Indianapolis Times, Volume 38, Number 172, Indianapolis, Marion County, 25 October 1926 — Page 33

OCT. 20, 1926

HABIG COMPANY IKES DEBUT IN RADIO BUSINESS Mew Division W,l! Display A-C Daylon Line During Show. KsfnbJ-’hment of a *:*!€* division by Hi** Habig Manufacturing Fomfiany. Irt:!.', N. Meridian St., ►rings forcibly a further realization of the tart (lint the radio business is rapidly training a prominent place in ♦ lie autoinotivo industry, to the extent that automobile dealers, distributors and accessory houses are getting into the business in a most substantial manner. And to further carry out the thought of real service and that specialization in radio sales and service to the dealers will lie efficiently maintained, K. J. Herrmann, president of the company, announces that Carl 10. Jackson and -T. D. Morrison have been appointed in executive capacities to jointly supervise the radio department. Mr. Jackson has long been identified with the radio industry and Mr. Morrison enjoys a wide acquaintance wit it the automotive and radio trade. Consistent with their well-estab-lished policy of manufacturing and distributing merchandise of good quality and honest values, a thorough investigation was made of the radio field with a view of select j ing the best available line of receiving sets. Not only the line itself, but the reputation and financial and moral support of the factory hart to be in keeping with Habig prestige. | The result of this research prompted the selection of the A-C Dayton : line, produced by the A-C Electrical i Manufacturing Company, a concern : that has been in the electrical sup- 1 ply business more than twenty | years, that carries a high reputation j as a good, sound, fair minded busi- ! ness house and that is in the radio j business to stay. The A-C Dayton line is already j well known, and now is improved , to the very maximum of beauty, i volume, selectivity and general per- j forma nee. Consisting of seven cabinet and console models, a range in price and assortment is provided ; that meets practically every need | "For the Man 'Who Believes His | Own Kars." The following retail stores in In- : dianapolis are prepared to demon j Btrete the A-C Dayton radio: Central Radio Sales and Servic. | Company, 21105 Central Ave.: Federal Auto Supply Company, 535 Massachusetts Ave.: Oakley Motor alc-t, ; J6CS S. Meridian St., and Rapp & ! Lennox Plano Company, 247 N. ] Pennsylvania St. Agents have been established in nearly all important centers through , out central Ii diana. Tlie Habig Company will have an j elaborate display of all A-C Dayton j models and a few leading radio accessories at the Indianapolis Radio Exposition throughout the entire ho\v, anil Messrs. Jackson and Morrison, who will lie in charge of the

Directs Registration far Dealers’ Da\

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1 Naturally dealers play an important part In the radio show. So L. D. Ginger, of the I. j. Cooper {Rubber Company, chairman of the registration committee for Dealers day at the second annual Indianfcpolls Radio Exposition, has his hands hill.

On Banquet Body for Dealers’ Day

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l-Toni soup to nuts. George A. Riser. of Riser Bros. & Cos., knows what that means. lie is vice tliairman of the banquet and tickets committee for Dealers day at the Radio Exposition. exhibit, cordially invite the public to visit the booth and become better acquainted with the merits of A C Dayton radio.

X PROOF! When a Great Broadcasting Station /Picks a Radio Receiver it must have PERFECT TONE QUALITY it must have GREAT VOLUME it must have RAZOR SHARP SELECTIVITY TF y°u like music that sounds Hio wven^u'bJ'.fngie'dui X like music —if you want the M . _ \ control receivers in varivoice of the announcer to sound / USed by Great A $ Clashing volume to dance by, one 1 BtOadCOSUIIg StaHOOS j modm sl& ri “ d from I minute, and soft soothing violin \ licfpn I • tones the next—if you want a radio IISICII LO thatgeu a .tatlon by turning one 'Sjk OWn PlOgtamS dial to wkpaper number—l^ HU " MAIN 5065 RISER BROS. & CO • Washington St.

THE INDIANAPOLIS TIMES

CLOSE INSPECTION REDUCES SERVICE COST TO DEALERS Each Atwater Kent Item Gone Over 159 Times in the Making. Adolph Wagner, president and general manager of the H. T. Electric Company, distributors of Atwater Kent radio ir- southern Indiana and > many counties In the northern part j of the State, says that Atwater Kent products are perhaps the most closely | inspected of any on the market. Wagner said: "When an Atwater ■ Kent radio leaves our factory in I Philadelphia we nay to ourselves; Going to Worlt > “ ‘When the radio has been ship- ; pert across tne country and finally Installed in someone's home, it's going jto work—and keep on working.’ I “Proof that it does is coming to us 1 from every State in the Fnion, from (Canada and even from across the sea. The extra months of experiment and testing behind Atwater Kent radio have not been wasted. The extra hours of inspection—there are 15'J inspections of every Atwater Kent set —have been worth while. There are no short cuts in making radio. It’s 'a difficult job. calling for first-rate

Has Job of Feeding Dealers

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Bring on the ftc'.led goose. Vltat was the job of ,1. F. Connell, chairman of the banquet committee for Dealers day at the radio eiposition.

engineering brains, infinite patience, plenty of resources in money and men and time. Yet it ull count-- after

PAGE 21

a set or speaker gets out there where it has to prove itself. Where Fser Benefits “It counts in the satisfaction of the user. Our dealers tell us that legitimate service calls for difficulties originating in Atwater Kent radio recieving sets and speakers are practically unknown. Os course, someone’s battery runs down occasionally or an aerial gets crossed. People are so used to constant performance from Atwater Kent radio that they forget to loow for obvious things—like a stalled motorist who starts to call a mechanic and then discovers that his gas tank Is empty. ’’lt <ount.s in keeping our dealers from having their legimate profits melt away fti service on needless repairs. Many a merchant who thought he made a lot of money last year by selling a job-lot of sets has found that he actually lost money in service afterwards. "Radio has passed through its fantastic days. People are buying radio by the reputation of the maker. They know they are buying entertainment, performance, satisfaction. "On this basis and this basis alone we have sold twice as many sets in the past year as we did the year before and they have stayed sold.” AERIAL INTELLIGENCE Tinned copper wire is unsuitable tor aerials because the tin has a resistance about eight times greater than copper. Because of the surface conductivity of radio waves, or highfrequency currents, the surface conducting material is of great Importance, and only .netal of low resistance should be used. For the purpose no metal, excepting silver, has proved superior to copper.