Indianapolis Times, Volume 39, Number 11, Indianapolis, Marion County, 24 May 1927 — Page 3

MAY 24, 1927

GROUP 4 BANK i ARE TOLD MERITS | OF ADVERTISING Must Study Problems and Make Carefully Prepared j Appeals to Public. “Bank advertising copy should be carefully prepared by experts and make direct appeal to the particular people that the bank intends to reach,” Kline L. Roberts, Columbus, Ohio, banker and vice president of the National Financial Advertisers’ Association told members of group four of the Indiana Bankers Aseociation, at a dinner-meeting Monday night at the Claypool. “Banks entered late in the new business game,” he said. “For some years it was considered unethical to advertise. Then when first ads appeared they were confined to small space and were merely conservative announcements. This stage was superseded by the ‘friendly bank’ period, which was perhaps needed to overcome the idea that banks were refrigerators. “Free Service” Waste The time has now come to study the advertising problems of the bank as they are studied by the merchant and manufacturer and appeal to a particular and profitable clientele.” Wirt Wright. Evanston, 111., former president of the Illinois Bankers’ Association, pointed out the waste entailed by “free service” for jvhich the average man is willing ho pay and suggested a service Charge on small checking accounts. Figures were cited to show that a small per cent of large accounts must-pay for carrying the majority at loss. Depression Ending State Bank Examiner Euther Symonds praised the members of the group for cooperating with his department and predicted that the worst period of depression was over and problems of the future would be soon solved. H. C. Rothert. Huntingburg, president of the Indiana Bankers’ Association, complimented the group for Its 100 per cent membership. F. D. Thompson, Edinburg, presided. O. M. Frenzel, Indianapolis, Mas chosen group chairman and Fred Martz, Arcadia, secretary.

An Every-day Story

—Moore's Studio. Mrs. Mary A. Lytle

“Several of Dr. Pierces remedies have been used in my family and I can truthfully say they were always perfectly satisfactory. W 6 are esecially familiar with Dr. Pierce’s Favorite Prescription and the Golden Medical Discovery and I cannot praise them too highly.’'—Mrs. Mary .A. Dytle, 718 Fulton St., Indianapolis, Ind. Dr. Pierce’s Golden Medical Discovery increases the appetite, stimulates the digestion, enriches the blood. Send 10 cents for a trial package of any of Dr. Pierce's Medicines in tablet form to Dr. Pierce's Clinic,' Buffalo, N. Y. —Advertisement.

JJk Only BOe m Week ladies’ Genuine dffi&ltsm. Diamond Rings l^inipQg&flllKree i Ray Jewelry Cos. 137 W. Wash. St.

Martin Bros . Cos. 214 Indiana Ave. Wear “National Brand’’ Unbleached Coveralls They Wear Better!

Have You a Savings Account? It produces thrift, produces capital and prepares for opportunities. Every person, even a child should have one, and be trained to save. It builds for responsibility. We Pay f/ 2 % on Savings' The Meyer-Kiser Bank 128 E. Washington St.

Chicago Loop Store Crash

Above is the wreckage of a four-story Chicago department store that collapsed while an anniversary bargain sale was in progress. It was feared hundreds were killed, but. rescuers reported there were no fatalities. The walls of the building were said to have been weakened by steam shovel excavations next door.

REMY SEES LONE PROBE WITNESS Prosecutor and Aids Investigate Further. Prosecutor William H. Remy and his aids are “digging deeper” in the probe into alleged political corruption in Indiana, they said today. It Mas reported practically every phase of the city administration and some county departments are under survey. Charles Clark, deputy county treasurer, Mas the only uitness before the group Monday afternoon. Six Mitnesses Mere called during the morning session, but the prosecutors refused to divulge their names. Negro Stabbed William, “Bully Boy” Lyles, Negro, 522 W. Thirteenth St., Mas found at 411 W. North St. late Monday night suffering from stab Mounds on the face and side. He said be had been cut by Ed McDaniels, Negro, 43812 Rag Alley. Lyles told police he had served a term on the Indiana State Farm for liquor law violations and M’hile he u-as there McDaniels Mas too attentive to his uife. could not Q,nd McDaniels. Franklin Head 0. K. Seen Official action on appointment of Prof. Homer P. Rainey, professor of education, University of Oregon. Mill be taken Wednesday by the board of directors of Franklin College at Franklin. Rainey, if officially confirmed, Mill succeed C. E. Goodell, M ho resigned a, year ago.

