Indianapolis Times, Volume 39, Number 247, Indianapolis, Marion County, 22 February 1928 — Page 9

FEB. 22, 1928.

DUESENBERG’S QUALITY CAR IS NEARLY READY Months of Experiment Devoted to Building ‘Finest’ Automobile. More than a year ago. when E. L. Cord and associates purchased the Duesenberg Motors Company, he gave as his reason for purchase a desire to build the world’s finest motor car in America. At that time Fred S. Duesenberg. world renowned engineer and vice president of Duesenberg, Inc., had developed anew motor. It was revolutionary in design and performance and it was the predominating influence in President Cord’s interest in the company. With this new motor as a neucleus it would be easy to make America the home of the finest motor car as well as those built in largest quantities. A few days ago Mr. Cord was asked regarding the progress of his plans and had the following to say: “During the intervening months many motors and many automobiles have been built at the Indianapolis factory and the new Duesenhergs have been driven many thousands of miles on Speedway and country road, over desert and mountain, during hottest summer and zero winter. “Many problems were met and mastered by a corps of learned engineers headed by the master Duesenberg. Unheard of power and speed made necessary the development of new carburetors, ignition units, pistons, in fact every part had to excel all predecessors to qualify for this super automobile. “Clever artists and prominent designers from all over the world were consulted with regard to individual appearance and most luxurious bodies. Competent metallurgists perfected formulas to insure large margins of safety. Rubber engineers designed tires to withstand acceleration and speed unknown until the advent of this new Duesenberg. “And now,” continues President Cord, “we have the perfect motor car, more powerful, more speed, instant acceleration, luxurious, different. excelling all others. “We are busy getting delivery on material, rearranging our factory to insure accurate workmanship and making ready for production. In a very few weeks we will place before those who appreciate the best in life, the motor carriage they always have wished for.” Normal Closed for Holiday Ry Times Special TERRE HAUTE, Ind., Feb. 22. In accordance with a custom of several years, Indiana 3tate Normal here dismissed all classes today in honor of Washington’s birthday.

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Falcon-Knight in Remarkable Run

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Frank E. Blackman, general sales manager of Murphy Motors, Inc., distributors for Falcon-Knight motor cars, is congratulating “Cannonball” Baker on the remarkable performance he made in a FalconKnight sedan in a second-gear run from Martinsville to Indianapolis, pulling another car with a wheelbase of 136 inches and weighing 4.610 pounds, with four passengers in it. The Falcon-Knight weighs 2.835 pounds and carried five passengers. Total weight of the two cars and nine passengers was 9,022 pounds. Time for the 27.4 miles was 44 minutes and 7 seconds, average speed of 37.26 miles an hour. The maximum speed attained by the Falcon-Knight was 45 miles an hour and the minimum was 19 miles an hour. Witnesses to this second-gear run were: Swede Swanson, Automobile Editor of The Times; Gene Barth of the Star; J. L. Mannix of the News: Shirley D. Murphy, driver of the car that was towed in; Paul Adams, Frank Girrard, Guy Swartz, William R. Tibbs and Frank E. Blackman. “Cannonball” Baker is standing at the right.

NEW CAR LINE SELLS CHEAP Graham-Paige Prices Seen as Reasonable. Prices recently announced on the completely new line of GrahamPaige motor cars include a range well within reach of the majority of purchasers. A 2-passenger coupe on the six cylinder model, 610 chassis, lists at only SB6O. The 5-passenger Sedan, on the same chassis, is quoted at $875. The beautiful 4-passenger Coupe on the six-cylinder model, 619 chassis which has attracted so much favorable comment wherever shown, sells for only $1,575. The 5-passenger Sedan on the same chassis is priced at $1,595. Three cars on the model 629, the largest six cylinder chassis in the line, are priced as follows: 5-pas-senger Sedan, $1,985; 5-passenger Town Sedan, $2,085; and 7-pas-senger Sedan, $2,110. All prices are f. o. b. Detroit. These prices include only three of the five Graham-Paige models to be built. Price announcements are expected shortly on the six-cylinder model 614, and the eight-cylinder model 835.

