Indianapolis Times, Volume 39, Number 305, Indianapolis, Marion County, 18 April 1928 — Page 11

EPRIL 18,1928.

PRICE RANGE ON NEW WHIPPET 6 IS BELOW S7OO Sensational Reduction Is SSO Under Nearest Rival Light Six. TOLEDO, Cs* JLpMJ 18.—The new Whippet Six at a price range which makes it the lowest priced six cylinder car ever offered, was announced here today by John N. Willys, president of the Willys-Overland. Company. The coach model sells for $695 at the factory. Other prices are: touring $615; roadster, $685; coupe, $695; four-door sedan, $745. Early comments are to the effect that this move on the part of Willys may prove to be as significant in tys influence on the six cylinder market as was the dramatic price development in the light four-cylinder field earlier in the year. SSO Below Nearest Rival At the announced prices, the Whippet Six coach is SSO below the nearest six-cylinder car on the market. This new bar, for the first time in the history of any six within $l5O of its price, is equipped with a seven bearing crankshaft, setting anew trend among the light six cylinder cars. Other important mechanical specifications include full pressure oiling system, extra long connecting rods, invar-strut pistons, silent timing chain and a single piece pressed steel, banjo-type rear axle. “We determined to make this car mechanically correct in every detail before we offered it to the buying public,” Willys declared. For months we have had 150 experimental Whippet Sixes in operation in all parts of the country, subjecting them to every known severe test. These cars traveled a total of more than 300,000 miles during these tests and gave us ample time to bring the car to a point of perfection before introducing it to the public. Tested at Speedway “After the Whippet Six had been declared mechanically correct, we put it through a gruelling twenty-four-hour run on the Indianapolis Speedway, where it set anew record for cars under SI,OOO. The Whippet Six traveled 1,357% miles in 1,440 minutes, including stops, and averaged 56.52 miles an hour. “It has shown outstanding ability to climb steep grades in high gear. During a special 50-mile run, it averaged 63 miles an hour, with Chick Murray, well known racing car driver at the wheel. In second

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/ *1095 JM 4-DOOR SEDAN, i. O. B.TOETROIT leadi off nrM and 4ioiiU Jtd lead More horsepower per pound than any other car m its class, gives the Victory an advantage which its rivals simply cannot hope to compete with. It leads off first and bolds its lead—and when die hills are reached all attempts to follow the Victory abruptly etui Rakish, ragged, roomy—and the fastest car in Its class! Drive it and prove it! Tune in on WSAI for Dodge Brothers Kadio Program every Thursday night at 7:00 thru WEAF —NBC Bert Network T. A. BELL COMPANY Meridian and 11th Street MA in 4366-67-68 Earl T. Miller Cos. H. A. Sherril Shelbyville, Ind. Greencastle, Ind. Roberts Clark Motor Cos. Woods & Daily Motor Cos. Franklin, Ind. Martinsville and Mooresville, Ind. Joe Woods Bock Auto Cos. Morgantown, Ind. Greenfield. Ind. Six By Dodge- Brothers OUOTHB STANDARD SIX $875 TO $970 AND THE SENIOR SIX #1570 TO sl77®

Ex-Follies Star Rides in Blue Cabs

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Above is pictured Miss Alice Weaver, former Ziegfeld Follies star, stepping from a Royal Blue taxicab into the Circle Theater, where she is appearing all this week. Upon arriving in Indianapolis, Miss Weaver was so impressed with the luxurious beauty of the new Royal Blue cabs that she insisted on having her first automobile ride in Indianapolis in one of these new cars. Royal Blue taxicabs recently made their appearance in Indianapolis and are said to be the last

gear, it average 35.73 miles an hour for 150 miles. “Each of these tests was officially observed by the Hoosier Motor Club of Indianapolis. “In the design of the power plant and in the construction of the chassis, we have endeavored to incorporate all of the features usually associated only with the higher priced cars. “Bodies for the new Whippet Six will be built in our new plant. This has resulted in a marked saving in body cost, and notable economies have been effected in other manufacturing departments. NAME MARMON OFFICIAL J. A. Bohannon Is Vice President in Charge of Production. G. M. Williams, president of the Marmon Motor Car Company, has announced that J. A. Bohannon has been elected vice president in charge of manufacturing by the Marmon board of directors. Bohannon assumed his new duties immediately. Coming to the Marmon organization six years ago as purchasing agent, Bohannon a few months ago was appointed as director of purchases. Prior to his association with the Marmon Company, he was purchasing agent of the Savage Arms Corporation for four years and purchasing agent of the General Spring and Wire Company for two years.

word in cab perfection. All the latest improvements, including velour upholstering, are featured in these cars. They are motored by General Motors' new type taxicab motors, which were especially designed for safe, comfortable cab transportation. The idea of safety is carried out throughout the construction of the car. Royal Blue cabs are owned and operated by the Checker Cab Company, subsidiary of the Frank Bird Transfer Company, which has been in operation in Indianapolis since 1875.

