Indianapolis Times, Volume 38, Number 172, Indianapolis, Marion County, 25 October 1926 — Page 13

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RADIO SHOW'S DOORS OPEN TONIGHT

Public Will See Result of More Than Nine Months’ Effort. The result of more than nine months’ planning and building and executing will be revealed to the pub lie on the stroke of 6 o’clock this evening when the portals of the Second Anuual Radio Exposition will swln gopen to Indianatxdis and Indi ana in the manufacturers' building at the State fairground. The stage is all set, the actors are waiting—for three days exhibitors have labored hard to perfect a setting that ®‘will open the eyes”, of those who attend. Ralph Edgerton and his corps of decorators have transformed the large manufacturers’ building into a great plaza of beauty with colors of red, white and blue predominating. Booths of various sizes have been installed and have been filled with the articles of merchandise pertaining to radio and other things musical and electrical. The building, which has come to be known as the exposition center of the city, will this week be the center of Radioland. New Features Shown Several features heretofore unknown to Hoosier exposition goers Will lend a newness to the 1926 radio show. There will be the crystal ball room, a beautifully arranged enclosure where meetings will be held and where dancimp will be indulged in each night. There is the tea garden, a department where the ingenuity of the decorators has had full sway—with the result that a real garden, with a garden wall, a fountain in its center and an army of hollyhocks provide the background for what will probably be the biggest surprise of the show. The glass enclosed studio occupies a position of honor in the center of the blulding where the programs will be sent out over the air. Each Day Designated Each day of the show has been given a special designation. Monday is. Radio Queen day, so named in honor of the 1926 Indiana queen of radio, Miss Gladys Ewbank of Indianapolis, who will be officially crowned this evening to reign iroughout the week. The show ill be opened formally at 8 o’clock wit hceremonies in the broadcasting Btudio. H. A. Luckey, president of the Broadcast Listeners Association ' of Indianapolis, under whose sponsorship the show is being held, will make introductory remarks. He will introduce Mayor John lb. Duvall, who has promised to len dhis official dignity to this effort of advancement of Indianapolis’ institutions. Thomas C. Polk, director of public rela tions of the Merchants Heat and Eight Company, also will make short talks. Miss Ewbank will then receive the honors of her office from the hands of Allen McQuahae, the famous Irish tenor of the AtwaterKent radio hours, who will be a special guest of the exposition. Program From WFBM Both the dancing and broadcasting programs will begin at 9 o’clock this evening. Through the cooperation of station WFBM, an unusual program for the air will start'the show off in full swing. Music for the dancing will be provided by Ray Miller and his Brunswick recording orchestra. an organization of thirteen artists who have won national recognition as broadcasters and as makers of Brunswick records. One of the features of the orchestra will be the singing of Jeane Alexandrea, dramatic soprano, known In radio circles as the “Rose Girl of Radio.” The broadcasting program tonight will include the Firestone Corner hour, with the Hoosier Nighthawks orchestra, Stella Haugh and Goldie' Saylor, the “Sunshine Girls,” and Billy McAree, tenor. Then there Mrill b© the Rainbow' Beauty Shoppe hour, under the direction of Mary Troub Busch. Visiting artists will Include Lee Simms, versatile Brunswick pianist and radio artist from

The Indianapolis Times

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Dean of Announcers

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Norman Brokenshlre, dean of American announcers, will be the guest of the Radio Show Wednesday evening, Oct. 27, when he will announce the program broadcast from the big glass enclosed booth at the show. Brokenshire’s voice Is well known to every owner of a radio receiving set. He has handled some of the biggest programs that have been put on the air since his connection with the twin stations, WJZ and WJY of the Radio Corporation of America, New York City. He has announced some of the most Important events that WJZ has broadcast

