Indianapolis Times, Volume 39, Number 199, Indianapolis, Marion County, 28 December 1927 — Page 8

PAGE 8

INDIANA BELL : TO SPEND BIG E. SUM IN 1928 Improvements and Service Extensions Will Cost About $715,000. Approximately $715,000 will be spent by the Indiana Bell Telephone Company in 1928 to improve and extend telephone service in Indianapolis, the Times was informed today by P ,M. Watson, division commercial superintendent. Heaviest expenditures will be in replacing open wires with cable, an improvement that has been progressing steadily for a numher of years. Improvements in the equipment of central offices and installation of additional toll sections are the other major items in the 1928 program. Pour hundred thousand dollars will be expended for replacing wires with cables and for providing new facilities in Forest Manor; all the area north of Massachusetts Ave. and east of Rural St., taking in St. Andrews; and for making extensive cable replacements to take care of additional service demands in Wynndale and other new north side developments. $315,000 for New Equipment A new underground cable is to be laid from Boulevard PI. to Fall Creek on Thirtieth St. A sum of $315,000 will be used to [install new equipment and make jpther improvements in branch exftfcmges, approtioned as follows: additional toll sec■ns, $115,000. thousand, five hundred addi--Hnal lines in the downtown Lin■n exchange, $75,000. Bftmprovements and extensions in -Bmboldt office, 512 E. Forty-Fourth ■ $30,000. ■n the Belmont office, 18 Belmont Me., SIO,OOO. Iwuilding changes in central and Fomer offices, SIO,OOO . I Changing manual stations over it he city to dial, $75,000. ft 81,755 Phones in Use ■Telephones in use in Indianapolis ■ the close of 1927 approximate Watson said. About 2,300 subscribers were enrolled during the last year and the expected gain for the coming year is 2,400. Installations, removals, changes >f address and “re-connects” totaled 17,000 in 1927, Watson announced. Hay and October were shown to be ;h.e heaviest moving months. Privtte exchanges total 514 at the close >f 1927. The company has approximately 1,880 employes in Indianapolis. In Alaska, reindeer milk is delivered frozen into pint or quart ■locks.

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Circle ' stioUi-place of Indiana

> COLLEEN MOORE |Hear WIM Oat” ■ Up to more”divilment” J Sowing her wild oat I —what a harvest! I ■ On the stage L Louise Powell’s Kiddie's Christmas Revue 9 Clever IndianupolU youngsters ■ in a sparkling spectacle R “Christmas Carols” ■ CIRCLE BRASS QUARTET Bl the Quaintest of old English settings I “Robinson Crusoe’* | Childhood’s greatest hero, who spent I four years of glorious adventure on a desert island! NOTE — Will be shown only once daily during first sbow at 11:45 a. m. Christmas Overture k“IN A TOY SHOP” A Descriptive Fantasy ’■ ED RESENER, conducting V Vitaphonc presents ErNAUT BROS. “Two Rare Birds” KALE BROS. “Juvenile Comedians” I Comedy - Novelty - Fable - News

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Thousands at Times Doll Party

Two thousand smiling girls with Times Flossie Flirt dolls blocked sidewalk traffic in front of Keith’s Theater this morning, when The Times, through courtesy of William Hough, Keith manager, staged a theater party for every girl who won a Flossie Flirt doll in The Times doll contest. An hour before the doors opened, the girls with Flossie as their ‘i tickets” and in many cases with their mothers as guests, jammed the sidewalk to the curb. Jackie Coogan, Metro-Gold wyn-Mayer film star, featured the special show in “Johnnie Gets a Hair Cut.”

Work and Whitehead Play Eastern Experts in Bridge Game Over Radio

RADIO Bridge devotees enjoyed hearing Milton C. Work himself play a hand as Declarer in the ninth Radio Bridge Game broadcast from station WFBM, Tuesday night, under auspices of The Times. Work and Wilbur M. Whitehead were paired against two noted players—John H. Smith of Ridgewood, N. J„ and Ralph J. Leibenderfer of New York. These were the cards: Smith, dealer, South: Spades, Q, J, 7,4; Hearts, A. K, J, 6,3; Diamonds, K, 10; Clubs, K, Q. Work, West, held; Spades, A. K, 8, 5,2; Hearts, none; Diamonds, 9,3; Clubs, 10, 9,8, 6,5, 2. Leibenderfer, North, had: Spades, 3; Hearts, 10, 9 7,4; Diamonds J, 8,7, 6,5; Clubs, J, 4,3. Whitehead, East had: Spades, 10, 9,6; Hearts, Q, 8,5, 2; Diamonds, A. Q, 4,2; Clubs, A, 7. Smith, the dealer, opened the bidding with one Heart. Although he had all four suits stopped for a No Trump, he preferred to bid his five-card Major suit, on accodnt of holding two doubletons, which would be a weakness in No Trump. Work, West, with a two-suited hand, bid one Spade, his Major suit, in preference to his longer suit of Clubs. Leifenderfer, Nortn, passed, as his hand was too weak for a first round assist of his partner’s Hearts. Whitehead, East, also passed, well content with his partner’s Spade bid. an SMITH then went to one No Trump, as he had not been assisted in Hearts by his partner, and as he himself had two stoppers in the Spade suit adversely bid, and stoppers also in Diamonds and Clubs. Work passed, although has was strongly tempted to show his Clubs. However, he figured that Smith har bid a Heart originally in preference to No Trump because of some

