Indianapolis Times, Volume 40, Number 61, Indianapolis, Marion County, 1 August 1928 — Page 8

PAGE 8

ELGAR BRANCH OPENED BY NEW DEALERS HERE Summers-Taylor Ready for Business in Spacious Showrooms. The la>:t addition to the IndianapoJ; - auto fraternity is the recently 'red Summers-Taylor Elcar Company, the new territorial

, distributor for ElI car Motor Company, with new I commodious showi rooms at 650 E. Thirty-Eighth St. Summers and Taylor are both well known through their association with several successful business enterprises, and the new partnership starts under most gratifying conditions. With ample space

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and complete facilities, the new Summers-Taylor branch is equipped to render efficient service to both cld and new Elcar owners. Commenting on their association *with the Elcar company, Taylor said: “We surely are enthusiastic about the Elcar. It has been a winner from the start. The success of the shock-less chassis as a feature of solid comfort and restful riding has caused the Elcar people to embody it in all of the twenty models of their new line. All Elcar bodies are built at the company’s own plant in Elkhart,

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Ind. Their beauty of design will, we are sure, be pleasing to all who look for beauty and ’ style in motor cars. The SummersTaylor Company will feature the entire Elcar line—four series of “eights” and “sixes.” All Elcg.s are equipped with the Elcar-Lycom-ing motor. The j larger models have : motors developing 115 horsepower.

An official of the Elcar Company expressed himself as being . highly pleased with this new connection. “Elcar is an Indiana product,” he said, "consequently the Indianapolis sales branch is one of our most important. The number of Elcar owners in this territory is great and ever-growing and I know these young men will provide an Elcar service of a quality that will be gratifying to every owner.” NEW FUEL-FEED dIvICE OFFERED BY STEWART Vacuum Carburetor Eliminated by System • Ten rew or improved fuel-feed systems and device:; soon will be announced by the Stewart-Warner Speedometer Corporation, Chicago, the vacuum tank people, long the leaders in fuel feed methods. The most revolutionary of these new devices is a fuel-feed system that eliminates the vacuum tank and carburetor entirely, feeding a cooled, dry gasoline vapor to the manifold. In this system, air, warmed by the muffler, is passed through a pipe coil in the gasoline tank, picking up the gasoline by cylinder vacuum and carrying it forward through a three-fourth Inch pipe line toward the engine. The warmth of air and turbulence of the coil partially vaporize the gasoline, -which is then completely vaporized at a section of the line which is heated by engine exhaust. This creates a clean, dry vapor, too rich to burn, which is then passed through an air valve which mixes it with cool air, making it a combustible mixture, and ’~isses it on into the manifold as iS*^ired.

SILVER FLASH >: ANTI-KNOCK j —costs no more.

AUTO LAUNDRY Washing— Polishing—Simonizlng Motor Cleaning—Cars cleaned for paint. BLUE POINT SERVICE STATION Cor, Delaware, Madison and Ray St. Phone: D Rexel 5678

Complete Automobile Insurance at Lower Cost Old Trails Automobile Insurance Association 711 Merchants Banh Bldg. 81. 1301

djSgpa batteries wholesale 9 25 *o. AviNHC

The Original mm / Payments as Low as $1 a Week THE UNION TIRE CO. Geo. Medlam, Pres. Lincoln 3882 Cor. S. lU. and Georgia St. Open Till 8-00 p. m.

First New Model Buick Sold in City

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Above is shown the first new model Buick to be delivered in Indianapolis. The proud owner is (right) Paul F. Middleton, sales manager of the Peoples Coal and Cement Company. At the left is Raymond Charles (Bud) Dauss, star salesman of Boyd Buick Motor Company, who had the honor of mailing this first sale. The car was purchased a few minutes after the doors opened Saturday morning and was delivered Sunday morning.

