Indianapolis Times, Volume 39, Number 299, Indianapolis, Marion County, 11 April 1928 — Page 11

'APKIL 11, 1928.

MARMON PLANT RECORDS CRASH IN LAST MONTH •'Ships More Cars to Foreign | Country in March Than Ever Before. In March, for the second consecutive month, the Marmon Motoi Car Company broke all monthly production records in its history and, at the same time, established two new daily sales records and shipped more cars to foreign countries than ever before. March shipments of the Marmon '‘6B" and "78" exceeded the previus high record established in February of this year by slightly more than 20 per cent . A similar increase was recorded in export shipments which were 19 per cent above February and nearly 80 per cent greater than last May, the largest month in 1927. The company so far this year claims to have manufactured a greater number of straight-eight automobiles than any other company in the industry. In the .first quarter of 1928 the company more than doubled its business over the same period last year and has a production schedule for the remaining nine months that shows an even increase over 1927. Included in the March record were four solid train loads of automobiles, one to Montreal, Canada, which was the first trainload ever to be shipped by Marmon outside the boundaries of the United States. Two trainloads were shipped to the eastern seaboard and one to the Pacific coast. The Boston automobile show, during which Marmon

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In all 6*cyUnder history there has never been such .spectacular acceptance of any car as that which everywhere greets the new Essex Super-Six. It is outselling all other “Sixes”, and its own previous records, by such outstanding margins as to leave no doubt of its leadership. In some places its sales excel its former mark by 100%, 200% and 300%. In Detroit, for instance,

Higher radiator with vertical lacquered radiator shutters. r Wider, heavier fenders. Colonial-type headlamps and saddle-type side tamps. , Four-wheel brakes, the type used on the most expensive cars. Silenced body construction.

Coach $735 • Sedan (4-Door) $795 - Coupe $745 (Rumble seats3o extrai) All prices f. o. b. Detroit, plus war excise tax Buyers can pay for cars out of income at lowest available charge for interest, handling and insurance.

ESSEX Super-Six R. V. Law Motor Cos. Distributors

1219*1225 N. Meridian St. Main 4082 —ASSOCIATE DEALERS— P. B. SMITH AUTO CO. G. WININGS CO. , 450 X. Cap. BlTd. Lincoln 3603 3816 E. Wash. St. IRvington 3598 " OAKLEY MOTOR SALES CO. NORTH SIDE HUDSON-ESSEX CO. . L lOOS S. Meridian St* DBexcl 4J43 *441 Central Ave. HEmlock 852* .

Straphangers of Persia Claim Record in Jolts

Natives Sit on Truck Floors for Jaunts in Desert Regions. Straphangers in rush hours are mere amateurs compared to the packing and jostling that natives of Persia, Irak and Syria experienced when they travel in motor trucks across deserts and mountain trails, according to F. A. Kettaneh, managing director of sales of Dodge Brothers cars and Graham Brothers trucks in those countries. Kettaneh recently visited the plants of Dodge Brothers in Detroit to gain first hand information on the cars and trucks that he has sold for seven years. It was his first visit to America. "Passengers in our motor lines

sold more cars than ever before, also was a factor in the record business. On March 19, more letail deliveries of Marmon straight-eights were reported to the factory than on any other single day in company history, but this record was exceeded by 23 per cent on March 26. Early in the month 800 wholesale orders were received in a single day to establish another high water mark. A material increase in the distributor and dealer organization that immediately followed the introduction of the two new Marmon straight-eights was one of the greatest factors in the record business. With factory unfilled orders continuing to mount, the company is preparing for the greatest spring business in its history and in April and May will greatly increase its production schedule to supply the requirements of its retail organization

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where automobile values are understood better than anywhere in the world, Essex sales have been greater than the next three “Sixes” combined. Such success can only reflect an accurate and unmistakable public appreciation that Essex is the World’s Greatest Value Altogether or Part by Part Please Compare.

