Indianapolis Times, Volume 39, Number 147, Indianapolis, Marion County, 28 October 1927 — Page 5

■H 55* h Anniversary Sale j|Xjl bHB c 4 Sale of “Seasonable Goods, in Wanted Stales, of Ayres’ Values according to sound judgment and acute comparison SeiPVtCe is assured by careful coaching and training of There will be no curtailment of telephone, mail order, wm exchange or any other normal customer privilege. The Sale will extend from October 29 to Please note the new location of two de> MMMgKB November 12, inclusive. partments—Luggage, and Radio mvd PhonoChristmas Shopping ‘ MS&HHHBHiKSIIi :*... *t liaMMMnc ■■■-IT r ™ lj-, C

\ ' v v tomorrow at 9 a. m.— The Sale Indiana Waits 9&or—- • v / / - / Ayres’ 55 th Anniversary Sale • ~ i v ■' < \ N _ This Sale celebrates fifty'five years of Ayres’ confidence*building retail business. \ ' ( a4 Sale of ‘‘Seasonable Goods, in Wanted Styles, of Ayres’ x Standard Qualities, at Lowest Possible Prices” —just as the "Anniversary Sales of previous years have been. Every department participates (food and service sections excepted). Every one has a carefully planned group of specially priced* goods to offer. They range from staple beddings to luxurious furniture; from coats of the moment’s style to creepers for children; from pins to watches. I VttIUCS according to sound judgment and acute comparison with our own records and with local retail offerings, are even better than we have been able to offer in the past. - % " 1 % Quality is of course assured. Assortments are complete. 'f'*. , • * # Service is assured by careful coaching and training of v m extra sales-people, 80% of whom have had previous Ayres’ experience. Even in the tremendous peaks of business which the Anniversary Sale piles up, the customary courteous Ayres’ service goes on. - There will be no curtailment of telephone, mail order, exchange or any other normal customer privilege. • , / I • Sale cNotes

The Sale will extend from October 29 to November 12, inclusive. The Downstairs Store plays a most important part in the Sale Its offerings of quality goods at popular prices are especially noteworthy this year. ✓

/ 4 * The first day of our Anniversary Sale opens vHthout price advertising. The reputation of our Anniversaries 1.1 a\es more space unnecessary; and the multiplicity of theJSale Values ma\es a full story impossible.

Please note the new location of two departments —Luggage, and Radio and Phonograph, at 32 and 34 South Meridian Street* They also participate in the Sale. Christmas Shopping Ideas represent a large percentage of the total Sale offerings.