Indianapolis Times, Volume 40, Number 49, Indianapolis, Marion County, 7 July 1928 — Page 7

SJTJIft; 7, 1928.

" j June advertising lineage breaks all records for same month of previous years: An aggressive editorial policy and numerous achievements have made The Jjj Times “Indiana’s fastest growing Newspaper.” 1 1 It is only natural that shrewd space buyers would be attracted to The Times / 1 with its large, rapidly growing circulation, concentrated in Marion County: ■ Here’s the Comparative Story of June Advertising Inches of All Indianapolis Newspapers: Juris, 1928, Against June, 1927 , Local Total Grand | Local Total Grand Local Total Grand Display National Display Classified Total p Display National Display Classified Total Display National Display Classified Total TIMES 1928 29,472 3,182 32,654 6,559 39,213 | NEWS 1923 59,458 23,903 83,361 19,223 102,584 Daily. 1928 18,737 8,602 27,339 12,320 39,659 1927 20,534 4,046 24,580 5,086 29,66 0 | 1927 67,069 25,819 92,888 20,486 113,374 STAR 1927 26,140 11,214 37,354 11,593 48,947 Gain 8,938 8,074 1,473 9,547 j Gain Gain 727 Loss 864 ' I Loss 7,611 1,916 9,527 1,263 10,790 Loss 7,403 2,612 10,015 ..... - 9,288 •Vt" . . Local Total Grand Local Total Grand Display National Display Classified Total Display National Display f Classified Total Sunday 1928 15,254 7,034 22,288 5,129 27,417 Total 1928 33,991 15,636 49,627 17,449 67,076 STAR 1927 18,060 8,208 26,26S 5,617 31,885 STAR 1927 44,200 19,422 63,622 17,210 80,832 ' Gain Gain ..... 239 ..... Loss 2,806 1,174 3,980 488 4,468 Loss 10,209 3,786 13,995 13,756 / Sunday Star figures are for four Sundays against four Sunday's in June, 1927. (Above figures are according to onr office records) ,* r •

TIMES GAINED 133.65 ft LINES

THE TREND IS TOWARDS ttW TIMES

} Hr- ■' -j

“Give light and the people Will And their own way'* —<fleatb ( ' at. a.

Newspaper preference is changing and the trend is toward The Times. Not only is this true of readers, but also advertisers as the above chart shows so conclusively. When advertisers want more results per dollar they buy CONCENTRATED CIRCULATION —Times circulation, 75% of which is distributed within the boundary lines of Marion County—where merchants get 75% to 80% of their business. m.

The Indianapolis Times A Scripps-Howard Newspaper

News . . . 151,060 Lines Loss Daily Star . 130,032 Lines Loss Sunday Star . 62,552 Lings Loss Total Star . 192,584 Lines Loss

“Indiana’s Fastest Growing Newspaper”

THE INDIANAPOLIS TIMES

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