Indianapolis Times, Volume 38, Number 271, Indianapolis, Marion County, 17 February 1927 — Page 2

PAGE 2

BOK ADVERTISING AWARD WINNERS FOR 1926 NAMED Head of Audit Bureau of Circulations Wins Highest Individual Honor. Bn United Press CAMBRIDGE, Mass., Feb. 17. Highest individual honors in advertising for 1926 go to Orlando Clinton Harn, advertising manager of the National Lead Company of New York. The annual Harvard advertising awards, founded by Edward W. Bok, were announced here last night. The medal for distinguished personal service to advertising was awarded Harn for his work as president of the Audit Bureau of Circulations. The $2,000 cash prize for the national campaign of a specific product was awarded to the Blackman Company of New York and Proctor fc Gamble Company of Cincinnati. Barton, Derstine & Osborn, In association with the General Electric Company and Lord & Thomas, and Logan received the award for the national campaign of aif institutional character. Tc the Campbell-Ward Company of Detroit w r ent a $2,000 award for the real estate campaign of the KreiderRotzel Realty Company of Youngstown, Ohio. A similar award was made for the best industrial advertising campaign seeking publicity through trade journals to the Rome Wire Company of Rome, N. Y., and Moser Cotins of Utica. Four awards of SI,OOO each and a certificate were made for distinguished individual advertisements. They were: * A. W. Di'ller of New York City for an advertisement of the Manufacturers’ National Bank of Troy, N. Y. The Prudential Insurance Company of America. The Federal Advertising Agency Inc., New York. Calkins & Holden, Inc., New York. A $2,000 cash prize and certificate was awarded to Barton, Durstine & Osborn, Inc., New York, for advertising research. HONOR COLLEGE RECTOR Bn Time* Roertal JASPER, Ind., Feb. 17.—County offices and business firms, closed forth a funeral/ of the Rev. Father Bernard Heichelbach, who for'thirtytwo years was rector of Jasper College here.

Time and Thought for Improvement The value of science and research in industry is strikingly illustrated in the review of Swift & Company’s business for 1926. Things don’t “just happen.” There is reason and thought behind each move. Housewives are turning to lighter beef because of certain definite developments in American life; Premium Ham and Bacon taste the same in New York as in San Francisco because science has made that possible; Variations in texture and moisture, and in proportions of fat and lean have been overcome by* uniform standards of manufacture. Science and research play an important partin solvingthe problems that rise daily. Just how these problems are worked out, together with many more interesting facts about the business, is set forth in the Swift & Company 1927 % Year Book. A copy will be sent you free, for the asking. Just fill out the coupon below and mail. \ Swift & Company

Swift & Company, 4337 Packers Ave., U. S. Yards, Chicago Please send a copy of the 1927 Year Book to: D.N .

' HAL^OCMA*

(READ THE STORY, THEN COLOR THE PICTURE)

The smajl balloons the Tinies held rose quickly. That’s why Coppy yelled, “For goodness sake, hang on real tight. The ground is ’way below. We can’t be hurt up in the air. There’s nothing here to bring a .scare, so let’s just keep on floating till we And out where we’ll go.’’ How queer it seemed to float on high, among the clouds up in the sky. A bit of breeze was blowing and the Times picked up speed. They all went swinging tq and fro. First very fast, then very slow, ’til finally Clowny’s red balloon was blown up in the lead. And then they started dropping down. Said Scouty, “We are o’er a town. I plainly see some buildings and a steeple and a farm. I wish the wind would get real strong, so we’d rise up where we belong. I fear if we drop lower, we will surely come to harm.’’ The trip, by now, was getting tough for they had dropped dowii low enough to have tg dodge the trees and things that rose up near their feet. “My goodness me,’’ salQ Coppy loud, “Supposing we’d fail in