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Wider doors, for easy entry and exit. Worm and tooth disc design steering mechanism. Electro-lock type of theft protection. , Fine grade patterned mohair upholstery. r Wider, higher, form-fit-ting seats. , New instrument board, finished in polished

never expect a cushioned seat,” explained Kettaneh. "They sit with their legs doubled under them, and they usually ride on the bed of the truck. They’re piled in, bag and baggage, and if they get a strap to hold, it’s a strap from some of their luggage. In this fashion, they are shaken and bounced over their journey. “Automobiles are forming the only transportation linking many parts of the country, but they are doing it at a reasonable price. One bus line charges a sl2 fare for a 600-mile trip, and the roads are merely trails. In all my territory, nearly a third the size of the United States, we have only five miles of paved roads.” Despite the discomfort to passengers, owners of trucks do a flourishing business, according to Mr. Kettaneh.

DURANT PRODUCTION SMASHES RECORDS March Statistics Show Increase of 20 Per cent Is Report March production and shipping records of the mammoth Elizabeth, N. J., plant of Durant Motors, Inc., smashed all previous records made since the inception of the company, with an increase of over 20 per cent, stated T. S. Johnston, assistant to W. C. Durant, today. Nine thousand, six hundred and sixty-one cars were produced last month at the Elizabeth plant, as against the previous record of 8,000 cars built in May, 1923, an increase of 1,661. or over sixty-one cars per day more. These figures do not include cars manufactured and shipped from any of the other Durant plants, located at Lansing, Mich.; Oakland, Cal., and Leaside, Ontario, Canada. This record seems even more remarkable when it is realized it was made only three months after the introduction of a complete new line of Durant Sixes in three series, the Durant “55,” Durant "65" and Durant "75” and the recreation of the Star Four, now known as the Durant Four. RAISE PHONE VALUATION Estimate on Illinois Bell Boosted 5616.698. Increase of $616,698 in the taxation valuation of the Indiana holdings of the Illinois Bell Telephone Cos., was made Tuesday by the State tax board. Valuation in 1927 of the holdings were $3,830,532. The Crown Point Telephone Cos. valuation was increased $4,127 as the result of addition of eighty stations and 420 miles of wire. The 1927 valuation was $31,127 and the new figure is $85,254.

ebony grouping motometer, ammeter, speedometer, gasoline and oil gauges. * Steering wheel of black hard rubber with steel core, and finger-scal-loped; a detail of costly car appointment. Light, horn, spark and throttle controlson steering wheel. Rubber-matted running board.

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STUDEBAKER BOOMS March Sales Here Set New High Peak. Record March sales of Studebaker and Erskine cars in Indianapolis were reported today by R. S. Armacost, local Studebaker dealer, following the announcement of a national sales record for the first quarter registered by the Studebaker factory. Actual deliveries of the Armacost Automobile Company during the month just closed were the greatest of any March in the history of the local concern, and exceeded deliveries of March, 1927, by 108 per cent This is in line with the national increase of the Studebaker corporation, which also experienced the largest March in its history, and the sale of Studebaker and Erskine cars in March also set anew all-time record for that month. Armacost attributes this widespread popularity of Studebakerbuilt cars to a growing public appreciation of Studebaker s advanced engineering—an automobile that can be driven forty miles an hour the day it is delivered—that requires lubrication but once every 2.500 miles—that holds all the highest speed and endurance records for fully equipped stock cars, regardless of power or price. A railway company in Sweden is building a private highway on which it will run its own motor busses.

A New Improved Service TAILORED Top and Trim Work by Expert AUTO TAILORS Habig (Quality SEAT COVERS Splendid Patterns Tailored to Fit HABIG MFG. COMPANY 1035 W Meridian St. Mnroin 8302 Lincoln 8303 Copyright. 1928. Habig Mfg. Cos.

