Indianapolis Times, Volume 39, Number 211, Indianapolis, Marion County, 11 January 1928 — Page 9

JAN. 11, ibzb.

ESSEXHUDSON NEW LINE ONE OF RARECHARM Price on Highly Important Model is Cut; Quality Is Greater. Advanced style is the outstanding change in the new Hudson-Essex line of cars introduced Jan. 14 by the R. V. Law Motor Company ana all Hudson-Essex dealers in this territory. Motorists have viewed the new cars simultaneously with the throngs who attended the national automobile show in New York City, where the Hudson-Essex line made its formal bow to the public. But though these new cars are strikingly improved in style and beauty, Hudson-Essex has kept a keen eye as well on fundamentals of value; in fact, the price on a highly important model—the Essex four-door sedan—is reduced S4O. Hudson-Essex presents this as the only six-cylinder, four-door sedan with a list price below the SBOO level. On the other cars some prices remain the same; others are advanced. The new line offers a variety of models—ten closed cars immediately —while additional open and short type cars will be ready for the spring and summer season. These are the Hudson standard-built fourdoor sedan, and the custom-built victoria, landau sedan and sevenpassenger sedan on the 127-inch chassis; a coupe with rumble seat, a coach and a four-door sedan on the 118-inch Hudson chassis, and a four-door sedan, coach and coupe

||fONt|j

"TV yffTN who keep the business JLtJL world turning —men who get results and expect them in return —find DETONOX very much to their liking. They have discovered that DETONOX responds without delay — gives results “on she dot.*? They have found that it gives— Summer StartingeveninWinter Always starts quickly —regardless of seasons! A bounding pick-up that fairly whisks you away . . . buoyant power that masters the miles. A perfected motor fuel which has proved itself “better seven ways.”

\ 3. Lightning pickup Jy—^i 5* mileage g^V 5. Clean, less carbon %/i y 7. Safe for you and ,'/ V™ ji your motor rA/ Look for the Red Gasoline in the "Pure Oil Blue” Pumps Product of Hm PURE OIL COMPANY, U. S. A.

Dodge Announces New Victory Six

rw?r' - ■ • ••.? -wm jj||sl To h ill s 1. B Jp I 54 sHaj up \ v

DETROIT, Jan. 11.—After eighteen months of development work, Dodge Brothers, Inc., officially has announced the Victory Six, a passenger car containing a number of marked innovations. It is long and low in appearance, capable of sustained high speeds, and is priced from $1,045 to $1,170; the standard sedan selling at $1,095 f. o. b. Detroit. Plans for 1928 at Dodge Brothers include the continuance of the Standard Four, equipped with fourwheel brakes and priced at $875 for the sedan, and the Senior Six, priced at $1,595 for the sedan, in additional to the Victory Six.

with rumble seat on the 110%-inch Essex chassis. x Cars Are Low Hung All cars are low-hung, modem in style and designed with a unity of line to assure them a distinctive character of their own. Beginning at the very front, both Hudson and Essex cars have highei and more slender radiators. Surmounting the radiators, on both

The Graham Brothers truck division, which has completed the most properous year in its history, will continue to build commercial cars and trucks of five capacities; twoton, one and a half ton, one ton, and three-quarters ton and one-half ton. “With this program,’’ said President E. G. Wilmer, “the Dodge dealers are prepared to meet a wide range of the demand for automotive transportation. These three distinct classifications of passenger cars and five separate types of trucks into a high' percentage of the public’s requirements as indicated by the industry’s total sales." Tentative schedules for the year

Hudson and Essex cars, are the new sculptured radiator ornaments of classic design, representing fleetness. Motometers have been removed to the dash. Both cars are fitted with headlamps of colonial design, and with saddle lamps of like design, mounted on the cowl. Seats are spaced to give ample room in both the front and the rear compartments. They are form fitting, well-cushioned and upholstered. Richness In Detail Other details combine to give an impression of richness, in the front compartment, the panel between the windshield and dash is of distinctive burl walnut design. Just beneath, the instrument board is of ebony-black lacquer. Set into this background the instruments are grouped under glass —including the motometer, oil and gasoline gauges, ammeter and speedometer. Centered beneath is the electro-lock, while at the left is the starter button and to the right the choke control. An important feature in Essex, as well as Hudson, is the new steering wheel. This is slender in design, formed with finger scallops, ana colored an ebony black to match the instrument board. The whole unit, used until this year only in very expensive cars, not only enriches the appearance of the car, but also promotes both safety and easy handling, since its weight is sufficient to absorb all minor road shocks. Lines Are Attractive The standard cars, both on the 127-inch and the 118-inch chassis, are built on attractive lines. The bodies are roomy, seats are formfitting and upholstered in mohair. The windshield panel is burl walnut; the dash is ebony black with grouped instruments; the steering wheel is steel-framed, with a hard rubber covering to fit the fingers. Smoking sets are standard equipment. In the two chasses a number of improvements are incorporated. Essex is now equipped with Bendix four-wheel brakes and a heavier anti-friction steering gear. Hudson frames have two tubular cross members. Essex, as well as Hudson, now has the electro-lock anti-theft device. Both cars continue their high compression, high efficiency motors. These are said to operate smoothly on any type of gasoline, and through intensive development to assure even smoother and more powerful performance.

