Indianapolis Times, Volume 39, Number 127, Indianapolis, Marion County, 5 October 1927 — Page 11

OCT. 5, 1927

PASSENGER CAR OUTPUT IS CUT; SALESSLOWER October Expected to Show Further Decline for Auto Market. DETROIT, Oct. 5'. —Passenger car output is down, and it appears that further declines may be expected during October, according to B. H. Cram, president of Cram’s Automotive Reports, industry authority. While curtailment is pretty well general, it is much more marked with some companies than others. It is evident that the industry is hQlding its production close to actual retail sales conditions, that dealer stocks of both new and used cars may be held to safe levels. The sales impetus that followed the introduction of new models and lines by several companies recently, with a resultant stepping u$ of production, is now greatly reduced. This, together with the customary seasonal decline, impending Ford announcement and the unfavorable weather conditions in many sections of the country, constitute the apparent reason for production decrease. The sales situation, at the moment, is more confused than it has been for many a day. While there are marked signs of a general easing off of sales, some territories are showing sharp drops ever August, while others are holding their own. Lower priced cars appear to- be feeling most of the slowing-down process, as several of the higher priced lines are holding up fairly strong.

V people turn to admire its beauty/ r

Embodying all the masterly design and crafts* manship of bodies by Fisher. * —offering such marks of distinction as full* crown, one-piece fenders and bullet-type lamps——and finished in lustrous colors of genuine, lasting Duco —today’s Chevrolet is everywhere acclaimed as one of the world’s most beautiful automobiles ♦ ♦ so refreshingly different, so outstandingly smart and stylish that people everywhere turn to admire it! Never before has a low-priced car provided so many fine car features —so many charac* teristics of custom elegance. From gleaming radiator to spare tire carrier, every detail stamps it as a car of the finest quality—built to standards of excellence hitherto associated with cars costing hundreds of dollars more. And this remarkable smartness is matched by a type of performance that is no less outstanding—perfect comfort at every speed, flashing acceleration, and delightful handling ease. Come in and see today’s Chevrolet. One glance at its custom-built beauty, one-ride at the wheel of your favorite model —and you will know why Chevrolet is everywhere classed as the world’s finest low-priced car!

Marion Chevrolet Cos. Hare Chevrolet Cos. Meridian at Eleventh 540 East Washington Street "V ' Jones-Whitaker Chevrolet Cos. 345 North Capitol Avenue

UALITY AT LOW COST

Boyd Motor Cos. in New Home

The new home of the John A. Boyd Motor Cos., 833 N. Meridian St., Buick dealers. The Company formerly was located at Illinois and Vermont Sts., but owing to increased sales the

Os course, the late introduction of new models and lines by some producers undoubtedly is responsible to some extent for maintaining of the. present business volume. On the other hand, the failure of the new Ford car to make its appearance is resulting in the holding

site became too small. In its new location the company can give better service and also house both new and used car departments under one roof. Anew modern repair shop has been installed, in-

back of much business in the low and medium-nriced field generally. Reports indicate that business is harder to get than it has been for some time, and that the companies that have prepared themselves to meet such situation by carrying on intensive merchandising campaigns

THE INDIANAPOLIS TIMES

suring Buick owners of quick efficient service. Officers of the company are John A. Boyd, president; D. H. Moffit„ vice president and W. M. Boyd, treasurer.

are getting the lion’s share of sales. However, it appears difficult to dispel the belief that many changes will be made in the near future to offset the Ford car, and this is unquestionably one of the principal reasons for present slowing down of automobile sales.

The IMPERIAL LANDAU Reduced to $ 745 The Touring $- ~ ~ or Rosdster The Coach • $595 The Coupe • *625 Id a r.T.. *695 The/Sport Cabriolet • II J Vi-Ton Truck siqc (Chassis Only ) JZJD 1-Ton Truck SAOC (Chassis Only) tVO All prices f. o. b, Flint, Michigan Check Chevrolet Delivered Prices They include the lowest handling and financing charges available.

