Indianapolis Times, Volume 39, Number 279, Indianapolis, Marion County, 19 March 1928 — Page 7

Mr. Local Merchant What Percentage of Your Business 'Comes from Marion County? ? Check Your Own Books and Records

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This Is Your Most Product ice Territory

“ Indiana’s Fastest Growing Newspaper”

THE INDIANAPOLIS TIMES

Buy advertising as you would merchandise, as you buy raw materials, as you buy every other commodity and service in your business! Buy it not blindly—not on hearsay evidence—buy it with a thorough knowledge of facts: Weigh and study circulation reports —judge and buy advertising space with the unbiased mind of a SCIENTIFIC business man! Sweeping every previous achievement before it; The Times is hanging up higher and higher circulation gains—in fact it is the fastest growing newspaper in Indiana: 75 °/o of the circulation of The Times is in Marion County from which about 85% of a local store’s business comes: No other Indianapolis paper can or does offer you as large percentage of their circulation in Marion County as does The Times: Are you sacrificing your most productive territory? Why carry “excess baggage” in circulation at a high cost to cultivate a mythical market? Dollar for dollar, The Times offers you more for your money in Marion County than any Indianapolis newspaper. Make us prove it. *

Buying Advertising Space Isa Science