Indianapolis Times, Volume 39, Number 276, Indianapolis, Marion County, 15 March 1928 — Page 4

PAGE 4

A c CUMUIATED GOOD-W'LL of SEVENTY" FIVE YEARS IS concentrated in our DWOND CELEBWiON G'NNING tomorrow Morning at 83° SHARP A Statement by A* L. Block '

o V-/ / HIS IS NO “SALE” STORE- | Value giving with us is constant— I not occasional —“The best at the f price no matter what the price” is i $ our everyday endeavor. We never forget it. _ s cc This is our 75th birthday— It was our intention to follow our customary course —and let it pass unheralded — —but when “custom” interferes with a memorable opportunity to render a valuable service to our fine, appreciative clientele, we decided to set custom aside —and Celebrate! But it will be a celebration in the Strauss manner —not with cheap goods or “sale” goods but with fine merchandise at every price —lt carries the distinguishing mark —the “Diamond” Emblem. <c When we apprised our Rochester houses, and the others who supply us, of our “birthday” intentions, we received offers of co-operation that were inspiring— They accepted our Diamond Celebration as an occasion to express the value they place on our associations, the measure of

their friendships, with a liberality that was practically without stint or limit — Some frankly said “write your own ticket” —others laid before us the choicest of their spring and Easter productions at substantial reductions —some gave us a vast excess of quality —at the usual price! Such notable Diamond Values as appear throughout the store can come only as the reward of the accumulated good will built

LoStimii 33 to 39. West Washington Street Q 1853 —“For 75 years a store of tomo rrow”— 1g 28

THE INDIANAPOLIS TIMES

This is the Diamond Wherever and whenever you see this diamond you f ll he in the presence of outstanding value. It is affixed only to merchandise that represents the ultimate of smartness and newness. It can appear only on offerings that represent a GREAT saving in price or a GREAT improve* merit in quality at the price .

up through the years —between Strauss and the outstanding fine makers of America—a friendliness based on a mutual respect for quality, on the similarity of ideals and on the squareness of policies* <c And so, all through the store, the Diamonds are ready for you —clear, flawless, brilliant in their newness; gems of style and excellence; from our regular suppliers —marked with the “Diamond,” a pledge of notable value. <r We promise you anew, a different kind of an event attuned to this modern eramerchandise with the old time dependability—but with new standards of beauty to meet the up-rush of people's tastes. It presents an entirely new degree of helpfulness plus quick, careful, intelligent service—Strauss Service! It is carried through on such a value giving basis that Indianapolis and Indiana will be amazed — _ <c We bid you welcome with the assurance that you'll find your visit here immensely profitable and pleasurable.

President, L Strauss & Cos.

MARCH 10, 1923