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weakness. This weakness might be in Clubs; therefore, by passing and leading Clubs, Work might make a big penalty. On the other hand, by bidding Clubs, he might force en enemy back to Hearts, and also might mislead his partner into thinking he held some high Clubs. Leibenderfer at once took his partner out of the No Trump by bidding two Hearts, a preferential bid which merely showed that he had some support for Hearts, but none a tall for No trump. Whitehead bid two Spades. Smith bid three Hearts. After his partner’s expression of preference, he gave no further thought to playing the hand at No Trump. Work then bid four Clubs. In spite of his partner’s Spade assist, modern cooperative bidding required him to show the two-suited nature of his hand, thus giving his partner choice between Spades and Clubs. Leibenderfer passed, and Whitehead bid four Spades. The strength of his hand fully justified this second assist, although it would be interpreted by his partner. Work, simply as a preferential bid between Clubs and Spades. a tt tt SMITH doubled four Spades. All passed and Work became Declarer with his contract four Spades doubled. Leibenderfer led the 4 of Hearts, opening his fourth best of his partner’s suit. Whitehead spread his hand for Dummy and Work played from it the 2 of Hearts. Smith played the 3 of Hearts. He could tell his partner’s lead was from four cards and therefore knew that Work held none anp that it was unnecessary for him to cover the Heart led. Work trumped with the 2 of Spades. Work, studying h.s two hands to determine his line of play, saw at once that his first objective must be the establishment of his Club suit. He must lose one trick in the process. Apparently he also must lose a Diamond trick for, from the bidding, the King was clearly marked in Smith’s hand, South. Therefore a finesse of the Queen could not succeed. Moreover, since Smith by his No Trump bid had shown a stopper or stoppers in Spades, it was probable that a trump trick, also must be lost. Work’s chance for game depended, therefore, upon his ability to limit his losses to these three tricks. tt tt tt TO start the establishment of his Clubs, Work at once led his 10, the top of his sequence. Leibenderfer played the 3; Dummy the Ace; Smith the Queen. Dummy returned the 7 of Clubs; Smith played the King; Work the 2; Liebenderfer the 4. Smith led the King of Hearts. Work, without compensating gain, declined to ruff. Instead he discarded his losing 3 of Diamonds. Leibenderfer played the 7 of Hearts; Dummy the 5. Work’s refusal to trump was somewhat disconcerting to Smith, who was left in the lead with no good card to play. Should he continue with a low Heart, Declarer would

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THE INDIANAPOLIS TIMES

pass the trick up to Dummy’s Queen. Should he play the Ace, Dummy's Queen would be established. A shift to trumps would be unavailing, since Declearer, placing Smith with the Queen-Jack, would base his play upon the card led. A Diamond lead from King-10 alone up to Dummy's Ace-Queen was out of the question. Smith, therefore, decided that the best lead under the circumstances was the Ace of Hearts, which he played. Although it would result in the establishment of Dummy’s Queen, it would at least force Declarer’s strong trump hand. Work trumped with the 5 of Spades; Leibenderfer played the 9 of Hearts; Dummy the 8. Work then led the 5 of Clubs; Leibenderfer played the Jack; Dummy trumped with the 9 of Spades; Smith discarded the 6 of Hearts. Smith realized that if he overtrumped he could not possibly defeat the contract, for Declarer, entering Dummy with the Ace of Diamonds, could then lead through Smith's remaining trumps, capturing all of them and then making the established Clubs. u u tt DUMMY led the Queen of Hearts; Smith played the Jack; Work discarded the 6 of Clubs; Leibenderfer played the 10 of Hearts; Dummy next led the 10 of Spades; Smith covered with the Jack; Declarer played the King; Leibenderfer the 3. Work then led the 9 of Clubs; Leibenderfer discarded the 5 of Diamonds; Dummy discarded the 2 of Diamonds, and Smith trumped with the 4 of Spades. Smith was again forced to make an embarrassing lead, this time away from his tenace either in trumps or in Diamonds. Whatever he led Declarer must take the remaining tricks. He led the 7 of Spades. Work played the 8; Leibenderfer discarded the 6 of Diamonds; Dummy played the 6 of Spades. Work then led the Ace of Spades; Leibenderfer discarded the 7 of Diamonds; Dummy the 4 of Diamonds; and Smith played the Queen of Spades. Work then led his good 8 of Clubs; Leibenderfer discarded the 8 of Diamonds; Dummy the Queen of Diamonds; Smith the 10 of Diamonds. Work led his 9 of Diamonds for the final trick, on which Leibenderfer played the Jack of Diamonds; Dummy the Ace, and Smith the King. Work# therefore lost but three tricks. He scored 72 points in the trick score for four Spades doubled. and in the honor score 50 points for making his contract and 30 for his three honors. SPRUCE UP FOR G. 0. P. Kansas City Hotels Buy New Silverware, Linens for Convention. Bjt United Prcxx KANSAS CITY, Mo., Dec. 28. New silverware, linens and equipment in general will greet delegates to the Republican national convention in Kansas City next June at the various hotels and cases. William M. Symon, convention bureau manager of the chamber of commerce, has announced that virtually all Kansas City establishments that expect to entertain part of the host of delegates have placed orders already for new equipment so they may suitably handle the increased business.

