Indianapolis Times, Volume 39, Number 287, Indianapolis, Marion County, 28 March 1928 — Page 11
MARCH 28,1028
AUTO DOLLAR DOUBLES VALUE IN EIOUT TEARS Car Prices Are Lower and Country’s Buying Power Greatly Increased. The purchasing power 01 the dollar has increased from 40 to 72 cents since the period of its greatest depression in 1920. The “automobile dollar,” however, as G. M. Williams, president of the Marmon Motor Car Company, joints out, has more than doubled during that time and is growing stroiiger every day.’ “Not only are autpmobile prices actually lower than they were eight years ago,” says Williams, “but values have increased to such a point that comparisons are almost ridiculous. The purchaser of a car today receives in service alone at least three times as much as he did then. Luxury Begets Luxury “Automobile manufacturers realize that their keenest competition is not so much with each other but with manufacturers of other merchandise such as radio sets, phonographs, period furniture and pianps. Musical instruments and beautiful house furnishings tend to keep the purchaser at home \yhile the automobile summons him outdoors. But if he buys a suburban home, as so many city-dwellers are doing, he will need an automobile anyway to get around in. “So perhaps these various groups of merchandise are not such bitter rivals, after all, but are working together to provide the American citizen with luxuries and conveniences such as were undreamed of even by the millionaire of the last | generation. It is true, moreover, |
Is a Half Hour of Hardo"fe Work Changing a r Tire Worth 2c ® Save your time and energyiaM Bowes "Seal* Fast'' Tire Patch. |jTPWK|j ( Vieau f|||| Swys.jg; l .^ r In Foint of Service It Costs the Least rnrtlcular Dealer* Handle ‘‘Seal-Fat’' Bow;s “Seal-Fast Corporation Indianapolis. 17. S, A.
H \TfM Only Whippet H p has all thesefeatures: f|a fljjMD Full force-feed lubrication PJ] lil "" Jgjr If Pff Silent timing chain 4B&8 '*4 2 £*" rfSadKiipdljfe! W Light-weight, single plate (timksSt clutch Gasoline tank at rear IT Metal, oil-tight universal MK BWfe gf* ffjjj 4P*|| Big 4-wheel brakes M H j|| jji j| iflfk A Arm §§ Ixsng, semi-elliptic springs ImiMitAmfl vqgN xsjjjjgjp* Heavy, rigid tapered frame Alemite chassis hibrication Low-swung, full-vision bodies offering all these Qualitu Features rrtr™ tX/ ® */ Snubbers Prices Reduced to the Lowest Level iu Our History ! 4-door sedan It is Important to remember in considering the sensational Whippet SCfQCf KmhJcHon price reductions, that the quality of these cars is now finer than J3OO * l4 * ever before. Nem RmbK . The perfected Whippet is smarter, more colorful, with added grace Trt nnna of line, and new items of equipment. Full-crown fenders, cadet lounng - * visor, window reveals and other refinements give it the style Loacn \ appeal of the most modern fine cars. Roadster (2-pass.) 485 Everywhere owners report their complete satisfaction with its Roadster rumuteseat) 525 spirited performance, its remarkable economy, its comfort and Coupe - - - - 535 *• its easy handling. Cabriolet Coupe 545 2* - j V mmsam ‘ Chassis - - - 355 " ihe llli /m w a /wm^2^i^?3Sowo nipjP-Sl ,„VSSZS~„ CAPITOL MOTORS COMPANY M DISTRIBUTORS l Capitol Avenue and Michigan Street* (Gibson Bldg.) Phillips Haynes Auto Sales, Inc. Bohannon Sales, Inc. C. K. Martin C. L. Scott Whippet-Knight Sales I 3605 West Michigan Street 3133 East Washington Street 4451 West Washington Street *3* North Meridian Street
First of 100 Rental Fords Here
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Above is shown the first two of a fleet of 100 Ford cars orderccT by the Saunders “drive-it-yourself” system for delivery this year. The photo was taken in front of the company's new downtown station, 39 Kentucky Ave., in the Central Parking Garage. Standing beside the new Fords, left to right, is Jack Helmerich, manager of the Saunders system, and Richard Wangelin of the Wangelin-Sharp Company, Ford dealers, where the cars were purchased.
that a taste of luxury begets an appetite for luxury. One must live up to his period furniture, his surburban home and his motor car. and most of us, fortunately, seem to be doing it. “Economists tell us that our weekly income today is $165,000,000 more than it would have been if the dollar had remained where it was in 1920. This increase alone represents a tremendous purchasing power, enough to buy approximately a third of all the automobiles registered in the United States. Women Increase Incomes “But impressive as this increase of our purchasing power may be, our one and onc-half billion weekly income is growing larger all the time, especially with so many married women going into business to supplement the husband’s pay envelope. They are not being driven into {business by necessity, but because of j their desire and of their children's I desire for luxuries. And while the j automobile has long ago become a necessity, it is bidding constantly for a larger share of the American dollar. “For many reasons it is one of the best ‘buys’ in the market. Cost prices have been sharply reduced by the incessant war on waste. While a car during the process of assembling once traveled as far as three miles around the factory, it now travels less than fifty feet. “Automotive science, engaging the best brains in America, has advanced amazingly and the salon features of yesterday are embodied in the moderately priced car of today. Designers and body builders have kept pace with the engineers, with the result that the 1928 car is not only a marvel of speed and power, but of grace, beauty and luxury.” Whipp-ts to Scandinavia A shipment of 200 Whippets and : Willys-Knight cars was recently I sent by steamer for distribution in I Norway and Sweden.
