Indianapolis Times, Volume 39, Number 238, Indianapolis, Marion County, 11 February 1928 — Page 18

PAGE 18

CHEVROLET NAS ‘BIO CAR’ LOON Os SISTINCTION Will fee Outstanding Attraction at Auto Show; Bigger, Better Than Ever. One of the outstanding attractions at the automobile show this year is the distinctive new line of cars recently introduced by the Chevrolet Motor Company. Embodying all the smart features that made the preceding model the most popular car of 1927, the new line incorporates marked advances in every detail of beauty, speed, power, economy and riding comfort. Displayed under the title of the “Bigger and Better” Chevrolet, the new line represents the results of lessons learned through thirteen years of constant progress in the building of low-priced transportation. A brief appreciation of some of the advances in this year’s Chevrolet may be had by noting the following highlights: Extended wheelbase, greater speed and power, four wheel brakes, longer. roomier Fisher bodies, new Duco colors; thermostat cooling, shockabsorber springs, motor enclosure, and indirectly lighted instrument panel and other advantages built in as a result of lessons learned through thirteen years of constant progress. Distinctive Look in Car The new car has a distinctive big car appearance entirely foreign to its price class. This is acrieved by adding four inches to the wheelbase. The frame also has been deepened and strengthened to make a smoother riding, sturdier and better balanced car. Stressing the beauty of line are new honeycomb Harrison radiators of deep, slender, graceful design. Their added depth has so raised the front of the car that from the cowl to the base of the new radiator cap the line is unbroken and nearly level. Radiator shells are of non-rusting airplane metal; while thermostat control of the cooling system is an additional feature. Complementing the extra four Inches in wheelbase is increased length in several of the body types. The coach body is five inches longer than a year ago. The sedan body likewise has been increased two and three-quarters inches. Among the many new body refinements is a fully inclosed and indirectly lighted instrument panel, oval in shape, with the speedometer, ammeter and oil gauge in full view for day or night driving. Balloon Tires on All All passenger models have larger 30x4.50 balloon tires and steel disc wheels as standard equipment. Oth-

Chrvj sler V NewLOWER PRICES OIU 4 \ if Jr V ,# 0 \ FOREMOST IN f / \ -Quality / 7 \ FOREMOST IN i \ Values IN f ■ CY Performance HRYSLER— offering sensational m if unprecedented in even this remarkable new values at its sensational neiv Jra / . f industry. • lower prices —is the center of attraction -JH \v / ,/iv T . , e , , . ~ here this week for those who are in- \ /'A# ts clear from the keeninterest interested in modern motor car trends. ' T - played in the beautiful Chryslers on t. war display this week, that the preference Four great lines of cars-“ 52,” “62,” YT'"” S W W for Chrysler is accumulating ever “72” and the New 112 h.p. Imperial &Y greater strength and that the public “80”—a car and price to suit your needs T h, A , the stlU greater values and means, newly priced from *670 whlch Chryslet nOW pKmdc8 *

CHRYSLER— offering sensational new values at its sensational neiv lower prices —is the center of attraction here this week for those who are interested in modern motor car trends. Four great lines of cars—“s2,” “62,” “72” and the New 112 h. p. Imperial “80”—a car and price to suit your needs and means, netvly priced from $ 670 to *3495, f. o. b. Detroit. Here are Chrysler’s extraordinary values, the lowest prices at which Chrysler cars have ever been sold, and the finest cars in the history of Chrysler. In the brilliant special Chrysler ex-

CARL M. WALLERICH Inc. MAin 1920 Meridian at St. Joseph Sales and Service Porter Motor Sales Cos. Morton Automobile Cos. 635 Virginia Ave. DRexel 4488 College at 38th Wash. 0700 THERE AT E DEALERS EVERYWHERE

Hudson Super-Six 7-Passenger Sedan

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The new design of the Hudson custom bodies permi ts the building of ample passenger accommodation into this seven-passenger Hudson custom sedan without unpleasant bulk or size. Aluminum paneling actually saves the weight of an extra rider, preserving Hudson’s brilliant super-six performance.

