Indianapolis Times, Volume 38, Number 282, Indianapolis, Marion County, 2 March 1927 — Page 7

MARCH 2, 1927

COMPANY IVES .TO NEW LOCATION ON NJJJNOIS ST. Federal Auto Suppiy Company lakes Larger Quarters for Increased Trade.

Meeting the demand for a larger place of business for the sale of Fed-

eral Tires and Batteries, the Federal Auto Supply Company, formerly located at 535 Mass achusetts Ave., is now in its new home, at <>l9 N. Illinois St., where they moved Feb. 3. The new quarters enables the company to conduct a drive-in service for battei'ies, tires and vulcanizing. The sales of their chief produts, Federal Tires and Federal Bat-

E. W. Johnson

teries have been the cause of their need of more space in which to carry on the large amount of business, which necessitated the move to the Illinois St. location.

*The Federal Tires are offered in a file variety, which includes the Defender, Blue Pennant and T' juble

Blue Pennant, each representing a different weight and construction. The company also carries the Fiske solid rubber the for trucks. In addition to tire sales, the company maintains a vulcanizing and lire repair service, m which department. the Heinz Electric Ste a m Vulcanizing ma.

WT

J. C. Lee

ehinery is used. This is the newest type of equipment. Federal batteries are manufactured by the local company. In addition to the sales of these batteries a complete battery service station is conducted, where general repair

work and recharging is done. The salesrooms have on display all the various .models of batteries and tires, and directly in he rear of this is he vulcanizing ncl battery deartments, with i large double loot - side enrance from the alley beside the building, allowing drive-in service. Those responsible for the growth of the company are:

C. J. Maggisrt

13. W. Johnson, president; J. C. Bee, vice president’, and C. N. Maggart, recretary and treasurer.

INTERNATIONAL AODS2TRUCKS Famous Line Gives Greater Variety of Offerings. Two new trucks have b'een added to tiie International Harvester Company'r line, according to announcement made by the local branch of the company' at 425 S. Kentucky Ave. They are: Model 54-C, with a capacity of two and one-half to three cubic yards, and Model 74-C, four to five yards. Both are chain driven. The chain drive has appealed to most users because of its easy adjustment. It gives traction power in seemingly impassable places. Both trucks are provided with a wide range of gear ratios. The transmission includes four speeds forward and one for reverse. In the Model 74-C the live axle has a two-speed • nge. Removable cylinders are used in worm and wheel-steering gear, with post-carrying ' ' I at a 30-degree angle and cm \g shaft vertical, thus giving itn foot clearance. comfort i convenience for the driver; and auxiliary rear springs that go into action after load reaches a certain amount, providing additional cushioning effect when loads are heavy, are favorable features in heavy duty work and which are retained in the new chaindrive models. The frame consists of deep double steel channels, one inside the other, each section being one-quarter-inch thick and a liberal number of cross ' members that give the entire chassis great rigidity. Marmon Trainload Leaves for Coast A solid trainload of Marmon automobiles left Indianapolis Monday, over the Illinois Central tracks consigned to the Pelton Motor Company. Bos.Angeles, Marmon distributor for southern California. This is the third such shipment to leave the Marmon factory for southern California within recent months. According to officials of the local company, the success of the 1927 line of Marmon cars in the Pacific Coast States, has been very pronounced. The local factory is working on a production basis of 100 cars a day. This production will be in- # eased as rapidly as possible to ep pace with orders. TEACH TRAFFIC SAFETY Tlie American Road Builders Association is backing a traffic safety campaign which it hopes will be taken up by every school, church and civic, organization in the coun try.

New Home of Federal Auto Supply Cos.

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This is the new home of the Federal Auto Supply, at 619 N. Illinois St. Federal Tires and Batteries are tlie chief sales products of the company. The Federal Battery is manufactured at this place. Complete tire repair and battery departments arc maintained at this location with drive in service as an added feature.

