Indianapolis Times, Volume 39, Number 36, Indianapolis, Marion County, 22 June 1927 — Page 5

JUNE 22, 1927

OAKLAND SALES HEADS CONFER 1 WITH DEALERS Banner Year Predicted by Executives Here for Meeting. Due to the growth of the Oakland Motor Car Company, with a production at the end of June which will have reached 100,000 Oakland and Pontiac cars, and to keep up the intensive selling that has characterized the dealer organization, seven teams of factory officials are holding two-day merchandising meetings in the twenty-five large cities this week.

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r A. J. Brandt

YV. R. Tracy

W. R. Tracy, vice president in charge of sales, and A. J. Brandt, vice president in charge of operations, are in charge of the session being held here Wednesday and Thursday in the Claypool Hotel. “The purpose of the meetings are two-fold," declared Tracy this morning. “We want our dealers to be even better merchandisers, both in sales and in service, and the meeting here is for this purpose. Wish to Have Time “The second reason for holding the sessions right in the dealers’ territory is that we wish to spare them the valuable time at the height of their seiling season by bringing our message right to their front doors. Furthermore, these sessions are for the associate as well as the direct dealers. “We have had the most tremendously. successful half-year in our history. During May we produced more than 1,000 cars each working day, with a total production for the month of 24,000 cars’. Our sales dur-

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While 200 Last Buy a Mason Tire and Tube on our weekly payment plan and get one of these handsome Thermal Jars as a gift. NO INCREASE IN PRICES Use Your Credit Open an Account With as Low as ’I or *2 Down The Gordon Tire Cos. 621 North Illinois 621 LI ncoln 5889 We Are Open Monday, Friday and Saturday Evenings Sunday Morning

GENERAL MOTORS GAIN ON SALES OVERSEAS Increase of 24 Per Cent for ThreeMonth Period Reported. In the first quarter of 1927 sales of General Motors cars to overseas dealers were the largest in any quarter in history, according to Alfred P. Sloan, Jr., president of General Motors. The total in the three months ending in March w'as 39,443 cars and trucks, compared with 31,936 in the first quarter of 1926, an increase of approximately 24 per cent. Sales in the first quarter of this year exceeded those of the last quarter of 1926 by 7,248 cars, or more than 22 per cent. \ ing May were even greater than our production. “Since the first of this year it has been mainly a matter of production. With a conclusion of our $15,000,000 expansion during April, which included an entirely new factory for the Pontiac Six division, we were finally able to bring our production up to its present total. Standardization Helps “Yet, despite the popularity of our cars, we arc bending every effort to make our dealers better merchandisers. The standardization of service tolls and equipment, flat rate work, sales development helps and accounting helps are some of the things we are now bringing to our dealers to help them make money in addition to helping them on the used car problem. “Today, as never before in the industry, the dealers’ problems are the factory problems. We can be no more successful than they are. We are doing everything humanly possible to help them. “We look for the best year in our history.”

FIRMS DISPLAY NEW ESSEX SIX First Shipment of Late Mode! Arrives. First consignment of the new Essex Super Six models has been received here and the cars are being displayed by the R. V. Law' Motor Company and associated dealers. Although there was a heavy demand for old Essex models, production was suspended to permit the introduction of the new series. “There are many improvements in the new' Essex,” said R. V. Law. “The motor is larger, the crankshaft larger and heavier, the connecting rods have been redesigned and the bearings enlarged to care for the additional power loads.” , Maximum speed of the new' models is above a mile a minute and the car can be driven at fifty miles an hour all day long, he said. SETS SPEED RECORD Chrysler Roadster Makes 89 Miles an Hour. A new' speed record was registered for American st<ysk cars when Ralpa De Palma recently drove a Chrysler Imperial “80” sport roadster 89.091 miles in one hour over the Atlantic City Speedway course. This is the greatest distance ever covered in that time by an American stock car of the 300 cubic-inch displacement class with stipped chassis, and is within seventenths of a mile of the free-for-all stock car record established by a car of 400 cubic inches piston displacement. The only special preparation was removal of fenders, running boards ! and windshield glass. The car is regularly equipped with a gear jjatio of 3.77 to 1, a high compression ! cylinder head, and a force speed gasoline system.