that crowd.’’ The others looked and saw a throng of people in the street. “Oh, well,” said Clowny, In disgust, “I wish my old balloon would bust. I’m tired of dodging everything. It makes my bones all ache. Instead of bobbing all around, I’d rather be down on the ground. I'm brave enough to jump, excejit a lot of bones might break.” And then he got a quick surprise. A steeple rose up toward the skies, and Clowny chanced to blow that way while skimming o'er a house. Just as he reached the steeple top, he felt his journey quickly stop, and then he found the steeple point had caught him by the blouse. (Copyright, 1927, NEA Service, Inc.) (The Tin.vinites have an accident in the next story-) TOO DARK IN THEATERS Eye Authority Urges Movement for Better Lighting. Bu United Press NEW YORE, Feb. T 7.—Motion picture houses are too dark, according to Guy A. Henry, general director of the Eyesight Conservation Council of America. In poorly lighted auditoriums, he asserted, people are subject to eye stram. Investigations revest! that managers of motion picture theaters have no method of determining the effectiveness of-the lighting, said Henry, who urged the framing of a special code of illumination for motion picture auditoriums, following a scientific study of the problem. COURT RELIEF BILL UP To relieve the crowded condition j of many Circuit Courts Reresentative ! Lawrence E. Carlson, Huntington, : wants to give justices of the peace the power to foreclose on mechanics’ | liens up to. the sum of $25. A bill to this effect was introduced by Carlson in the Indiana j House of Representatives. Carlson also indicated' that when : the bill is considered by the committee that he will seek to have the amount increased. COUPLE DIES TOGETHER Jill United Prrg* DETROIT, Feb. 17.—Seated clrstogether, the bodies of William E. Jarvis, 81, and his wife, Augusta, 79, were found in a rooming house here, dead from fumes of an open gas jet. They are believed to have been practically penniless.

rHE INDIANA TRUST CO. Pay 4%s”„ g . SJiRSS $2,000,000

HANNING BROS. T-lu> Busy Dentists Cor. Washington and Penn, Sts. 204 KRESGE BLDG.

DRESS-UP ON Liberal Credit THE HUB 139 W. WASrtIIjiGTON STREET

/every Saturday aftenux>nafidStiiad*j Bound triptoaqp point fertile cast of one way Mi.i... „

THE INDIANAPOLIS TIMES

CITY BUILDING ACTIVITIES

CONTRACTORS SEE BETTER BUSINESS Optimism prevails generally among the contractors of Indianapolis for a good year in 1927, according to O. D. Haskett, president of the O, D. Haskett Lumber Company, E. Twenty-Fifth St. and Nickle Plate Railroad. No phenomenal development booms are anticipated in 1927, but a steady, brisk building year is expected, he said. A normal year to take care of the increased population will prevail, he added. 4 Lumber prices are expected to maintain about the same level of 1926, which was slightly lower than 1825, Haskett declared. “Indianapolis is growing briskly, 9,000 to 10,000 a year being added, and that means continued prosperity in the building business. New homes are being built and the older homes are being remodeled to meet demands of new tenants. ‘We may expect also the usual charges in large types of old homes, which will be made over into duplexes, small apartment houses or for other purposes. AH of these charges call for lumber of various kinds. “As soon as the weather opens up we may expect a rapid recovery from the usual winter letdown of building. Many large contracts are to be entered upon, along with the usual demand for homes,” he said. oilSneriT HIGHLY PRAISED The most severe tests made of the Hart Oil Burner have shown conclusively that it will give guaranteed service in any home or building to be heated. The burner is sold by the Vonnegut Hardware Company, 120124 E. Washington St. The Hart burner, which has been distributed by the Vonnegut Hardware Company seven years, is the result of more than thirty-six years of experience and it has gained a wide reputation for service. Indianapolis homes equipped with this burner during the present winter ijave been kept comfortably warm throughout the coldest of days, reports made to the company have shown. The burner is listed as “standard” by the Underwriters’ Laboratories, Inc. It has a unit control feature, through which each of the various 1 working parts are automatically co- j ordinated. This feature makes for | utmost safety in operation. By means of a modern atomizing ; system the burner burns fuel oils j very satisfactorily. The, process of i atomization is accomplished by mix- j ing oil and air mechanically under j pressure, passing it through a venM.iri, which produces a frothy mix- | ture, similar to fog, although much I finer. This process breaks up the fuel oil so that it is thoroughly combustible. It brings about complete i carbonization. No part of the burner is in the combustion chamber and with automatic control safety is secured. The control features, regulating degrees of temperature, have been very popu- I lar with housewives. With the simplicity of the burner, installation can be made in a furnace in five hours without disturbing household schedules. This factor has been instrumental in the sale of a large number of the burners, officials have reported.

Fermor Spencer Cannon ARCHITECT 21 Virginia Ave. Cl rele 2752

'A SHADS BUSINESS ON THE SQUARE” Window Shades Indianapolis Shade Cos. 3522 E. NEW YORK ST. IRVINGTON 1740

LET US BUILD YOUR HOME Jour lot as first payment. Convenient monthly payments like rent Civic Realty Cos. 130 N. Delaware St. Lin. 505 C

Speedway Terrace The ideal home site. Away from the smoke and soot. Only 15 minutes’ drive from Monument. \)wn your home in this beautiful addition. Ask Abort Our Building Plan 805 Lemcke Bldg. Lincoln 5065.

p Sprite KITCHEN AND KITCHENETTE EQUIPMENT Let us help you take theWorKout of 'Housework'" Caldwell Supply Cos. 32 S.Pennsylvania St

Home Has Every Comfort

it 1 ’ ' •; \

The New Home of Mr. and Mrs. R. A. Hubbard, at 4058 N. Capitol Ave., was designed by Marion Cordill.

