Indianapolis Times, Volume 39, Number 49, Indianapolis, Marion County, 7 July 1927 — Page 8

PAGE 8

ASCRIBE FIRES TO 13CAUSES Matches and Smoking Blamed for Greatest Loss. Thirteen principal causes of fire loss have been tabulated by G. H. See, chief clerk and statistician of the State Fire Marshal’s office. What each costs in the United States each year he lists as follows: Matches and smoking, $30,231,840; defective chimneys and flues, $22,746,308; stoves, furnaces, boilers and pipes, $21,160,396; spontaneous combustion, $17,037,454; sparks on roofs, $15,052,140; electricity, $14,579,757; lightning, $11,680,516; sparks from combustion, $9,345,570; sparks from machinery, $8,819,239; hot ashes and coals, open fires, $6,146,304; open lights, $3,376,803; miscellaneous causes, $93,166,629. “If you harbor any of these thirteen causes on your premises, they will surely bring you bad luck,” See advises. “Most of them can be easily eliminated by the thoughtful property owner. Study these thirteen

*30,000°? in cash, prizes Find Six Keys I to the Popularity J \4%Ky FIVE CENTS The: dollar is worth less than half what it was in 1886, the year Coca-Cola had its beginning. But through tremendous volume the nickel still keeps this pure ( f f drink of natural flavors safe for democracy.

THROUGH a national survey the public has given us six outstanding reasons why everybody likes Coca-Cola —over 7 million a day. We have named them “six keys to the popularity of Coca-Cola.” And they are being illustrated and presented in Coca-Cola advertising between the first week in May and the middle of August. How to find them You’ll find all these “keys” (one “key” to each advertisement) in each of the following weeklies at intervals between the first week in May and the middle of August: The Saturday Evening Post, Literary Digest, Liberty, Collier’s Weekly, and Life. You’ll also find them in posters and outdoor signs throughout the country, and in the show window displays and the soda fountain and refreshment stand decorations of the many thousands of places that serve Coca-Cola. Three of the “keys” have already appeared. Did you find them? If you did not, you may still enter

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PLAN CHURCH MEETING Speakers Announced for Annual Missionary Conference. Fourteenth annual missionary conference of the Reformed church in the United States, will be held at Bethany Park, July 11-17. Prominent the speakers are Dr. A. V. 'Casselman, Philadelphia, Pa.; the Rev. C. J. G. Russom, pastor First Reformed church, Indianaplois; the Rev. G. H. Gebhardt, Indianapolis; the Rev. T. P. Bollinger, Madison, Wis.; the Rev. Walter J. Stuckey, Belvidere, Tenn., and Dr. Charles E. Creitz, Reading, Pa.

harbingers of bad luck and see how many you can find on your premises. Fire prevention is just common sense.” Former Hoosier Wed Bu Times Soecial ALEXANDRIA, Ind., July 7.—William Gill, who recently took as his bride, lienee Adoree, motion pieture actress, is a former Alexandria newspaper man. He also at one time was in charge of a telepraph ofilce here. Announcement of the marriage was received by Mr. and Mrs. Kenneth Sullivan.

For the: benefit of our customers In this city and section, we are making this special presentation of the $30,000 Gash Prize Coca-Cola Contest. Visit our plant and we’ll be glad to give you further information about it, and help you get started if you have not already entered. Wa<xh for Coca-Cola advertising and mail your entry direct to Contest Judges, The Coca-Cola Company, Atlanta, Ga.

COCA-COLA BOTTLING WORKS

HOLD BANQUET FIT RTO KINGS Egyptian and British Royalty Dine in Splendor. ✓ Bu United Press LONDON, July 7.—Amid scenes of Arabian Nights splendor, King George, the Duke of York and Prince Henry, were banqueted at the Egyptian legation last night as guests of King Fuad of Egypt. Through an atmosphere laden with the perfume of thousands of orchids and between walls hung with silken tapestries, soft-footed nubians, georgeously clad, glide about the guests seated at a horse-shoe-shaped banquet table bearing Egyptian delicacies never before tasted in London. Behind King George and King Fuad, two huge nubians stood motionless throughout the banquet as bodyguards. From their position on the wall, the stone heads of ancient Egyptian gods brooded over the table. Among them was the head of an unknown Pharaoh of im-

Just three things to do to enter this $30,000 cash prize contest 1. Find and write down the “six wall, poster, red sign or any one keys” and tell where you of the various pieces used to found each one. (See rules.) decorate show windows, soda 2. Pick out the one key that ap- fountains and refreshment peals to you most and tell in stands) best illustrates or preoneparagraph why it is a good sents to you one or more of the reason for the popularity of “six keys”T Tell why—and also Coca-Cola. where you saw the advertise3. Then write an answer (in one ment. paragraph) to this question: For the correct naming of the Other than magazine and news- “six keys” and the best answers paper advertisements, what to the questions,/the following Coca-Cola advertisement (a cash prizes will be awarded: Ist prize SIO,OOO 2nd prize 6,000 3rd prize 2,500 4th prize 1,000 sth prize 500 10 sixth prizes'(each) 100 20 seventh prized (each) 50 200 eighth prizes (each) 25 400 ninth prizes (each) 10 f A total of 635 prizes $30,000

this $30,000 cash prize contest by looking through your old. magazines and finding the first three “keys.” The fourth “key” is illustrated and presented in the picture and the copy that goes with it above. All “six keys” are easy

James S. Yuncker, President

mense antiquity with the sacred serpent coiled at his forehead. The guests caught a glimpse from the drawing room of the royal bedroom with its magnificent bed of

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to find if you just keep your eyes open to Coca-Cola advertising. Note that there are just three things to do to enter this $30,000 cash prize contest. You’ll find it simple and interesting.’'* And the first prize is SIO,OOO.