Pettis Dry Goods Cos. THE NEW YORK STORE—Since 1853

TORCH CLUBS ELECT Harry S. Jordan Named President of Group. Election of officers featured a meeting of the Indianapolis Chapter of the International Association of Torch Clubs Monday night, at the Spink-Arms Hotel. Harry S. Jordan M'as chosen president. Other officers elected were Dr. Alva W. Taylor, first vice president; Prof. HoMard E. Jensen, second vice president, and Warrick Wallace, sec-retary-treasurer, EdM'ard Nell, the Rev. Maurice F. O'Connor, A. M. Mendenhall, the Rev. Frank S. C. Wicks, the Rev. Floyd VanKeuren. Judge Charles E. Remy and R. I. Blakeman M-ere chosen directors for the first year. •FIRE FIGHT’ IS ENDED City to Buy Equipment, Judge Ruling Favorably. City officials today prepared to buy fire fighting equipment from the American La France and the Mack International Truck Companies after Circuit Court Judge Harry O. Chamberlin ruled in favor of the city and dissolved a temporary restraining order against the board of safety and City Controller William C. Buser in the matter. Suit M-as brought by William F. Nussel, who alleged the board did not advertise properly for the bids and that bids of the Stutz Fire Engine Company M-ere $3,000 louer. Naval Parley June 20 Bu l nited Prat* WASHINGTON, May 24.—June 20 Mas officially confirmed as the opening date of the Coolidge naval conference at Geneva in a note sent by Secretary of State Kellogg to the British and Japanese ambassadors here today.

Wednesday One Day Only! “Dollar Day” All Over This Great Store In Every Department Value# That Will Really Surprise You I A Hundred Specials At ONE DOLLAR EXTRA! “50c Day” In Pettis Thrift Basement If you think there is only Two Half Dollars in a Dollar, come to the Pettis, thrift basement and be surprised.

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GILLIOM FILES STATE BRIEF IN NEW STEVE CASE Latest Action in Attempt to Free Convict Serving Life Term. State's brief in the D. C. Stephenson habeas corpus case appealed from the La Porte Superior Court M-as filed in Supreme Court late Monday by Attorney General Arthur L. Gilliom. I The case in the lower court was instituted by Stephenson attorneys to secure bis release from Michigan City penitentiary, wtiere he is serving life sentence for murder. It was contended that the Hamilton Circuit Court M-as without Jurisdiction in pronouncing sentence. The Gilliom brief upholds Jurisdiction of the Hamilton Circuit Court, points out that no M-aiver was asked by defense attorneys because thepapers were not signed by the clerk M-hen change of venue M-as taken from Marion County and that conflicting jurisdiction exists betn-een the La Porte Superior and Supreme Courts because the question of habeas corpus had already been submitted in the appeal from the Hamilton Circuit Court. Stephenson attorneys are expecting to ask the case advanced for immediate hearing.

Gone, but Not Forgotten

Automobiles reported stolen to police belong to: H. W. Taylor, 4025 Boulevard PI., Hudson, 14-998, from 21 S. Senate Ave. EdM-ard Powell. 519 Agnes St.. Ford, T-5820, from rear of above address. Abe Baker. 1035 S. Meridian St., Ford, from garage at 131 W. Morris St. Dr. J. .1. Briggs. 2016 N. Delaware St., Oldsmobile, from Pennsylvania and Ohio St. Frank Martin. 1206 Yandes St., Ford, from 300 Indiana Ave. BACK HOME AGAIN Automobiles reported found by police belong to: Ford coupe, license 379-037, at 31S N. Alabama St. Otis Pfaff, 2341 Bellefontaine St., Ford, found at State Ave. and Prospect St. Charles Wiggans, 127 W. Merrill St., Dodge, found at Thirtieth St. and Centrhl Aye. Frank Martin, 1206 Yankes St., Ford, found at 1320 Yandes St. ‘Hen’ Dithmer Day Indianapolis Kiuanlans Mill observe "Hen" Dithmer day at their meeting in the Riley room, Claypool hotel, Wednesday noon. Dith mer, past president, will preside.

Starting Tomorrow Schwab’s Final Spring COAT

The Doors Open at 8:30 First Come First Served

CLEARANCE SALE Every coat in our regular stock to be sold at actual cost and many at less than cost. This is the greatest coat event of our career. We are offering the greatest values we have ever offered. A Big Range of Sizes From 16 to 54

Coats 8 5= ~t*ls- Coats 7V2m Coats g $ 25= Coats $ 16— £*3s= Coats 19= 1 49- Coats 24Sport coats, dress coats, satin coats and all other popular materials. Fashioned into the smartest coats of the season. Many are trimmed with fox paw, French coney, beige squirrel and mole. It’s worth a special visit to Schwab’s just to see them! WgkfP jap •™ BE K /Jfif iwSr BBT IS 4k b Jw759-261 E. .Si. The Home of Values That Save

First to Die in “Latin War’

Our first casualty among the Marines in Nicaragua was the killing of Capt. Richard B. Buchanan (right) and a private in a native attack on a party of Devil Dogs at La Paz Centro. And this just after “peace” was supposed to have been restored!

