Indianapolis Times, Volume 40, Number 89, Indianapolis, Marion County, 3 September 1928 — Page 16

PAGE 16

TODAY’S RADIO STATUS AUGURS BRIGHHUTURE Atwater Kent Delighted With Progress and Public Appreciation. A. Atwater Kent, Philadelphia radio manufacturer and broadcaster of grand opera stars, declares that all interests—manufacturers, broadcasters, and listeners—have reason to be happy over the present and future of radio. He says: “I am gratified at the past, delighted with the present and enthusiastic over the future of radio. Great things have been done. Even greater things will be done. “Two important developments rapidly are bringing more and more satisfaction to radio users. One is the working out of the problem of regulation and allocation by the Radio commission. "The other is the production by manuafacturers of reliable sets and equipment, simplified as to operation and maintenance and at reasonable prices. The public no longer hesitates to buy radios because of unsatisfactory broadcasting conditions or because of uncertainty as to quality and character of sets. Advance in Quality "Simultaneously with these developments has come a great advance in the quality of broadcast entertainment and in the number of important, thrilling events of world-wide consequence brought into the home by radio—such as the Lindbergh celebrations and the trans-oceanic airplane flights. During the last two years broadcast programs have become better and better, until now the millions of people constituting the great radio audience may hear the best in music at almost any hour. “Hand in hand with the foregoing has come a wider use of radio for educational and business purposes. Schools are adopting it. Broadcasting stations are putting on educational programs for students. Public Appreciation Keen The Department of Agriculture, colleges and others are broadcasting both instruction and entertainment in an interesting way, which means dollars and cents to farmers and business men. While we do not perhaps hear so much about it, this practical use of radio has, I think, grown in the same ratio as its cultural use. "I have been delighted to note that there is a keen appreciation on the part of the public of the advantages and privileges it now enjoys from radio. The public realizes that this great growth has been made possible by the willingness of manufacturers, broadcasters and others to spend millions for development and promotion. Surveys of the industry indicate that the public is showing its appreciation in the most effective manner —by the purchase of radios in steadily increasing volume.”

OPEN RADIO LINE Smith-Hassler-Sturm Start New Branch. Anew radio department just has been opened by the Smith-Hassler-Sturm Company for the sale and servicing of Majestic, Fada and Atwater Kent radio sets. The new department is located on the first floor at the Ohio St. entrance to the store. Walter H. Bodle, one of the bestknown radio men in the Middle West, is in charge. Bodle formerly was connected with the Capitol Electric Company here, and for a number of years had charge of the radio department of the South Bend Electric Company, one of the largest distributors in the northern part of the State. Smith-Hassler-Sturm also will carry a complete line of radio tubes, batteries and accessories. Robert Sturm, member of the firm, announces that radios will be sold on the popular payment plan. TAKE ATWATER^AGENCY United Furniture Stores Will Sell Full Line. The United Furniture Stores have been appointed authorized Atwater Kent radio dealers. Louis Effroymson, head of this chain of Indianapolis furniture stores, says, “After looking over the radio field, we selected the Atwater Kent line because it was representative of the best in radio at a medium price. We will carry a complete line of models in our seven stores located throughout Indianapolis.” “We also have installed a complete service department under the direction of a trained service man, who will install and service all radio sets sold by this firm. We believe that best results are obtained only when properly installed.” The United Furniture Stores will feature home demonstrations and will sell all models on the popular payment plan.

1 g electric set new low prices Athnter Kent inniu on Easy Terms Today—at HADLEY TIRE and Sport Shop 5104 College Ave. Talbot 0955.

