Indianapolis Times, Volume 39, Number 141, Indianapolis, Marion County, 21 October 1927 — Page 5

OCT. 21, 1927

SHIPS PREPARED TO DO HEAVIEST TOURISTTRADE Estimate $26,000,000 Wiii Be Spent on Cruises This Winter. Figures of statisticians of the American Express Company for the winter cruise season of 1927 and 1928 indicate it will be the best since the inauguration of this method of seeing the world. Although but a few years ago voyages lasting from fifteen to 145 days aboard one steamship were unheard of, men, women and children from every State in the Union today, months before steamship books for the cruise season are opened, apply for reservations either for trips around the world, the Mediterranean, Africa or to the West Indies. Mere Women Than Men R. S. Ferguson of the company lias found that women are the most frequent passengers in winter. “They have an insatiable thirst for travel and adventure. Men, on the other hand, are tied up by business. Many are prevailed upon by their wives to desert business and go.. Young men, too, go in search of culture and adventure.” “That applies also to the younger women. College girls and business women will be seen crowding the promenade decks of all the steamships that leave New York during the next six months.” The ninety-four cruises arranged by the steamship companies thus far this winter have a booking capacity of 25,150 passengers, of which 60 per cent will be women. Five of them will circumnavigate the globe, carrying 1,750 tourists, who will spend sightseeing and for their passage an average of $4,000 each. Four African cruises will carry at least 1,400 voyagers. West Indies Favorite A favorite is a cruise to the Mediterranean. This year twentyseven steamships, carrying 10,800 passengers will leave New York. The West Indies, another popular objective of teh winter traveler, will be toured by 7,200, who will spend an /average og $350.00 each. The United Fruit Company’s flotilla of white ships will make forty cruises to the West Indies, Canal Zone and Central America ports with 4,000 passengers. The total amudnt that will change hands if all the cruises are booked to capacity as estimated by American Express Company officials will be $26,£?0,000, which is by far the largest figure ever reached since winter cruises became the vogue.

What Keeps You Awake? Once in a while, there may be an excuse for sleeplessness —noise or excitement or pain may keep us awake. Biit continue;! sleeplessness, without apparent cause. Is serious—lt indicates abnormal conditions in the body, disordered kidneys and faulty elimination of poisons are unite often the MISS CELIA B. OAKLEY SAYS: (Indianapolis') T had to give up my position ns I was very nervous, unable to sleep at night, had no ambition, energy or appetite. After drinking the water for one week. I noticed a decided improvement—could go to bed and get a good night’s sleep, and from day to day improved until now 1 am completely recovered.” MOUNTAIN VALLEY WATER From Hot Springs, Arkansas Loral Distributors, 911-913 Massachusetts Are. Phone MAln 1259

about this store of ours

Th ese Moderns

The sophisticated younger generation is as much at home at Ayres’ as their grandparents were—and are! They recognize that the service which made infancy and childhood more comfortable and more pleasant still carries on into their social and family life. They know that the modem * spirit has its exponents in our ranks—and that the store which introduced modem art in commercial forms to Indianapolis may be depended on to bring modern feeing into apparel and home furnishings. L*S*Ayres & Company 1872 ~1927

Parachutist

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(NBA Service. London Bureau) This superbly poised young lady is Thelma Madarassy, 5, who claims to be the youngest of parachute jumpers. In her native Hungary, she recently made a safe descent of 6,000 feet. Thelma’s father was a Hungarian army flier during the war.

DIES ON MOTOR TRIP Mrs. Rebecca J. Fi. .:klin to Be Buried at Switz City. Mrs. Rebecca Jean Franklin, 75, who has made her home with her daughter, Mrs. Walter Rector. 2356 N. Pennsylvania St., for the last four years, died suddenly Thursday at Finevilie, La. She was on a motor trip to Alexandria, La., where she expected to visit her son.

DOWNSTAIRS AYRES DEPENDABLE MERCHANDISE W AYRES SERVICE - LOW PRICES

Women's Pure Silk Hose 59© Pair A splendid service weight with a pure silk boot that extends over the * knee; narrow lisle hemmed top, seamed back, fashion marks and fully reinforced foot. Assorted colors; sizes 8V Z to 10; substandards. Children’s Rayon Plaited Hose, 39c Pair Pretty English ribbed full length stockings with plain knit foot and double heel and toe. First quality, assorted colors; sizes 6*4 to 9*4.