Tail Lights

BY SWEDE SWANSON Many of us have dreaded the coming of good weather and the outcropping of pleasure drivers. Both are with us now and as the summer approaches we shall get the full effect of this combination on our narrow highways. But this state of affairs neither is the fault of the weather nor of the pleasure seekers. Rather it is the fault of the State that congestion should exist. Generally, we find the slow and inexperienced driver staying close to the right side of the road and minding his business rather seriously. It is only when a man gets too cocksure of himself that he becomes less cautious and considerate in his driving. It is he who scurries through traffic making life miserable for others, while the novice keeps on his steady way to the right. The chief reason for this condition is the lack of broad highways diverting from our main cities where most of the automobiles gather. This is the day of the 120 and 200-foot road and the States that ignore this step in the process of civilization find themselves troubled with congestion of the arteries and a retarded circulation. An annoying clicking sound in an engine, most pronounced during idling or low speeds, is very apt to be the result of too strong a spring on the rocker arm in the distributor. At higher speeds the spring is weakened by the rapidity of its movement, and also because the noise it makes is drowned out by the hissing oi the carburetor. With the eight cylinder cars coming to use two breaker arms and two springs there is a double chance of noise at this point. Any good mechanic can relieve the tension on one of these springs, if it annoys you. This clicking sound from the distributor often is wrongly diagnosed as the snapping of the spark as it jumps to the various contact points. The following suggestion comes from one of our readers and we believe it a good one: Gentlemen:—ln night driving, when facing bright lights, I have often thought that if cars were to carry a light on the left side which would illuminate the road to their left, it would make it much better for the approaching car facing the bright lights, as often the lights are not and should not be dimmed, but with a side light to the left the awful blackness beside the approaching bright-lighted car would be dispelled. This is especially true in the country where there are no auxiliary street lights. I hope you may see fit to mention this suggestion in your paper some time, in the future hope that it may be experimented with by drivers. v W. A. CARPENTER. While automobile fatalities increased in this country in 1927 some eight per cent, ten States lowered their percentage and'four increased. Illinois had the largest numerical decrease; from 1,776 in 1926 to 1,647 in 1927. Montana, with a twentytwo per cent decrease, \iad the largest percentage. New Zealand, with 40,000 miles of improved roads, natural attractions of mountains, volcanoes, varieties

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THE INDIANAPOLIS TIMES

of climate and animal life, is a motorist's paradise, according to John Edwin Hogg, author. A standard code of motor coach regulations has been prepared by the National Automobile Chamber of Commerce, in co-operation with other organizations, and has been submitted' to several States for indorsement. Motor coaches, according to this code, shall not be more than thirty-three feet long, ninety-six inches wide and fourteen and one-half feet high. In a plea for safer brakes at a meeting of the Society of Automotive Engineers in San Francisco, figures were cited -that showed a car with two-wheel brakes can not be stopped from a speed of twenty miles an hour in less than thirtyseven feet, and that four wheel brakes reduce the theoretical distance to twenty-two and one-fifth feet. PATRONS LIKE AUBURNS Company Reports High Percentage of Earlier Model Trade-ins. Out of the first 241 sales made by dealers of the Auburn Automobile Company in February, sixty-two were straight sales, N. E. McDarby, sales manager of the Auburn Company reports. Os the 179 trade-ins fifty-seven were Auburn cars of earlier models. “This unusually high percentage of Auburn trade-ins Indicates,” McDarby says, “that Auburn customers are sold on our line of cars. Buyers don’t come back unless they are satisfied.”

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NEW TRUCK IS PUT ONMARIET White Product Meets Restrictions in 22 States. Anew heavy duty truck designed to meet special conditions created in twenty-two States by weight restrictions and new transportation demands in all others was announced today by Walter C. White, president of The White Company. Te new chassis is equipped with pneumatic tires and adds speed, flexibility, and increased carrying capacity to the pulling power required in excavation, construction, road-building, oil, lumber, inter-city hauling and other operations where loads are heavy. Heretofore, contractors in these field have been limited to extremely low speeds in heavy duty vehicles, and may States have passed laws reducing gross weights which may be carried on solid tires. Nine States have placed this limit at 20,000 pounds or less, six others have limits of 22,000 pounds, and seven have special or seasonal restrictions which prevent truck owners from making maximum use of their equipment. The new White—known as Model 58—solves these problems by the use of pneumatic tires, a chassis weighing only 7.500 pounds, and a marked increase in speed and flexibility.