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BY SWEDE SWANSON If every automobile along a crowded thoroughfare kept going in a straight course, traffic would be speeded 25 per cent and the capacity of the street would be increased proportionately. But they don’t do it, points out Miller McClintock, famous traffic authority. Drivers who are in a hurry squirm in from one traffic lane to another and back again. They cut corners to shorten their turns a few feet. They crowd over to the left of the road awaiting the green light, and so keep others coming in the opposite direction from making headway. What can be done about this is still problematical. Efforts have been made in various cities to keep motorists running along one course by dividing the main arteries into lanes, with the use of white paint. This has had some psychological effect. But still drivers cut in and out, making little headway for themselves and keeping others from taking a straight course. There’s danger in this practice, too. If only for this reason, police authoity should be brought to bear on the snake drivers. A few arrests might stop the practice. Where rims are of the side ring type it is often a matter of convenience to remove a tire without

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THE INDIANAPOLIS TIMES

removing the rim from the wheel. The side ring is pried off after the air is let out of the tire, the tire and tube then coming off with little difficulty. Most tire repair men remove and mount tires in this way where rims are of the side ring type. It seems to save time, but frequently this proves to be false economy. In order to raise the tire and tube to the rim it is customary to use prying tools which are apt to be sharp. This “short cut" often results in cutting a hole in the tube on the side next to the rim. These are sometimes referred to as “mystery punctures.’’ The truth is they're the waste that follows haste. A central traffic system, established by a large city to control its own and suburban traffic, is suggested as a remody for traffic evils by D. C. Fenner, chairman of the motor vehicle conference committee. Twelve per cent, or 2,764,222 of the motor vehicles of the country are motor trucks of which 90 per cent are operated by the owners. At the beginning of 1927, farmers owned 20 per cent of these trucks. A bill to abolish long detours will be presenteed to the State legislature of Texas in the near future. If the law is passed, contractors will have to figure in the cost of a satisfactory detour with their bid for construction. Smith <fc Moore, local Ford dealers have announced the appointment of Raleigh S. Coleman to their sales staff. Coleman is a Negro, and it is believed that he is the first of his race to be connected with the retail staff of any local automobile concern. He is well known in Indianpolis on the east side, where he has done political work. He was formerly sport writer of the Indianapolis Tribune. He has also taken an active part in the city manager movement. Since joining the Smith-Moore Company, Coleman has made an enviable record in the sale of new Fords to his many Negro friends. JORDAN CAR SHIPMENTS ESTABLISH NEW RECORD Shipments of Jordan cars from the factory this month will make February. 1928, nearly double the average February, according to Edward S. Jordan, president of the Jordan Motor Car Company. Jordan, who has visited nearly all of the large distributing centers during the last sixty days, reports that dealers' stocks arc lower than usual at this time of year. “The used car situation, which was a problem last fall, has eased off substantially since the announcement of new models and new prices,” says Jordan. Labor conditions are reported to be much better than they were six months ago and money is circulating much more freely in retail channels.

The Original fe Payments as Low as $1 a Week THE UNION TIRE CO. Geo. Medlam, Pres. MA in 6273 Cor. S. HI. and Georgia St. Open Till 8:00 p. m.

