Indianapolis Times, Volume 39, Number 42, Indianapolis, Marion County, 29 June 1927 — Page 11

JUNE 29,1927

PAIGE COMPANY OPENS FACTORY BRANCHJN CITY Firm Will Distribute Autos In Indiana Through Office Here. A newly organized direct factory branch, the Paige Company of Indiana, has been opened at 1110 N. Meridian St., to handle the sale of Paige cars in Indiana. - W. E. Stalnaker, Indianapolis man, vice president and general manager, is in charge of the new branch. Stalnaker has had a varied experience in the automobile lousiness. . . ... He formerly was connected with the Chicago agency of the Premier Motor Company, former, Indianapolis firm. Then for three years he was vice-president and general manager of the Pathfinder Auto Company. To Erect Plant Here He returned from service as a major in France with an Indiana National Guard regiment to become general salesmanager of the Earl Auto Company, Jackson, Mich. He then operated a Ford and Lincoln agency in Chicago and was located in Florida for sometime. The Paige Company of Indiana plans to erect a modern three-story building to house their show room and service station, according to Stalnaker. The location will be announced shortly, he said. Owned by Grahams The company will handle the six and eight-cylinder models of the Paige-Detroit Motor Car Company, ownership of which recently was ac- 1 quired by the three Graham brothers, Joseph B„ Robert C. and Ray A., former Hoosiers. The three brothers, who a year ago sold their holdings in the Dodge Brothers Inc., and Graham Brothers, Inc., truck manufacturing company, invested more than $4,000,000 to buy control. Later they purchased the Wayne Body Company plant. Tube Has Own Cops A special police force of 300 men is being trained to conduct traffic in the new vehicular tunnels under the Hudson river, in New York. The

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Betide# the bigger and better line of Speed Trucks there is the “Special Delivery, 99 a fast and sturdy 4- cylinder model made to make quick Ufork of loads up to %-ton, and is furnished with any type of body . Complete Hauling Service from “Special Delivery” to s*ton Heavy Duty Truck There’s an International to meet your particular requirements, and it will serve you faithfully as other products of the Harvester organization have been serving for almost a hundred years. International Harvester Cos. OF AMERICA, Inc. BRANCH FACTORY 4*l-23-25-27-29 Kentucky MU Lincoln 7591-2-3-4 INTERNATIONAL

Paige Head

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HjTew vice president and general manager of Paige Indiana Company.

WILLYS LAUDS NEW UGHT CAR Whippet Output Reaches High Mark First Year. “The trend of the American light automobile is distinctly toward the type of construction embraced in the Whippet,” John N. Willys, president of Willys-Overland, declared today. Commenting on the general acceptance of the Whippet, Willys cites that it has established a record during the initial year of production having reached 110,000. *. “The Whippet was brought out only after years of engineering development,” Willys said. “When we first presented the car to. the public of America in June of last year, it was considered by some as a radical departure from the engineering standard of that date. “Since the introduction of the Whippet, many other American manufacturers have adopted the Whippet style of construction. Further than that, other American automobile manufacturers are planning to follow the principles of construction, which embrace low center of gravity design .economy of operation and four-wheel brake equipment among its features. “More thtan ever before the traffic situation today is a major problem in all cities. Our engineers recognized this. The Whippet type car meets the present day traffic demands by means of its fast pickup and get-away, its compactness, which permits easy parking, its powerful and speedy engine, fourwheel brakes enabling the car to travel faster without minimizing safety of passengers and pedestrains, and fuel and oil economy.” , High Record in Tires Tire manufacturers in Akron have been exceeding former records in production lately. One firm produced more than 45,000 tires in one (jay and expects to reach the 50,000 mark soon.

AUTO STYLES GOJNCYCLES Open Cars Once Again Become Luxury. Styles travel in cycles, according to Edward S. Jordan, president of the Jordan Motor Car Company. Ten years ago most of the motor cars were of the open touring type. Only the wealthy could afford to own and drive enclosed models. Then some of the volume manufacturers turned their attention to the mass production of closed bodies for the smaller low-priced cars. The result was the quick adoption of enclosed cars by every one and the gradual decline of the open body. A few years ago open cars wouldn’t sell at all in this country, and were only manufactured in limited quantities for the export field. Then a startling thing happened which turned the tide. The college boys and girls began running around in roadsters with the tops down. That started something and the demand for roadsters immediately increased. Now 7 , because of the demand for greater carrying capacity, the youngsters want sport type touring cars, and hundreds of them are seen on the streets and at the country clubs. The closed car used to be a luxury. Now it’s the open car.

WOMAN'S HAND IN MOTOR SALES No Longer Man Market, Auburn Head Says. The first market for the automobile was the man of wealth; following came the man of moderate wealth and with time payments the flood gates opened and the field of sales held no limitations, but always the market was a man market. -“But,” says E. L. Cord, president Auburn Automobile Company, “the most remarkable and important change that has ever confronted automotive marketing is not a change of wealth, but rather one of sex. Almost overnight the business has become dominated by feminine influence. “No automotive product, however excellent, can aspire to successful heights, unless it makes its major appeal to the woman buyer. This is evidenced by the fact that many concerns, whose product was a good piece of machinery, but failed to sense the feminine appeal, have passed out of the picture.”