One of tiie most cleverly designed and most comfortable homes recently completed in Indaianapolis is one built and designed by Marion Cordill, 351 S. Audubon Road, for Mr. and Mrs. R. A. Hubbard at 4058 N. Capitol Ave. The new house is of Spanish mission type. It has five rooms and a bath, thoroughly modern and unusually interesting from an architectural viewpoint. The house faces the east and has a splendid exposure for excellent lighting in all rooms. The roof is of variegated-colored Airlock composition shingled. The exterior is of deep buff, textured stucco. The woodwork is finished in brown and Venetian red. The windows are of steel, set in cement. Tower Effect The entrance has* a tower effect with a recessed panel door. The entrance hall is squared in effect and i has a convenient closet for clothes, j A pretty candle niche adds atmos- j phere to the entrance hall. The, walls are finished in textured plaster, with a brown heather stipple paint j surface. The ceiling of blended ivory gives a light effect to the hallway. Plastered arches of Moorish style lead down into the living room to the north side of the hallway. The liv - ing room is about twelve bj twenty j feet. It has an attractive brick fireplace which extends to the ceiling | and has an antique stone mantel. Candle niches are built on either side of the fireplace above the mantel, j The tiled hearth harmonizes with the

> Same Them Wood Fire Safe rroof Build Your Home Stucco or brick veneer, over Straub Cinder Block walls, instead of frame. I) ura bI e , exceptional Insolation, {renter re-sai**-value, at no more cost. - STRAUB CINDER BLOCK CO. W. “id ami Belt R. K. K.\n. 4188

HAMILTON LL'UBEB CO. 71 E. Maryland Bt. Drtucel 0405.

j&RIGHTWOOD LUMBER C° "VMass t Dearborn— Mill Work-Building Materials.

1887 THE RAILROADMEN'S me BUILDING and SAVINGS ASSN. NO AGENTS—NO COMMISSIONS 21-23 Virginia Ave.

Fletcher Ave. Savings & Loan Assn. _ Has Paid 6% Resources Dividends on $11,000,000 10 Ea , t Markel Streel S*v' vVa ; 35

BElmont 2206 THE BEN DAVIS Lumber, Millwork and Building Material

INDIANA GUNITE&CONST. CO. Specialists in Cement Gun Work k 816 Continental Bank Bldg.

O WILLIAMS’ IL-O-MATIC BURNERS in here six years. Hundreds in use—no failures. W. D. Long & Cos. 124 E. OHIO ST. Lin. 7110.

BUY COAL NOW! People’s Coal & CementCo. Main Office 1109 E. 15th St. Webster 4890, 4891, 4892, 4893, 4894 Connects you with Main Office and Yards Our yards cover the city.

fireplace. Windows on either side of the fireplace give plenty of light to the room. Steps to Room Steps lead up into the dining room to the west. Two large plastered arches are built into the dining room and steel sash windows afford a welllighted tone to the room. Wrought iron electric fixtures contribute to the antiquencss Os the atmosphere In the dining room and throughout the house. | Back through a short hallway to the west are two large bedrooms with splendid cross ventilation proin each room. Large clothes closets are built into the room. One of the bedrooms is finished in stippled lavender, while the other is in delicate peach stippled tones. A modern bathroom leads off of the hallway. The bathroom has a tiled

Let Us Show You some of our beautiful modern and semi-modern 6-room bungalows that we can build for you on small monhtly payments. $25 to S4O per Month PURITAN FINANCE CO. Transportation Bldg. Indianapolis.

We Will Build You a Home Too Can Pay MU* Bent FLOYD PETERMAN 500 ManaarhOftrtt* Ave. MA in 70*. WE butrr *172

GUTTER, SPOUTING and ROOFING Quality Work With ()uulil) Iroi Phone for Ef*tiinatea IDEAL HEATING CO. 2487-30 Central Ave. It An. 61 HI.