NAME ON RADIATOR New Pierce-Arrow to Bear Shield of Famous Family. 1 Pierce-Arrow, famous for years as “the car without a nameplate on its radiator,” has recently appeared with a colorful heraldic emblem that is a fitting tribute to the founder of the Pierce-Arrow Motor Car Company. The new Series 81 carries encased in the nickeled shell of the radiator the coat-of-arms and crest of the Pierce family. Pierce is an ancient family of Northumberland, England, well known long before the time of Elizabeth. Thomas Pierce, immigrant ancestor of the Pierce family, came to this country in 1633-34 and settled in Charlestown, Mass. The coat-of-arms consists of three ravens, rising on a gold shield, crossed with a bar of red. The motto on the ribbon is “Dixit et Fecit,” meaning “He Said and He Did.” The crest is a dove with an olive branch in its beak.

GUARANTEE TIRE & RUBBER CO. Everything for the Car for Less

Indianapolis Automobile Club Marion Cos., Inc. 24-Hour Service Free to Members Dues $7.30 Per Year DREXEI. 3770

IPr IniDTRAILSa I N r. 10 N U PCM !■-

Tii-hi JLiNDiAlsAirOLib TiiviJiiiS

indicate that nearly three-fourths of Dodge Brothers passenger car production will consist of Victory models Including a coupe at $1,045, a coupe with rumble seat at $1,095, a sedan at $1,095, de luve sedan at $1,170, and a de luxe brougham at $1,170. Grilling tests during which more than 1,000,000 miles were rolled up by engineers in both experimental and actual-production models preceded the formal announcement of the Victory. Some of the test cars, on durability runs, were kept going on the highways until their speedometers showed more than 100,000 miles.

Tail Light

BY SWEDE SWANSON Don’t be afraid to use your choke —but know how to use it. To start a cold engine, use full choke for a short period rather than partial choke for a longer period—it saves your battery and permits a quicker start. Use just enough choke to keep the engine firing evenly while warming up—too little causes uneven running, fouled spark plugs and crankcase dilution. Too much will flood your engine and make it stop. Don’t fail to keep the choke closed after the engine is running smoothly. In extremely cold weather, back out of the garage into the open air, let the motor idle for a few minutes, or run for a block or so in second gear before shifting to high. If you start to stall, shift back to second, put on full choke for an instant until the engine picks up, then only enough choke to keep it running. A motor operates at maximum efficiency when its temperature is around 160 degrees Fahrenheit. Another essential rule to always observe in starting, is to disengage your clutch, and be sure no lights are on. By disengaging the clutch the strain on the batter is reduced at least 25 per cent. Don’t race a cold engine and don’t start it until the garage doors are wide open, because of the danger of carbon monoxide. These suggestions will save both your temper and your car. Such is the popularity and necessity of the motor car that it leads the telephone in number, there being 19,237,171 autos in use against 17,746,168 telephones. More than 20,000 people were killed and nearly 60,000 injured between 1917 and 1926 through accidents at railroad crossings. The deaths alone, during this period, increased 26 per cent. More than 200 automobiles and motor trucks are abandoned on New York streets every year. These are worn-out cars, the valuable parts removed, and left for city disposal. The United States yearly is spending eight billion dollars for the construction and upkeep of its roads and highways. Os this amount, Government expenditure is less than 8 per cent, the States supplying the rest out of their own funds. After the first of the year, automobile dealers in Washington advertising their cars as doing better than the maximum speed limit of forty miles an hour, will be classed as reckless drivers and prosecuted as such.

