Indianapolis Times, Volume 39, Number 193, Indianapolis, Marion County, 21 December 1927 — Page 8

PAGE 8

SPACE IS SOLD OUT FOR AUTO; TRUCKDjSPLAY Many Dealers Have Not Yet Applied for Exhibit Room at Event. * Passenger car space for the seventeenth annual Auto Show of the ♦lndianapolis Automobile Trade Association at the State Fairground has been oversubscribed although the show will not be held until Feb. 13 to 18. A number of local dealers have not yet put in their applications. John Orman, manager of the trade association, is already confronted with the problem of trying to stretch the available space to care for all exhibitors. All truck space has been taken. No more applications will be received. No locations have been allotted. Orman announced final drawings for space will be held Jan. 5 at the trade association offices, 338 N. Delaware St. The following passenger car sales companies have asked for space; Buick Motor Company, Carl H. Wallerich, Inc., Burke-Cadillac Company, Franzer/Billeter Motor Car Company, Chevrolet Dealers’ Association, R. V. Law Motor Company, C. L. Scott Auto Company, Lathrop-McFarland Company, Lo-sey-Nash Motor Company, Ford Motor Company, Peterson-Keyes Auto Company, Chillson sales Company, Citizens Motor Car Company, Murphy Motors, Inc., Hutchison Auto Company, T. A. Bell Company, sCharles G. Sanders Company, Armacost Automobile Company,

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| ?OLKS who have to use their I Jl cars in winter (and must start jl I them dead-cold at that!) find f||l I DETONOX a great time saver. *JV i I They no longer need to prime and |V fi' - ' A I coax their motors .. . DETONOX 0 I starts whenever they step on the | g I , starter—without endless grind and "~ij 1?I|| I excessive choking. DETONOX is... /JjjJ 1 a Winter I 1 Gasoline 1 HI plus / i |9| I For besides “instant starting,” it ll|B also has six other wanted qualities. fcalll I Buoyant power that makes a mile I seem shorter, a hill less steep .. . .la I freedom from clattering knocks >yp jjpjß I ... better mileage, f jfl I All the good qualities you want H I for summer or winter driving. An AHyi ideal year-round gasoline! jg||p J * Non-detonating i 2. Instant starting* \ 5. Lightning pick-up , Tjj your motor || Look for the Red Gasoline ; in the "Pure Oil Blue" Pumps

Product of THE PURE GIL cbMPANY, U. S. A.

Automobile Row Gets New Tire Store

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The Factory Supply and Tire Company has opened anew tire store on automobile row, 963 North M&idian St. The new store is featuring a line of Fisk Tires, U. S. L. and Radio Batteries. It is conveniently located and has both open air and indoor service facilities. The latest, most modem type of electric vulcanizing equipment has been installed, and the repair department is complete in every detail. Simonizing and car washing also is done. The company is under the leadership of L. S. Shoup, president, and O. J. Conrad, secretary-treasurer.

Marmon Motor Car Company, Updyke Auto Company, Reo-Ehrich, Malarky Company, the Baxter Company, Wangelin-Sharp Company, Paige-Indiana Company, WillysOverland, Inc., Robinson-Thomp-son, Inc., Marion County Star Company. Representatives from Detroit decorating companies were in Indianapolis this week conferring with Orman regarding the decorations for the show. Other plans are being pushed ranidly.

COMEDY STARS TO ANNOUNCE DODGEON AIR Rogers, Whiteman, Fred Stone and Jolson to Broadcast Jan. 4. Will Rogers, Fred Stone, Paul Whiteman and A1 Jolson in four different comers of America will be broadcast to the entire / United States, by Dodge Brothers for one hour, Jan., 10:30 to 11:30 o’clock in what is the greatest mechanical achievement in radio telephony ever attempted and probably the costliest radio program yet given. The program utilizing the facilities of the National Broadcasting Company, and American Telephone and Telegraph Company will be the initial step by Dodge Brothers in an extensive advertising program, heralding the Victory, anew six cylinder car embodying new principles of motor construction. Will Rogers, as master of ceremonies, will broadcast from Hollywood, Fred Stone from Chicago, Paul Whiteman and his band from New/York, and A1 Jolson from New Orleans, in a linkup of thirtythree broadcasting stations made possible by most intricate engineering with special telephonic circuits and the use of over 12,009 miles of telephone wire. From an engineering standpoint, according to officials of the American and Telegraph Company, the feat entails the overcoming of tremendous difficulties. Three transcontinental circuits will be utilized, one to serve the thirty-three broadcasting stations, one to transmit the programs of the various performers to New York where in turn they will be distributed to the broadcasting station circuit, and the third to be used for emergency purposes in case weather conditions affect the second circuit. Hundreds of engineers will be at work on these three lines, both prior to and during the broadcasting more than 200 men operating broadcasting stations in the hookup will be at work at stations throughout the country. Running parallel with the broadcasting circuits will be thousands of gmles of wire lines utilizing telegraphic communications in order to transmit orders to engineers at work along the circuit. More than 30,000,000 persons scattered throughout the United States will tune in on this program, according to the estimate of M. H. Anylesworth, president of the National Broadcasting Company.