Atwater-Kent Offers New Modle

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The new Atwater Kent Model 40 all-electric receiver is distinctive both in appearance and mechanical design. The new set is gracefully proportioned and is smaller than any complete A. C. set thus far offered. It is only 17 Vi inches long and 7Vi inches high, yet it houses everything but the speaker. All the A, B and C battery power comes from the house current through a compact unit built into the

Family Trio Wins Favor

One of the more recent radio presentations to win general favor In American homes is, fittingly enough, that of a family group—the Sittig trio. These chamber musicians consist of Frederick V. Sittig, pianist, the father, his daughter Margaret, violinist, and a son Edgar, cellist- Their concerts on the regular Sunday night Atwater Kent hour, in which they have been heard a number of times in recent months, have won them a following probably not equaled by any other musical family group now known to the public.

HEARS 198 STATIONS Toronto Gets Good Results on Atwater Kent Here is the record of an Atwater Kent radio user in Toronto, Canada, who has achieved the amazing record of getting 198 stations scattered all the way from Toronto to San Juan, Porto Rico on the south, and to Honolulu to the west. This enthusiastic patron is Capt. A. W. Evison of the Toronto police force who writes: “I have received 198 EKKO verification stamps. That means that I

w hhen YOU BUY YOUR 1929 electric Atwater Kent RADIO here you are certain of two things. First, good radio. Second, installation by experts. And you take advantage of our easy terms Fred D. Henry 821 W. 30th St. Talbot 4888

Visit Our New RADIO DEPARTMENT —\ Atwater Kent >— v \ Radio Speakers. rSSj \ \ \ A. CElertrie Set, j \ <oo* \ $77 without tubes J[ Atwater Kent Radio *77?r 4 ° #. f / Lew A-C* SET, (without tubes ) , Even better than Model 37 that has been radio’s best seller. Lower price, but the same fine tone, simplicity of operation and dependability, with more power and sensitivity. See it here, and have it installed in your home. SMnrniiufmsTijßMCo. a Real yerfas;CeodgStorg'

receiver, which can be plugged into any convenient electric light or wall socket. The receiver is buiit in a shielded cabinet with doubly shielded power supply, assuring freedom from interference. It is furnished in two-color combinations—deep, rich brown and antique gold or golden bronze and antique gold—both satin finish. The set carries a full-vision dial and has an efficient volume control.

have received 198 different stations. Ths includes San Francisco, Seattle, Oakland, Los Angeles, New Mexico, San Juan, Havana and Honolulu. I have heard as many as thirty-four different stations in one night.” ' electric Atwater Kent RADIO is here Model 40 uses "Wi jFh Q 1 rectifyingand *S/ V v. XJ • 6A. C. tubes, /ft KH un Full toned; powerful, more V S3 J& sensitive. Less Jgf ©lf tubes, $77. B Iff LESS TUBES ON EASY TERMS Atwater Kent Speakers S2O 3 Sizes v , ' Crosley Pharmacy 34th & Clifton Talbott 0172

THE INDIANAPOLIS TIMES

PROMOTE TWO LINES White Furniture Company Sells Atwater Kent and Fada. There should be a radio in every home and Jake Wolf and Tom Quinn of the White Furniture Company, 243-249 W. Washington St., will supply many homes in Indianapolis and vicinity with radios during the coming fall and winter. .The White Furniture Company Have installed one of the most modern radio departments in the State for the sale and servicing of Fada and Atwater Kent radio receivers. All models will be installed and serviced by their own specially trained radio men. Wolf reports that business during the past several months has been far above the average for this season of the year and that prospects are bright. All radio sets are offered by them on a liberal payment play and sales will include installation and service. USES RADIO ON TRAIN Atwater Kent Set Successfully Works in Private Car. President J. M. Kurn of the St. Louis and San Francisco Railway Company has music with his meals, even when he travels. In his private car he has installed an Atwater Kent. The antenna is strung along the roof. It is reported that this set was the first ever operated successfully under these conditions, although many others have been tried.