er standard equipment includes | stoplight, rear vision mirror, gasoline gauge, complete tool set and ; theftprocf steering and ignition lock. All closed bodies are by Fisher styled and designed with the smartness and beauty for which the Fisher name is famous. All are of composite steel and hardwood construction of the type found on the highest priced cars. And all are finished in genuine Duco colors—five beautiful combinations on the seven models. Another important achievement In the 1523 line is the new shock absorber semi-elliptic springs which run parallel to the frame and equal 84 per cent of the increased wheelbase of tha car.

COMFORT 110 CAR FEATURE Willys-Knight Design Has Ease as Main Aim. A marked feature in the presentation of the 1928 line of WillysKnight Special Sixes at the automobile show is the unusual roominess provided for driver and passengers in each of the several models offered. These cars so arc designed to provide utmost comfort and restfulness for the occupants. The seats likewise are arranged at. a proper angle to provide comfort, especially in long drives. The popular Willys-Knight Special coach provides ample seating capacity for five-passengers. The driver is provided with thirty-seven and one-half inches of leg room from clutch pedal to seat. The sedan in this popular line also offers maximum roominess with a front seat forty-five and one-half

hibits at the Automobile Show and in our salesrooms, the new and more marvelous Chrysler values will quickly explain Chrysler’s advance in the first 42 months of its existence from 27th to 3rd place in sales, as announced at the New York Auto Show—a record

Truck Cares for Hauls

The long-d:"tanco hauling needs being cared for by means of the speedy motor truck continually arc increasing. In iho accompanying illustration is shown how the transportation of nine automobile bodies at a time between Grand Rapid. - and Toledo by an International Harvester model SF one and one-half-ton motor truck with 140-inch wheelbase and forty-f oot trailer is accomplished. The total weight of trailer and bodies shown is 10,885 pounds. The round trip between the two cities is 390 mlies, and, according to F. E. Boynton, owner of the truck he has averaged four round trips in a week with a gasoline consumption of one gallon for thirteen mil?s.

i inches wide and a generous space cf j forty and one-quarter inches from | the front to the rear seat. The Willys-Knight Special roadj ster also is marked by generous inj tcriur proportions, with a front seat 1 forty-four and one-quarter inches I wide and eighteen and one-half inches deep. The coupe model furnishes ample : room with the scat forty-three and i one-half inches wide and eighteen sand one-half inches deep. Generous roominess also'is provided in the Cabriolet coupe, with the front seat forty-three and one-half inches i wide, seventeen and one-half inches 1 deep, while the rumble seat has a

width of forty-two and one-half inches and a depth of sixteen and one-half inches. Unusual roominess also marks the special touring car with the front seat forty-four and one-quarter inches wide and seventeen Inches deep. Time Helps Oldsmobile "Time, the great healer.” is used to make harder and stronger the cylinder blocks used in the new Oldsmobile. The special alloy gray iron castings are “cured” for a long period of time before being machined and used.

unprecedented in even this remarkable industry. • It is clear from the keen interest displayed in the beautiful Chryslers on display this week, that the preference for Chrysler is accumulating ever greater strength and that the public appreciates the still greater values which Chrysler now provides. Join the throngs and view the splendid new Chryslers at the Automobile Show or Chrysler salesrooms to see how far Chrysler is foremost in quality, value and smartness. Then, best of all, make arrangement at any of these exhibits for a demonstration to learn by experience just how far Chrysler is foremost in performance. urn

THE INDIANAPOLIS TIMES

FEATURE CABRIOLET Willys-Knight Great Six Offered in Optional Color Cobminations. The Willys-Knight great six cabriolet coupe, presented by WillysOverland Company, is offered in optional color combinations, this innovation being a 1928 feature. Outstanding smartness characaterizes this model, which accommodates four persons, two in the front seat and two in the rumble seat built into the rear deck. This model Is a “two-type” car, being easily converted from a closed model into a wide open roadster by merely lowering the collapsible top and dropping the two side windows into the slots in either door. It is powered by a six-cylinder V/illys-Knight sleeve valve engine that develops 75 horsepower and is endowed with abundant power and speed to meet every demand of the driver. Floor space of the thirteen Chevrolet factories in the United States covers 5,338,359 square feet.

