Indianapolis Times, Volume 39, Number 238, Indianapolis, Marion County, 11 February 1928 — Page 16
PAGE 16
CITY’S MOTOR rSHOW OF REAL BUYER VALUE -1$ rfqme Institution; Cars Have Received National * Acknowledgement. Coming as it does immediately after the national automobile shows in New York and Chicago, the Indianapolis show next week is of great value to the automobile buyer becaus he is able to determine what motor cars have ben received in 'the most enthusiastic manner by the public, according to Jack Hen- ■ dricks, new general manager of the Indianapolis Marmon sales branch. “The Marmon display at the fairground will bear two-fold importance this year,” Mr. Hendricks 'Said. “In the first place, the automobiles on display are the products of an Indianapolis institution which has risen to a leading position in the straight-eigh field in the short space of a few weeks. “Secondly, the New Marmon 68 and the New 78 were acknowldged as sensational features of the national displays, as well as the scores 'of other motor exhibits throughout the country in January and Feb- * ruary. New Program Succeeds “The Marmon company entered into production of straight-eights a year ago and the largest volume of sales in its history was the forerunVier of this year’s announcement not only of anew medium-priced eight, the new Marmon 78, but of a low--priced line as well. . “That the new program has met with instantaneous success is shown by the fact that orders have accumulated far ahead of the factory’s immediate ability to produce, even though production is progressing at an average rate of 200 cars a day. “A few days ago the Marmon board of directors unanimously approved a production schedule of 45,000 straight-eights in 1928—a program that means as much to Indianapolis as it does to Marmon. “The annual pay roll at the Marmon factory will be in excess of $4,500,000, and the company will spend more than $18,000,000 with Indianapolis makers of material and parts for the Marmon ‘6B’ and , 78.’ ” For the Indianapolis show the local Marmon sales branch has arranged one of the most elaborate exhibits in its history. According to Hendricks, the exact nature of the display will not be made public until the opening of the show. He declared, however, that tire exhibit would be the first “open air” showing ever held under the roof of an automobile show building in Indianapolis. Eleven cars will comprise the Marmon display at the Fairgrounds. •These will include the first showing of the new Marmon 68’ twopassenger speedster, a body style that has been in production only a few days and that heretofore has not been displayed any place in the country. Coupe Is New Feature Another feature of the exhibit will be anew 68 Victoria coupe oil 1 a raised platform. This car is painted in a special color combination of cream and black. The display will include representative body types in the new Marmon 78 line of straight eights which sell at $1,895 to $1,995 at the factory. The new 68 cars have a base price of $1,395. Aside from the two lines of straight eights Marmon will show several Series 75 body styles not only at the Fairground but at the showrooms at Eleventh and Meridian Sts. Despite its Outstanding position in the automotive industry, the Chevrolet Motor Company is less than seventeen years old, having been organized as a Michigan corporation on Nov. 3, 1911.
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The moil powerful Mock car in America. Speed! —name vOur own! Not onlv It it superior in numerical developed horsepower but. we believe, in unusual performance and in actual road use as well. Ownership of such a distinctively different car will naturally be limited to the few who want such superlative power and unusual performance- And to those few. the New Gardner 95
Thr Nfu l (jflrdnrt 95 a $2095 10 $2495 sos three complete eriet of £i|hu-in.lmf I 5 ciuMm'doigncd hod\ style are available in these three senes. Prices Os Senes 7 5 and 85 models range from Si 195 to $2095. / o. b factor-y. Nou on Display HOLMES-DAVIS SALES CO. 2004 W. Meridian St. Talbot 2270 Special Salon showing at the salesroom all show week. GARDNER • and gightin-jlne
Dodge Shows Victory Six
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OLDS BASY TO HANDLE Special Attention Is Devoted to Driving in Heavy Traffic. With. more than 23,125,000 motor vehicles in operation in this country, it is becoming increasingly necessary that cars be constructed that handle easily in traffic. This condition was.given careful consideration by the engineers when designing the new Oldsmobile, now on display at the Indianapolis Automobile Show. Asa result of their efforts, the new Oldsmobile has an unusually short turning radius—making a complete circle in thirty-six feet. The engine has rapid acceleration, also a necessity in city driving; quick action four wheel brakes, and a steering mechanism and front axle design that relieves the arms of any strain. Exceptionally wide doors and narrow pillars provide a wide range of driving vision, which is a vital factor in traffic driving. Fisher bodies have been used since 1922 on Chevrolet cars, the only cars in the low price field so equipped.