THE INDIANAPOLIS TIMES

blue silk canopy and silk rosebud embroidery. The fifty guests included members of the cabinet, but no women, in accordance with Egyptian custom.

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Follow these simple rules Do not mail any entry before the first week in August. You must see all “six keys” before you can write correct answers, and the final “key” will not appear until then. Contest closes August 25, 1927. All entries must be mailed by mic* - night of August 25, 1927, to Contest Judges, The Coca-Cola Company, Atlanta, Ga. The contest is open to everybody except those connected with The Coca-Cola Company, a Coca-Cola bottling company, or their families. Write on only one side of paper. Use typewriter, pen or pencil, but please write plainly. Write your name, occupation and address plainly at the top of the first page of your entry. Prizes will be awarded strictly on merit, including the correctness, neatness and clearness of your answers. All answers become the property of The CocaCola Company and may be used in advertising or otherwise. None will be returned. Address all answers to CONTEST JUDGES The Coca-Cola Company, Atlapta, Ga. Announcement of the winners and awarding of the prizes will be made as soon after the close of the contest as the judges can complete their work. The judges will be three former Presidents of the International Advertising Association (formerly Associated Advertising Clubs of the World) and the President of the Coca-Cola Bottlers’ Association, and their awards shall be final.

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PETTIS DRY GOODS CO. THE NEW YORK STORE—SINCE 1853 Thrift Basement FRIDAY and SATURDAY JULY SALE SPECIALS

44 Allen A” Full Fashioned SILK HOSIERY An unusual offering of this well known brand; pure thread silk chiffon; sub-standards of $1.95 quality. All wanted summer colors, black Included; sizes 8% to 10. White Silk HOSE With Colored Heels 5 1.00 First quality in pure thread silk; contrasting heels to match summer dresses in black, gold, red and green; all sizes. —Pettis, thrift basement

FLANNEL DRESSES *5.00 A number of desirable styles; trimly tailored. So practical for sports wear and other summer occasions. Buttons, kick pleats, pockets, belts, etc., provide trimming. All sizes. —Pettie, thrift, basement.

HATS Here is a splendid opportunity to add inexpensively to the wardrobe that extra colorful little Hat you have been wanting. it _ Banded styles in Sand, Grey, Orchid and Green; —"T? Smartly tailored. Little felt,Hats in white and summer colors; trig QfIHHP and becoming. —Pettis, thrift basement

NI-NITA F " jjj— ■ DRESSES Children Washable, fast colors and guaranteed, cool, comfortable and be- " coming. . More of these summery Dresses of gay English pattern prints, so desirable just now; contrasting collar and cuffs, vestee trimmed in buttons, made with two tier skirt; bias cut; well made and becoming. All sizes. Children’s Ni Nita Dress —ln sizes 6 to 14. “ Just like mother’s.” —Pettis, thrift basement.

Yard Goods—Domestics July Sales

29c Mercerized printed Foulards; yard wide; fast colors on navy and 1O 1 _ black grounds, yard. i2 l 19c Cambric Dress Percale; 36-inch width; neat small figures and shirting stripes on navy, cadet blue and light grounds, •yard DC 19c Zephyr Prints, 32 inches wide; quaint small figures, new and dainty for Frocks and children’s clothes, the l o 1_ yard iLtC 49c to 69c White Voile; 40 inches wide In plain and novelty weaves; sheer evenly woven fabric suitable for dresses and lingerie. Slightly imperfect,' •%*) yard huC

Selling 1,000 Silk Dresses

$7.50 to $lO Values s 5 sls to S2O Values $lO Hurry—if you want to share in this remarkable selling of summer Dresses. Lovely airy flowered Chiffons, becomingly

draped; for dances and sizzling afteri noons, in soft pastel tones; others in x tan or navy georgette, snowy flannels and various other styles and materials too numerous to mention. Sizes 16 to 36 and 38 to 42. Dresses for the larger woman in sizes 44 to 52. —Petti#, thrift ba##ment.

25c Printed Cretonne; yard wide; in pretty summer colors suitable for pillows, furniture covers, 17/* drapes, etc., yard .... 11 C 19c Curtain Scrim; yard wide; in lengths of 5 and 10 yards; plain or bordered edge; in check, barred or plain pat- n terns, yard I C 19c Ginghams; 32-inch width; fast colors, all new Bummer patterns—plain and checked; e i yard 16 f C 20c Crash Toweling 16 inches wide; bleached; checked pattern; ia^ yard IUC

JULY 7, 1927 }

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Summer Underwear 50c Regular SI.OO and $1.25 Values Step-ins, Gowns, Chemise, Costume Slips of voile; tailored and lace trimmed styles in pastel colors; sheer and cool as well as inexpensive. All sizes. —Pettis, thrift basement.

8c Muslin; unbleached; yard wide for practical domestic r uses; yard vC 25c Pillow Cases; 42x36 inch size; heavy, bleached and well made of good quality sheeting; 17 10c Huck Towels; bleached cotton with red border, hemmed ready for use, 16x32-inch n size; each OC 29c Bath Towels; 18x36 Inch size good heavy bleached double thread Towels; on each ttC —Pettis, thrift basement.