COTTON BEST CORD Fisk Dealer/ Says Highest Quality Essential. "The test of a tire cord is its wearing quality and ability to stand constant flexing. For this use, cotton cord rdgns supreme, after comparative tests against all other textile materials,” says O. J. Conrad, of the Factory Supply and Tire Company, local Fisk Tire dealer. "The cords must possess the greatest resistance to the constant weaving and flexing that come from inequalitits in the road, which will soon break down any but the toughest, most flexible material; in fact, any cord except a cotton cord. Manufacturers take extreme precautions to preserve the flexibility of the fibre whictf enables the cotton cord to lend enduring strength to the modern balloon tires.” If you take two wires of the same thickness, but of different materials, and bend them repeatedly between the nands, one will flex many times without apparent harm', while the other will break after a few bends. “In daily service” Conrad concludes, "cords in a tire are sub-jected-to the strains as the wire you bend between your hands. So, cotton, though not renowned for tensile strength, possesses the only fibers durable and flexible enough to give strength.” Auto Industry Big Steel User The automotive industry during 1926 used 14 per cent of the iron and steel produced in this country, 50 per cent of the plate glass, 63 per cent of the upholstery leather, 11 per cent of the hardwood lumber, 25 per cent of the aluminum, 13 per cent of the copper. 85 pei cent of the rubber and 80 per cent of the gasoline.

THE INDIANAPOLIS TIMES

Tail Light

BY SWEDE SWANSON THOMAS R. FREEBODY, vice president of the Motor Truck Association, enumerates three kinds of automotive “pests” that to him and many others are obnoxious and dangerous in our streets. These are the horn-blowing pests. First, says Freeoody, is the “showoff,” who wants to let the world know he’s driving a flashy roadster and has lost his manners in doing so. Second, there’s the employed driver who wants to get to his destination in a hurry and has no consideration for others. His hornblowing is more to divert abuse to the injured party than to himself. Lastly, there is the nervous driver, who Freebody believes is most dangerous of all. He toots his horn at all times, whenever his imagination gets the worst of him. Coolness and restraint are essentials for good driving. Nervousness suggests a fear complex. which, if pushed, too far on the highway, may be taken up by others, like a fastspreading disease. A slight touch of the horn button is enough to let the fellow ahead know you want to pass. No end of blowing will get you ahead, however, if the traffic is heavy. The best that can be done when traffic is heavy is to ride along with it. Horn-blowing is useless and troublesome. m m u A man In Southampton, England, has equipped his walking stick witn a motor horn. Before crossing the street he sounds his horn, attracts the attention of the motorists ana crosses the street in safety.

An Ideal Gift for ) Christmas! board control

American Auto HeateP Custom Built for<Atl Cars* /CHRISTMAS weather is just right, with an American Auto Heater | on your car. Here’s an unusual and acceptable Yuletide gift, of long remembered, all- price* ~ year-round driv- except Cadillac*’ ing comfort. IdJdlle PflacJurd Habig Manufacturing Company 1035 N. MERIDIAN STREET. Phones—Lincoln 8302-8303

DON'T WORRY JUST USE - wm not V \ \ W / / y fro*o in V \ / / Will not cotdett w ' ' - harm " 7///|>\\" For Use in Automobile Radiators in All Temperatures If your radiator and water lines do not leak, one filling will last all winter. Warm days have no effect on it. Some people use it both summer and winter, as it is a splendid cooling medium at any time and will not freeze. Diotributed by SWISSHELM & PARKER 544 E. WASHINGTON ST. MAIN 4730 SOLD AND SERVICED BY BARNHART FILLING STATION, Slut and Sherman Drive DILLON CARROLL GARAGE. 1101 Maasarhusetts Arc. UPTOWN GARAGE, 814 W. Maryland St. K. A K. SERVICE STATION, 3607 E. New York Bt. HARRY HADLEY. Mooresvtlle, Indiana BARNHART SERVICE STATION, Mass, and Sherman DrlTe ECONOMY VULCANIZING CO., 833 E. Washington St. KRAMER TIRE A BATTERY SERVICE, 718 Shelby St.

