Indianapolis Times, Volume 38, Number 323, Indianapolis, Marion County, 20 April 1927 — Page 8

PAGE 8

NO PART OF A UTO PERFECT\ TESTS REVEAL

GUARANTEE CO. HAS NEW STORE McWilliams Manager of W. Washington St. Place. The Guarantee Tire and Rubber Company recently opened anew store at 211S \V. Washington St., bringing the total to ten of which five are in this city and five in other cities of the State. Dick McWilliams, former manager of the Guarantee store at. 4147 College Ave., and a long associate of the company, has been placed in charge of the new store. Ralph Spiegel, manager of the service department, is now manager of the College Ave., store. The Guarantee are distributors of the Diamond lines of tires made by the B. F. Goodrich ponipany of Akron. In commenting on the tire situation, Kuhn stated that tire prices are the lowest in the Guarantee history which covers a span of some thirty-one years. Any change now in all probability would be upward, he said. William F. Kuhn is president of the Guarantee and Walter W. Kuhn, secretary treasurer and general manager.

The Tail Light By Swede Swanson

Joe Saunders, the originator of the Saunders Drive-It-Your-sclf System, was in Indianapolis last week _and spent a few hours with Jack Helmerich, manager of the Indianapolis branch, and W. F. Heater, manager of the Indiana district. Saunders rented his iirst car in 1915. It was his personal Ford. Since that time the Saunders System has grown until today it has branches in eighty-six principal cities of the United States. The local branch is at 311 N. Pennsylvania St. After being connected with the local branch for ten years, A. L. Rice goes to Richmond, Ind., as branch sales manager of the Intrenational Harvester Company of America. Rico assumed his duties April 17. Another announcement that should interest his many friends is that George Dell has been made manager of the Traubman's accessory store at 25 W. Washington St. Dell's wide experience in the accessory field will undoubtedly make him a success in his new capacity. He succeeds Erwin H. Gradwohl, who leaves shortly to open another Traubman's store in Buffalo, N. Y. seems to be the open season for broken records in tho automotive industry, p. W. Litchfield, president of the (Joodyear Rubber Company, has announced a 50 per cent increase in Goodyear tire sales the first quarter of this year. Chevrolet broke all previous production records in the month of March by manufacturing 107,900 automobiles, an average daily production of 4,316 cars, and Pontiac broke all records when recently the 100,000 th car was rolled off the line at Pontiac, Mich., less than fifteen months from the time cab No. 1 was built. These are but three examples proving that the automobile Is “going to town" this year in car sales. Another mark, that we say, “is going some,” was accomplished last week when a stock Studebaker Commander was driven 5,000 miles in 5,000 minutes and only minor replacements were made during the grilling run at Culver City, Colo. The run was made under auspices of the A. A. A. and was officially checked. Here is an achievement the boys can “shoot at." “Competition grows keener" might well be a head line for the announcement made this week by the Moon Motor Car Company of a cut In price of from $200.00 to $300.00 on Diana Cars. Stewart McDonaild, president of the Moon Car Company, said that quality of the Diana had not been cut but that increased production made the reduction possible. One of the famous letters to thp Rondon Times contains the suggestion that motorists adopt the Morse code in signalling to one another and avoid accidents. Three short toots, meaning S, notifies others that the tooting driver is going to stop. A short toot, followed by a long and then a short, is code for R, and would mean a right turn is intended. Similarly L for left turn would be a short toot, a long a: 1 two short toots, as every Morse operator knows. This might be allri&ht for our radio friends, but what about those of us who don't know a tube from a spark plug. TANARUS: umba down on the suggestion. Sam Trotcky has pulled another one. This time it is anew tire made according to Sam’s own specification and sold under his ow-n name of “Indianap.” He is so sure that it is a wonderful tire that he is giving a written contract with each tire, guaranteeing it for one year regardless of the number of miles it lias been driven. The tire was introduced last Saturday and seventyeight of them were sold from his station at 710 N. Meridian St., before midnight. Indianapolis Automobile Club 518 e. McCarty st. drexel 3770 member*—Day or Night! Mechanical service. starting, towing, craning, gas and oil delivery, regal advice, etc* All for*-'— se A DAT (*7.30 yearly due*) Semen for anybody— anywhere, any time regardless of the position or condition of your car. Phone for further information.

