Indianapolis Times, Volume 40, Number 43, Indianapolis, Marion County, 11 July 1928 — Page 11

JULY 11, 1928_

LULL SEEN IN NEW SALES BY AUTOMAKERS Industry Settling Down to Steady Grind of Midsummer. DETROIT, Juiy 11.—Signs ol settling down are seen in the sales end of the automobile industry. Unfilled orders are still carrying sales volume forward, but the general feeling is that the lull in new sales has begun. Unofficial estimates of production and sales for June credit the month with its full share of business. Henry Ford said recently that his company was making between 3,00 c and 4,000 complete units a day, and as high as 6,000 sets of some car parts. He added that work was going steadily forward. Chevrolet has announced a schedule for the third quarter of a minimum of 100,000 cars a month. Company officials report the nonappearance of the seasonal slump and for this reason the heavy output will be continued for at least ninety days. Willys-Overland has been exceeding an output of 10.000 weekly for several weeks and the company’s

Rose Tire Company pay as You Ride nil Bliller REG. U. S. PAT. OFF. Tires DON’T buy cheap tires because you can’t afford to lay down the cash for good ones. We’ll sell you genuine, first quality Miller Tires for a small first payment —balance to suit your convenience. No red tape. Tires delivered on the spot. Your credit is good with us. For as Low as >I.OO A Week Till P SOUTH MERIDIAN ST.

H New Owners so Old ' You don’t know the half of Hudson' “I have driven Hudsons before, and also costlier cars, but until you’ve driven this Hudson you don’t know the half of id Nothinglike it for smoothness, performance and riding ease.” —J.L. There is a thrill in store for you too when you take your first ride in anew Hudson Super-Six. ’1250 AND UP All prices f. o. b. Detroit Buyers can pay for cars out of income at lowest available charge for interest, handling and insurance, R. Y. Law Motor Cos. Distributors 1219-1225 N. Meridian St. Riley 9567 —associate: dealers— P. B. SMITH AUTO CO. G. WININGS CO. O. W. SCHAUB MOTOR CO. 430 X. Cap. Blvd. Lincoln 3803 3816 E. IVush St. IRviragton 3598 2124 W. Wash St. BEhnont 4400 OAKLEY MOTOR SALES CO. NORTH SIDE HUDSON-ESSEX CO. a ; 3063 S. Meridian Sr.t. DRexol 1743 ■’ > * rr 3441 Central Are HEmlock 3524

Studebaker Shows New Sedan

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Studebaicer’s new Erskine Six Club Sedan for five, beinr shown for the first time this week in Studebaker salesrooms.

plants are working five and a half days a week, with overtime in all departments. Hudson-Essex made more than 30,000 cars in June, according to close factory estimates, and shipped more than 180,000 cars in the first half of the year. This is claimed to be anew high record in the industry for six-cyl-inder cars. Nash made 600 cars daily in June, and the July schedule announced by

the factory calls for a daily output of 900. This is a big advance in volume over the previous record month ox August, 1927, when 18,000 were shipped. Packard, Graham-Paige and Hupmobile, very much in the Detroit spotlight, continue their rec-ord-breaking operations and sales. Out in the State, Oakland. Buick Oldsmobile and Reo report sales gains that have made their first half year conspicuous in nistory Reo reports a record June, with shipments of 6,300 cars, slightly exceeding those of May, which established the previous high record. Oakland has stakes set for larger production ’ than ever next year, having a mammoth foundry under way which will be available early ir 1929.

Tail Lights

BY SWEDE SWANSON The national park service sends out its annual plea to motorists to leave the wild flowers alone. There’s a little kleptomania in the best of us, say the alienists, and this, coupled with our innate love of nature, should make things seem tough for the indefensive flowers in our national and other forests. But a little self-control, a little forethought, and our worse selves can easily be subdued. Thousands of tourists in our national parks have been picking flowers to such an extent that the less has become a matter of deep concern to the government officials. True, the pickers are innocent nature lovers, intending to embellish their motor cars or their rooms, or to be refreshed by the fragrance of the plants. It is a sweet thought. But how much sweeter would it be to leave the flowers where they can continue to grow and fill the air with their aroma rather than subject them to a short-lived and selfish pleasure. Wild flowers die too soon, anyway. a a a It is bad business to be guided by other motorists’ experience. Cars are very different in their construction and detail, and we know that the little things are the ones that make the big difference. Recently a motorist had anew timing chain installed on his car and felt that he was through with chain troubles for some time to come. It developed that he got this idea from a friend whose car is equipped with an automatic take up device which compensates for the stretching of the chain. After driving a thousand miles with the new chain he was surprised to find that the spark timing became retarded as a result of the chain wearing down a little stretching and then jumping a tooth Where automatic take-up is not provided an initial adjustment is necessary after the first 700 miles of the new chain’s service. n u I Anew bumper, tested in Berlin, consists of a solid rubber bar set on I the front of an automobile in a spec-