GIVEN AWAY! ALADDIN JOURNEY JUG 1-Gallon Size $3.00 Quality

AUTO ENGINEER PRAISES RACES Indianapolis Classic Aids Industry—Duesenberg. Conspicuous among those technicians, who annually attend the Indianapolis auto race classic is the automotive engineer, Fred S. Duesenberg, w’hose special race cars are the only three-time winners. “The dependability of the present motor car is due, primarily, to such speed contests as are staged on the Indianapolis Motor Speedway,” says Duesenberg. "Much of the general demand for cars is due’to the dependability, which has been made possible, through this race track. “By the gradual process of evolution the modern motor car has Become a thing of perfection and the demand has become universal because of this perfection. It has been in the laboratory of the Indianapolis Motor Speedway, where many of the engineering ideas, that are the basis for these perfections, have been worked out by tests given them, in race cars. "Car drivers know that when traveling at ten miles an hour they may pass over a small rut with no particular disturbance to the driver. Taking that same run at 100 miles per hour would cause a terrific concussion, resulting in a tremendous Jolt. “That homely illustration will demonstrate the difference between testing the cars on the road and on the race track. "And it is on the race track that an odd irony develops, in that the loser often serves the public best. For, it is in the mechanical imperfections that force the driver out of the race, that the engineer sees the faults he must correct to make his the perfect car."

BUILD SURFACES TO SUIT AUTOS Engineer Points Out New Aims in Road Construction. Bv ISRAEL KLEIN Science Editor. NEA Service Highway engineering has reached the point of building roads to suit automobiles, in addition to traffic. Not only are they being made wider with enough room left ter additional widening with the increase of traffic, but they are being built to make driving easier and more economical. ! Prof. T. R. Agg of the highway engineering division of lowa State College points out that high-type road surfaces cause much less wear on tires than the law or intermediate types, and that surfaces of loose angular stone are particularly harmful to tires. He figures that the most economical road grade is one that will permit the vehicle to ascend in high gear at the most efficient engine speed and to descend without the use of brakes or attaining excessive sped. Every foot of distance saved, in the construction cf a heavy traffic road, justifies the expenditure of S6O at least, says Professor Agg. Los Angeles is planning the conI struction of w'hat is termed a "distributor boulevard” encircling the metropolitan district, permiting through traffic to avoid the congested streets. JORDAN NAMES VITAL MOTOR SALES FACTORS i Declares Performance, Appearance, Comfort Determine Popularity. I Just three vital factors will influence the sale of all motor cars in the future, according to Edward S. Jordan, president of Jordan Motor Car Company. First, startling performance, which means the ability to get away from ninety-nine out of every 100 cars in the traffic; power to pass them on the hill, and the ability to do seventy or better on the open road. / Second, custom appearance, which meets the increasing demand for cars that stand out from the mass, in design as w'ell as in color. Third, comfort, which includes ease of handling, convenience, small size for parking, plus body and springs, which give riding ease over any road. Autos Kill 100,000 in 5 Years American Road Builders’ Association reports that more than 100,000 persons have been killed and 3,000,000 injured in highway accidents in the last five years. Property damage | totaled more than $2,000,000,000.