Buy UNITED STATES TIRES o INDIANA TIRE SALES CO. M. Ourttol At#. #UUt MBI

Research Engineers Study ‘Life’ of Every Unit of a Machine. No part of the automobile is considered perfect enough by engineering experts to absolve It from improvement. While the engine and fuel system are receiving 'most attention. every part of the car has its problems. The transmission, set up to be tested, is attached by means of a shaft to a dynamometer, a motor which runs the transmission at a definite speed, and is kept running until it breaks down. That is called a life test. On the results engineers base their design for a better mechanism. Rqar axles and gears are subjected to similar life tests. Vibration Tests , A stock six-cylinder cngiAe is run day and night at a speed of 2,600 revolutions a minute. The test is to learn what happens to the valves when the engine runs at high speed. The amount of power or efficiency lost through the transmission is tested by two dynamometers, one driving the transmission and measuring the input while the other is driven by it and measures the output. One of the most delicate tests is that for sources of vibration and noises lnyhe car. A special radio amplifier is used for this, with four stages of radio frequency after the microphone picks up the faintest sound to be recorded. < Cold weather conditions are simulated in a room that can be brought down to as low as 20 degrees below zero. In there a car can be attached by belt or chain to a dynamometer outside of the room and run for the various weather tests. Or an engine is placed in the room, attached to the dynamometer and tested for freezing, crankcase oil dilution, or any of other cold weather problem. Overlook Nothing An electroplating laboratory is now being devoted to the study of chromium plating of bright surfaces, as radiator shells, door handles, etc. Chromium, one of the hardest metals, is rust proof and durable. Brakes are tried out in a special garage. Engine fans and fan belts are also subjects of experiments. An engine and radiator are placed before a special wind tunnel, to discover the radiato and fan efficiency in cooling the motor. Every part of the car is constantly being put to unusually hard tests In the search for better ideas and solutions of the problem of producing better motor cars.

NEW TYPE MO ENGINE COMING Motor Now Used in Europe to Be Developed Here. The two-cycl4 single-sleeve valve, engine for the automobile may soon be developed in the United States. It is already a reality in Europe, where three passenger car companies and two motorcycle manufacturers use this type of motor. Two years ago the Continental Motors Company purchased the Argyll patents, the original single-sleeve vftve tvvo-cj le engine patents based on inventions of two Scottish engineers, Burt and McCollum. This purchase was one of the first signs of the development of this type engine in the United States and since then engineers have been at work on the problem. Longer life, less power to drive, silence, less carbon deposit and greater fuel effilciency are some of the advantages claimed for this type engine. Test have shown that a small motor developing thirty horsepower at 3,000 revolutions a minute in an average small car, will give thirty miles to a gallon of gasoline.

A Real Speed Truck —for XYt'ton Loads MODEL S is a general-purpose truck for regular hauling and delivery. It is built to carry a 1 Vi-ton load and it comes equipped with a 4 or 6cylinder power plant and with any type of body you may need for the work you have to do. Every International Speed Truck Is a truck from the ground up—not a rebuilt passenger car. Engine, clutch, transmission, axles, springs, frame, and all the other essentials are the result of 22 years of truck building experience. Come in and see our full line. Sizes range from %-ton "Special Delivery" to the 5-ton Heavy-Duty Trucks. International Harvester Cos. OF AMERICA, Inc. BRANCH FACTORY 421-23-25-27-29 Kentucky Ave. LI ncoln 7391-244 INTERNATIONAL "MBS*

Tire Company Holds Open House

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Enlarged Jiome of the Carr Tire Company, Delaware and Michigan Sts.

The new enlarged home of the Carr Tire Company, better known as "Firestone Corner,” was opened

Mon day night with a program of music and celebration. The opening continued through Tuesday and closes tonight at midnight. Jack Carr, proprietor, stated that more than 5,000 people visited the place on the opening night and almost as many on Tuesday. All received couvenirs and Carr was complimented on the beauty and convenience of his

place of business. A radio program was broadcast from tho Firestone Corner's own studio, the music being furnished by The Hoosier Night-Hawks and other Firestone Corner artists. Carr has been in business since 19l 6, when he handled automobiles at New York and Meridian Sts. He then began the handling of automobile tires and has remained in that

WOMEN SWAY ■ AUTO INDUSTRY I Cause Changes in Colors and Furnishings. In the automotive industry is! found one of the most pronounced examples of the influence of women j on industry. This influence has j caused? many changes in automobile I styles, colors and furnishings, giving | women the opportunity they desire i for individual expression in their mo- j tor cars. One of the greatest changes is in the increased use of colors. Black and dark blue were the prevailing colors in the past, but now there are such colors as Agassiz red, Himalaya gray, Lenglen green, Boone brown, Partridge cream. Desert sand and Czarina blue.* Many other tones are available, which are given pic % turesque names representing sport events, history, nature's tints and other varied subjects. , Interior furnishings are becoming equally, as rich as they are In the home. Cars are now upholstered in velours, mohairs, corduroys and whipcords. Different grains of wood, Circassian walnut being quite popular, are used for woodwork. Other appointments in the car include silver or leather smoking outfits wdth automatic lighters, vanity cases, vases and such Comforts. Even the design of the radiator cap isfcocoming something in the nature of classical statuary. In many cars the driving seat is made adjustable to provide maximum of comfort for the lady driver. The general exterior beauty of the present-day motor car with its sweeping lines also is partly due to woman’s influence.

