Indianapolis Times, Volume 39, Number 37, Indianapolis, Marion County, 23 June 1927 — Page 7

JTJNE 23,1927

OKLAHOMA IN FLOOD RELIEF , PLEATOARMY State Wants Government to Pay Two-Thirds of Program Cost. BY C. J. LILLEY WASHINGTON, June 23.—Oklahoma today will be the first State to present a definite flood control program to the United States Army engineers. , Maj. pen. Edwin Jadwin, chief of Army engineers, will be asked by Tom C. Harrill, Oklahoma flood commission head, to include in ths War Department recommendations to Congress for a reservoir flood control system worked out for the Arkansas River and its tributaries in Oklahoma. This flood control program for Oklahoma contemplates the expend-

*30,0000? in cash, nrizes

Find Six Keys to

THROUGH a national survey the public has given us six outstanding reasons why everybody likes Coca-Cola —over 7 million a day. We have named them “six keys to the popularity of Coca-Cola.” And they are being illustrated and presented in Coca-Cola advertising between the first week in May and the middle of August. 1 How to find them You'll find all these “keys” (one “key” to each advertisement) in each of the following weeklies at intervals between the first week in May and the middle of August: The Saturday Evening Post, Literary Digest, Liberty, Collier’s Weekly, and Life. You’ll also find them in posters and outdoor signs throughout the country, and in the show window displays and the soda fountain and refreshment stand decorations of the many thousands of places that serve Coca-Cola. ✓ Two of the “keys” have alteady appeared. Did you find them? If you did rot, you may still enter

COCA-COLA BOTTLING WORKS 860 Massachusetts Ave. James S. Yuncker, President Main 6060 ‘ 1 T

iture of $72,718,532, of Which the Government will be asked to pay 66 2-3 per cent. The project calls for construction of numerous reservoirs and dams with 9,925,105-acre feet capacity for the purpose of holding back flood waters. “The Arkansas River provides 35 per cent of the flood waters that flow into the Mississippi River,” Harrill said today. “If it can be curbed at its source, as we believe it can by following out the flood control program prepared by experienced engineers for the State of Oklahoma, one-third of the flood waters of the Mississipppi River will be held back.” The Oklahoma project was originally designed for the State, although it has always contemplated Federal aid. Harrill says that flood control has become so vital a national problem that his State is presenting its program to the Government in the hope that it can be included in the program to be presented to Congress by the Coolidge Administration this fall. In connection with its dams and reservoirs, Oklahoma has included many hydro-electric power projects, some of which will be private and some public, Harrill says.

For the benefit of our customers in this city and section, we are making this special presentation of the $50,000 Cash Prize Coca-Cola Contest. Visit our plant and we'll be glad to give you further information about it, and help you get started if you have not already entered. Watch for Coca-Cola advertising and mail your entry direct to Contest Judges, The Coca-Cola Company, Atlanta, Ca

•Fi Im land Friendships Proved at Kelly Trial

Bu United Press HOLLYWOOD. June 23—Evidence of the manner in which filmdom rallies to the support of its own was presented during the x recent trial of Paul Kelly for the alleged "bare-knuckle” murder of Ray Raymond, musical comedy star. Six members of the film colony were called as character witnesses for Kelly and another half dozen were in the courtroom waiting to testify. James Kirkwood was the first of the line of motion picture celebrities. He said he had known Kelly for ten years, had met him at the Lamb’s club in New York and that Kelly’s reputation was good. He added that he had never seen the man on trial take a drink. Lila Lee, otherwise Mrs. James Kirkwood, testified to the same effect. As she passed Kelly on her way down from the witness stand she placed her hand on his shoulder and said, “Good luck, Paul.” Matt Moore, actor: Owen Davis, playwright: John J. Cain, New York executive manager of the Famous Players-Lasky organization; and

Just three things to do to enter this $30,000 cash prize contest

/. Find and write down the “sir keys” and tell where you found each one. (See rules.) 2. out the one key that appeals to you most and tell in one paragraph why it is a good reason for the popularity of Coca-Cola. 3. Then write an answer in (one paragraph) to this question: Other than magazine and newspaper advertisements, what Coca-Cola advertisement (a