TAUBMAN STORE NAS BIRTHDAY First Anniversary of Shop Observed. The Indianapolis Taubman Chain Store, 25 W. Washington St., will celebrate the first anniversary of its opening beginning Friday. A special sale of automobile accessories and radios will feature tlje event. The local store of the Taubman chain, one of forty-seven over the country, is regarded as one of the most important in the western group, according to Gebrge Bell, local manager. The Taubman stores ( did a record volume of business of more than $2,500,000 last year and are aiming at $3,500,000 this year, according to Bell. The Taubman chain was founded three years ago by three brothers, who opened their first store in Greensburg, Pa. Lampblack Polishes Lampblack, a soft black powder, is ideal for polishing the silvered lamp reflectors. If the surface is tarnished, use the lampblack as a paste, then polish over with some dry powder in a soft cloth. Patents for a microphone built by a German inventor, Emil Berliner, were filed in the United States nearly fifty years ago.

Special Sale OF USED TIRES We have 600 tires of all brands that were taken in on Generals during our recent trade-in sale. They have many miles of road service left in them, all the junk tires have been taken out and sold as junk. These tires are in most cases better than cheap third grade new and will give more mileage. All Balloon sizes and some High Pressure. See these tires before buying cheap new tires. While* they last, 5 2.00 ™ 15.00 ALL SIZES I WE ALSO HAVE SOME BRAND NEW STANDARD MAKE TIRES TAKEN IN ON GENERALS THAT WE WILL | . SELL AT LESS THAN WHOLESALE COST | THE GENERAL TIRE CO. 838 NORTH DELAWARE -ST.

THE INDIANAPOLIS TIMES

Tail Light

BY SWEDE SWANSON Scooting in and out, from one lane of busy traffic to another, with short spurts of speed and sudden jamming of brakes, the good driver wends his way home. He must be a good driver to do th’s and come through without even a scratch on his fenders. But he’s highly inconsiderate. It has been shown, time and again, that he gains little time, that the man who keeps a steady pace and runs along the same lane, meets up with him at the next stop-light, without having the worry and fretfulness the "good” driver must surely endure. Regardless of this however, he makes driving bad for others. It is they who have to watch out for him. They have to turn suddenly for fear he would scrape against them, or jam on their brakes if they happen to pull up behind him. It’s a nerve-wracking job for others, results of the inconsiderate hoggishness of what is supposed to be good driving. When a good driver gets that good, he should be taught how to drive all over again. A non-stop run of 22,095 miles through the mountains of the Pacific coast was made by a Peerless Six (80) sedan. An average of more than eighteen miles to the gallon of gasoline was obtained. We'll have steam-cooled engines in our automobiles within a few years, is the prediction of Prof. Edward P. Culver of the Princeton School of Engineering. There will be no change in the engine, except the transfer of the hose, that enters the present radiator at the top, to the bottom, and the conversion of the radiator from •a cooler into a steam condenser. The greatest advantage of steamcooling, says Professor Culver, is it maintains the engine at a constant and most efficient running temperature, no matter what the temperature is outside. Bumpers hereafter will bump bumpers and not reach over or under one another when two cars come together, if a recommendation is adopted for Nation-wide standardization. It is to set all bumpers so the center line is eighteeen inches from the ground. The Gates Manufacturing Company, manufacturers of seat covers, tire covers and other items for automobiles, has reopened its Indianapolis sales and service room at 824 N. Meridian St. The sales room was damaged by fire several weeks ago. ' The shop in the rear part of the building has been operating since a few days after th efire. Thee Gates company,, according to F. E. Gates, president, is one of the oldest and larger manufacturers of seat covers and other frabrip accessories in the country. Mr. Foxworthy, vice president and manager of the Roy Wilmeth Company, 720 N. Meridian St., believes that he holds a personal sales rec-

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REPORT AUTOMOBILE TRADE IS PROSPEROUS Association Expects Continuance of Good Business. Business of manufacturers of automotive parts and accessories was satisfactory during the six month period just ended, and all indications point to a continuance of good business during the remainder of the year, according to the Motor and Accessory Manufacturers Association. While June may 6how a slight decline in trade shipments, it is expected to reveal an increase over May in original equipment deliveries. The grand index of May shipments of all members for the Association’s Business Bulletin was only slightly below the April rate. The May index was 172 per cent of January, 1925, as compared with 175 per cent in April and 150 per cent in May a year ago. May shipments of parts and accessory makers for original equipment aggregated 184 per cent of January, 1925, as compared with 185 per cent in April, 195 per cent in March and 145 per cent in May last year. ord on the sale of Ford cars and trucks during the last five months. In that period, he has sold and delivered 143 new and 190 used cars for a total sales volume of $114.350.12—an average of $22,800 a month. From all records available at the local branch of the Ford Motor Company this is a record unsurpassed by any other Ford salesman in the State. Mr. Foxworthy started in the Ford business in 1921 as a clerk in the office of the Olin Sales Company and later took up sales work. In December, 1921. he was awarded a gold watch, by the Ford Motor Company for selling the greatest number of units in that month. He was appointed general manager of the Wilmeth organization in February, 1922. Accommodate European Tourists When a motorist takes his car to Europe all he need do is get a tourist's permit good for a year. By | special arrangement, this permit is j recognized in all European coun- | tries, and the motorist isn’t bothered : about customs or other regulations.