The Original pm Payments as Low as $1 a Week THE UNION TIRE CO. Qeo. Medlam, Pres. MA in 6273 Cor. S. 111. and Georgia St. Open Till 8:00 p. m.

CALIFORNIA TOPS For Fords or Chevrolet Closed Car Comfort and Appearance At These Low Prices Get Our Low Price on Glass Enclosures SWISSHELM & PARKER DISTRIBUTOR 842-44-46 E. Wash. MAin 4730 Dealers Wanted Open 6 A. M. to Midnight

LAND FLEET OF 10,000 MOTORS SERVES NAVY Puncture Problem Is Solved by Use of Bowes’ Seal-Fast. BY G. K. SPENCER It may interest the man-in-the-street to know that there is another fleet in the naval command which never goes to sea, unless it be on the decks of naval transports. That fleet is the more than 10,000 motor vehicles which serve the naval forces ashore and ascertain that when the fast naval motor sailors put in to the docks along the shores they always have their loads waiting for them, loads of supplies for men and ships and guns. The naval motor system is an extensive command in itself, and it is probable that no motors, even these operated by the Army, see more difficult service under unusual and sometimes desperate conditions. The writer came upon a Marine dispatch car one day behind the wire. It was loaded to the gunwales with supplies for the “line” and its crew composed of a corporal and two privates. Repairs Quickly Made Southern Chinese sympathizers who had observed the Marines passing and repassing behind the wire had liberally sprinkled the street with various sharp devices designed to puncture the tires of the dispatch cars, all of which carry pneumatic tires, the solid tires being devoted to other classes of cars and trucks. It was almost as welcome a sight as the Marines themselves in Shanghai town to watch these three fellows quickly repairing a dozen punctures with their can of Bowes Seal-Fast. Under the seat of their craft they had an additional box of cans of Seal-Fast for the motorcycle corps further up the line. One British major made bold to request of the corporal previously mentioned several cans of Seal-Fast for his own motor vehicles, which had come over from Hong-Kong with repair kits of the usual heatvulcanizing type. If Seal-Fast orders in the Orient increased in any respect, the writer shouldn’t wonder but that the shopkepers were impelled by the British, for where the United States forces were not officially supplied, the motor corps men themselves carried their own Seal-Fast, bought from their own personal funds. Have Own Problems Among the first supplies laid down in Nicaragua, for the present occupationary forces were 200 cans of Seal-Fast. An estimate at San Diego indicated that before the Marine Fourth Regiment departed that port for China, approximately three cans of Seal-Fast were availa K, e for every pneumatic-tired car which went over. It is an interesting commentary that Seal-Fast is the only specialty for tire repair ever used by the Naval or Marine motor units except the heat-vulcanizing kits supplied to the units by the Government. These fellows who handle the mechanical mules have a problem to contend with which does not confront the average automobile owner. Their cars may be in San Diego today and next month in Hawaii or China or Alaska. This constant climatic change • works havoc with rubber; more, it causes rapid deterioration of all the tire

All the Credit You Want at Cash Prices PENNSYLVANIA TIRES Consumers Tire Cos. 301 N. Delaware Bt. Is a Half Hour of Hard Work Changing a r Tire Worth 2c • Save your money, time and energyjSf| Bowes "Seal-Fast" jtt)arufid| Tire Patch.' —| ffiWWm Stays,S3 Patent* Apr. In Point of Service It Costs the Least Particular Dealers Handle “Seal-Fast” Bowes “Seal-Fast Corporation Indianapolis, U. S. A.

elements, but especially affects tubes. Many Use Seal-Fast Between San Diego and San Francisco, as well as between San Francisco and Seattle, there is an almost constant Naval motor traffic, as the battle fleet moves between the Pacific coast ports. All the pheu-matic-tired units in this traffic carry Seal-Fast almost habitually. Furthermore, the some 6,000 pri-

A BRIEF HI STORY OF A GREAT ACHIEVEMENT

IN THE Spring of 1925 Dodge Brothers undertook an important and gigantic task which is now complete. Since its inception in 1914 Dodge Brothers had specialized exclusively in a four-cylinder product. During thirteen years more than two million units of that product were sold to America and to the world. It is unnecessary here to comment on the singular merits of that famous Four. It was honored on the battlefields of war, and achieved equal distinction on the highways and byways of peace. Its long life and complete dependability had become an adage. Meanwhile, however, times were changing and tastes were changing with them. While still as important as ever, dependability alone was no longer sufficient. Greater speed and comfort, more style and luxury were the growing prepossessions of the hour. Two years ago Dodge Brothers'appraised its task and embarked upon a program designed to place it ana its Dealer Organization in a position on January 1, 1928, second to none in the industry. The astonishing results of this great achievement are now known to the world. It is doubtful if industrial annals can