THE INDIANAPOLIS TIMES

ial type of bracket. The rubber, in case of collision, gives and returns to its original shape with no harm to the car./a a a German tire associations have issued a circular to all dealers that stores handling foreign tires, American included, ‘are working against their ow ninterests and against those of their colleagues in the same line of business.” ana Last year saw the consumption of more than 10,500.000.000 gallons of gas, valued at more than $2.500,000.000. That averages 423 gallons for every motorist, and he spent about $l2O to get it. ACCIDENTS OFTEN DUE TO FAULT OF OWNER Keep Car In Condition, Inspected Often, Advises Expert. Accidents do not just "happen” but are due to causes that, in many instances could be prevented, according to Thomas H. Stambaugh, general service manager of Oldsmobile. The automobile owner who has his car inspected frequently and required adjustments made is a true disciple of accident prevention, he says. "In nume-ous communities at this season ox the 3 ear the officials are holding free inspection campaignns,” says Stamtaugh. "Automobile owners may visit certain designated localities and have their brakes, steering mechanism and headlights tested without charge. “II these are found in good condition the motorist is given a sticker to place on his windshield showing the car has passed the inspection. If a dpfect is found, he is informed and advised to have it corrected.

USED TIRES All sizes, traded in on new tires must go. SOME AT YOUR OWN PRICE. 1 Set 32x6.20 Mason Heavy Duty with tubes, very slightly used. 1 Pet 32x6 00 Lee Tires with tubes, slightly used. 1 Set 32x6.75 Millers with tubes, very slightly used. 1 Set 30x3.23 Goodyear Pathfinder. 1 Set 20x5.25 Goodrich Silvertowns, very slightly used. 1 Set 32x000 Firestone with tubes. 1 Pair 20x4.40 IMtnlops with tubes, very slightly used. Blue Point Service Station Corner Delaware, Madison Avenue nnd Ray Street

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iflßfe 1 ffi" Complete Automobile Insurance at Lower Cost Old Trails Automobile Insnrance Association 7XI Merchants Bank Bldg. RI. 1301

BATTERIES WHOLESALE

GUARANTEE TIRE & RUBBER CO. Everything for the Car for Less

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BODY COLORS, LINES FEATURE STUDEBAKERS New Designs Stress Beauty and Refinement With Bright Surfaces. Announcement of the addition of many new features of beauty and refinement to Studebaker’s line of world’s champion automobiles was made here today by Robert Armacost, local Studebaker and Erskine dealer. Concurrent with the announcement the new automobiles were revealed to the people of this city in the Studebaker-Erskine showrooms at 436 N. Capitol Ave. The new cloak of beauty that Studebakeer designers have given these cars encompasses each individual line of Studebakers quartet of champions—the President Eight, which is offered at anew low price; the world's champion Commander; the Dictator and the Erskine Six. There is a variety of ooay types and color combinations expected to win favorable applause and fit the taste, temperament and treasury of any motorist, masculine or feminine. The fleet, untiring performance of these new Studebakers is suggested by low, sweeping bodies, accentuated by deeply crowned fenders. swung low over the wheels. Top lines are low and graceful, terminating in a jaunty “polo cap” visor of new design. Radiatois of anew design are deep and narrow, with a wide shell finished in tarnish-proof chromium plating. The fiat type radiator cap carries a winged motif of championship speed, a motif which is repeated in the massive headlamps and sidelights. Headlamps, cowl beading, sidelights and other "bright

Greatest 6 Months IN WSUYS*©VERIAND HISTORY? Willys-Knight and Whippet sales already exceed total for 1927 I*v A--** 4-cylinde^^ s^. (Wmi ■BKgtrHilO Imß <&■ s 77© ’I r or making SEDAN JII ' / CRA7nunArT 2,000,000 Cars whxys-knight and Going Strong! JULY marks the production of the two-millionth 4 || || E? coach automobile by Willys-Overland. This event hap- v Jp pily coincides with the culmination of the greatest 6 months in the company’s 20-year history. 1L=a....-.r l . l ■ .- ,

Production during the half-year just completed greatly exceeded the entire output of 1927. ’This unit volume now makes WillysOverland the industry’s third largest producer. The reasons are plain:— In the 4-cylinder Whippet the public is getting a light car value absolutely without parallel. Stylish, roomy bodies; tremendous power; BIG 4-wheel brakes; silent timing chain; full force-feed lubrication, and many other features. The new Whippet Six is the world’s lowest priced 6-cylinder car ... and its surpassing quality is