WBBM. Chicago, the Stewart Warner station; the Ray-O-Vac twins and the Mona-Motor Oil twins. Bailey Fesler and Carl Fohl, both WFBM announcers, will be in charge of the microphone. The designations of the other days of the radio show are as follows: Tuesday—Civic Clubs’ Day. Wednesday—Dealers’ Day. Thursday—Chamber ( Commerce Day. Friday—High School Day. Saturday—Hallowe’en frolic. Wednesday will be a most important day-ln the making of radio history in the State of Indiana. More than 1,500 dealers from throughout the State are expected to be in Indianapolis to attend a one day convention and hear addresses of men of national Importance in the radio industry. In the evening, a banquet will be held at the Claypool hotel where Powel Crosley, Jr., Cincinnati radio manufacturer, will make the principal address of the evening. J. F. Connell, chairman of the hanquet committee will preside and will turn the meeting over to Dick Miller, Chamber of Commerce vice president, who, In turn, will Introduce Mr. Crosley. Great Array of Talent In addition to all of the visiting artists at the banquet, the announcing will be done by Norman Brokenshire of Station WJZ, Now York City, who is coming to Indianapolis for the one day. The banquet entertainment will probably afford the greatest array of talent that has ever been gathered at a similar function in Indiana. Immediately following the ban-

INDIANAPOLIS, MONDAY, OCT. 25, 1926

Including the prexldenlijl inauguration of 1925, Bryan funeral services. Edison memorial services, Wilson memorial services, return of the "around the world flyers,” the Victor programs. George Olsen and his music from the Hotel Pennsylvania, and assisted In the broadcasting of the national Democratic convention In Madison Square Garden in 1924. He will also announce the Dealers’ Day banquet from the. Riley Room of the Claypool Hotel which will go on the air over WFBM. the local station of the Merchants Heat k Light Company, from 6:30 to 8 o’clock Wednesday, Oct. 27.

quet, a broadcasting hour from the studio at the show building will be given by Allen McQuahae. Irish tenor, who is being brought to Indianapolis through thfVcourtesy of Adolf Wagner of the H-T Electric Company, distributor of Atwater Kent products. Mr. M< Quahae is well known to radio listeners through his delightful concerts last year over WEAF, New York, on the Atwater Kent programs. The opportunity thus afforded to_ see this star of the music world in person is one that brings delight to both the radio and the music fan. Contest Friday Night On Friday night, the feature of the evening will be the high school costume review contest —open to 500 high school students and their guests—which has been sponsored by The Times In cooperation with the officials of the radio show. Three valuable prizes will be awarded. One will be given to the girl with the most beautiful costume: one to the boy with the most comical costume, and one to either the boy or the girl with the most original dress. Saturday being Hallowe’en when the goblins and witches are on parade, the cjosing night of the show has been set aside for a mammoth Halloween frolic, with dancing in the crystal ball room to the music of Ray Miller and his orchestra. Prizes as outlined for Friday evening will also be given to the masqueraders Saturday night. Played for President Ray Miller, recognized as one of the Teally great orchestra leaders of the day. He is the originator of (Turn to Page 2)

Denied Invisible T rade-Mark Hu SKA Service CHICAGO. Oct. 25.—An invisible trade-mark to be used In radio broadcasting cannot be registered, according to a decision of Thomas E. Robertson, I'nlted States Commissioner of Patents at Washington. The case was brought up by Station 'WBBM. here, in hopes of trade-marking its standard station announcement. Attorneys representing the broadcasting station say they will present the application again in a somewhat different form in hope of being granted a trade mark.