The Cabinet F'irnnoe Burner I, aoto- ! matin- that la. It twil |nt enough oil to keep an evrn, ntriuiy heat, regardl*** of wrnther chan**N. Fully guaranteed and ganrly priced. VUit our educational nhnwroom at 435 UaM, Av*. No | obligation.

floor, a large built-in linen cloest and a built-in tub. Recessed Range The kitchen opens off the dining room to the south, giving it plenty of light and ventilation. A large window over the sink in the kitchen makes it airy and cheerful. A recessed gas range is installed on one side of the kitchen, affording plenty of floor space. A disappearing ironing board is a par,t of the special equipment. A breakfast roomtis built off of the east side of the kitchen. The kitchen has an ivory ceiling and peagreen side walls. The woodwork is enafneled a lighter green tone. The floor is of inlaid linoleum. The basement is full length. A Rybolt heating plant is installed in the furnace room. Laundry facilities are provided. A gas hot-plate is installed. The floor is cemented and the walls are well-built. The basement is well-lighted. TUe lot is forty-five by 160 feet. It is high and well-drained. Two large maple trees are in front of the house. Cordill reproduced the house after one completed at 5843 Beachwood Ave. Hubbard, who purchased the house, is,connected with the Big Four Railroad. An opened terraced porch gives an interesting entrance to the house. Two steps lead above the walk. The cement walk extends around the front and around the side through an archway. The exterior of the fireplace is a striking red effect, lending Spanish color to the general effect of the house design.

Make Livable Rdoms From Waste Space Install a Presto Disappearing Stairway to Your Attic ■ For Information A*k VONNEGUT’S Lincoln 2321 120 E. Wash.

BRANNUM-KEENE LUMBER CO. Wholesale and Retail Lumbar and Mill Work • —WE HURRY—IRv. 0404. 3506 E. Waah.

Shelton Heights 3900 W. Washington St. Away From the Smoke. “Built Right” Homes Our Specialty. W. B. Shelton BElmont 3874.

Only $lO Down Two CarGARAG EyouH Lot Eighteen Months to Pay We will build a Better-Built two-car garage on your lot, complete from foundation to paint, for a down payment of only ?10— the balance in eighteen monthly payments. Better-Built construction includes Hexagon 2-tab shingles, mill manufactured doors hung with bolts instead of screws, insulated walls, one coat of good lead and oil. Phone DRexel 2163 or clip this ad. write your name and address in the margin, mall to address below, and wo will give you full particulars. F. M. Bachman Company At 1601 Madison Ave., Since 1887

Study Well the Millwork —■ when you build. It is like the tafloring of clothes—the refinements of a motor car —the carving of fine silverware —the setting of a rare jewel—it Is most essential to SATISFACTION. "Know the firm behind the lumber and millwork you use.” tNiclw IPUlte

Prepared Sand and Gravel Washed, Screened and Graded Makes Best and Cheapest Concrete for All Purposes Indiana Sand and Gravel Assn. 603 Occidental Bldg., Indianapolis Main 2076

Prospective Growth Much has been said recently about Indianapolis’ prospective growth. The Indianapolis Water Company is propared KIGIIT NOW for a City of Half a Million. In other words, if houses were built and normally occupied wherever we have facilities for furnishing pure filtered water, Indianapolis would have a population of 500,000. Indianapolis Water Cos.

FEB. 17, 1927

NEW WE PLAT OPENSINSPRING Announcement is made by Louis Sakowitz, secretary and treasurer of the Puritan Finance Company, 617 S. Delaware St., of plans for opening a five-acre tract at the corner of De Quincy and Tenth Sts., and building twenty-five modern homes on the tract to be sold on convenient terms. As soon as the weather conditions warrant, work on the new houses will be begun. Sakowitz said. Many built-in features are to he included in the houses. City Improvements are being made. The location of the tract makes It unusually desirable for residence purposes. It is located on a street which is wide and well-paved. Tenth St. has become one o fthe principal arterial streets from the northeast and extends through a pleasant residential section of the city, Sakowitz pointed out. Approximately fifteen houses are now under construction by the company in various sections of the city and ten more houses will be started soon on various lots which the company owns. The compuny has moved from Its offices in the Transportation Bldg., to 517 S. Delaware St.

When You Consider the Cost When you compare the surprisingly low cost of Title Insurance with the • benefits and safety It affords—you can at once realize It is indeed a good investment. For $5 per SI,OOO protection, fWith a minimum charge of S2O, you secure an absolute l safeguard to your property —a convenience in arranging loans. Making easy and safe all transactions regarding such property. UNION TITLE COMPANY Indiana’s Largest Title Company, Union Title Telephone Building. LI ncoln 8361