2 NEW SALES ZONES FORMED RY CHEVROLET Better Arrangements Are Made for Handling Increased Auto Business. Widespread changes in its field personnel, creation of new sales zones and regions and establishment of better facilities for handling fleet and commercial car business were announced today by the Chevrolet Motor Company. Outstanding in the new arrangement are two new sales zones, one at Detroit, Mich., and the other at Knoxville, Tenn., and the creation of two new-regions, one with headquarters at Atlanta, Ga., and the other at Dallas, Texas. These changes will bring the factory organization into closer touch with the dealers and will enable the latter to provide better service, quicker delivery and generally improved facilities for the public. The new Detroit zone was established Dec. 1, under the direction of A. H. Goodman, formerly Detroit city sales manager, while the Knoxville zone will be established Jan. 1, with J. E. Johnson of the central office as sales manager. These will bring the total number of zone sales offices in the United States to fortyfive, ten of which were established this year. New Office at Atlanta In the new regional divisions territory formerly making up three regions has been reapportioned into five regions. This change resulted, factory officials explained, because the growth of business in the regional regions exceeded the normal volume. Under the new plan, the former Southeastern region, with headquarters at Norwood, Ohio, is renamed the Mid-East region. It remains under the sales managership of A. F. Young and comprises the Norwood, Indianapolis. Louisville, Knoxville and Charleston, W. Va. sales zones. The new region at Atlanta takes the same Southeastern region and will be under L. S. Costley, formerly assistant to Young, and embraces the Atlanta, Birmingham, Jacksonville, Columbia and Charlotte zones which formerly were a part of the region at Norwood. # In the Middle West region with offices at St. Louis under A. W. L. Gilpin, the Denver zone is being transferred from the Pacific Coast region to the Middle West region, while the Dallas, Houston, New Orleans and Oklahoma City zones are transferred from the Middle West region to form the new Southwestern region with headquarters at Dallas under Felix Doran, Jr., formerly assistant to Mr. Gilpin. The Southwest region also takes over the El Paso zone from the Pacific coast region. Rapid Growth in Sales With these changes effective, the total number of regions is increased from six to eight. Those unaffected are the Great Lakes region with

headquarters at Chicago, the Flint region at Flint, Mich., and the Atlantic Coast region at Tarrytown, N. Y. The following changes in zone sales managerships also were made Dec. 1: F. H. Knight went from the home office to the Richmond (Va.) zone to succeed E. E. Jones; C. P. Fisken, formerly sales manager of the Janesville zone goes to Indian-

FOUR-WHEEL BRAKES • JFOR. AMERICAS FASTEST FOUR. DODGE BROTHERS ADD NEW EQUIPMENT AT NO INCREASE IN PRICE

Four-wheel brakes of the latest and most efficient Steeldraulic type now insure deceleration equal to the amazing acceleration of America’s Fastest Four! Swift, time-saving travel is now made still safer by increased braking efficiency. Step on the brake pedal and feel the positive, cushioned braking, absolutely uniform on all four wheels. At #875 for the Sedan, £ o. b. Detroit, this famous Four with complete factory equipment, represents the smartest, swiftest, sturdiest, low-cost transportation money can buy. The car is roomy—yet compact. Turns in a 38-foot street—parks in 17% feet of curb space—yet provides ample room and exceptional comfort for five adults. Spring length 85% of wheelbase >—the longest in its price class. Mile-a-minute performance! 25 miles to the gallon at 25 miles per hour!

Dodce Brothers,lnc

-JmJicK

Make tkis Ckristmas last for thousands of miles There’s a way to make this a long-remembered Christmas for your family— Surprise them with a wonderful new Buick f0r1928. Nothing you could choose would give them greater happiness and nothing could more fully express the spirit of the Yule tide. Come in today and learn how easy it is to pay for a Buick on the liberal G. M. A. C. time payment plan. Make this Christmas last for thousands of miles. Give ft Buick for 1928. SEDANS |1195 to $1995 ' COUPES $1195 to SIBSS SPORT MODELS $1195 to $1525 jfEgrirm/i I ITitr ffrrft |trr f fmiY fr rithl Tht GJU./LC. fimsmemg plrnm, tkw T Iftft BUICK MOTOR COMPANY Division of General Motors Corporation—lndianapolis Branch Meridian at Thirteenth Street CENTRAL BUICK CO. JNO. A. BOYD MOTOR CO. 2917-2919 Central Avenue 833.837 North Meridian Street THORNBURG-LEWIS MOTOR CO. 1302-14 East Washington Street

WHEN BETTER AUTOMOBILES ARE BUILT, BUICK WILL BUILD THEM

apolis to succeed C. R. Lee, transferred to another General Motors division; P. A. Jerrue, formerly Denver sales manager, succeeds Mr. Fisken at Janesville; C. E. O’Meara, formerly Houston sales manager, goes to Denver, and G. K. Kavanaugh, formerly assistant sales manager of the Little Rock zone, becomes the Houston sales manager. Simultaneous with these changes

T. A. BELL COMPANY 11TH AND MERIDIAN STREETS (FORMERLY STEINHART BUILDING) MAin 4366-67-68

was the announcement that commercial car and fleet sales managers are being added to the personnel of approximately half the zone sales offices. These additions were made necessary through the rapid growth In business of this type, and, with an expert commercial car and fleet man In charge, the company will be in a position to extend its Service to business concerns.

A brilliant performer by every standard —a sturdy car from end to end. A Four of striking beauty—smartly finished—tastefully appointed—luxuriously upholstered—long, low and grace, fully designed. A car you can drive foe yean because in every detail it is built the good Dodge way—carefully and accurately —of material* that pass Dodge Brothers high and critical standards. Six months in public service, this Four has already won as proud a name for itself as any product ever built by Dodge Brothers. After stem trial, it has been accepted as a value-—a genuine and trustworthy value. And now with four-wheel brakes at no extra cost, you can buy it knowing that money has no greater buying power in the field of transportation.

DEC. 21, 1927