MILENAS SPACIOUS BODY Extra Large Luggage Space Built in 1927 Models. Stamina, mechanical perfection and beauty of design in automobiles, have been developed at a rapid rate during the past several years, and, according to the Lathrop-McFarland Company, 418 N. Capitol Ave., the Oldsmobile 1927 models are an exampl< of this progress. This trend is seen in the design of the Fisher-built' body of the Oldsmobile coupe now on display in the salesrooms on N. Capitol Ave. The blue Duco finish and harmony of line is further emphasized by the black fabricoid rear quarter, with landau bows. • The appearance of this car is but one of the objectives worked out in the manufacture of it. Special attention has been paid to the facilities for the accomodation of persons who travel a great deal and need special car equipment and space for luggage. Ample room to carry sample cases in addition to other baggage is provided under the rear deck. The deck is hinged, permitting ease in the placing in or removal of large pieces of luggage. Beside the deck opening, access to this compartment may clno be had

_More for 1/ourJuoneu than you ever thought possible /

Already the Most Beautiful Chevrolet is scoring the greatest success in Chevrolet history! Because no other low-priced car ever supplied so completely all the attractions of a high-priced automobile! Here truly is more for your money than you ever thought possible—more than even Chevrolet, [with its progressive

these amazingly low prices The Touring - $ 525 The Sedan - $ 695 Xon . *^9s . {Chassis Mb') The Roadster - 9 525 Sport Cabriolet *715 la addition to these low prices. Chew , mt 1 (Lri 'A E? rolct’s delivered prices include the The Coupe . *025 The Landau - “ and Marion Chevrolet Cos. Stone Chevrolet Cos. Meridian at Eleventh 540 East Washington Street • ♦ Jones-Whitaker Sales Cos. 345 North Capitol Avenue QUALITY AT LOW COST

Reports Unusual Federal Mileage Among the long-run tires of the local district are several Federals, each hhving a total mileage of about 20,000 miles, according to E. W. Johnson, president of the Federal Auto Supply Company. This is not an unausual example of Federal mileage, he avers.

through a small door in the right side of the body. Asa further convenience there is a package space behind the seat of ample size for brief cases, portfolios and small bundles.

Hudson Standard Four-Door Sedan

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The Hudson Standard four-door sedan, on display this week at the R. B. law Motor Company. Because of the large volume of production of this car, the price is slightly above that of the coach.

policies and magnificent factories, could possibly offer, were it not for the economies of tremendous volume production* Come in—sep the Most Beautiful Chevrolet. Drive it. Learn what makes it the greatest triumph in automobile history—and why it is winning new buyers at a rate of tens of thousands each week!

THE INDIAN APOLiS TIMES

UNLAWFUL SEIZURE A dealer has no lawful right to seize cars or trucks sold on conditional bills of sale from an individual or company in bankruptcy, according to a court decicion in the State of Washington. AMERICA Bit. EXPORTER More than sixty countries in the eastern and western hemispheres are now buying a large part of their automotive accessories from concerns in the United States and Canada. LAW IS COMPLICATED France's new anti-dazzling auto light law has so many complications and requirements that even authorities are finding it difficult to interpret and enforce the ruling.

INCREASE NOTED IN 1927 MODELS OF HODSON-ESSEX Sales Manager Tells of Unusual Test Runs Made During Past Several Months. For the fourth time this year the Hudson Motor Car company has Increased production to meet the demands of the buying public, according to the announcement made to day by H. J. Walker, salei manager of the R. V. Law Motor Company. The latest increase brings Hudson and Essex totals to 1,250 cars daily, or a car every twenty-three seconds of a nine-hour day. Despite this output gain the factory is still behind the demand. “The pace with which these new Hudson and Essex cars are taking hold,” said Walker, “exceeds any similiar success that I have ever known.” “We are now arranging to deliver the Hudson Standard four-door sedans, which have just gone into production. It is a fairly closecoupled. five-passenger car with lines which we consider highly attractive. Because of the great volume which is anticipated with it, a price has been established at only SIOO above the Hudson coach. Since the automobile show we have had many requests for display and delivery of this car, and are now happy to announce that the factory is in production on it“lnformation continues to come in about unsual runs of these new cars. First, the new Essex Super-Six was driven for twenty-four hours continuously at 53.8 miles an hour on the Culver City (Cal.) track. Then the Minneapolis distributor drove at night over icy, rutted roads from Chicago to Minneapolis at an average of forty-two miles an hour with a brand new Hudson coach. “A dealer in Texas ran an Essex for twenty-four hours continuously at forty-five miles an hour, and a Hudson coach broke all records from Milwaukee to Madison, Wis., making nearly an hour’s better time than the fastest train. These runs are all voluntary."