No Matter What Atwater Kent Model You Have in Mind You’ll Find It at WHITE'S

jArmTER H Model 40 ue | rectify. ln * <nd 6 AC tubea. Better Service Easier Terms Phone LI. 2506 We’ll be glad to let you try It in your own home , without the least fe f obligation to m\i& Furniture CO. 243-249 WEST . WASHINGTON STREET

RADIO UTILIZES FOREIGNTALENT Damrosch Reminds America of New Obligation. Commenting on the Atwater Kent series of Sunday night concerts, Walter Damrosch, famed conductor and composer, took occasion to remind America’s listening public that the broadcasting of classic music to increasing millions of listeners has proportionately increased the obligation to European masters. World famous opera and concert artists, in presenting these concerts over the extensive network of stations engaged for the Atwater Kent hour, have naturally drawn heavily on the masterpieces of European composers. “The sons and daughters of Italy have helped greatly the cultural development of our country,” declared

Atwater Kent *asio 192 o |IK Model 40 A. C. set. Satin-finished in brown and gold or deep golden bronze § swM alternating current. Requires six A.C. y"' tubes and one rectifying tube, #77. ''•'X ; matic line voltage regulator, SB6, and, I sensitive seven-tube A. C. set, $lO6. *77 ASH wJ 4 4 m/ \V K VISIT YOUR ATWATER KENT jrf X- DEALER FOR A Better than ever, \ m lower priced! WATER KENT electric radio ||f - deterioration. Every set is tested or A—radio’s best seller since the s39||ij||| gSj inspected 222 times, for every set first of the year —is now better than BSgpgli if < J must be perfect before it can leave the ever —and lower in price! || jhJ factory. Nothing less will do. ~ e Why not drop in and try this set at More than a quarter of a million wHS B Jpfe' y our dealers, or phone him for a demonfamilies are enjoying the fraction-of-a- BH Bs| M stration at your home, cent-an-hour economy and the Full-vision |tf The Atwater Kent 40 will prove to you Dial simplicity of Atwater Kent battery-less ■ with its own voice that you radio. Today these are yours, with greater § needn’t pay more for really power and sensitivity —a wider range of stations I good radio. -for only $77. 11 "RADIO’S TRUEST VOICE” MV*)fW J 'I Atwater Kent Radio Speakers: Models * . . >1 E, E-2, E-3, same quality, different in Every part of Model 40 is protected against il size, each S2O. VISIT OUR EXHIBIT AT THE RADIO SHOW IN THE MANUFACTURERS’ BUILDING, STATE FAIR—A COMPLETE SHOWING OF ATWATER KENT RADIO, POOLEY AND RED LION RADIO CABINETS. CAPITAL PAPER CO. Distributors of Atwater Kent Radio —Pooley and Red Lion Cabinets

Dr. Damrosch. "What should our opera houses have done without Italy’s singers, conductors and composers? “The masters of Germany, the musical mother of our people, were the first to sow the seed and cultivate the ground from which we now garner so rich a musical harvest. “Great Britain’s golden age of music, which began in the time of Queen Elizabeth and which flowered

Atwater Kent Radio SALES—SERVICE LORBER RADIO Drex.i ]QI2 Virginia Ave. Dre ” l 5707 Call ti for Demonstration or Service. 5707

in the creation of the most exquisite unaccompanied madrigals, as well as church music, and which after that lay dormant for centuries, is now returning again in the works of Elgar, Vaughn Williams, Gustave Holst, and many others. “And France! In her music the finest of aesthetic qualities and loftiest conceptiori ,of the proper form symmetry in art find highest expression. From Rameau and Lully down to Debussy and Ravel, what an unbroken and per-

SEPT. 3, 1928

sect line of beauty. Their tausio has always found peculiarly sympathetic reception in our country.” Five stations are operating as chain of the Pacific coast. They are KJR, Seattle; KEX, Portland; KG A, Spokane; WYA, San Francisco, and KMTR, Los Angeles.

Atwater Kent Radio We Build Good Storage Battrries Batteries Recharged Radio Supplies Magidson Hardware Beech Grove Open Evenings Until 8; 30