Indianapolis Times, Volume 39, Number 323, Indianapolis, Marion County, 9 May 1928 — Page 13

MAY 9, 1928

SETS NEW TOP : IN PRODUCTION 3 927 Grand Total of 21,881 Cars Reached After Fear Months. Graham - Paige production for 1928 passed 21,881, the total for the entire year of 1927, on May 2. The new line of cars sponsored by the three Graham brothers has, in its first four months, not only equalled last year’s total production lor the former models but has broken almost every record for production and shipping in the eighteen year’s history of the factory. April-alone set new all-time records for monthly and weekly production peaks and for a single da v ' shipments. The April total was 8.275 units, nearly three times as many as were built in April, 1927. with its 2.830 cars. The largest month in former years was May, 1925, with 841 auto- I mobiles. The last day of April su v the 1 shipping of 491 cars, exceeding by eighty-four the previous shipping for one day. In a single week, April 23-29, the shipments totaled 2,195 cars—more, than ten per cent of the entire 1927 production. Total production lor the first four months of 1928 was 21,407, nearly two and a half times the total of the 8,783 cars for the same period last year. The actual increase for the first four months was 12,624. The remarkable record in exceeding last year’s total in the first four months of this year was achieved despite a delayed start in January. The line was first announced Jan. 7, and it was not until Jan. 20 that Jthe 200th Gragham-Paige was built. Orders on hand for May will be

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Big Sign for Buick

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The Buick Motor Company branch at Thirteenth and Meridian Sts., just has erected the beautiful electric sign shown above. It is said to be the largest sign on motor row.

sufficient to maintain the factory at full operating capacity. Reports received at the GrahamPaige factory show significant gains for the new cars in key cities of the United States. In Indianapolis, retail sales for the four months of 1928 are more than seven times the total for the same period last year, while the April sales were fifteen times as great. Chicago showed a gain of 219 per cent in retail sales in April, as compared with that month last year; Detroit, 411 per cent; Washington, D. C., 560 per cent; Boston, 221 per cent; Minneapolis, 125 per cent; Pittsburgh, 106 per cent; San Francisco, 108 per cent. In addition to Graham-Paige of Indiana showing an increase of 1400 per cent in April of this year in comparison with April of last year, which showed a record among all branches and large distributors in the United States, the GrahamPaige also made a record in Marion County. The total number of automobiles sold in Marion County during April as listed by the Indianapolis Automobile Trade Association was 1,642, 108 of which were Gra-ham-Paige models, giving the Gra-ham-Paige about 6.6 per cent of the total automobile business done.

April tops .the Greatest Months in Willys-Overland history APRIL set anew high mark in Willys-Overland history for production ./V and sales. It was more thau 34.4% ahead of March—which showed a gain of 17% over the previous highest month for all time. SENSATIONAL The first 4 months of 1928 were 36.7% greater than the corresponding months in 1927. And they were the greatest 4 months since the company NEW LOW PRICES hlsbeeninb “ Sales of the Whippet were 91% higher in February than in January. They were 44% greater in March than in February, and April was 17% ahead of March, and plant facilities are still being expanded to meet the increasing —mm— demand for this unprecedentedly popular car. wA-rw v-errt The Whippet price reductions, the recently announced low price of the ww i I 1 i Willys-Knight Standard Six, and the introduction of the new Whippet ▼▼ AAJAJA ULitUU. M. Six—the world’s lowest priced six-cylinder automobile—have resulted Dm3LB in the greatest buying demand in the company’s 20-year history. MX $995 ~ I riTTL •*T erfectei > Standard Six Coupe $1045\ Sedan $1095-.Touring $995 1 J f IB Vim v BatES 9Mr J 8? fifgjff Roadster $995. Special Six prices from $1295 to $1495. dsmf&yF f \ Sflr IBr Wd SP Great Six pricet from SIBSO to $2695. SA I thb new $535 1 /I /\ / X 'A f£ A umßelM. 1 ■: Touring $455\ Road/ter (2-pan.) $485; Roadster {ninth rumble /# C/ “ a,) & 25 ‘ CtUp ' * 535 > Cabriolet Coupe $545; Sedan $585. a li a H ImZ Jgfii iiliiit lliiiBKUT lowest priced *Tact* S IIWIUBf BEARING Whippet Six Prices / CRANKSHAFT Touring - $615 1 'jni 11 11 1 11 11 a,u * man/ other epuuity features AU price/ f. 0. A. factory and specifications subject to change nuithout notice. •UWipe . • 695 ’ Wilks-Overland, Inc., Toledo, Ohio. CAPITOL MOTORS COMPANY DISTRIBUTORS Capitol Avenue and Michigan Streets (Gibson Bldg.) Phillips Haynes Auto Sales, Inc. Bohannon Sales, Inc. C. K. Martin C. L. Scott Whippet-Knight Sales 2605 West Michigan Street SX22 East Washington Street 4451 West Washington Street 832 Nor|h Meridian Street