TEA GARDEN AT SHOW TO HELP CHILD PATIENTS S - - to Women’s Clubs for Carrying on Work at Sanitarium. One of the features of the second annual radio show sponsored by the Broadcast Listeners’ Association which will be held ni the Exposition Bldg, at the State Fairground, will be the Radio Tea Garden which will be operated by the Children's Sunshine Club of Sunnyside Sanitarium. Throughout the show, tea, coffee, sandwiches and salads will served to show visitors. Each afternoon there will be bridge teas and bridge luncheons given by women's clubs who are cooperating. The officials of the show are giving all of the profits from the tea garden to the women to carry on their work in providing pleasures for the kiddles at the sanitarium. A number of local business firms are donating liberally to the women in the way of supplies, decorations and equipment. Program Announced The program so far arranged for the week for the tea garden is as follows: Tuesday Noon—Lions Club luncheon. Afternoon—Bridie parly sponsored by Lioness Club and several groups of small bridge clubs. Wednesday Afternoon Luncheon bridge sponsored by Sunshine Club, fifty tables. Thursday Afternoon Luncheon bridge sponsored by St. Agnes Academy Alumni: fifty-two tables. Friday afternoon la open. Saturday Afternoon Bridge tea sponsored by Business Women's Department of the Department Club: seventy-five tables. CONTIUBI TORS’ PERIOD Stations V*GN and WMAQ. both located at Chicago, haRR added a contributors’ period to their programs. Contributiors are invited to send’ in a snappy bit of repartee, a wise crack or a “bang up” poem. Such nom-de-plumes as Ivan Ocean, In-a-dor, Tish and Fashion are used by the contributors. MOTHER TAKES lEAD "Mother ’ songs completely outranked “s*“etheart” songs, according to a study of the preferences which radio fans have voluntarily sent to A. Atwater Kent during six months. “Mother Machree” was requested by more persons than any other song.

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INDIANA DEALERS TO HAVE MEETING HERE WEDNESDAY Several Hundred Radio Men Expected—Many Prominent Speakers. Radio dealers of Indiana will hold ; their state meeting Wednesday, Oct. 27, in < onnection with the second annual 'ndianapolia Radio Exposition. It is expected that several hundred dealers from r.ll over the State will be In attencance. The program will open Wednesday morningg with a special meeting for dealers only, in the Crystal Ballroom at the radio show. Many prominent speakers have been-engaged for the program which will end with a banquet in the Riley Room at the Claypool at 6 in the evening. The banquet program will be broadcast over WFBM, Merchants Heat and IJght Compnay, and will be in charge of Norman Brokenshire. announcer of WJZ, New York City, who will act as guest announcer. Entertainment for the banquet will be furnished by Ray Miller and his Brunswick Recording Orchestra of thirteen pieces. The Ray-O-Vac Twins, nationally known radio stars; Lee Sims, pianist and Brunswick recording artist, who is heard regularly from Stations KYW and WFBM, Chicago, and other noted radio entertainers, who are appearing at the show. The program for Dealers' day is as follows: Morning Session “The Radio Business as Affected by Legislation”—Paul B. Klugh, Chicago, general manager Zenith Radio Corporation and executive chairman of the National Association of Broadcast Listeners. “Merchandising and Its Successful Application by Retail Radio Dealers” —Walter A. Schilling, New York City, editor-in-chief of “The Radio Dealer." “Trade Organizations and Their Valufe to the Jobber, the Deale.* and the Manufacturer”—B. W. Burak, Chicago, executive secretary, Radio Manufacturers’ Association. “Using Modern Merchandising Methods”—R. V. Sutliffe, Chicago, western editor of “Radio Retailing." “Trade Associations and How They Can Help the Industry”—Harold J. Wrape. St. Louis, president Federated Radio Trades Association and president of the St. Louis Radio Trades Association. “Some Problems of Broadcasting Stations”—John Tribby. Indianapolis, electrical and radio engineer. Station WFBM, Merchants Heat and "Light Company. “Cooperation of the Radio Dealer and Broadcast Listener in Eliminating Interference” —H. A. Luckey, president Broadcast Listeners’ As ath elation of Indianapolik and president National Broadcast Listeners' League.Recessi for luncheon in the radio show building. Afternoon Session General discussion by dealers on subjects of general Importance—installation and servicing: obtaining and educating salesmen; intertsing women customers; selling radio to the farmer; sales talks, letters, advertising and demonstrations; mail campaigns: collecting past-due accounts; taking inventory; encouraging the sale and use of radio 365 days in the year; cooperation be- * (T-ern to Page 2)