HIGHER SPEED LIMIITSURGED Faster Driving Develops Care, Says Auburn Chief. “A greater speed, on our public highways, will reduce the death rate from auto accidents, through the development of more careful driving and more cautious' pedestrians,” says E. L. Cord, president of the Aubiirn Automobile Company. “In practically every city of any size, in the United States, automobile accident statistics will show that by far the greater number of accidents Occur on the back and side streets, where there is but a small amount of traffic. “Autoists driving down such thoroughfares as Michigan Blvd. or Sheridan Rd., in Chicago, are known to make a speed of thirty-five miles per hour. Pedestrians, as well as autoists, in such densely settled districts, through years of experience are taught to exercise extreme caution, coming to a stop before they cross such thoroughfares. "Present speed laws were enacted when we had ’ four-cylinder, 80 horsepower automobiles, weighing 5,000 pounds. These cars were built high, were dangerous on quick turns and slow to pick up. “Low center of gravity construction today practically eliminates the danger of overturning, cars can pick up faster, and motors of 60 to 80 horsepower and four-wheel brakes make it possible to keep your car under complete control at all times. “Main highways should be kept open for fast driving. Drivers should be educated to respect these stops when entering from a side road.” .

WHIPPET WINS IN TOUGH GRIND Travel 300-Mile Mountain Route in 8 Hours. Locked in high gear, sealed and inspected by an official of the Automobile Club of Maryland, a Whippet roadster, strictly stock, traveled more than 300 miles over the mountains of Maryland and Pennsylvania in eight hours, on a non-stop road run from Baltimore to Cumberland and return. The* test was arranged to demonstrate power of the Whippet and to show its performance in Jiigh gear over steep mountain highways well, known to every tourist who has ever crossed these states. Shortly after passing Hagerstown, a blinding fog was encountered which made the going dangerous. Despite this condition, the Whippet negotiated the steep grades of Braddock Heights, South Mountain, Negro Mountain, Polish Mountain and Martin’s Mountain. Average speed of the Whippet over the crest of these mountains was thirty-two miles an hour. During the run through Maryland the State speed laws were complied with, the driver, however, making up the lost time on the Pennsylvania side. The car maintained a high rate of speed through the Keystone State, at some points, on level stretches, registering 67 miles an hour.

CHRYSLER TO ATTEND FOREIGN,AUTO SHOWS Motor Corporation Chief to Confer With European Agents Walter P. Chrysler, president and chairman of the board of directors of the Chrysler Corporation, sailed from New York yesterday for Europe, to attend the international automobile show to be held at the Grand Palais in Paris, Oct. 6 to 16, and also the international motor exhibition in London, Oct. 14 to 22. Meetings of Continental, Near East and Northern Africa distributors and dealers will be held in Paris, Oct. 10, and of English, Irish, Scotch and Welsh distributors and dealers in London, Oct. 17. Chrysler will address both meetings. Before returning to America, Chrysler will visit the Continental headquarters of the Chrysler Corporation at Antwerp and also the Chrysler assembling plant at Berlin.

Registers of Distinction

Jlmmcan JutoHeaters . Custom Built for Ml Cars Cast from solid aluminum, these handsomely made registers are a convenient and compact addition to your car. They provide positive circulation and easy control of an abundance of clean heat—to make your driving comfort complete. Prices except CddilUcUsdlle {/Packard HABIG MFG. COMPANY 1035 N. Meridian Street Phones: Lincoln 8302-8303

Tail Light

By Swede Swanson The great increase of automobiles on the highways of late forcesvjipon us more than ever the single thought of safety. Safety is wanted on from the reckless motorist, the incompetent and the unheeding. Safety will be sought for the great majority of us who are careful, as protection against the remaining few. It is sad to contemplate that our lives should be endangered by almost a negligible proportion of the motoring public. But figures show this to fie true. And while accidents rise year after year, it is for the majority to keep an eye on the reckless minority. No better work in this direction has been done than what has been achieved by the National Safety Council and its cooperating local safety councils throughout the country. It is a tribute to this organization that fatalities in many cities have been cut down considerably due to its educational campaigns. The National Safety Council is in-' terested in safety measures of all kinds in factories and homes as well as on the streets. Its humane attitude should be appreciated by all of us. It should get our cooperation, for our own good. The reason rear tires puncture more than the front tires is because the., front tires, in running over nails, glass, etc., place these articles in exactly the right angle to puncture the rear tires. Houston. Texas, has installed a novel mailbox for motorists. Erected facing the street, these mailboxes make it easy for the motorist to drive up and deposit his letter without getting out of the car. New Jersey has authorized the levying of three-quarters of a cent a half-mile of travel over its roads by trucks and busses engaged In interstate transportation. Inspectors follow the trucks to see that the companies operating them make accurate returns. Os the 24,589,249 automobiles reg-