STUTZ TO INTRODUCE THREE NEW MODELS Cars of Custom-Built, Fully Collapsible Type. The Stutz Motor Car Company of America, Inc., announces introduction of three new and unusual models, a sedan and two limousines of the custom built fully collapsible type. Together with its cabrioletcoupe, these news models place Stutz in the position of being first in America to offer so complete a line of custom-built collapsible style bodies. Coincident with the announcement, it is stated that these latest models will sea new low price range for cars of their type, the five-passenger sedan listing at $4,485, the five-passenger limousine at $4,595 and the seven-passenger limousine at $4,695. Production is already under way, and delivery will start In May. Accidents Are Costly According to an estimate of S. J. Williams of the National Safety Council, traffic accidents last year cost this country more than $700,000,000.

THE INDIANAPOLIS TIMES

RISE IN AUTO • PROFITS HITS STEEL FIRMS 28 Per Cent on Capital Is Earned at Cost to Raw Material Producers. CLEVELAND, May 9. Despite the lower prices on automobiles last year, motor car company profits were more than twenty-eight per cent on the capital investment. This great margin, however, is attributed to closer buying of rav: material rather than the factories of mass production, clever advertising and high pressure selling. Asa result, it is said, the leading steel producers suffered a decline in their profits until last year their margin was only a little over 5 per cent of their capital. This comparison is brought out by John W. Hill In a recent article in the Iron Trade Review, published here. Steel Producers Lose Hill complies figures for eleven leading automobile manufacturers, excluding Ford, whose figures are not available, and eleven leading steel- producers. Comparing these he finds that the auto industry has been making a profit five times as great as the steel industry. The reason for this difference, Hill suggests, may be the practice of automobile manufacturers to buy closely and make almost excessixve demands on the furnishers of raw materials. Thus, the profits are taken not so much from the consumer, for whom prices have had to be reduced, as from the producer. Hill quotes an eastern banker, who says; “Frequently when an automobile producer reduces the price of its car it expects supplies to cut their prices in proportion. By this method the automobile company protects or increases its profits, while the supplier, already working at rock-bot-tom levels, sometimes holds the bag.’’ Prices Lag After Wages The result is that the steel industry is in poor shape, according to Hill. "Since 1902,” he recalls, “iron and steel prices have advanced only twenty-five per cent, while wages in the industry have increased 150 per cent. Durgin the same period prices of general comomdities have advanced seventy-seven per cent.” A little more than a decade ago, not more than four per cent of the steel manufactured went into automobiles. But now. with steel bodies in general use, the automobile industry is one of the four great consuming lines of iron and steel, taking fifteen per cent of finished steel production in an average year.

Sparks Delivering Fire to Fuel Chamber Was Uncertain in Old Days.