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DODGES TO PAY HUGE SUM FOR RADIO PROGRAM Famous Stars to Broadcast for Auto Makers on Jan. 4. Bn Timex Special NEW YORK, Dec. 28.—As the initial step in an advertising program in magazines and newspapers involving a huge sum of money and heralding the Victory, anew sixcylinder motor car, embodying entirely new principles in motor construction, Dodge Brothers will broadcast, on Jan. 4, at a cost of more than SI,OOO a minute, Will Rogers, Fred Stone, Paul Whiteman and A1 Jolson from four different corners of the United States. The program of this event, the greatest mechanical achievement in radio telephony ever attempted and the costliest radio program thus far given, is announced today. Will Rogers, broadcasting from Hollywood, will act as master of ceremonies and will contribute some of his inimitable comments and opinions before introducing Paul Whiteman, who will conduct George Gershwin’s “Rhapsody in Blue,’ broadcasting from New York. Stones to Sing Will Rogers again will be heard introducing Fred and Dorothy i Stone, assisted by the Criss Cross j Four (quartet). Fred Stone then I will sing the Chinese song from “Chin Chin,” and “Down on the Farm” from "Tip Top” will be sung by Fred and Dorothy Stone, with Mary Cooke at the piano. Then A1 Jolson in two medleys, “California, Here I Come,” “F.ock-a-Bye My Baby,” “Toot-Toot Tootsie, “Mammy;” and “Golden Gate,” “Four Walls,” “Back in Your Own Back Yard,” with Davt Dreyer at the piano. The last number on the program: will be Paul Whiteman, “Among My I Souvenirs.” with vocal arrangement by Edgar Leslie and Horatio Nicholls, and “Changes,” with vocal arrangement by Walter Donaldson. Is Tremendous Feat From an engineering standpoint, according to officials of the American Telephone and Telegraph Company. the feat represents the overcoming of tremendous difficulties. Three transcontinental circuits will i be utilized, one to serve the thirtythree broadcasting stations, one to transmit the program of the various performers to New. York, where, in turn, it will be distributed to the broadcasting station circuit, I the third to be used for emergency purposes in case the weather conditions affect the second circuit. Hundreds of engineers will be at work on these three lines, both prior to and during the broadcasting. More than 200 men operating the broadcasting stations in the hook-up will be at v’ork at the stations throughout the country. Running parallel with the broadacsting circuits will be thousands of miles of wire lines utilizing telegraphic comunications, to transmit orders to the engineers at work along the circuit. FACTORY PROTECTED Members of the Auburn Automobile Company fire department meet monthly to consider the reduction of fire hazards in and around the company properties. Despite fireproof building construction, company maintains a paid fire department, which is on guard twenty-four hours of the day. This is in addition to a sprinkler system supplied by a company tank of 50,000 gallons capacity. This is supplemented by the city waterworks system. When a sprinkler head starts to throw water a bell rings in the boiler room, acting as a fire signal. About the properties are nine hose houses, all equipped with modern fire fighting paraphernalia. Beside this there are chemical extinguishers at convenient locations. In the paint department there are eight 40-gallon chemical engines. By a system of whistle blasts every employe apprised of the location of a fire. Patented Apr. 8, 1924 TIRE PATCH