Inch Is Well Divided To measure the clearance space allowed for oil between the piston pin and its bronbe bushing in the new Oldsmobile engines, it is necessary to subdivide an inc.i into 10,009 parts.

• • r n -u u•' ‘-'-w i ' ■■■ ■ ■ ~ 1 , .. _ .. “ . .... .... ,\ .. -<S . ns/.i :,*♦* . , I OTHOIiHy >WI DURANT' ! ' ;| SHOW YOU jST ' ST WILL SEE W. C. DURANTS GREATEST jg ;|j CONTRIBUTION TO THE AUTO- if || MOTIVE INDUSTRY • * A COMPLETE |j I LINE OF SIXES BEARING HIS |j j NAME, IN THREE DISTINCT SERIES j ; ; f I ”6, On. sign | | MARION COUNTY STAR COMPANY Factory Warehouse—l23l North Meridian St. DAVE HURLEY MOTOR SERVICE WALTZ AUTO CO. PAN-HANDLE GARAGE 833 North Illinois St. 451 West Wash. 2122 E. Washington St. Indianapolis, Ind. D. R. Abel Michael Flautrh Superior Motor Sales Kru* Motor Cos Devon Olingrr Huntington, Ind. Hoagland, Ind. Ft. Wayne, Ind. Peru, Ind. North Manchester, Ind. js§ Bradr Bros G. H. Gabhart Motor Cos. Weal Fnd Garage Janies H. Shohe PK3: Payne. Ohio MartinsrlUe. Ind. CWaasbva City, Ind. Itorhesti*. Ind. Euf Ml |j|j tdrewood Garage Shelby Wile, Ind. 1 us? t on* *VncL ° ‘ Rensselaer” Ind. Trctortus & Deal ILLx , . n <Vdgewood i ° ’ Hoagland Motor Sales B. F. Conwell Bates-Burgesa Motor Cos. Urbana, Ind. IRL ' * 0 ’ Pleasant Lake. Ind. 1 a 1 *GrangYn* P Montgomery Jl. G. W. Robinson Motor Cos. Lagro, Ind. matm y

STUTZ COLOR POLICY SETS PACEFORI92B Fio Two Cars Alike; Each Is Virtually Customs-Built Product. Refinement and color! These are ] the Stutz presentations to the public | for the new season. If refinement has become the ambition of the Stutz body engineers, color has become the fetish. Asa result, Stutz is doing the most startling thing in the history of the industry, insofar as color is concerned. During the present season, no two Stutz cars will be alike. The Stutz phrase, “Each car as exclusive as a Paris gown” will be literally true. This individualization. together with the custom character of the finish and appointments, will make every Stutz actuali ly a custom-built car. To achieve this, the collaboration of the foremost color authorities in the country has been developed. Anew and varied line cf bodies, and a host of motor and chassis refinements that will mean much in performance, ease of riding and eate of handling also characterize the splendid Stutz models that will be exhibited for the first time at the motor show. Not the least of the achievements which the Stutz Motor Car Company has to offer for the shows and the coming season is a much wider range of Weymann Flexible bodies —ten in all—and all of entirely new design. Twelve Custom Models The low-hung bodies which Stuffbrought to the industry two years ago and which have been so widely and generally adopted since then have, with certain very definite improvements. been retained. Stutz still retains the advantage ot the double-drop chasir, which two years ago gave it the lowest foundaj tlon enjoyed by any manufacturer upon which to build bodies and, until the bevel and hypoid gear rear j axles are abandoned in favor of the worm gear type. Stutz will continue to enjoy that advantage. Stutz is entering the new season with twelve custom models, exclusive of the Weymann custom line, certain body variations of the custom line, and salon-custom bodies by Leßaron and Fleetwood.