Just what is a spark plug? Perhaps you’ll understand the question better when you realize that the first automobiles sold in America were not equipped with spark plugs. It sounds odd but it’s a fact. In the original one-cylinder, ignition was accomplished by a “hot-tube” which had to be pre-heated usually with a blow torch by the motorist. ..his “hot-tube” was one of the chief causes of uncertainty in pioneer motoring. It was slow in reaching the right temperature, uncertain in its functioning, its use fraught with difficulty and danger to the owner. The first spark plugs introduced were surprisingly bad. The plug that actually did it" work was the rare exception. In the intervening years of automotive progress, spark plugs, like other component parts of the automobile, have been developed gradually and improved to the end that they might be dependable, trouble-free and of long-life. As a consequence, there are spark plugs today as nearly perfect as it is possible for men and machines to make them. But the function is the same today as always: to deliver an igniting spark to charge of fuel at precisely the instant when such a spark is needed to transform the fuel into power. ASKS AUTO TAX REPEAL Motorists Pay Billion in War Taxes * to Treasury. Addressing the Senate Finance Committee recently. Thomas P. Henry, president of the American Automobile Association, said car owners in this country have paid more than $1,100,000,000 into the treasury in war taxes. He urges a complete repeal of the tax.

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DESERT ROAD IS PATH TOCOAST Highway to Southern Part of California Open. LOS ANGELES. May 9.—The year round coast-to-coast route, the southernmost gateway to Southern California, now is permanently opened. , Highway engineers, working with concrete, asphalt, oil and sand, have conquered that stretch of American desert lying in southeastern California, which for many years has presented serious difficulties to the builder of roads. A few miles across the Califor-nia-Arizona State line and westward out of Yuma, Ariz., lies a waste of shifting sand, piled high in dunes of ever changing size and shape. The skill of highway engineers was called upon for the purpose of conquering this seven-mile stretch of ever shifting, constantly moving desert. As the result of their ingenuity and resourcefulness af permanent

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roadway is now provided for the traffic over the one-year-round route from coast-to-coast. PLAN SUPER-HIGHWAY Half of 13-Mile Road to Have no Grade Crossings. A super-highway, thirteen miles long, planned to extend from the western end of the new Holland tunnel under the Hudson River to Elizabeth, N. J., is under construction. The eastern half of this highway will have no grade crossings.

NEW TIRES-for old Don’t let the fear of tire trouble spoil your summer rides, we make you a fair allowance and apply the value of the old tires against the price of new, fresh from the factory . . .

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COUPE F.0.8. ML T HOST Bodge Brothers SknmbdSix e lhe Greatest Performer ever sold under SI,OOO Don’t miss the experience of driving this remarkable new Six by Dodge Brothers! And set your hopes HIGH-—for here is the fastest and finest performer in the world selling for less than a thousand dollars. With the fastest acceleration AT ALL SPEEDS! And the most astounding power on hills you’ve ever experienced. 1 horsepower to every 47 pounds—an engine that in all moderation can be called SENSATIONAL. With the ruggedest Dodge chassis ever built; and Midland Steeldraulic four-wheel brakes to control the 4-Door s*dan car’s flashing action. A long, smart, extrasQ roomy Six available in four fashionable SQ7O body types: the Coupe, the 4-door Sedan, the Cabnolet and DeLuxe Sedan. Drive it a day and you’ll drive nothing else! T. A. BELL COMPANY Meridian and 11th Street Lincoln 4454-55-56 Earl TANARUS, Miller Cos. H. A. Sherril Shelbyvllle, Inti. Greencaetle, lntl. Roberts Clark Motor Cos. Woods & Daily Motor Cos. Franklin, lntl. Martinsville und Mooresvllle, Ind. Joe Woods Bock Auto Cos. Morgantown, Ind. Greenfield, Ind. ALSO THE VICTORY SIX *l*4s TO 117 AND THE SENIOR SIX *ls7* TO *OT

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Motor Buses Busy Motor buses operating In the United States carry more than two billion passengers annually In addition to more than three hundred million school children.

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FISK TIM.ES A good tire, proper care and a reliable dealer spell tire satisfaction, TERMS Select your tires—one or a full set—and arrange with our salesman to suit your convenience.