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FALCON -KNIGHT SIX 3198 miles in 73 hours, 47 minutes All timing checked by Western Union Officials

ON March 17th, 28th and 19th, Cannonball Baker, world famous open road driver, drove a Falcon-Knight Six strictly stock sedan from Washington, D. C. to Los Angeles, faster than any other motor car has ever travelled on any coast-to-coast speed or endurance run for total elapsed time. Breaks all records In breaking this cross continent record, Falcon-Knight lowered the previous running time made by a S3OOO stock car, by 6 hours and 8 minutes. All previous records have been held by high priced automobiles, and many of America’s highest priced cars have failed in attempts to establish a new coa*:-to-coast record. The success of Falcon-Knight and its remarkable performance in this

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BY SWEDE SWANSON No matter how far ahead we may be planning our highways, no matter what our improvement of traffic facilities may be, we just can’t keep up with the fast-speeding automobile. There’s the new Holland Vehicular Tunnel, for example. This pair of pipes under the Hudson River at New York has been devouring and ejecting automobile for about four months. During that period nearly 2,500.000 motor vehicles of all types have passed through it. Os course, the tubes can accommodate many more cars at a steady stream of about twenty-five miles an hour. But even now as they are, they show signs of clogging up when the big rush comes in summer. More tunnels are needed already. The new is aging fast. The same is true of highways. Today we plan 100-foot highways, tomorrow they will have to be expended to 200 feet, and before long we shall have to build double-deck roads to accommodate slow and fast traffic. The automobile registration Is growing faster than our highways and only radical and far-sighted planning can succeed in catching up v/ith this growth. Being able to check up on a repairman's work helps to cut expenses through detecting incompe-

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run is attributed to the famous Falcon-Knight double-sleeve-valve engine. The test was mast, remarkable, due to the severe weather and road conditions encountered in the early spring. Never such a test During the dash acrass the country, driving conditions called for continued nigh speed driving in second gear, and great sustained endurance in high speed. At all times, where road conditions permitted, the Falcon-Knight was kept at full speed for hours at a time—often attaining 70 miles an

tency. There is no need to assurna that our only means of checking will be to wait and see what happens. If an engine is quiet immediately following grinding of the valves, for instance, the indications are that the tappets have been set too close. An engine should run a little noisy until the re-ground valves have a chance to seat properly. One owenr had some new gears installed in the transmission and was informed that the job was perfect. A whining noise from the gears, however, told a different story. If gears are too tight they make a noise characterized by a high pitch whine. The Lincoln Highway Association is contemplating the substitution of concrete post markers in the place of the present enamel and telephone pole signs. The new route marker will bear the original Lincoln Highway tri-color with anew design which is to be worked out in the near future. Officials of Yosemite National Park are expecting a record run of visitors this year. Already, with the season just starting, the attendance is 30 per cent greater than that of last year. Os all the cars in'use in Czechoslovakia more than one-half are of American make. French cars arc second in popularity. Is a Half Hour of Work Changing a r Tire Worth 2c •

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hour. At the conclusion of this trip the Falcon-Knight Six was thoroughly inspected and found to be in even better condition than when it started. Finished in perfect condition The Falcon-Knight doiible-sle evevalve motor was quieter, more powerful and more efficient. Under the severest driving conditions, this marvelous sleeve-valve motor delivered a smooth flow of power, and always ample reserve for the steepest hills and for long stretches of top speed travel. Such amaz-

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ing and dramatic proof of PateottKnight’s remarkable performance is positive evidence of the supremacy of Falcon-Knight Six, Sleeve-valves win This record establishes the mar periority of the Falcon-Knight sleeve-valve engine on America'! greatest proving ground, the coast* to-coast highway. Only the Falcon-Knight powered hy the famous Knight, double-sleeve-valve engine, has ever accomplished tkfs feat and finished with its motor running in perfect condition, o*r ur Jr- ( The Falcon-Knight Six whlcli made this record run, is a regular production two-door sedan, similar in every respect to models on display in dealer’s showrooms, with the exception of an auxiliary gasoline tank.

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