The list includes a custom fivepassenger sedan, custom fivepassenger brougham, custom twopassenger coupe, custom Victoria coupe, custom seven-passenger sedan, custom seven-passenger limousine, custom two-passenger speedster, custom four-passenger speedster, custom-seven passenger speedster, custom cabriolet coupe, custom two-passenger Black Hawk speedster, and custom four-passenger Black Hawk speedster. Asa variation in body style, the feur-passenger speedster also will be offered with a tonneau cowl with tonneau windshield. Change in Body Lines Ti-e selection of Weymann bodies is almost as large. The Weymann list includes the Allowing modals: Dea-villc, a four- ~'assenger lar, u au sedan; Chantilly, a five-passenger sedan; Monaco, a four-passenger coupe; Riviera, a five-passenger landau sedan; Faucon Noir, a two-pas-senger Black Hawk type speedster-5 Biarritz, a five-passenger sedan on the 145-inch wheelbase; Chamonix, a five-passenger sedan on the 145inch wheelbase; Fcntainbleau, a seven-passenger sedan; Aix-les Bains, a seven-passenger limousine; Versailles, a seven-passenger landau limousine. One cf the most notable body j changes and one that affects both | the conventional type and Weymann bodies, is the treatment of the louvres. They are horizontal, as before, but are now continuous for I the entire length cf the hood. All closed bodies in the standard line have been lengthened four inches, this gain being added to the rear compartment, and have been widened two and one-half inches to permit greater comfort. BUICK CO. REMEMBERS ITS WOMEN DRIVERS Cars Built to Fit Requirements of Feminine Pilots. Women visitors at the Indianapolis Auto Show will note in the Baick models for 1928 the continuation of a policy to which Buick long has been devoted, the adaptation of its motor cars to the requirements of women drivers as well as of men. Few cars on the road today enjoy such universal favor among women as does Buick. 'The adoption of four-wheel brakes, a few years ago, and its resultant effect, upon the safety of driving, had its immediate reflection in extending Buick’s popularity among women, ar.ad since that time Buick has inaugurated numerous refinements

FEB. 11, 1928

WAR ON NOISES COST MILLIONS Quietness to Be Had in New Dodge Victory Six. Millions of dollars and millions of hours have been spent by the automotive industry during the last few years in the never ceasing war on noises. Over the drafting boards, on the test tracks, in the machine shops, hundreds of men arc constantly trying to make motor cars quiet, and td build them so that they stay quiet after long service. Minor squeaks and feeble rattles offer exactly the same challenge to the automobile industry of 1928 as did the loud chug-chugs and the metallic clatters of 1908. The owner who, twenty years ago, was satisfied with a car that could be heard two blocks away now hustles to a service station if a valve tappet ticks as loudly as a kitchen clock. Everywhere in motordom the demand is for silence. Motorists like to have their cars seen, but not heard. “In developing the Victory Six, the Dodge Brothers’ organization considered quietness as one of the main ideals towards which to work; as essential as speed, beauty, operating economy, or dependability,” said A. H. Knight, consulting engineer. “The L-head type of engine was chosen, for one reason, because it is quiet. The designers paid careful ! attention to each individual engine part to insure permanent quietness throughout many thousands of miles of service and with minimum need of mechanical attention." whose cumulative effect has been to strengthen its position greatly. in the models for 1928, refinements which appeal to the exacting feminine driver are particularly numerous. There is first of all the new stylish low-swung effect, achieved by means of tre doubledrop frame, without sacrifice of head room or road clearance. There is anew vogue hr motor car beauty, achieved by new colors in lustrous Duco and anew interior treatment. Comfort of riding has been increased materially by the addition of hydraulic shock absorbers front and rear on all models, in conjunction with redesigned cantilever springs.