1,211 Autos Sold During February Ford sales led in Marion County in February, according to a summary compiled by the Indiana Clipping Service. Total number of Fords sold amounted to 355. Chevrolet came next with 274 cars. Other sales included In t<ie report follow: Chrysler-6. 23; Chrysler-4, 12; Buick, 75; Essex, 85; Mar cn, 19; Nash, 34; Oldsmobile, 33; Pontiac, 61; studebaker, 13; Oakland, 30, and ilupmobile, 14. The totals of cars sold in February was 1,211, according to the report. Truck sales totaled 121.

Announcing the New Home of Federal Auto Supply Cos. 619 NORTH ILLINOIS ST. MAin 2863

/ . Federal Tires featuring _ ~, a d „ . Federal Batteries

federal EXTRA SERVICE TIRES

Federal Auto Supply Cos. 619 N. ILLINOIS ST. MAin 2863

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As Thrilling in Beauty as in Performance Everyone sayi-Nothing like it in the world"

The mere announcement of the Super-Six principle, freed to the limit, focused on Hudson a dramatic public expectancy such as never awaited any other car. In appearance and value, as well as performance, it is the most talked of car of the year. New riders, new buyers and thousands who merely witness its vivid dash on the road are saying “There is nothing like it in the world.” In all it does, there is effortless ease, from its swift, smooth glide into motion, to sustained high speed, and back to the soft instantaneous stopping action of its four-wheel brakes. It has been accorded the greatest public reception in Hudson history.

HUDSON The „ 3r-Six Principle Freed to the Limit R. V. Law Motor Cos. Distributors 1219-1225 N MERIDIAN STREET MAIN 4082 —ASSOCIATE DETAIL DEALERS— P. B. SMITH AUTO CO G. WININGS CO. J. A. MURPHY, INC 450 Cap. Blvd. l.itnoln 3003 3616 E. Wnh. St. Irvinirlmi 3508 2124 W.JVall. Nt. llolmoni SOO OAKLEY MOTOR SALES CO. NORTM SIDE HUDSON-ESSEX CO. 1665 S. Mer. St. Drexel 4143 2441 Central Ave. Randolph 3324 SOM

We are pleased to announce to our customers and the motoring public the opening of our new service and salesroom at 619 North Illinois, where we will continue to sell Federal tires and Federal batteries. Having sold these tires and batteries for nine years at our former location, 535 Massachusetts Ave., and having established a large clientele of satisfied customers, we outgrew our former home. So to give you better service we have moved to larger quarters, with latest type electric vulcanizing equipment. Here we are able to give you inside drive in tire service, and extend to you a cordial invitation to visit our new home.

SPECIAL THIS WEEK 29x4.40 Federal Defender $9.15 31x5.25 Federal Defender $15.65 33x6.00 Federal Defender $18.55 All other sizes in proportion 29x4.40 Federal Tube $2.85 31x5.25 Federal Tube $4.10

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HUDSON SUPER-SIX Standard Modela Coach - • - $1285 Sedan ... 1385 Custom Built Models Phaeton - - - SI6OO Brougham - - 1575 5-Passenger Sedan 1750 7-Passenger Sedan 1850 All prices f. o. b. Detroit, plue wtr excite tan