Tail Lights
BY SWEDE SWANSON Many of the new engines pull so well on hills you can't tell whether one performs more effectively than the other. Sometimes you would like to know the actual facts, and here’s a simple test that may help. Try the car on a steep hill when the roads are wet and slippery, oxunder any other circumstances where conditions will affect traction adversely. * If an engine will pull well despite the fact that the rear wheels are not getting a normal hold you can be reasonably sure that the car has the excess power desired. There will be more slippage, and thus a better opportunity, to make the test, if the rear seat is not ioaried down. Two persons, including the driver, on the front seat is about right. While it may seem like a waste of time and effort to keep worn parts lubricated it has been demonstrated that it pays in the long run. Well lubricated puts are far easier to remove when replacements are necessary. Ask the man who is charged with the task of removing worn king pin bushings. He will tell you that the hai-dest part of his job lies in removing the old parts. Usually when a car owner finds that it is going to be necessary to have new parts installed he stops lubricating the old ones on the theory that so long as they are worn out it isn't worth while giving them any attention. This proves to be costly in most cases. It always pays to make removal of parts easy for the repairman. This applies especially to brakes where rusty parts are a stumbling block to speedy work. Edna Koontz aifd Mildi-ed Helfrich, Lorain, Ohio, high school seniors and membex-s of the student
THE INDIANAPOLIS TIMES
traffic patrol, recently turned in six drivers who, they claimed, crashed traffic signal lights. It is estimated that by 1935 the United States will have on its roads and highways between 30.000,000 and 35,000,000 registered motor vehicles. The number of motor accidents in England is worrying hospital officials. Victims of these accidents are crowding the hospitals so that local patients can't get treatment. Figuring the country's population to double in seventy years, R. H. Grant, vice president of Chevrolet, I predicts that there will be 80,000,000 motor cars by the year 2000. Street Skating Forbidden ! Ey T nits (l Press PERU, Ind., March 28.—A com- | mittee, appointed by Mayor Keller of Peru, has decided that it would be impracticable to rope off certain | sections of certain streets at cjjffer- | ent intervals during the evening so | that this citys’ youngsters might { roller skate without danger of being i run over by automobiles, so police j have been ordered to keep skaters : oil the stx-eets. Injured Dog Shows Wisdom I By 1 nitrd I're is COLUMBUS, Ind., March 28.—A dog acted with sensible instinct here when it was run over by an automobile. The dog, bleeding and yelping, dashed into a drug and medicine manufacturing plant. Its owner arrived shortly afterward and took it home, where its wounds were treated. Veteran Reaches Age of 93 Ry I'nitrd Press VALPARAISO. Ind., March 28. David Herr, formerly of Valparaiso, and one of the rapidly dwindlinf army of Civil War veterans, has just turned his ninety-third year. Herr now lives at Benton Harbor, Mich. '
AUTO SHORTAGE EXISTS DESPITE RECORD OUTPUT Many Plants Have Doubled 1927 Production, but Carrt Meet Orders. By Times Special DETROIT, Mieh.\ March 28. With March nearly gone, the supply of passengers cars available to fill orders is missing. A normal seasonable condition would show the manufacturei-s well stocked right now, but the universal report is that they are behind all the way from a month to six weeks, at capacity production, on orders already on the books. March schedules generally have exceeded the high figures in February. Many of Jhe plants have more than doubled their 1927 production for the present period, and some of them have made nearly three times as many cars this year as were made to the same date last year, but without making any impression on demand for cars. Car shortage already has reached an acute stage, and the best estimates are that it will continue to be acute until at least May 1, if not later. Ford reports a steady gain, with employment crowding former peaks and production gaining every day; more' than 95.000 are at work, or about 45,000 more than were employed at Highland Park and Fordson last summer, when the pay rolls were at low ebb. A daily production of close to 2.000 is reported to be clearly in sight, and by the middle of April, offcials says, the company will be much more prominently in the picture. Hudson is making the experiment of a five-day week, instead of the usual five and a half days. Examination of costs, it is reported, shows that it is more economical to manufacture for the short period; but the company has not established the shortened week as a definite policy. With a March schedule of more than 35.000' cars. Hudson will finish the first quarter with an output of more than 90.000 cars, the largest ever built in the plants in a similar period.