will bring an entirely oew experience in pliant, supple power But there is more chan abundant power and unusually brilliant performance to commend the New 95 It is notable also for the modern Hair of its aew lines—its colorful custom body designs—and a aew order of interior treatment Each of these contributes to the exclusive charm of this distinctively different motor car
Victory Six sedan, above; below, picture shows milady’s height is the same as that of sedan.
GAS VAPOR FORCE IS HARNESSED IN OLDS 6 Regulated Pressure Rise Cylinder Head Developed by Engineer. Harnessing of the powerful force contained in the explosion of gasoline vapor and air under compression has made the automobile possible and engineers long have sought methods better to control this force and thereby utilize more of the power generated by the explosion. In the new Oldsmobile Six being displayed at the automobile show here the engineers have succeeded in better putting this force to work byq developing a “regular pressure rise” cylinder head. This permits using higher compression with ordinary gasoline and increases the power developed by the engine. When the gasoline and air mixture is introduced Into the combustion head through the intaek valve, it is compressed by the upward stroke of the piston. As the mixture is fired by the spark plug, there is rise in pressure, due to the expansion caused by the explosion. By means of four curves in the cylinder head and the lowering of the height of the chamber over the pistons, the pressure rise is made progressive. Instead o fa sudden harsh explosion, which creates a “rough spot” in the performance of the engine, the explosion or burning of the mixture is progressive and more continuous. This transmits steady power impulse to the piston rather than a sudden blow. STUTZ INSURES AUTOS Fedco System Shows Recovery of 100 Per Cent “Safety against theft,” which the Stutz Motor Car Company more than a year ago added to the factors of safety given to purchasers of Stutz cars, has been given in a measure beyond all anticipation, according to indisputable statistics recently available. During the first year in which the Stutz company use dthe Fedco system of theft prevention and detection and, coinicidentally, protected all Stutz owners with “loss-of-use” insurance, only fifteen cars amen gthe total distribution of the Stutz company for the year were stolen, and there was a 100 per cent recovery of those cars. “Wc will present to every Stutz purchaser after July 1, 1926, a policy which we have taken out on his car, which will guarantee to him the payment of $5 per day for every day, up to thirty days, that he is without the use of his Stutz car through theft,” announced the Stutz company. “This ation is, of course, an expression of our confidence in our product, and also in the Fedco system of theft prevention and detection that is used by us, but it will also serve to compensate to an extent an owner for the loss of use of his car.”
THE INDIANAPOLIS TIMES
SALES RECORDS SHOW CHRYSLER TO BE THIRD Company’s Advance in Business Volume Since 1924 Remarkable. Continuing the unprecedented growth that has brought its name to the forefront among all motor car manufacturers, Chrysler is third in volume in the sales records of the National Automobile Chamber of Commerce for 1928. In its progress toward the top of the entire automotive industry, Chrysler has advanced with a speed never before equalled by any other motor car company. Starting at the 1924 New York show in twentyseventh place, the company advanced successively to eighteenth in 1925, ninth for 1926, fourth for 1927 and to third for 1928. Its dollar sales volume during those years has grown from $50,000,000 during the calendar year of 1924. to approximately $300,000,000 for 1927. Its 1927 sales were more than six times those for 1924, when it made the greatest first year record ip the history of the industry. In the forty-two months from Jan. 1, 1924 to July l, 1927, when Chrys-
for Economical Transportation Jl—ip ' .r ' ' -j; ' j :.Y Low Priced Car
Jones-Whitaker Sales Cos. 345 North Capitol Ave. Marion Chevrolet Cos. Meridian at Eleventh Hare Chevrolet Cos. 540 East Washington St.