SSk LOWER PRICES Again We Are Making Lower Prices On KM Goodrich Radio Tires |j|y| iff 30x3% 29x4.40 • ■ Other Sizes in Proportion SWISSHELM & PARKER Phone MA in 47&0 Open 6 a. n\ to Midnight 542-44-46 E. Washington St. i CASH PRICES TO CASH BUYERS

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BY SWEDE SWANSON A woman learning to drive in a i mid-western city loses control of the ! car, jumps the sidew'alk and kills two children. Another novice at the wheel runs into a store window', 1 causing considerable damage. [ Yet nothing, according to present | traffic ordnances in most cities, can be done about such accidents. The j drivers are exonerated. The deaths ) and damages deplored. Something should be done, howI ever. One suggestion is that no new drivers be permitted in congested districts where danger of accident is great. Another is that the automobile dealer who sells the new car and is teaching the new' motorist to drive be held responsible. That would force him to find more open streets for driving lessons. If, by municipal ordinance, the new driver was barred from congested districts, or forced to take his driving lessons in a large open field or on a special track, there would be fewer accidents and less grief. Keeping on the alert for the reckless drivers, who consider themselves good, is bad enough. London Is trying out the practice of dressing up its traffic police with white sleeves, so they may be easily discerned at night. The plan to dress them completely in white overalls has been dismissed. Thomas J. Little, Jr., Marmon’s new chief engineer, is the retiring president of the Society of Automotive Engineers. He will serve during the coming year as a director of the S. A. E. organization. Harold Leonard has been appointed assistant general slaesmanager of the new F. L. Sanford Company and will have supervision of the commercial car department. The Sanford company merchandises Graham Brothers commercial cars and Dodge trucks. Leonard has had wide experience in the commercial field. In line with the demand which is sweeping the country, Nash Motors entered June with twenty per cent more shipping orders on the books than were received for June a year ago. This is true in both the domestic and export fields and in overseas shipments all previous records were shattered last month. “Orders for June shipments are in excess of those received for any June in the history of the Nash Motors Company,” says E. H. McCarty, general sales manager. “Every indication points to a continuance of this heavy demand throughout the summer and fall months.” . Propose Tax on Engine Y'olume Now a tax is designed on the basis of engine volume, rather than horsepower. It is proposed by German auto manufacturers. It would be more equitable, they say. and yet the income from it would not be decreased. Manufacturers Use More Cotton Use of cotttfn in automobile manufacture is increasing rapidly, reports the Association of Cotton Textile Merchants of New York. In tires alone 59.000.000 pounds of cotton were used the first three months of this year Cheat-Proof Meters for Taxis Taxis equipped with new taximeters rim from the tamsmission, rather than the front wheel, are most reliable, reports a taxi official. The driver can’t throw this type out of gear with a jack handle. Cars Increase R. R. Business Rather than cutting the business of railroads, automobiles have expanded it. Last year saw 3,280,000 carloads of automobiles and auto equipment shipped by rail.

QUALITy Jjr I I-TißeS^ Payments as Low as SI.OO Per Week THE UNION TIRE CO. GEO. MEDLAM, Pres. Open Till 8:00 P. M. Main 6273 Cor. S. Illinois & Georgia Sts.

CHEVROLET TO HIT HIGH MARK Million Notch Expected to Be Reached. Bv I'nited Press DETROIT, June 22.—Indications that Chevrolet production will reach, if not pass, the million mark this year were seen here today, following announcement by the Chevrolet Motor Company that production for the first five months totalled 494.953 units. This is a 60 per cent increase over the corresponding period of last year and testifies to the phenomenal demand that has kept Chevrolet factories constantly at capacity since early in the year. Since January, Chevrolet has bowled over productions records each month, reaching a new' alltime monthly mark in May with an pared with the record 74,617 units set in May last year. In an effort to keep pace with the demand. Chevrolet factories are averaging more than 5,000 units a day, working on the heaviest schedule ever undertaken by a manufacturer of gear shift cars.