THE VICTORY SIX THE SENIOR SIX Coupe $1045 Sedan (leather upholstery) j $1495 Sedan : * a . 1 1 i : 1095 Coupe for Four a a a a 1 1570 Sedan aaaaaaat 1595 Brougham a a a a a a 1095 Cabriolet Convertible 1 1 1595 AMERICA’S FASTEST FOUR GRAHAM BROTHERS TRUCKS Coupe ;s#isss $8 5 5 AICD MOTOR COACHES Sedan ZllllZll 875 A chassis and body for every conceivable De Luxe Sedan a a • a I 950 kind of business. Capacities from K-ton . * to 2-ton—fours and sixes. Prices rangin* Cabriolet Convertible •> a 955 from $670 to $4290 All prittl f. . h. Delrtit

Tune in for Dodge Brothers Radio Program every Thursday night 7to 7:30 (Central Standard Time) NBC Red Network Dopce Brothers, Inc, mil -36a when BETTER AUTOMOBILES ARE BUILT • - - BUICK WILL BUILD THEM Jjverything thatisWVatfirmfy sllO s You may have thought that you couldn’t buy a Buick for as little aa sll95 —that you would have to pay considerably more for Buick quality. The truth is that you can have any one of three popular Buick models at this figure—a Sedan, Coupe or Sport Roadster—all of them, cars of true Buick quality. All have smart, low-swung bodies by Fisher in beautiful color harmonies. All have the famous Buick valve-in-head six-cylinder engine vibrationless beyond belief. All have Buick’s Lovejoy hydraulic shock absorbers—providing the ultimate in riding luxury. Needless to say, all offer greater satisfaction than is obtainable elsewhere at such moderate prices. You have always wanted a Buick—today’s Buick surpasses all previouj creations. See it—drive it— and own the car you have long wanted, SEDANS *1195 to 11995 ' * * COUPBS #1195 to *IBSO SPORT MODELS *1195 to *1525 4U print /.•.*. Flmt, Mich., fovernment Uxtob* added. Tht G. M. A. C. fi nonet plan, th mott ittbobU, it BUICK MOTOR COMPANY Division of General Motors Corporation—lndianapolis Branch Meridian at Thirteenth Street CENTRAL BUICK CO. JNO. A. BOYD MOTOR CO. 2917-2919 Central Avenue 833-837 North Meridian Street THORNBURG-LEWIS MOTOR CO. 1302-14 East Washington Street

vately owned Naval cars on these same roads are Seal-Fast equipped. Missing Farmer Found Bn Time* Rvrcial FT. WAYNE, Ind., Jan. 11.—Fred Thorn, 80, Allen County farmer, is safe in San Diego, Cal., according to message received here by his wife, who is 38. Thorn disappeared ten days ago after drawing $50,000 from a local bank. Mrs. Thorn

cite, over a similar period, an achieve* ment so outstanding. A smart, swift, low - priced and immensely popular quality Fort has replaced its famous predecessor. The Senior She, outstanding in performance, quality and luxurious appointment, has been created. Graham Brothers Trucks and Motor Coaches (formerly exclusively Fours) have been supplemented by sixes. Fifty new types have been added. The capacities are broadened to range from one-half ton to two-ton, all resulting in the most complete and capable line of work cars known, and with prices ranging from $670 to $4290. Then Thursday came The Victory — a Six for $ 1045 and up—the most spectacular engineering achievement of the decade. These accomplishments, one following the other in steady progression, have now provided Dodge Brothers Dealers throughout the world with the most diversified and comprehensive line of passenger and commercial vehicles ever manufactured and sold by a single organization. For every need and purse there is now a Dodge Brothers vehicle built dependably and in full recognition of the progressive ideals of today and tomorrow. Adhering rigidly to the sound and honorable standards of a great past, Dodge Brothers have met the challenge of a still more exacting future.

PAGE 9

c°me here from Riverside, Gal., Were she had been visiting, to aid in the search for her husband. Muncie Bus War at Halt MUNCIE, Ind., Jan. 11.—This city’s efforts to prevent operation, of'busses by the Union Traction Company is at a halt today, due to an order by Judge Will H. Sparks, Rushville, forbidding further arrests of company bus drivers.