Indianapolis Times, Volume 38, Number 192, Indianapolis, Marion County, 17 November 1926 — Page 7

NOV. 17, 1926

Have you tried the New Energee DETON OX Gasoline?

Why Energee 0 ETON OX is a superior gasoline:

Product of THE PURE OIL COMPANY, U. S. A.

(JJk ATOTORISTS who have tried the new Energee DETONOX Gasoline, C/ri introduced Monday by The Pure Oil Company, realize that it has set new standards of motor performance. Backed by thirty years’ experience in petroleum refining, Pure Oil chemists and engineers have finally perfected a motor gasoline with all of the wanted qualities. Energee Gasoline, marketed for years by The Pure Oil Company, is favorably known as a premium motor gasoline and well worth the few cents more it costs. The new Energee DETONOX Gasoline is even better. It has all of the good qualities of the old Energee plus. You will find it superior to any other motor fuel now available. Yet it is no higher in price than the old Energee Gasoline.

[l] Non-detonOting. Energee DETONOX eliminates detonation, that too-sudden explosion of certain elements found in ordinary gasolines. Detonation racks your motor and causes loss of power. You recognize it when your car knocks or “pings.” Energee DETONOX is a non-detonating gasoline which at the same time retains all other desirable qualities of a motor fuel. [2] Instant Starting ♦ Energee detonox Gasoline gives touch-and-go starting, even in the coldest weather. Never before has there been a motor fuel requiring so little use of the choke. That means less dilution of oil in your crankcase, less carbon, less drain on your battery and a saving of gasoline. Energee DETONOX fires quickly because it vaporizes quickly and completely, in any weather. [3] Lightning Acceleration . itisunder trying traffic conditions that Energee DETONOX Gasoline again proves its worth. In this new motor fuel there is ready speed to pass the trolley or to swing ahead—quickly and safely—into that open space further up the line. Pick-up power in the pinches with Energee DETONOX. Just try it.

Buy Energee DETONOX Qasoline at Pure Oil Service Stations or Authorized Dealers | COLORED RED FOR EASY IDENTIFICATION % *- J Ask for it by name at “Pure Oil Blue” Pumps t. . K. • . QDETUNOX^P ■ GASIJLi NE/

THE INDIANAPOLIS TIMES

[4] Giant Power . For the steep hill, the heavy load, the long drag, Energee DETONOX Gasoline will give you the power you need. And smooth power, too more like the steady urge of steam than the vibrating blows of ordinary gasoline. f [s] More Miles. You will get more miles per gallon with Energee DETONOX. And without sacrifice to quick starting, too. [6] Clean Burning. Energee detonox Gasoline bums cleanly because it vaporizes completely into the correct dry mixture for maximum power. This new motor fuel hinders harmful carbon deposits. [7] A Pure Product. Energee detonox 1 is not a “blended” gasoline, neither does it contain casing head gasoline. It will not corrode your motor. It is pure gasoline with nothing added except a harmless red coloring matter for identification and your protection against substitution. The nondetonating characteristic of Energee DETONOX Gasoline is due to a special Pure Oil Company refining process only .

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