Women's Smart New Coats *ls o 59.50 The teacher who wisely decides to choose anew coat in Ayres’ Downstairs Store will be amply repaid in service rendered and in smart appearance. This greatly varied assortment includes models to meet every requirement and every purse. They all have beautiful, full linings—and some are interlined as well. Most models are luxuriously trimmed with charming, serviceable furs, while some are plain tailored iji "attractive mannish lines.

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MATERIALS COLORINGS Wool Georgette Wool Crepe Satin Wood Brown Moss Green Raspberry Striped Repps Georgette Flat Crepe DeLong Blue Parchment Black Navy

ANNEX STORE FOR MEM ANP BOYS Men’s All-Wool Suits $ to $ 2S= JL Men who have never visited the Annex Store Clothing Shop have a pleasant surprise awaiting them. Just think, guaranteed, all-wool M clothes in a good, snappy assortment of patterns and colorings—splendidly tailored throughout—and offered at prices most men will JPy appreciate. Wonderful values! There are two and three-button models for men and young men—regulars, stubs, slims and stouts. Sizes 34 to 48. ‘Flexedge’ Overcoats Wm S2B to S4S <|| “Flexedge” overcoats are handsome new garments of the better sortr— *s§§sl in a fine assortment of fine weaves and wanted colors. There are UlisPlt dress coats, great coats, tubular models, coats with wide shoulders, and box coats—single breasted or double breasted—full lined with Skinner’s “ Scientifically tailored coats with thin, flexible no-seam edges that will nBHm not curl or pucker. All sizes from 34 to 48. Other Splendid Overcoats at $19.90 Men’s Fine Shifts id Here’s a fine collection of the better sort a —g \ \ of shirts at a real economy price. They ’IS 1 are full cut, well tailored garments in a Y good choice of satin stripe woven broadcloths and fine shirtings. In both collar Li. HA attached and neckband styles. Wanted colorings. Clean new r rfiF' /o A stock, in sizes 14 to 17. „ > REAL iILK Men’s Gloves, vs- Socks for Men 50c to $1.95 \5-rJ -• Good assortments of plain Gloves for work and dress; and fancy socks. Pure silk; cotton, jersey and capeskin. substandards; sizes rn Lined and unlined; all good /- _n to 12 SUC values.

THE INDIANAPOLIS TIMES

Sufr-StamdmoU 0$ ttEAL Guaranteed Hosiery __ Pure silk to the top, chUL- - weight stockings; full fashioned. 1 Pair V* C 1.1 Pure silk service bervice Wgnt. weight stockings; full fashioned | lisle garter fl* 1 welt. Pair ! V* Silk and Wool mixed hose; in plain colors and fancy Rflr patterns. Pair .......OUC Service Wght. lisle hemmed top and seamed Cflyback. Pair OUC

Materials —Sports Plaids —Sports Checks —Wool Mixtures —Venise —Buxkin —Duvetyn —Lustrosa —Broadcloth —Suedine Colors New Fall Shades of Brown Tan Green Wine and Black Sizes 13 to 50

Lovely Mew p ii y @ IB IB Sizes 13 to 48 , Great quantities of beautiful new frocks are featured In these two large groups—constantly augmented by new arrivals from the great fashion centers. There are exquisitely tailored light weight woolens for classroom and general wear, and scores of othei models for dress occasions. Splendid materials and fine tailoring feature every garment. FASHION REFINEMENTS Full Flared Skirts Bolt ro Models Pleated Shirts Plain Tailoring New Basque Treatments Bloused Effects Fitted Wrists

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Apparel Economies For the Last Day of the Teachers' Visit to Indianapolis

Smart Styles The Downstairs Store maintains resident buyers in every American style center —our house buyers make frequent trips to the great markets—and all are constantly alert for everything that is NEW in the world of fashion. Visiting teachers will find that our stocks consist only of seasonable, wanted, style-right merchandise—in gratifying variety.

Women’s Union Suits 79c Medium heavy cotton ribbed union suits with low neck and no sleeves t or with Dutch neck and elbow sleeves; knee length. Sizes 36 to 44. Child’s Knit Princess Slips, 59c—69c Snug fitting slips with built-up shoulders; sizes 2 to 10 at 59c; sizes 12 to 16 at 69c.

