Indianapolis Times, Volume 38, Number 172, Indianapolis, Marion County, 25 October 1926 — Page 32

PAGE 20

ASSERTS RADIO IS GQDSM TO FARMER OF O.S. Will Reorganize Marketing Processes, Says Foundation Director. It i \I A Service CHICAGO, Oct. 25. —Radio is the farmer’s Godsend, for it is destined to reorganize farm marketing processes and make the farmer •% better business man. Contact with farmers and study of their problems for many years lead Samuel R. Gaurd of this city, to ithis conclusion, lie's director of the Sears-Roebuck Agricultural Foundation. “Current prices on grain and livestock broadcast to the farm world at the moment they are being made in the city markets lias brought an entirely new element into farm marketing.” says Guard. Knows Correct Price “Henceforth the farmer had to get his information on prices of farm products at least a day, and frequently two or three days late. With his radio tuned in on a station broadcasting quotations from the important market he knows the current price at .he moment he is mak-lrv'y-s deu.’ ith the stock or grain buyer. “If he ships direct, he knows the actual price oh the market the day his stock Is loaded into the car; he knows what the estimated receipts for the following day will be, and rhe can time his shipments to put his produce on the market when the prices are at their peak.” Whole Country Covered In the Chicago territory, Station WLS broadcasts complete quotations on all for produce. The Southwest receives the same service over Station WFAA of Dallas, while the South Atlantic States receive local. New York, Chicago and New Orleans market quotations from WSB, maintanied by the Atlanta, Ga., Journal. In addition, more than 100 stations are co’operating with the Government in broadcasting farm prices and lectures. The Chicago grain quotations are broadcast every half hour from the Board of Trade. Live stock quotations come direct from the Union Stock Yards, while prices of fruit and vegetables, butter, eggs and poultry are relayed from the commission markets to the studio.

Many Report Savings In a survey of 500 farmers, WLS learned 405 stated they depended upon its information in shipping their goods to market, and 120 could give specific instances where it had saved them money. Their estimate of the savings varied from around SBO on a single deal, to $2,800 saved on the season’s wheat crop. One farmer estimated the value of his radio receiving set at SBOO a year. The average estimated saving was $267.56 per year. Only a small percentage of the farmers now own and use radios, according to ’ Guard. But this is only a partial indication of the number who are availing themselves of the radio market news. Fanners’ cooperative associations keep tuned In on morning markets and post them publicly. A farmer’s phone line in Illinois is hooked up to the radio receiver, and at 11 each morning the exchange tunes in and broadcasts the radio market quotations to all its patrons at once. A REDTIME STORY D. C. Famenko, of Kharbov, Russia. reports that he heard a WOC, Davenport, la., concert in Kharkov, using a bedspring for an aerial and a small radio set. Radio “experts" think that the concert became tired traveling *o far and made for the bed, giving Famenko a record for bedspring receiving. i BURIED AERIAL TESTS Radio experiments dealing ’ with buried aerials are being carefully watched. The purpose of these experiments \s to bury-btatic with the aerial and eliminate radio’s worst enemy. I GIRDS DO BEST WORK Girls are more efficient than men tn assembling radio sets,” says a tadio manufacturer. “Both men and Sb-Is have been tried on the assembly operations, but girls are found to be faster and more reliable.”

Broadcast Chain for Canada 111 / XL’A Service MONTREAL, Oct. 25.—Canadian broadcasting stations are starting a chain organization for relaying programs. Station CNRM, here, and CNRO. Ottawa, are the first to bo connoted by land wire. Station CNRT, Toronto, may be the next to be connected by wire with the other stations.

TIPS ON HANDLING PHONE Do Not Demagnetize Receivers By Heavy Jars. Radio phenes should have the very best care possible and it is well to observe the following rules as to their treatment; Do not drop the receivers or subject them to heavy jars in any way. A jar may demagnetize the permanent magnet. Do not use an ordinary receiver to hear radio signals. The receivers designed for radio use aje much more delicate. Do not remove the cap from the receivers or look for suspected trouble inside. Even if it 'exists, it is unlikely that it could be corrected^ D6 not press on the metal which is seen through the hole in the cap. This diaphram is made of very thin metal and must be a perfect plane to vibrate as intended. The slightest dent or bend will ruin it.

k; im o w isj By Their Reputation—Arrayed Sor YOUR Entertainment! * co s£U% G Earratjd Cooper promised to furnish only the best in radio. You’ll agree that the “Best” are listed above. THERE’S A COOPER DEALER NEAR YOU soo 1J . RUBBER CO. * —— p.fl - DISTRIBUTORS MAin 6699 Capitol and Vermont Si

THE INDIANAPOLIS TIMES

CIRCLE THEATER PROGRAMS 11 WIDE APPROVAL * Organist, Symphonic Orchestra and Ensemble Popular. Dessa Byrd, concert organist at ttie Circle Theater, who plays a request orgun recital each Friday night from 11 o’clock until after midnight, is an important feature of the WFBM regular weekly sched ule of entertainment. One of the original features of the station, Miss Byrd is one of the most popular and is heard playing an entire program made Jtfp of requested numbers. Her repertoire of current popular and standard numbers i;j one of the greatest of any theater organist in the country. However, the requests cover such a range of subjects that Arthur Deming, librarian of the music library of the Circle Theater, is kept busy finding numbers for Miss Byrd. Prizes for Listeners. An added feature on the Friday night program is the awarding of

free tickets to listeners, who are able to first recognize certain numbers which Miss Byrd plays. A balanced orchestral program by the Circle Theater Symphonic Orchestra and the Circle Ensemble is broadcast from 7:00 to 8:00 o'clock each Monday night. " Under the direction of Mikhail Stoilarevsky, conductor of the orchestra. an overture and the interpretive music is heard over WFBM each Monday night. Often special musical settings to novel pictures are played by the orchestra. The Monday night programs open in the studio of Hie theatre where the Circle Ensemble, under Edward 'Resener. associate director, is heard in a program of lighter classical compositions. The 'ensemble in duties Mr. Resener and William Symons, violinists; Walter Reuleaux, ’cellist. Arthur Deming. tlute, and Byrd, piano. differs Guest Artists. From time to time guest artists are heard on this program. .Stage celebrities, including soloists, bands and many other stars are often heard from the Circle Theater, Van and Schenk, Nick Lucas, Tom Brown and his band, and many others of note have been included on the Circle program. Many persons of prominence are promised for the coming season. Ace Berry, general manager of the theater, is chief announcer. William Symons, a memls-r of the orchestra. is the radio technician.

OCT. 25, 1926

PLANTD APPEAR IN SHOW BOOTH Greggorizers and Voice of Gold to Meet Public. The "Goodness Gracious Greggorizers’' and tlie “Voice of Gold’’ who have long been favorites over WFBM and who are heard eaeli Tuesday evening through the courtesy of Gregg & Son, local cleaneis and dyers, will broadcast from the big glass enclosed booth at the Indianapolis Radio Exposition between 9 and 10 Tuesday evening. During the past year there has been a great deal of interest shown in the “Voice of Gold,” who lias been a my.-tery. and radio fans who attend the show on Tuesday evening will be able to see the mysterious voice who will broadcast in plain view of the spectators. The Greggorizers have arranged a special program of popular music for show visitors which, will include all late vocal and instrumental numbers and they are looking forward to a wonderful time, meeting and entertaining their heretofore -unseen audience. During the last six years ambulances ‘in France have transporter more than 3,000 wounded soldiers.