Circulation figures indicated definitely that newspaper \ TlAyf E 1 C p 01 * n J QOQ I ; nAe preference in Indianapolis is changing and the trend is J * lIVI Li u VJalllcU 9 toward The Times. Advertisers have noted this change ff nc f I mpc and are adjusting their appropriations accordingly. V LiUSI • • • • • vIUUjUVU The comparative advertising lineage (gains and losses) off Daily Star Lost . . 564,3 12 Lines all Indianaolis newspapers tells a significant story. These ) Cnnrlaw Qtai. I net CQ <2l A I Uao figures include the first nine months of 1928 / SUnClay Star L.OSI, 00,0 1 U Lines ' ° " v (These Figures From Our Office Records) The Indianapolis Times A “A SCRIPPS-HOWARD NEWSPAPER”

THE INDIANAPOLIS TIMES

OCT. 4, 1928