Ist prize SIO,OOO 2nd prize 1 5,000 3rd prize 2,500 4th prize 1,000 sth prize 500 , 10 sixth prizes (each) 100 20 seventh prizes (each) 50 200 eighth prizes (each) 25 400 ninth prizes (each) 10 A total of 635 prizes $30,000

this $30,000 cash prize contest by to find if you just keep your eyes looking through your old maga- open to Coca-Cola advertising, zines and finding the first two Note that there are just three “keys.” The third “key”-is illus- things to do to enter this $30,000 trated and presented in the pic- cash prize contest. You’ll find it ture and the copy that goes with simple and interesting. And the it above. All “six keys” are easy first prize is SIO,OOO.

Lewis Milestone, director, all offered evidence of Paul Kelly’s good name. Thomas Meighan, Marguerite de la Motte, John Bowers and Bonnie Adair were not asked to take the stand, although they were waiting to be called. PLANS MAIL CAR LIGHT Railway Clerk Invents Contrivance to Aid Night Unloading. Dennis F. Bradshaw, 235 N. Rural St., a railway mail clerk for nineteen years, has patented a spotlight for mail cars. His spotlight, to be fitted to the side of mail cars, can be turned in a -half circle at great speed and will permit the unloading of mail from moving trains at night without endangering property of persons standing near thd stations, he said. At present the darkness often hides the cribs into which the mail is pitched and often the sacks land some distances from the crib, Bradshaw said.

wall, poster, red sign or any one of the various pieces used to decorate show windows, soda „ fountains and refreshment stands) best illustrates or presents to you one or more of the “six keys”T Tell why—and also where you saw the advertisement. For the correct naming of the “six keys” and the best answers to the questions, the following cash prizes will be awarded:

THE INDIANAPOLIS TIMES

CHINESE TRADE HIT Civil War Causes Marked Business Slump. Bii Times Special SAN FRANCISCO, June 23.—For the first time, America is feeling the effects of the Chinese fclvil war in the volume of trade. The U. S. Bureau of Foreign and Domestic Commerce has received advance information that trade between this country and Shanghai will show a 15 per cent decline this year as compared with last year, and that with Canton will fall off at least 30 per cent. The department of foreigners, unemployment disturbances in Hankow. disruption of Yangtze River traffic, and chaotic conditions in port cities, have resulted in low buying power. The luxury trade is suffering most heavily. Sugar, dyes, cotton piece goods, wheat flour, canned fruit and novelty lines are feeling the pinch. China has 21,000 autos of which 10,000 are Americanmade. This trade is heavily hit.

Follow these simple rules Do not mail any entry before the first week in Augi .. You must see all “six keys’’ before you can write correct answers, and the final ‘'key” will not appear until then. Contest closes August 25, 1927. All entries must be mailed by midnight of August 25, 1927, to Contest Judges, The Coca-Cola Company, Atlanta, Ga. The contest is open to everybody except those connected with The Coca-Cola Cofnpany, a Coca-Cola bottling company, or their families. Write on only one side of paper. Use typewriter, pen or pencil, but please write plainly. Write your name, occupation and address plainly at the top of the first page of your entry. Prizes will be awarded strictly on merit, including the correctness, neatness and clearness of your answers. All answers become the property of The CocaCola Company and may be used in advertising or otherwise. None will be returned. Address all answers to CONTEST JUDGES The Coca-Cola Company, Atlanta, Ga. Announcement of the winners and awarding of the prizes will be made as soon after the dose of the contest as the judges can complete their work. . The judges will be three former Presidents of the International Advertising Association (formerly Associated Advertising Clubs of the World) and the President of the Coca-Cola Bottlers’ Association, and their awards shall be final.

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Bath Towels & Regular 39c value; heavy bleached double thread Towels; 20x40 inch size. Zephyrs 14c Regular 25c value; English pattern prints on light grounds. —Pettis, Thrift Basement