AUTOS EXCEED TWO MILLION Chevrolets Head 1927 Firms, With 637,225. Ren I'nitrd Press DETROIT. March 23—With new car registration figures available for 1927, some interestLng picture shifts are noted. Fifteen companies registered more than 35,000 cars each in the year, with registration rank as follows: 1, Chevrolet. 637,225; 2, Ford, 389,163: 3, Buick, 227,567; 4, Essex. 163,223; 5, Chrysler, 150,974; 6, Dodge, 121.443; 7. Pontiac, 111,435; 8 Nash, 106.979; 9. Whippet, 96.683; 10. Studebaker, 84.324; 11, Hudson, 57.235; 12, Star. 53.994; 13, Oldsmobile. 47.376; 14. Oakland, 41531; 15, Wil-lys-Knight. 38,754. Total new car registration in 1927, from the best figures available, was 2,780,136 passenger cars. The fifteen companies named registered 2,327,911, leaving only 452,225 to be divided among the twenty-five other makers and the miscellaneous group, the latter registering only 7,129 in the aggregate. A gratifying feature of the present general condition in Detroit is that export demand has risen materially. CHRYSLER HAS~SPECIAL Custom Fabric Body Limousine Is Put on Mi rket. The Chrysler Sales Corporation is offering for special orders a custom fabric body limousine on its “72” chassis. The body frame Is made from selected kiln-dried hardwood, accurately machined, glued and secured with joints reinforced when necessary.
DID TRAILS! D I'A-N
For Ante Insurance—Call Riley 1*0) 'JBSafn. Fnrri and Chevrolet Sgfli mmmmJ pubuc stevierfiS co I/O CNIWYORKST. GUARANTEE TIRE & RUBBER CO. Everything for the Car for Less
i The Original Payments as Low as $1 a Week THE UNION TIRE CO. Geo. Medlam, Pre*. MA In #273 Cor. S. 111. and Georgia St. Open TUI 8:00 p, m.
CUSTOM-BUILT BODIES Michigan Firm at Capacity Production for Auburn. The Limousine Body Company, Kalamazoo, Mich., has reached capacity production and is shipping bodies both to Auburn and to Gard-
Struck \ NEEDS
$ 670 * > 4-Ton Commercial *895 1-Ton G*Boy *1245 1 Vz-Toa *1595 6-cyL 2-Ton Above Prices chassis /. o. b. Detroit *770 Deluxe Panel Complete /. *. b. Detroit
T. A. BELL COMPANY Meridian and 11th Streets Main 4366-67-63 BOCK MILLER AUTO CO. H. A. SHERRILL She. by vi lie, Ind. Greencastle, Inl. ROBERTS CLARK MOTOR CO. • WOODS & DAILY MOTOR CO. IVunklin, Ind. Martinsville, and Mooresville, Ind. JOE WOODS BOCK AUTO CO. Morgnntoivn, Ind. Greenfield, Ind. Graham Brothers Sold .nd SerWctJ be jllill) HUT BoiU by Dodge Brother. IjS t*FJ HB j“ jPu Truck of du ETctywixM HI ga Op m vgv p. D^ d ** Brothrt * lnfc
'dm m "Rainbow
SEDANS >1195 to #1995 # COUPES >1195 to >IBSO * SPORT MODELS >1195 to >1525 AH prices fio.b. Flit*, Huh., i-rvemment tea to be added. The G.M.A.C. finance plan, the dost desirable, is available, BUIGK MOTOR COMPANY Division of General Motors Corporation—lndianapolis Branch Meridian at Thirteenth Street CENTRAL dUICK CO. JNO. A. BOYD MOTOR CO. 2917-2919 Central Avenue 833-837 North Meridian Street THORNBURG-LEWIS MOTOR CO. 1392-14 East Washington Street WftSN BBTTSR AUTOMOBILE & ARE BUILT..-BULGE WILL BULLO THEM
ner Automobile Companies. Some difficulty was experienced by the company in getting under production on the phaeton-sedan model being built for Auburn, inasmuch as this model practically is a cus-tom-built job. Let us know if your ad brings results—we’re happy to know we’ve served you.
are met exactly by someone of Graham Brothers Trucks or Commercial Cars - money makers in any line of business - - -
Spring beckons! And Buick owners wil! greet the season in cars which take first place in rich, alluring beauty. Glowing colors—colors that rival the exquisite hues of the rainbow—colors as distinctive aa the fleet, low lines of Buick bodies by Fisher. Not only in beauty, but in performance, too, "Buick leads the way. Its famous Valve-in-Head six-cylinder engine provides the thrilling abilities so highly desired on tempting Spring days. Visit the Buick showroom and set * the most colorful cars Buick has ever produced. Their beauty will captivate you—and a demonstration will make Buick your choice!
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Wabash Nurses Home Approved State Tax Board has authorized Wabash County officials to advertise for bids for the construction of a nurses home at the county hospital near Wabash. The petition of the county commissioners asks authority to issue and sell $20,000 bonds to finance the project.