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TIRE MILEAGE DECREASED IN RECENT YEARS Cause Is Laid to Changed Driving Conditions by A. A. A. Heads. WASHINGTON, Feb. 22.—Although the automobile tire has undergone constant improvement, both as to fabric and structure in recent years, tremendous changes in driving conditions have greatly decreased the average mileage obtained, according to the American Automobile Association This fact was cited today by the national motoring body as an additional reason for steps by the Federal Government to guard against a foreign rubber monopoly. The facts cited by the A. A. A. are based on the records of the emergency road service departments of its 598 motor clubs throughout the United States and Canada. These records show that motorists who formerly obtained from 15,000 to 20,000 miles from tires now secure only from 3,000 to 10,000 jniles. The salient features of the changed driving conditions that have lowered tire mileage, in many cases as much as one-half, arc summarized as follows: 1. High-powered engines that permit greater speed. 2. Increased traffic, necessitating more stops and starts. 3. Improved acceleration, tending toward tire abuse. 4. More powerful brakes that griqd off treads. 5. Smaller diameter wheels, necessitating more frequent road contact for tires. 6. Improved roads, permitting higher average speeds. The A. A. A. statement continues: “Greater mileage can be secured from the present day tire. Those who maintain recommended inflation pressures, who use judgment in starting and stopping, and who keep the wheels of the car in proper alignment will undoubtedly obtain satisfactory mileage. In 1928 the driver of every car will largely determine his own tire costs. “It is estimated that the average speed on the open road is from ten to fifteen miles per hour higher than two years ago. At continued high speed, tire slippage is much greater, due to swerving and axle bounce resulting from road inequalities. Therefore it is important. for tire users tc realize that tire mileage is decreased as the speed is increased. "Steady increase in the number of cars registered has also had a telling effect and has resulted in greatly congested streets, with a resultant gain in the number of starts and stops, as signals and traffic lights are obeyed. An average of 56.000 vehicles pass Hyde Park corner in London daily between 8 a. m. and 8 p. m.

Qreat Essex Received like this . .-. |... because of this

SEDAN (4-door) $795 COUPE $745 C Rumble Scat S3O extra) COACH $735 All prices f. o. b. Detroit, plus war excise tax ESSEXSuperb Buyers can pay for cars out of I ncome at lowest available charge for interest, handling and insurance

Begged to Play Fool Ey United Press VINCENNES, Ind., Feb. 22. Wolsey Jilton was fined $35 and ordered to the Indiana State farm to “lay it out” after police arrested

No car in this price , knowing that for class is so COM- < f) "1 <=™ry dollar mvested FORTABLE —for V / J he has received a none has so long a / full dollar’s return in springbasc. honest value. Tune in for Dodge Brothers Radio Program every Thursday night, 7 to 7:30 (Central Standard Time) NBC Red Network

T.A.BELL COMPANY 11TH AND MERIDIAN STREETS I FORMERLY STEINHART BUILDING) MA in 4366-67-68 Dodge Brothers Four ALSO TWO LINLS OF SIXES-THE VICTORY AND THE SENIOR

An instant winner everywhere —/a buying wave that sweeps away all records —a public ovation of greater success to the most successful “Six” in history. I hat is .the reception to the New Essex Super-Six. Boston and territory with 800 .sales in 10 days; and Detroit and Wayne County, with 659 Essex retail sales in 15 days —an unapproached record merely reflect the countrywide triumph. Everywhere dealers are reporting more than 100% greater sales for the first 15 days of January than for the whole of last January, which was the previous record. It is easily the greatest Essex Super-Six in history. It offers S2OO to S3OO more visible value than its great predecessor which outsold any other “Six” at or near the price by overwhelming margins. Come with the crowds who acclaim it the “World’s Greatest Value”.

R. V. Law Motor Cos. Distributors 1219-1 £25 N. Meridian St. - Main 4082 / —ASSOCIATE DEALERS—/P. B. SMITH AUTO CO. G. WININGS CO. / 450 X. Cap. Blvd. Lincoln 3003 :iBl6 E. Hash. St. JBvlngton 3598 OA'KLEY MOTOR SALES CO. NORTH SIDE HUDSON-ESSEX CO. f 1005 s. Meridian St. DRexel 4743 2441 Central Ave. HEnUock 8524

him when they seen him begging on j the street and afterward playing pool with his “earnings.” Suit Accuses Wife En Times Special HARTFORD CITY, Ind., Feb. 22.

Why This Four. IS TRITp^tMCCALLED

No car in the price class of Dodge Brothers Four is so ROOMY. No car in this price class is so SWIFT. No car in this price class is so STURDY. No car in this price class is so SMART. No car in this price class accelerates from O to 25 miles IN 7 SECONDS.

THE

.. .

—Mrs. Ada Funk pawned her diamond engagement ring, neglected her infant daughter and sought the company of other men, are allegations in a divorce suit filed here by Wayne Funk.

These arc FACTS readily verified—and they explain the immense popularity of Dodge Brothers Four. No car at near its price offers so many advantages that Americans value foremost. And no car at ANY price affords its owner, in greater measure, the satisfaction of

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