CAPITOL MOTORS COMPANY DISTRIBUTORS Capitol Avenue and Michigan Street (Gibson Bldg.) Phillips Haynes Auto Sales, Inc. Bohannon Sales, Inc. C. K. Martin C. L. Scott Whippet-Knight Sale* 2603 West Michigan Street 3122 East Washington Street 4431 West Washington Street 832 North Meridian Street —_

Joins Staff

CHICAGO. July 11.—Glen Buck, president of the Glen Buck Company, announces the addition to his staff of Dan V. Goodman, one of the veteran automobile editors of the country. For a number of years, Goodman has been in charge of the automotive department of the Indianapolis Star and is widely known to the industry. One of his main duties will be in connection with the advertising account of the Stutz Motor Car Company which the Glen Buck agency acquired at the beginnin gos the year.

surfaces” are finished in chromium. Even in such details as hub caps, ccnventional design has been waved aside. They are larger and finished in chromium. Color combinations embody many of the latest shades sponsored by fashion authorities, with distinctive Studebaker touches, such as antique treatment of contrasting body panels. Autumn brown, Deauville sand, Duskblu. burgundy, suede gray, damson plum and spirea green are among the colors used. Body panels are antiqued in ivory, Deauville sand and dauphin red. The interiors reflect the artistry of the coach builder and the deft hand of the interior decorator. Harmonizing shades of mohair, broadcloth, whipcord or plush upholstery will delight the eye of the feminine observer. Twin-beam headlights, automatic windshield cleaner, rear vision mirror, coincidental lock to steering and ignition, hydraulic shock absorbers, dash gasoline gauge and rear traffic signal light are standard equipment. A commission of German automobile dealers and manufacturers will set the styles and colors in future German automobiles. The commission has agreed upon the lines and colors of 1928 cars and the manufacturers are keeping close those : specifications.

AUTOS EFFECT CHANCEIN MEN Magnate Profits in Work He Once Condemned. PONTIAC, Mich., July 11—Back in 1903 two bright young students at Lehigh University collaborated in writing a pessimistic thesis which scornfully criticized the automobile as "a rich man’s top, a useless invention with no future.” Their treatise was based upon personal experience with several popular cars of the day, including the long-forgotten Knox which reared a lone and sizzling cylinder head right up through the floorboards. The students experimented also with some of the first four-cylinder cars which then were breasting a stream adverse advertising sponsored by the single cylinder manufacturers who drew discouraging

Is a Half Hour of Work Changing a £ Tire Worth 2c Save your time and energy Bowes' Seal-Fast" BfjtmiirfM Tire PatcK Patontctf Aar. Ilk. In Fuint of Service It Costs the Least Pnrtlcnlnr Denier* flandle ••Benl-rnat" Bowes "Seal-Fast Corporation Indianapolis. O 8. A.

a matter of common knowledge. Demand has always exceeded production. Its powerful engine is equipped with 7-bearing crankshaft, Invar-strut pistons, silent timing chain. Force-feed lubrication. The Willys-Knight Standard Six offers the exclusive advantages of the patented Willys-Knight double sleeve-valve engine at the lowest price in history. The Special Six and Great Six complete this masterly line of highest quality motor cars. Whippet Four-cylinder Touring $455; Roadster (2-peus.) $485-, Roadster (with rumble seat) $525; Coupe $535; Cabriolet Coupe ('with collapsible top) $595; Coach $535. Whippet Six Touring s6l Si Roaditer $685; Coach $695, Coupe $695. Standard Six Coupe $1045; Sedan $1095; Touring $995, Roadster $995. Special Six prices from $1295 to $1495; Great Six prices from SIBSO to $2695. Allprieesf.-o. b. Toledo, Ohio, and specifications subject to change without soda, Wilfjs-Ouesr, land, Inc Toledo t Ohio.

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comparisons between the complexity of "handling four small horses Instead of one big, powerful horse.” But one cylinder or four, the young essayists condemned the entire horseless carriage idea as unsound, impractical and doomed to certain failure. Today, a quarter of a centry later, both of the former Lehigh students are actively refuting their collegiate conclusions. One of them has just placed in operation a $3,000,000 addition to a $25,000,000 group of automobile factories. He is A. R. Glancy, president and general manager of the Oakland Motor Car Company. The other is Palu Gerhard, president of Paul Gerhard Motors, Omaho, Neb., who sells the Oakland and Pontiac Sixes which his former college chum manufactures.

BULL GIN---

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