CASH PRICES TO CASH BUYERS

BUIOOIO2B

WHEN BETTER AUTOMOBILES ARB BUILT, BUICK WILL BUILD THEM

You see all the road when you drive a Buick.,

The dreaded "blind spot” is gone forever! In Buick for 1928 closed car front posts are narrowed so that all the road, ahead of you and at the side, is clear. What a factor this is for safety! What extra pleasure it gives to driving! How it relieves city traffic problems—the sudden rush of a child ... the unexpected appearance of a car at a cor-

BUICK MOTOR COMPANY, FLINT, MICH. Division of General Motors Corporation Sedans $1195 to *1995 * Coupes *1195 to SIBSO / Sport Models *1195 to *1525 AU Prices f. o. b. Flint, Mich., government tax to be added. The G. M. A. C. financing plan, the most desirable, is rvaUabU. Buick Motor Company •Division of General Motors Corporation— Meridian at Thirteenth Street Central Buick Cos. Jno. A. Boyd Motor Cos. 2917-2919 Central Avenue 833-837 North Meridian Street Thornburg-Lewis Motor Cos. N 1302-14 East Washington Street

istered in the world census of autos taken by the Department of Commerce, 95 per cent of them were American-made or constructed in foreign brt.nche- of American concerns. JORDAN SALES CHIEF STUDIES WORK ABROAD Zens to Attend Foreign Auto Shows; Review European Situation Paul Zens, vice president in charge of sales, of the Jordan Motor Car Company, has just sailed for a short trip abroad. He will attend the Paris, London and Berlin automobile shows? at all of which the Jordan company is exhibiting a complete line of cars. During Mr. Zens’ stay in Paris a convention of all of Jordan’s European dealers will be called for a complete review of the European situation. Jordan export business is increasing. Dealers have been established in ffl&ny of Europe’s largest cities.

CALIFORNIA TOPS

Roadster *49 Installed

For Fords or Chevrolet Closed Car Comfort and Appearance At These Low Prices Get Our Low Price on Glass Enclosures SWISSHELM & PARKER ** DISTRIBUTOR 542-44-46 E. Wash. ~ MAin 4730 Dealers Wanted Open 6 A. M. to Midnight

Goodrich Silvertown TIRES and TUBES Complete —All Sizes

30x3V 2 Commander Cord $5.65 Goodrich Built

Swisshelm & Parker 544 East Washington Street Phone, Main 4730 Open 6 A. M. to Midnight

AUTO DEMAND BOOSTED 1 BY NON-STOP TRII* Oldsmobilc Makes First Sao Paulo, Rio de Janerio Dash Scenes reminiscent in interest anil enthusiasm of early days of tha automobile in this country recently were enacted in Brazil, showing the strong hold the automobile is gaining in South American countries and indicating a greater future market for United States made cars. The occasion was the first nonstop run ever engotiated between Sao Paulo de Janerio. It was made in an Oldsmobile touring car in ninety-six hours, considered remarkable time in view of the almost impassable roads over the major portion of the route. The Oldsmobile non-stop run was staged under the auspices of two prominent sporting clubs, the Club Volante of Sao Paulo and the Club dos Bandeirantes of Rio de Janerio. Emilio Santoro, Brazilian motorist, drove.

29x4*40 Commander Balloon $6.70 Goodrich Built

ner .. . the negotiating of turns in crowded places! And, thanks to the efficiency of Fisher craftsmanship, theseslim comer posts have even greater strength than the type formerl Y used * See a Buick for 1928 at the nearest showroom. Get behind the wheel and prove for yourself how clearly you can see all the road from the driver’s seat.

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Touring *74 Installed