Indianapolis Times, Volume 38, Number 210, Indianapolis, Marion County, 8 December 1926 — Page 7

DEC. 8, 192(5

The new [constant viscosity] motor oil The Biggest Forward Step That Has Been Made in the Lubrication of the Automobile Engine

ISO = VIS means: The engine turns over more easily on a cold morning—it is quick and eager to start. No more trouble getting away because the car spent the night in a cold garage —the engine purrs smoothly and steadily. \ \ No jnore trouble from thin oil —after hundreds of miles of motoring the car is still gliding smoothly along perfectly lubricated ISO = VIS marks the end of the dilution of motor oil in the crankcase.

30c Per Quart At Any Standard Oil Service Station and at Licensed Garages Standard Oil Company Indianapolis, Indiana [lndiana] 4508 '

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THE INDIANAPOLIS TIMES

The Standard Oil Company (Indiana) has solved the problem of dilution. Its staff of lubricating engineers has worked out anew theory of scientific lu‘u ication. ISO = VIS is built to meet this new theory. All the motor oils you know were made on the basis of the old theories. ISO - VIS represents the biggest forward step that has been made in the lubrication of automotive engines. \ / % ISO = VIS costs a little more than ordinary oils, but it means the smoothest winter miles you ever have motored. Get ISO = VIS. ISO = VIS “F” for Fords—

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