Mechanical Refinement, Beauty in New Marmon

Crowds at Public Showing Voice Approval of Latest Models. The definite stamp of public approval was placed on Marmon’s new series of straight eights, the new series 68 and 78, as Indianapolis motorists visited the local sales branch at Eleventh and Meridian Sts. this week, where the new models w'ere placed on display prior to the national announcement, which will not be made for more than two weeks. Sales since Saturday, the opening date of. the showing, have exceeded expectations of factory officials and expectations of factory officials, according to A. R. Heiskell, vice president, in charge of sales. Visitors have been lavish in praise of the appearance of the new series 68 and 78, which has been improved greatly by new hood and radiator lines, chromium plating on all exterior parts, horizontal louvres and other details of construction that combine to add greater massiveness and symmetry of line. The straight eight motors continue with/ the same basic principles of design, although numerous refinements have been made. In the "68” particularly, greater power and efficiency has been obtained by an increase of 1-16 inch in the bore and anew and larger cooling system. Refinements in Motor Interior improvements also have been made. New instrument panels of etched silver add to the interior attractiveness and the convenience of passengers. Anew coincidental lock operated by a single key from the instrument board affects both the ignition and the trar. -.mission. The actuating cable is protected by a steel armored conduit which renders the car practically theft-proof, since the motor can not be turned off without locking the transmission. The new series cars are also protected by the Fedco serial number system. Mechanical refiniments of the two lines include not only the added power of the “68,” but such improvements as a vibration-absorb-ing clutch plate in the “76,” insulated manifolding, improved type spark plugs, more expensive bearing construction, scientifically designed high turbulence combustion chambers and refinements in spring suspension that carry on the long standing Marmon prestige of building the “easiest riding car in the world.” The L-head straight motor of the “68” has been stepped up to a horsepower of 76, while the overhead valve motor of the “78” has been continued at 86 horse power. Color Contrasts Effective Coupled with the incorporation of horizontal hood louvres and chromium plating on headlamps and other exterior parts formerly nickei. plated are numerous other refinements that greatly enhance the appearance of all “68 ’ and “78” body styles. A larger radiator and new head lamps and mountings have been added to the New Serif? 68. ’ New bumpers on both lines, larger and more massive than before, aiso have been added. Unusual contrast with the color schemes, whicn will continue in the Jewel colors that proved so popular in the preceding series, has been obtained by the use of chromium plating on the exterior parts of both lines. Comfort of passengers is insured by the placing of a laye,r of celotex insluating material on the dash

Taylor

GUARANTEE TIRE & RUBBER CO. Everything for the Car

Is a Half Hour of Work Changing a £ Tire Worth 2c • Save your time and energy jK Bowes * Seal*Fast" Bjorn.iiff. 1 PatcKHmMWp || Paysilli Stavsa Patented Aar. In Point of Service It Costs the Least Particular Dealers Handle *'Beal-Fet'' Bowes "Seal-Fast Corporation Indianapolis. O. B, A.

board to prevent discomfort from engine heat during warm weathex driving. Body designs, with the exception of the ‘ 78” coupe, follow the two preceding scries, and the same interior hardware and upholstery effects have been retained. The increasing popularity of wire wheels and spare tires mounted forward in fender wells has been met by redesigning the front tire carriexr. of both the New Series 68 and 73. CADILLAC WINS PRIZED Takes Many Awards in Berlin International Show At the International Auptomobile Show beafcty contest just held in Berlin, Germany, by the German Automobile Club, Cadillac received three first prizes, three seconds, one third and one fourth, and also the Berlin Tageblatt’s special prize for most beautiful car of all classes. This information was received by Lawrence P. Fisher, president and general manager of the Cadillac Motor Car Company, in a cablegram from the Cadillac-LaSalle distributor at Berlin.

Travel Infl Whether or not you plan to buy, we want you to call and see this line, which embodies newest advancements in ||||R I fine car production. ELCAR alone has the famous / Shock-less Chassis, insuring unmatched riding comfort. We invite comparison of this car with any other—for beauty, luxury, comfort, power, performance. Low prices, because of Elcar manufacturing advantages. Twenty models, $1,295 and up. - We will gladly demonstrate any ELCAR without obligating you in any way. Call and get acquainted. ELCAR MOTOR COMPANY . Builders of Fine Vehicles Since 1873 j. ELKHART, INDIANA

for Less

See New Buick More than 5,000 people visited the Buick display of new models last Sunday at their sales room, Thirteenth and Meridian St. The display room has been lavishly decorated for the occasion. On the back wall is a large drop curtain covering the entire wall; it is of orange red with a large Buick emblem of silver and blue in the center. On the north wall are two blue drapes, on one of which is the Buick slogan “Look to the leader for leadership,” and on the other “Buick Silver Anniversary.” The lettering is in silver. The posts in the room are dressed with blue and silver drapes. In front of the building is a large sunburst. The decorating was done by Edgerton and Company under the personal supervision of Ralph Edgerton.

Summers-Taylor Elcar Cos.

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Ray Summers

THE INDIANAPOLIS TIMES

TEST PBEST-O-LITE Salesmen Here for Parley See Race. The outstanding feature of the second day’s session of the convention of Prest-O-Lite storage battery salesmen was an especially staged ten-mile race held at the Speedway. The race w r as between two Black Hawk Stutz stock cars, which use Prest-O-Lite batteries as standard equipment. The cars, driven by George Spindlev and Johnny Jenkins, averaged a little better than eighty-nine miles an hour on a w'et track. President Moskovics of the Stutz Motor Car Company acted as pacemaker. Following the race the salesmen made a trip to the Prest-O-Lite laboratory, where they witnessed tests of Prest-O-Lite batteries in comparison with other makes.. Unusually favorable results were obtained from the Prest-O-Lite battery, the test proving that the product has 25 to 30 per cent more power under cold weather conditions. These tests also proved that the Prest-O-Lite battery stands up better and lasts longer under continuous discharge. More than fifty district salesmen from all parts of the country attended. The convention opened at the plant Monday morning and ended Tuesday night. Buses Move Fast The comparatively new motor bus industry already boasts 635,609 miles of routes, which is more than twice the mileage of steam and electric lines in the United States, reports the American Automobile Association.