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-Worlds Lowest Riced Six / crankshaft NEW WORLD’S RECORD! Pun Force-feed Setting anew world’s speed and endurance record for cars under Lubrication SIOOO, the new Whippet Six in a continuous 24-hour run at the CII .m. . . Indianapolis Speedway, under observation of the Hoosier Motor Silent Timing Cham Club, averaged 56.52 miles per hour for the entire 24 hours— Invar-strut Pistons - , | p . Brought to a dead stop from a speed of 35 miles per hour in 49 feet 4-wneei israKes 7V4 inches—Accelerated from 5 to 25 miles an hour in 7.2 seconds——and other Quality Records made possible by the most advanced engineering of any features light Six in America! - The new Whippet Six is now on display. See it Drive it You will find it a revelation in value! Touring - - - *615 \ Roadster - - 685 < C Jffi TT W 7Hf & 0 ZS ::: 2 f^VVhlppttAlX Prices f. o. b. fadtory and specification* 3 f AJ*e- /. subiect to change without notice. Willy* Overland, Inc., Toledo, Ohio CAPITOL MOTORS COMPANY DISTRIBUTORS Capitol Avenue and Michigan Streets (Gibson Bldg.) Phillips Haynes Auto Sales, Inc. Bohannon Sales, Inc. C. K. Martin C. L. Scott Whippet-Knight Sales 2605 AVcat Michigan Street 3122 East Washington Street 4451 West Washington Street 832 North Meridian Street

WILLYS TO BUILD NEW PLANT IN LOS ANGELES Will Assemble Whippets, Knight Cars for Coast Distribution. TOLEDO, Ohio, April 18.—An assembly plant to take care of Whippet and Willys-Knight cars on the Pacific Coast aand in the intermountain territory west of the Rockies will be opened in Los Angeles, Cal., early this summer according to a statement given out here today by John N. Willys, president of the Willys-Overland, Inc. The opening of this new assembly plant has been made necessary by

Worfds girafcif value otj this Nation wide Verdict In all 6-cylinder history there has margins as to leave no doubt of never been such spectacular its leadership, acceptanceofanycarasthatwhich Such SUCC ess can only reflect an everywhere greets the new Essex accurate and unmistakable pub-Super-six. It is outselling all other He appreciation that Essex is the “Sixes”, and its own previous World’s Greatest Value —Alto records, by such outstanding gether or Part by Part. Coach $735 - Sedan (4-Door) $795 - Coupe $745 {Rumble Seat S3O extra} All prices f. o. b. Detroit, plus war excise tax 0 Buyers can pay for cars out of income at lowest available charge for interest, handling and insurance. ESSEX Super-Sir R. V. Law Motor Cos. Distributors 1219-1225 N. Meridian St. Main 4082 —ASSOCIATE DEALERS— P. B. SMITH AUTO CO. G. WININGS CO. 450 N. Cap. Blvd. Lincoln 3603 3816 E. Wash. St. IKvington 3598 OAKLEY MOTOR SALES CO. NORTH SIDE HUDSON-ESSEX CO. 1065 S. Meridian St. DRexcl 4743 2441 Central Ave. HEmloek 3524

ANNOUNCING

the growth in sales of Whippet and Willys-Knight models in the territory which will be served by this new plant. This is the first plant, devoted to the assembly of motor cars, to be opened by Willys-Overland whose sales this year have exceeded those of last year for the same period by forty-one per cent. Firemen Fight Flames in Tree Hu United Press NEWCDASTLE, Ind., April 18Five gallons of chemical was required to extinguish a tree fire here. The fire department responded to a still alarm where a large hollow tree had caught fire. Officials believed boys started the blaze.

PAGE 11

RETURNS TO MARMON Frank Wise, Again on Local Sales Force. Jack Hendricks, Jr., general manager of the Indianapolis sales branch of the Marmon Motor Car Company, this week announced that Frank Wise, well-known along automobile row for years, has returned to the Marmon retail sales force. Until 2% years ago Wise was associated with the Marmon branch and since that time he has been with the Charles G. Sanders Company, Jordan distributors here.