Repair small injuries before they grow into large ones- Our expert vulcanizing may save many miles of service. miller REPAIR MATERIALS are used exclusively here. With these tine materials and our modern equipment, balloon repairs finish flexible and strong. A stiff or bulgy balloon repair is not only unsightly, but short lived. Our workmanship costs no more *han the or' 1; nary. 1 • sendee ' ,r. gflif Tim S ||wf .fCMPANT W -A- I,.jXJTjCSSOUTH HOMO<AI a Meridian and South St. Drive in. Open Evenings and Sundays. Distributors of ItlillerTires GEARED*TO*THE;RQA9

BUICK IS COMPLETING 500,000-MILE TOUR Nell Leon Passed Through City in Her Test Car, Nell Leon passed through Indianapolis last Monday on her way to the West coast to complete 500,000 miles in a 1916 Buick touring car. She has toured thirty-seven different countries. The car has its original motor and chassis and has worn out eighteen sets of tires. In crossing the ocean, tramp steamers and oil barges were used. The tour' was started in Pittsburgh in 1916 and will end on the western coast ta the end of 500,000 miles. The car has a w'heel base of 140 inches and uses 37x5 tires. YELLOW COACH BUYS 156 ACRES OF LAND Millions Will Be Spent on New Plant In Pontiac. Mich. Bv I nitrd Press DETROIT, June 22.—According to announcement by Paul W. Seiler i president and general manager of the Yellow' Truck and Coach Manu- j facturing Company, $8,000,000 will be spent in Pontiac, Mich., for construction of a gigantic new plant for the organization. One hundred and fifty-six acres of ground recently was purchased in Pontiac for this purpose.

Special Sale OF USED TIRES We have 1,000 tires of all brands that were taken in on Generals during otur recent trade-in sale. They have many miles of road service left in them, all th junk tires have been taken out and sold as junk. These tires are in most cases better than eheap third grade new tires and will give more mileage. All Balloon size# v some High Pressure. See these tires before buying cheap new tires. While they|^ ? fl *2.00 ,o 5 15.00 ALL SIZES WE ALSO HAVE SOME BRAND NEW STANDARD MAKE j TIRES TAKEN IN ON GENERALS THAT WE WILL SELL AT LESS THAN WHOLESALE COST. THE GENERAL TIRE CO. 838 NORTH DELAWARE ST.

Not expected /'lt-, Not thought possible 'Vet now an even greater Essex Super-Six Greater power—more brilliant per• formance—Roomier—Finer and more luxurious bodies Here is an unprecedented thing to do. EBSEX SUPER-SIX . . 2-Pass. Specdabout - S7SS Essex Super-Six is the outstanding success of the year. J.Paas. Speedster • Slf Its sales have topped all records. Its popularity with Coach • • • • • 7|| thousands and tens of thousands of owners has made it Sedarf * * * ] * themostbrilliantaccomplishmenttheindustryhasknown. . . ._ . . A.U prices f. Detroit* _ _ , , . phu war am&M tom. But Essex engineers have now created an even greater and finer Essex Super-Six. So startling are its advantages - * I that at the height of the selling season, with the market stripped of Essex cars and thousands of unfilled order* 7 on hand, production was interrupted to give buyer* a /l /V4M| greater and finer value. / . e I \ "’V fk&F We are now showing the finest Essex value of all time. • T A f gw JF ‘ Though factory production is the largest in our history >/m .<& ” and has recently been greatly increased, your prompt- \ ness in ordering alone can insure delivery ahead of the multiplying thousands who want this new Essex. , E. V. LAW MOTOR GO. Distributors 1219-1225 N. MERIDIAN ST. MAIN 4082 —ASSOCIATE RETAIL. DEALERS— P. B. SMITH AUTO CO. G. WININGS CO. J. A. MURPHY, INC. 450 N. Cap. Bird. Lincoln 3603 3*16 E. Wanh. St. Irvington 359* 21*4 W. Wanh. St. Belmont MM OAKLEY MOTOR SALES CO. NORTH SIDE HUDSON-ESSEX CO. 1685 S. Meridian St. Drexel 474S 2441 Central Arc. Randolph MSI MM

24-hour JSitfcar SERVICE sS blows and your spare is ,in the shop. But don’t worry. Kenwood road service works day and night. Just call Main 4114. Ride on the • .jfsi r world's greatest tires, v the new 1927 Goodyear Balloons. Modest prices J? for most performance. TRADE KENWOOD ™£r TIRE CO. ___________ 927 N. Capitol Ave. Main 4114

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