Indianapolis Times, Volume 39, Number 78, Indianapolis, Marion County, 10 August 1927 — Page 8

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Is the Laborer Worthy of His Hire? A Valuable Service Deserves Adequate Compensation gagflOU will probably be surprised to learn that a great majority of check--11 yl mg accounts are handled by banks at a loss. There are two main reasons for this. First, more than 90% of all business transactions inIsPmPfPl volve the use of checks. The service is so convenient, accurate, safe, and so economical of time that nearly everyone pays by check nowadays. Second, cost of bank service has risen in keeping with everything else during the past dozen years. Running expenses have gone up 60%; taxes 60%; salaries 80%; nearly everything else doubled. At the same time, the source and rate of bank income from checking accounts has not kept pace. Asa result, many checking accounts which formerly earned enough to offset the cost of service are now handled at a loss. Would You Qo Back? No one who has ever known the convenience, safety, and prestige value of a checking account would willingly go back to the old, risky, time-consuming method of handling funds in cash. The check is the modem, efficient, busi-ness-like way to transfer money. The service is of sufficient value to make most people willing, to pay money for it. But banks only ask that enough money be left on deposit to permit each account to earn its own way. The Profits of a Substantial Balance The surprising fact is that the greatest profit of a substantial balance comes to the depositor himself. The bank is only a custodian of the funds. Its returns are more or less fixed. But the depositor gains in many ways. A surplus is proof of business ability. It shows balanced judgment in providing liquid funds to seize opportunities and to offset possible reverses. It builds credit. It raises personal morale of the owner. An adequate balance in your checking account will profit you handsomely in many ways. Get in touch with your banker and let him show you the advantages of building your balance. A larger reserve will give the bank reasonable compensation for this service, and bring to you the substantial gains your judgment deserves. Citizens State Bank Maple Road State Bank South Side State Bank Roosevelt Avenue State Bank Sixteenth Street State Bank East Washington State Bank Broad Ripple State Bank City Trust Company Belmont State Bank Marion County State Bank Security Trust Company The Fletcher American National Bank Washington Bank & Trust Company , Irvington State Bank Meyer-Kiser Bank Forty-Second Street State Bank The Indiana National Bank Fletcher Savings & Trust Company Farmers Trust Company Virginia Avenue State Bank The Peoples State Bank Madison Avenue State Bank East Side State Bank The Union Trust Company m The State Savings & Trust Company The Continental National Bank Bankers Trust Company • Aetna Trust & Savings Company Northwestern State Bank Central State Bank W MAKE YOUIR CHECKING BALANCE AMPLE FOR OPPORTUNITIES

THE lOTUANAPOLIS TIMES

'ATTGK 10,1927