THE INDIANAPOLIS TIMES

branch of the automotive industry ever since. The present location of “Firestone Corner" was occupied by Carr and hi3 company i early in 1925. Hjs building at that time was regarded one of the most modern tire establishments and vulcanizing plants In the Middle West. He has handled the Firestone line of tires since 1922. Since last fall the Carr company also has been manufacturing batteries'.

Habig Quality All Fabric SEAT COVERS Dress up your car row for spring and cummer with Habig Qualiyt Seat Covers. Cool, comfortable—a protection to clothing and upholstery. Fiiye, preshrunk, cleanable fabrics —many patterns for your choice. Don’t gamble on cheap mailorder substitutes. Habig Quality is a better value. Easy to Clean Tailored to Fit HABIG MFG. COMPANY 1035 N. Meridian Street T.I iieoln BOO'S Phones LI ncoln 8303

\ v f\et / Two-Unit | Improved 1 4 \ j Starter j Propeller Shaft, JR Bodies rsSjSJ* \ Velvety JBMjfe—A Power Flow | / /dodge Brothers * vwV - y as Improvement tNews jRV SPREADS f? 1 / HHI Here, emphatically, is a genuine contribution^to VK I finer motoring! / M Read each card carefully. j |n 1.1 Everywhere sales are increasing as motorists disHr 1 w cover the full scope and importance of these vital ‘ Hi l t improvements. ll Every driving operation made easy and effortless. * * \i seats tilted for maximum ease ... smart new lines and colors ... years added to the life of working parts and body * * • * / And thanks to the new five-bearing crankshaft and Standard Sedan - $976 other features, a flood of quiet, velvety power—with Special Sedan .... $1,028 the world’s best starter to release it! De Luxe Sedan ~ ~ ' SLI6I Get your order in before Spring business neceositates unpleasant delays. =•. L,. SANFORD COMPANY 033-37 North Mrisun 9trt ♦ INDIANAPOLIS. INDIANA , ' MAIN 4989-88-BT v leitvice station 9-19 BA3T TRATT IT. > , RIL9Y 4999

GOOD CARS ONLY We can usually get all the GOOD Used Cars we want. When we can t, we have nothing to sell. F. L. SANFORD COMPANY 833-37 North Me-rixjian str bb t INDIANAPOLIS, INDIANA MAIN 4355-88-B? SMVICe STATION 9-19 HIT Fit ATT ST. RILEY 43 8 3 A USE-n CAR IS ONLY AS OE-P&NDABL& AS THE- D&ALErR WHO S&U-S IT

THY A WANT AI) IN THE TIMES. THEY WILI. BRING RESULTS.

INEW SOLUTION OF USED GAR SALES Local Dealers Consider Border Cities Plan. “The ‘border cities plan’ is the latest solution offered for tho used-car problem," said Lloyd Allen, chief of the sales advisory staff Motors organization, at a meeting of local automobile dealers sponsored by the Indianapolis Auto Trade Association. It has proved successful in the Dominion of Canada and also In Ft. Wayne, Ind. Other cities contemplating the adoption of the plan are Indianapolis. Kalamazoo. Mich..; Akron, Ohio, and San Antonio, Texas. | The Border Automobile Dealers

Association of Windsor. Canada, first tried oift the plan by running an advertisement once a month for a year in the leading newspapers. In this space was published the resale prices of used cars, established by tbe various dealers for their respective makes of cai-R,' prices being based on actual sales. The advertisement was entitled “Used Car Market Report and Prospective Buyers Guide,” and under the headings of the various makes of cars were listed the different models, the years in which they were manufactured, their ranges in serial numbers and the body styles and prices, but no dealers’ names were used. In Ft. Wayne, the prices are submitted to a committee, which analyzes and prepares them for publication before turning them over to the newspapers. The plan has been in operation there since Jan. 1.

ANNOUNCEMENT Special Introductory Prices On All Sizes

SWISSHELM & PARKER 542-44-46 E. WASHINGTON ST. MA in 4730 Open Evenings and Sunday

APRIL 20, 1927

By this new plan the buyer of a used car knows in advance hovdl much he will have to pay for a eei® tain make and model. Dealers report that the plan has resulted in less wrangling over trade-in allowances. CHINA USES "CHI CHAE" The Chinese name for an automo bile is "chi chae," which has a literal meaning of steam car or power cart. Cars and trucks are slowlyreplacing China’s "mule sedan" and great mule-drawn- caravans of commerce. B 1 svps PAY HIGH TAX Motor busses in Oregon are pay ing nearly 10 per cent of their gross revenue in taxes, according to reports filed with the State public service commission..

GOODRICH TIRES BEST IN THE LONG RUN 1— We have gone into the Tire Business on a large scale. 2We carry a complete stock of all sizes. 3We are prepared to give—efficient, courteous, inside service. 4 -We are open from 6 a. in. to midnight every day. 5We have a comfortable waiting room for our patrons. 6 Our prices are low.