Jro tnsiirance Ft, U Coverage Complete AT LOWEST COST Free Indiana Road Maps and Touring Information lo Policy holders. State Auto Insurance Association ’

720 Occidental Bldg. Lin. 8571

Announcing the Opening of Its New Salesrooms 660 E. 38th St. Invites You to View a Showing of the New

FUEL PUMP IS PUT TO WORK ON NEW BUCK Replaces Old-Style Vacuum Tank; Uncertainty Is Banished. The mechanical fuel pump with which the Silver Anniversary Buick is equipped is offered as a thoroughly demonstrated improvement over the vacuum tank system which it replaces. Its principal recommndations are simplicity and reliability. It does away with fuel failure at high speeds or on hills, eliminates priming when the gasoline tank has run dry and in short, banishes one more uncertainty from motor car operation. In principle, the mechanical fuel pump goes right back to the old pump on the farm. Its vital part is a flexible diaphragm of wear-proof material, which is set in motion by impulses upon a lever communicating with the camshaft of the engine. Adjusts to Supply The diaphragm makes one pulsation, a fraction of an inch in extent, with each revolution of the camshaft, bringing fuel from the gasoline tank in past a check valve which prevents its return, and forcing it through a second check valve, to the carburetor. The faster the engine runs, the greater the pump's activity. Two drag links are provided between the pump lever and the diaphram, to permit the latter to idle when the f%iel supply on hand is adequate. When the carburetor bowl is full, the pump chamber also is full and the diaphragm ceases to operate. The lever communicating with the camshaft works constantly, however, its motion being absorbed by the drag links. The pump is so positive of operation as to work efficiently at handcranking speed, a fact which insures adequate fuel supply even when the starter lags. Pump Fully Perfected Neither is it necessary to* prime the carburetor after allowing the fuel to run out. A few turns of the engine is sufficient to fill the carburetor bowl. The pump is said to be fully perfected today. Among the recent improvements in it is a chamber, designed to equalize the pressure of fuel, taking care of excess and delivering it back to the line as required. Gasoline strainer is also an integral part of the pump. Billions for Roads The United States, it is estimated, has spent more than $12,000,000,000 for the construction and improvement of its highways in the last quarter century.

Pennsylvania Tires On Credit PUBLIC SERVICE TIRE CO. 118 E. New York St.

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Andy Taylor

New Marmons Introduced to Public

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New Series -Uauj/Xo.. < Five-Passenger Sedan

Oldsmobile Adopts Slogan “Anything short of my best is not mg the spirit of the builders of the Craftsmen in the Oldsmobile sac- acceptable" from over 900 submitted 1 , tories recently selected the slogan in a contest, as the one best typify- new QiasmoDiie.

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It is impressive to know that point for point the Essex Super-Six equals or excels any car up to *3OO or *4OO greater cost. But cold figures can’t express the drama of this Ohio business man, who writes: 4 ‘My Essex gives me every fine car quality and performance ability which our former costlier car gave, and we saved enough to pay for the whole family’s touring vacation.’* *735 and up All prices f. o. b. Detroit Buyers can pay for cars out of income at lotvcst available charge for interest handling and insurance

R. V. Law Motor Cos. wtrtwow 1219-1225 N. Meridian St. Riley 9567 —ASSOCIATE DEALERS— P. B. SMITH AUTO CO. G. WININGS CO. O. W. SCHAUB MOTOR CO. 450 N. Cap. Blvd. Lincoln 3G03 3816 E. Wash St. IRiington 3598 2124 W. Waali St. BElmont 4400 OAKLEY MOTOR SALES CO. NORTH SIDE HUDSON-ESSEX CO. 1065 S. Meridian St. DHexel 4743 3441 Ccmtral Are llEmlock 3524

MARMON

FDBOKI© IN UNE

Power —Marmon-built straight-eight motors of even greater smoothness. Larger motor —more power in "68”. New Beauty —New hood and front end design. Newfitments. Newcolors. Doublechromium plating of all exposed metal parts. (Require no polishing.) Easy Riding —A famous Marmon cnaracteristic even more pronounced. Prices— New "68” $1465. New "78” $1965. F.o.b. factory. De luxe equipment extra.

Indianapolis Sales Branch Marmon Motor Car Co* Meridian at 11th Indianapolis Indiana WORLD’S LARGEST PRODUCERS OF STRAIGHT-EIGHTS

flDnn TODAY THIS is to announce the New Series Marmon 68 and 78—two great new straight-eights at the price of the average six—a continuation of the basic Marmon principles which have been so- conspicuously successful, plus the latest findings of Marmon engineers and body designers. Here, we confidently believe, are the greatest values you have ever been asked to consider in any automobile. We invite you to see these new cars in our salesroom today.

.AUG. 1, 1028