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Beach Still Society Head Clarence H. Beach, 4350 Park Ave., manufacturers’ agent, is newchairman of the Indianapolis chapter; American Society for Steel Treating. Other officers areY A. T. I-lagerty, Muncie, vice 'chairman: E. J. P. Fisher, treasurer; James S. Marlon-e, secretary. 100 in Scout Camp More than 100 executives, scoutmasters. and assistants are enrolled in the Boy Scout leaders’ school under direction of L. L. McDonald, NeuYork, on the Scout reservation near Ft. Harrison. F. O. Belzer, Indianapolis executive, is aiding.

Many * Extra Sales People to Make Choosing Easy

MEAL REFUSED; TRIES BANGING Police Chase and Arrest Would-Be Suicide. After demanding a meal, then attempting to hang himself, and denied both, Janies Alyea, 125 ts N. Alabama St., finally succeeded in getting himself in jail on a vagrancy charge Monday night. Aleva is alleged to have visited the home of his wife at 40 S. Tremont Ave. When his M'ife objected to setting the demanded meal, Alyea ran out to the garage with a small rope, tied it around a beam and then about his neck. He stepped from the running board of an auto. A son, James 10, saw him and called a son-in-laM', Sam Via, 39 S. Tremont Ave. Via cut Alyea down, and Mhen police w’ere called, Alyea left the scene before an emergency squad arrived. They traced him to his room and arrested him.

An Exposition of Richman’s New Models You will see in the Richman stores every recently developed style model all the newly designed woolen patterns and color combinations everything you expect to see in a real exposition of good style. The quality is there, too —weaves ordinarily sold at $45 crsso are of'ered in Richman’s Clothes at $22.50 for unrestricted choice of any suit or topcoat—value made possible only through our great volume and “direct: from factory” sales plan. Richman stock-owning workers have given their utmost to the tailoring—the finest clothes we have ever produced—you will agree they are good enough to satisfy any man.

The Richman Brothers Cos. 36 East Washington Street Next Door East of Washington. Hotel

Alterations Without Charge

. • ; Beginning Tomorrow! C. 0. D. SHIPMENTS by UNION TRACTION SSH

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Beginning Tomorrow, May 25, 1927, C. O. D. Shipments by Express May Be Made to 68 Agency Stations on the Union Traction Lines.

17 TO GET DIPLOMAS Exercises Tonight for Largest Clark School Class. Seventeen students, the largest graduating class in the history of the school, will receive George Rogers Clark School diplomas tonight. Those graduating are Lee Argadine, Eunice Bell, Ernest Bandy, Calvin Rhynearson, Johanna Marcln, Elaine Parish, Savo Stoshitch, Bonnie Nicholson, Louis Speake, Marjorie Edward, Robert Behr, Rolland Oberle, Eduard Kappes, Eathel Houston, James Polley. Keith Baker and Frances Smith. The diplomas will be presented by Lee E. Swails, county superintendent of schools. Oscar C. Ries is principal. REMOVED STORE DOORS Youth, Held for Four Robberies, Confesses. Louis Southgate, 18, 3005 N. Euclid Ave., M-as being held at the city prison today charged M-ith burglary and petit larceny. He in alleged to have entered four stores in the 3700 block of E. Thirtieth St.,

Open Saturday Until 9 P. M.

Effective tomorrow, May 25, 1027, the UNION TRACTION COMPANY will offer a Collect-on-Delivery Service between its agency stations as an oustanding feature of its Merchants’ Despatch Express Freight Service. Only a 23-cent charge for collection of an amount up to $10; 28 cents for amounts $lO to $20 —and proportionate charges for collecting amounts up to SI,OOO. Prompt deliveries and prompt remittances. Shipments made and received at passenger stations and delivered on passenger cars—quickly, safely, economically. erchants, distributors and jobbers can now make and receive shipments without necessity of advance payments or establishment of credit. Make this service YOURS—save time, money and trouble on all state shipments in UNION TRACTION territory. Expand your business. For further information call local Merchants’ Despatch Office, MAin 0573, or Mr. Gavin Stuart, Division Passenger and Freight. Agent, MA in 6192, or address Traffic Dept., Anderson, Ind. v

PAGE 3

Sunday night, and attempted to enter a fifth. Southgate admitted to detectives that he removed the hinges from' doors of the looted stores with a. small screw driver.

Guaranteed House Paint $1 .85 All Colors a Gai. Diamond Salvage Cos. 44 South Illinois St. 44

miller Geared to the Road TIRES BATTERIES ON EASY PAYMENTB Open Evenings 4 Sunday WM pSpijRS

Extra Trousers, $3, $4, $6