QUA L I T V AT LOW COST
Chrysler Shows New Sport Model
ler attained third place, the public bought the impressive total of more than $850,000,000 worth of Chrysler products. It is believed that this smashes all previous records for any business organization of any kind in the world. “No other make of car has ever | recorded anywhere near such phei nomenally rapid progress,” .said J. i
The longest wheelbase ever offered in a low-priced car! The riding ease of four semi-elliptic shock-absorber springs set parallel to the frame. The beauty and comfort of marvelous new Fisher bodies! The safety' of iion-locking four-wheel brakes! And the thrilling performance of an improved valve-in-head motor! That’s what you get in the Bigger and Better Chevrolet—a car so beautiful, so comfortable and so impressive that it is hailed everywhere as the world’s most luxurious low-priced automobile! Here, for the first time in the history of the automotive industry, is a low-priced car that embodies all the distinguished beauty and features of advanced design demanded in the world’s highest * priced automobiles. Among the notable new engineering features incorporated are alloy “invar strut” constant clearance pistons; nonlocking four-wheel brakes; specially designed hydro-laminated camshaft gears; mushroom type valve tappets; a crankcase breathing system; ball bearing worm and gear steering mechanism; and a complete new steel motor enclosure! But amazing as these mechanical advancements are,, they are matched in
New Chrysler “72” sport roadster.
E. Fields, vice president in charge of Chrysler sales, in commenting on the announcement. “It is a most impressive endorsement by the public of the principles which the Chrysler organization founded and has consistently fostered. “Nothing even comparable with it has ever occurred in the history of the automobile industry. Only
impressiveness by the marvelous beauty that has been achieved in the Bigger and Better Chevrolet. Built on a wheelbase of 107 inches ... swung low to the road • v. and with the hood streaming back in graceful unbroken lines to blend with the body contours, the Bigger and Better Chevrolet represents one of the greatest style triumphsever presented in the lowprice field. matter how much or how little you flay, you are entitled to those elements of motoring luxury which the spirit of progress has built into the fine motor car of today. And when you make your inspection of this great new car, you will realize that it provides exactly those qualities at the lowest cost. Come in and see it today. Note the beauty, the symmetry and the roominess of the beautiful new Fishe. bodies. Study the chassis, unit by unit —and observe the advanced engineering ... the high quality construction throughout. Go for a drive —as far as you like, and over roads of your own selection. Do that —and like tens of thousands of others, you will say that here is the most luxurious low-priced car ever offered .. a worthy product of the world’s greatest automotive organization.
two other makers of cars, each far longer in the automobile field, still remain above Chrysler in the N. A. C. C.’s records.” Chrysler's rise another notch this year recalls a statement issued a year ago in similar circumstances. It reads: “It is the determination of Walter P. Chrysler and his organization so
FEB. 11, 19*/c*
DURANTJiOES OVER’ ; Silver Anniversary 75 Hits Popular Fancy. Now Is the time for all bbf bf bf bC Much attention is being attracted at the Indianapolis Motor Show by W. C. Durant’s new Silver Anniversary 75 with 4-speed transmission. With an advanced high speed engine, and a wheelbase of 119 inches, the car is said to be a sensational performer on the road. The four-speed gear shift, with twin high transmission, is based on an entirely cew engineering principle, exclusive with this car. The model is presented in only two styles—a luxurious 4-door Town Sedan with six wire wheels and a trunk included at $1,550 and a 4-door Sedan with artillery wheels at $1,385. Upholstery is of handsome plush j with richly contrasting seat and back; the deep carpet is of a neutral tone. The body lines are extremely stylish, with a color choice of several of the new two-toned lacquers. rigidly to apply the Chrysler principles of standardized quality that | fourth place in the industry will be merely a temporary stopping place j— a momentary pause on the way to ; a higher place they will earnestly I try to deserve in public esteem.”
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Reduced Prices! The Touring s4r\C or Roadster . The SCQC Coach .... JOj Coupe . . . $ 595 The 4-Door tn r Sedan . . . . O/j The Sport Cabriolet . . . 00*3 The Imperial s7l r Landau ... I -L-5 Utility Truck SAQC (Chassis Only) * Light Delivery ST7C (Chassis Only) i All prices f. o.b. Flint, Michigan Check Chevrolet Delivered Prices They include the lowest handling and financing charges available.