SEAT COVERS Dress UP Your Car They protect upholstery and wearing apparel, too. Our salesman will gladly bring samples to your home for selection. Expert Trim Repairs HABIG Quality SHOPS 1035 N. MERIDIAN ST. Lincoln 8302 Lincoln 8303

CHEVROLET TO ENLARGEPLANT Plan Two New Buildings at Flint Factory. With production running at the record clip of more than 5,000 units daily and demand for the product constantly attaining new levels, the Chevrolet Motor Company, today, announces a $2,000,000 development of its properties at Flint, Mich., to relieve congestion brought about by steady increases in production. This will include two buildings, a three story office building and a new parts building. The new buildings will be completed Oct. 1, according to Charles F. Barth, vice, president. The present office and parts buildings will be razed and a modem factory building erected in their place, Mr. Barth declared. The new parts building will be a three story structure, 530 by 122 ft., and of concrete construction. The new office building, of brick and concrete construction, will be 260 by 60 ft. Completion of the project will provide additional manufacturing facilities to a plant that is already one of the finest in the automobile industry.

j! We Know JulyJ|th Ca 1 p s ßoadß ..„ "J f M I information and ' IS u maps before you \ start that holiday Make the Trip Pleasant Why take the PLEASE out of PLEASURE when the hour* are so short and the days are so few. If you start out to enjoy yourself, why not do it Equip with GOODRICH SILVERTOWNS or RADIO TIRES before you 30x3 ! /2 29x4.40 1 fOl Other sizes in Proportion CASH PRICES TO CASH BUYERS SWISSHELM & PARKER 542-44-46 EAST WASHINGTON STREET Phone MAin 4730 Open 6 A. M. to Midnight

Jbr Economical Tramporlanom Qhevrolet has changed every idea of howfine a cat* you can buy for fr T\

Because it offers a host of costly car features and refinements, and a type of performance previously un-dreamed-of in a low-priced automobile —the Most Beautiful Chevrolet has changed every idea of how fine a car you can buy for little money. Regardless of the car you may now be driving, regardless of the price you expect to pay for your next automobile —come to our salesroom and see the new Chevrolet models. You will find literally scores of quality features that make Chevrolet absolutely unique in its price class. You will find beauty of line and elegance of appointment that is comparable to the costliest custom cars. And, like thousands of others, you will say that here is the greatest dollat-for-dollar value in the history of the automotive industry*

Marion Chevrolet Cos. Hare Chevrolet Cos. Meridian at Eleventh ' 540 East Washington Street Jones-Whitaker Chevrolet Cos. 34S North Capitol Avenue QUAL ITJ AT LOW C*)sJ

AUTO SALES INCREASE WITH WAGE AVERAGE Higher Salaries Boost Demand Says Auburn President. “I note in the reports of the National Bureau of Economic Research, that the avesage Income of the individual gainfully employed was $840.00, in 1913; $1,500.00, in 1921 $2,010.00. in 1926, the highest average salary of all times,” says E. L. Cord, president of the Auburn Automobile Cos. Demands in motor cars have increased in proportion. Four-cylin-der cars have been supplanted by the six-cylinder car and at present the eight-cylinder car is finding favor over the six. Our business in eight-cylinder cars has increased fifty per cent in three months. Taxicabs Tested Taxicabs that have been operated from 10,000 to 200,000 miles will go into the laboratory of the Ohio State University where students trill try to find out what makes them wear down. *

GUARANTEE TIRE & RUBBER CO. Everything for the Car for Less

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INDUSTRY GETS SET FOR RUSH Intensive Sales Campaigns Will Follow New Models. DETROIT. June 29.—The automobile industry is now busily ergaged in clearaing its decks for tl e final half of 1927 which is going lo be a battle royal for business, ard stragetic positions are essential to success. Every manufacturer realizes tl e Importance of having everything in readiness for intensive merchandl - ing campaigns that will follow introductions of new models and lines, according to B. H. Cram, preside it of Cram’s Automotive Reports. For Auto Ininrinf*-Cnll ttUoy Ufl

Indianapolis Automobile Club Mnrlon Cos.. Inc. 24-Hour Service Free io Members DUES $7.30 PER YEAR DREXEL 3710

Qht COACH ‘595 ftSsSTS2S ...’625 &£r.’695 &tC.. , 715 Bim.- # 745 Qitlmjxrwl I7QA Land7oU ft Im Truck *395 £La* (UU 1 Tan Truck ‘49* Am. CM AS PMnt F.k Flmi “f ll|. CtMck Chevrolet Delivered Prices They 1 ndod. (he Inna tundltng.n.i financing cUt|M.vtlhkU>