Children's COATS Broadcloths, polaires, chinchillas, bolivias and novelty weaves—all well tailored in smart youthful styles—trimmed with fur collars—full lined and interlined. Sizes 2 to 6 years. Infants ’ Capes, , $1.95 A soft warm wool and rayon mixture; well made; with shawl collar and short sleeves; pink or blue with white trimming. Infants’ Double Blankets, $1 Heavy cotton double blankets iii plain white with pink or blue striped ends; size 30x40 inches double. Children’s Bonnets, $1.95 and $2.95 Elastic back bonnets in broadcloth and velvet with trimming of fur, ribbon and embroidery. Dainty light and dark colors.

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Girls’ Wool

Presses $5.95 to $lO School girls of 7 to 14 will be greatly pleased with these smart little frocks—very serviceable, too. There are Jerseys, plaids, combinations and some velvets. One and twopiece styles with pretty trimmings. Pretty colors. Girls* Coats at $7.95 to $12.95 Remarkably pretty coats—well tailored in fine all-wool materials, and trimmed with fur collars. Straight lines and belted models; in wanted fall colorings. Sizes 7to 14. Girls* Pajamas, 89c and $1 Good warm pajamas made of a heavy quality outing flannel (cotton), in pretty novelty and stripe patterns. V necx. elastic at ankle, long sleeves. Sizes 7 to 14.

Washable Fabric Gloves 79c p*. Very smart chamoisette gloves with pretty turn-down cuffs neatly embroidered; heavy stitching on the backs. Choice of oak, mode, tan or gray. Sizes 6% to 8%.

Dependable Quality Every piece of merchandise that enters this store must measure up to the highest standards of serviceability. Lowest Possible Prices Large scale buying In cooperation with 18 other fine stores—together with shrewd bargaining on the part of our buyers—is responsible for the remarkable economies always offered in the Downstairs Store.

SOO New Hats for Dress Wear, 3.95—*4.95 These economy prices represent a glorious collection of charming new hats for afternoon and evening dress occasions. There are hats of satin, gold cloth, metallics, velvet, lace and combinations. Colors Include Those Most Wanted for Fall and Winter Wear. Black—Navy—New Wood Shades—New Greens —Reds—BluesPearl Gray—l£bse—Amethyst— Gold—Silver. In new style ideas; all headsizes. Gay New Scarves , $1.95 and $2.95 Gorgeous new scarves in a large selection —printed crepes, poplins and novelty weaves. For sports and dress wear. In straight, three-cornered and square styles.

Misses' and Women's New All-Wool Jersey Frocks

At a Great Saving sg.oo All Sizes, 16 to 50 Exceptionally well tailored new dresses of fine all-wool French spun jersey. There are ten beautiful, up-to-the-minute styles to choose from—daintily finished with tucks, pleats, embroidery, leatherette collars, buckles and others. NEW FALL COLORS —Nile —Channel —Buff —Browns —Navy —Black

New Strap Slippers

for Dress Wear

rived! It is designed with a very effective cross-strap—a footflattering short vamp—blunt toe—and spike heel. It employs the best of material and workmanship, assuring style and comfort. Available in either black patent or black velvet. Sizes 3to 8. Children’s High Shoes Black patent, black calf or brown calf high shoes with flexible turn soles and spring heels; will give fine service.

Sizes 5Vi to 8 $2-45

Mew Silk Undies $ 2.95 7 i An array of charming new silk lingerie '/ in pretty pastel tints —sizes 21 to 27 -w offered at a saving. There are— £. /// %*>yi GOWNS, lace trimmed and hemstitched, // / with snap shoulder. CHEMISE, lace 1 trimmed, with bodice top. BLOOMERS, trimmed with ruffles elastic at waist and knee.

Girdle Brassieres, $2.95 Several models in striped coutil—with and without inner belt; well boned; side closing. 32 to 59.

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4.95 Your most becoming formal and semi-formal costumes will be doubly attractive when you wear this very smart new slipper—Just ar-

Sizes BVi to 11 $2.95

Crepe Pajamas, $1.95 Pretty Jacquard crepe pajamas; two-piece style; slip, over blouse with short sleeves. Regular sizes.