Indianapolis Times, Volume 39, Number 13, Indianapolis, Marion County, 26 May 1927 — Page 11

MAY 26, 1927

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Indianapolis is

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THE future of Indianapolis is inevitable. It is based on no boom. There is nothing artificial or pumped up about it. You don’t have to work yourself up into an unnatural frenzy to believe in it. It is just one of those things (like the multiplication table) that simply can’t gb wrong. Most other cities depend for the most part on just one thing—they have their eggs, so to speak, all in one basket. If the furniture market is off—Grand Rapids is off. If the automobile business slumps—Detroit slumps. If anything happens to the tire business—something is sure to happen to Akron. If money gets tight, New York tightens up. If cotton drops— Atlanta drops. Pittsburgh fluctuates with steel. Pretty nearly every town is tied to some one commodity. But Indianapolis is tied to no one thing. It is probably the most versatile and safely diversified city in the world. Its money sources are compartmented perfectly. It is like the wise business mah with independent policies in a dozen sound insurance companies, or a flying plane with three or four good motors, no two of which are ever likely to fail at once. Indianapolis is most certainly not a onelung town. You can’t sink it, cripple it, or even embarrass it seriously. It isfa town where people can sleep at night—a. town of placid and positive prosperity—a town of re- * taxed nerves and certainty. Alen worry very little, for business reasons, in Indianapolis. Such' a town is obviously no place for a gambler. , If you like the thrill of hazard, risk and

Picture a city built of commercial granite. A city, today of four hundred thousand, destined as certainly as the sun rises to become a city of at least a million —probably even larger. Picture in your mind substantial factories, skyscrapers, beautiful buildings beyond compare—such as are at this moment going up in the Plaza. Visualize wide, spacious streets, great recreation parks, banks of irreproachable strength and integrity—a great University second to none —a Coliseum famed the world over —a center of art, letters, culture, happiness and refinement —an ideal place, sought out by the country’s great capitalists and augmented by great influxes of wealth and commercial ability and training. This is the Indianapolis of which we now offer you a piece. Buy a piece of Indianapolis—and then sit back and watch that piece grow.

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uncertainty, Indianapolis is the last place on earth you ought to be. Our people are not much on real estate roulette. They like to read the label on the bottle before they take their medicine. They are very little inclined to plunge. When they invest, they take their parachutes and their life preservers with them. They are not spectacular in their commercial operations —but they live to ripe old business ages and seldon carry around black eyes. Some call them smug. “Smart” much better describes them. They seldom make the front page of the Wall Street Journal, but by the same token you very seldom find their names in the business death column. In a word, they have good judgment and they are substantial. They’re a safe bunch to tie to. And they have built themselves exactly that same kind of a Town. Indianapolis is a safe town to tie to. No typical Indianapolis man or woman, who invested in the typical Indianapolis way, ever lost a dollar on Indianapolis. And that’s the spirit in which the Indianapolis Real Estate Board approaches the people with this “Buy a Piece of Indianapolis” proposal. If you want funny looking peacock, papier mache houses, and transplanted overnight palm trees, and doctored thermometers, and if you like sand lots scraped up two feet above sea level out of the bottom of the ocean-then Indianapolis has nothing in stock to sell you and you’d better trade at some other store.

(A Further Expression of Faith in Indianapolis by Homer McKee)

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Or if you are looking for great gobs of easy, overnight money, we have nothing to offer you; nor can we offer you the exciting and harrowing opportunity of overnight losses and instantaneous bankruptcies. We are dealing strictly in sureties—in sound, monetary mathematics—in gFt-edged guaranties that take some time to grow but on your hands—the sort of investments out of which hard-headed men build everlasting walls of protection around their estates. Indianapolis is SOUND, SAFE and SURE. Buy a piece of Indianapolis—and with it, get peace of mind. In all this town there is not a single problematical plat—every spadeful of dirt is pay dirt. You can’t lose on Indianapolis. Fifty years from now, if you don’t watch your step, your great grandchildren will be saying—“lf my great grandfather had only had enough foresight to buy a little of this priceless frontage in Brightwood or Broad Ripple or Beech Grove.” Buy a piece of Indianapolis—not by and by but right now, while it’s on your mind and while you are wide awake and in full possession of your wits. Be smart. Insure your estate. What if you had bought a little piece of Washington Street, or North Meridian, or Washington Boulevard TWENTY YEARS AGO? There are far better growing investments for you today in Indianapolis. If you are blind—let us lead you. That’s what we’re here for. We’re here to show you the w ay.

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