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Tail Light

BY SWEDE SWANSON Liability insurance rates for automobile owners go up sixteen per cent and analysts over the country are wondering why. The insurance underwriters tell them their reasons—higher demands on the part of the injured, higher standards of living, more sympathetic juries. But there are more direct reasons even than these. They lie back of the brains of automobile owners themselves. They may be found hidden in the greatly increased traffic wherein little or no consideration is given the pedestrian. They may de discovered further in the high speed ads and their reckless effect on thoughtless auto owners. Reasons for higher insurance rates, which all careful drivers must share equally with the rest, lie further in the general confusion of traffic ordinances throughout the country and their resultant mishaps. They lie in the lack of proper licensing laws, so that poor drivers may be weeded out. In short, we’ll have to pay higher insurance rates, to help guard a fewreckless drivers from financial ruin, because of the high accident rate that has begun to arouse public sentiment. it tt a The danger in coasting has been emphasized to a point where a lot of motorists forget that it car. be helpful in testing the efficiency of the cars. Coasting, for instance, will tell whether bearings are set too tight. A car can go along with such handicap, the driver never noticing it if he happens to have a powerful engine under the hood and doesn’t check up his gasoline mileage. Tight bearings either in the engine, transmission or rear axle will waste power at an extremely high rate. By attaining a speed of twenty miles an hour and then coasting this can be appreciated. If there is too much drag anywhere in these three units the car will stop within 150 feet. Make sure, however that tires are up to the recommended pressure and that the brakes do not drag. it tt a Estimating that within five years there will be more than a million motor vehicles in New York, Dr. John A. Harriss, traffic expert, urges that all trucking in the city be done at night to relieve the traffic congestion. a tt Tire mileage in the last ten years has increased 100 per cint, along with a reduction in the tire prices of more than one-half. it o tt An Akron. Ohio, rubber manufacturing company is producing more than 165.000,000 rubber products every year, divided up into 1,500 different classifications. tt tt a The proposed $3,000,000 highway from Washington to Mt. Vernon, the birthplace of George Washington, has been approved by President Coolidge. It is planned to have the highway completed by 1932, the 200th anniversary of the birth of Washington. Auto Versus Horse While the country is being motorized. the United States Army is retaining many of its horses and mules. The present number of horses and mules In Army service is nearly 40,000, valued at $8,000,000. Most Cars In Hollywood The thirteen southern counties of California, it is discovered, have more than 50 oer cent of the cars in the entire State. All the Credit You Want at Cash Prices PENNSYLVANIA TIRES Consumers Tire Cos. 301 X. Itflnware St. Indianapolis Automobile Club Marlon Cos., Inc. 24-Hour Service Free to Members Dues $7.30 Per Year I>RK\EL 3770 . . The Original ! Payments as Low as $1 a Week TEE UNION TIRE CO. Geo. Medlam, Pres. MA Id 6273 Cor. S. 111. and Georgia St. Open Till 8:00 p. m.

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TRADE IN PARTS KEEPS UP WELL No. 3 Head—See Puzzle Aggregate Business Above Level of 1926. The automotive parts and accessory business is approaching the end of the year with a seasonal shrinkage in volume, but in a better position than prevailed in the final weeks of 1926. Reports to the Motor and Accessory Manufacturers Association show volume has been declining steadily since September, with the low point of the entire year reached in November, yet aggregate business has run above last year's levels. November shipments of a large number of representative members of the association aggregated 102 per cent of January, 1925, as compared with only 81 per cent in November last year. The October index was 125 per cent, a decline from 146 per cent in September. Parts and accessory manufacturers supplying original equipment to motor vehicle makers had aggregate shipments in November 99 per cent of the January, 1925, level, as compared with 79 per cent last November and 124 per cent in October this year. Original equipment business has declined in the final quarter this year less sharply than car production, due to release of some orders by vehicle makers anticipating expanding production after the turn of the year. Trade sales of replacement parts stood at an index of 132 in November as compared with 94 last year and 174 in October. Accessory sales which have suffered this year as a result of curtailed new car sales, declined from an index of 103 in October to 75 in November, as compared with 83 last November.

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DEO. 28, 1927

Loss Is Huge Bu NBA Service LOS ANGELES, Dec. 28. Highway accidents throughout the United States during the past five years cost every man, woman and child $25. From figures taken by the American Road Builders’ Association, it is found that one person in every six in the country during the last flv years has been directly affected by highway accidents, and the economic loss during this time amounted to about $3,000, 000,000.

Canada’s Outfit Drops Canada’s automobile production for the month of September totaled 11,262 cars. This is 34 per cent lower than the number of cars produced in that country the same period of last year. Board Men to Meet in Cleveland The first annual meeting of the county highway officials’ division of the American Board Builders’ Association will take place in Cleveland Jan. 9.

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