Indianapolis Times, Volume 38, Number 130, Indianapolis, Marion County, 6 September 1926 — Page 6

PAGE 6

WFBM OPENS WITH IMPROVED EQUIPMENT

Merchants Heat and Light Station Has Better Facilities. WjTJIIV to back on the air. With a now broadcasting station, new and greatly enlarged studio, improved aerial and generally improved equipment, the good will station of the Merchants Heat & Light Company is in a better position than ever before to give broadcasting service of the highest grade to radio fans. The station opened officially today, although Sunday the address of Albert J. Bevteridge on "The Bible as Good Reading" was broadcast from the State fairground as a courtesy to the Indiana State board of agriculture, and religious services were put on the air from two Indianapolis churches. Station Moved The new station has been moved from Lenore to the tower of the Stephenson Bldg., Cruse and McCarty Sts. The new antenna, of the inverted L type, about 130 feet in the air, is designed to overcome directional tendencies which interfered with reception in certain localities last year. The new studio Is located on the ninth floor of the Indianapolis Athletic Club and occupies four times the space of the studio used last year. In the reception room is located the control boards and telephones. In the broadcasting studio a large number of outlets makes-it possible to set the microphone wherever desired without the necessity of dragging long lines of wiring about the room. Same Wave Length WFBM broadcasts on the same ■wave length, 288 meters, that was used last year. The staff is composed of the following: Tom Polk, director of radio; Bailey Fesler, chief announcer;

The Circle Theatre announces The following radio programs through WFBM, Merchants Heat and Light Cos., broadcast . for the entertainment of our many friends and listeners. MONDAY 7 to 8 P. M. Circle Theatre Concert Orchestra STOLAREVSKY Conducting AND ASSOCIATE ARTISTS FRIDAY 11 to 12 P. M. REQUEST ORGAN PROGRAM PLAYED BY DESSA BYRD * Opening Program, Monday, September 6, 7 p. m.

AGAIN THE BALDWIN HOUR OF MUSIC

The Baldwin Piano Cos. H 35 Monument Circle

World's Series to Be on Air The Indianapolis Times, in connection with the United Press, will broadcast a play by play description of the world's seVles over WFBM, the Merchants Heat and Light Company station, direct from the playing fields. A special United Press wire has been leased which will be connected to the local station giving the baseball and radio fans a word picture of the'entire world's series.

Robert T. Miller, program director; Mrs. Lucille Petithtory, assistant program director; William Ehlers, station operator; Hobart Ashlock, radio engineer, and Blythe Q. Hendricks, director of publicity. DAVIS FIRM SIGNS UP Will Broadcast Program Each Thursday Over WFBM. The R. B. Davis Company, Hoboken. N. J., manufacturers of Davß Baking Powder and Davis Cocomalt, have made arrangements through their advertising agency, Frank Sea man, Inc., New York City, to broadcast a weekly program over WFBM. Many of the radio listeners are no doubt familiar with the splendid programs of the Davis Saxophone octet, broadcast the past yerft over the WEAF network of nine Stations. The services of Mary Traub Busch, contralto, have been obtained to supervise the broadcasting of the R. B. Davis Company over WFBM. Franklyn Greenwood, baritone, has been engaged to appear exclusively on these programs. The programs will go on the air each Thursday evening from the Indianapolis Athletic Club studio.

Monday Eve., Sept. 6 Between 8 and 9 o’clock from our Welte Mignon Salon on the Circle, through WFBM, Merchants Heat and Light Co'., we resume Broadcasting our usual weekly deluxe programs presenting to v the radio listeners carefully prepared programs of highest quality by the best artists obtainable.

Nite Hawks to Begin Programs Tonight

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Tonight will find the Hoosler Nit* Hawk O' , Dippers back on the air from Firestone Corner studio at the Carr Tire Company, Delaware and Michigan Sts., when WFBM., the Merchants Heat and Light Company station, takes the air again after a two-months lay-off. Bill Lynch, the leader, said the orchestra has been practicing up on some of the song hit* of the summer season and promised to play a few tunes that have not been heard in this city over the radio ns yet. The Iloosier Nite Hawks is the oldest radio organization to play steadily

Announcing the “Goodness Gracious Greggorizers” and the “Voice of Gold” Return of the Popular Favorites Who Will Be Heard Each TUESDAY EVENING Between . 9:30 and 10:30 From the Hotel Severin Studio Over UTmAli MERCHANTS heat W r DM & LIGHT COMPANY

, For Your Entertainment Sponsored by; Gregg & Son INC.

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THE INDIANAPOLIS TIMES

FIRESTONE CORNER STUDIO

over WFBM and thousands hear its weekly program. Miss Stella Haugh, the “Sunshine PRIZE WINNERS ON AIR Lists to Re Announced From Fairground Each Evening. Each evening this week WFBM will broadcast the following day's State Fair programs and a*list of the principal prize winners. This Is being done,jio that listeners in the rural districts may be able to keep in close touch with the fair. These bulletins will be broadcast each evening at 6:30 p. m.

Girl," again will be one of the regular features from this studio. Her able assistant at piano, Goldy Saylor, will again help Miss Ilaugh put over her enjoyable programs. The Sunshine Twins request that listeners call the Carr Tire Company a/id leave their request numbers. Billy McArte, tenor, again will be featured this year along with the Sunshine Girl and requests for him to sing shpuld be called in early.

Radio Fans! Tune in Tonight Hear the Famous “Firestone Corner” Radio Battery PROGRAM IN THE SEASON'S RE-OPENING OF W F B M MERCHANTS HEAT AND LIGHT CO. STATION

Greater Reception and Sharper Tuning Is Always Enjoyed by Users of “Firestone Corner” Radio Batteries

CALL YOUR DEALER TODAY FOR SERVICE There Is a “Firestone Corner” Dealer Near You ■ —lndianapolis Dealers —

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TIMESWILLOPEN ITS RADIO SEASON ON FRIDAY NIGHT First Program, Again From Severin, to Be Operatic Festival. Radio program which will make all radio patrons want to tune in will be the aim of the Indianapolis Times during the fall and winter season. The first radio program of the Indlanaoplls Times for its second season will begin at 9:30 p. m. Friday, Sept. 10, from the studio at the Severin over WFBM, Merchants Heat and Light Company station. An Operatic Festival will be the nature of the opening program. This festival program of operatic music will introduce over the air for the first time the Bel Canto Opera Company. Members of Company It is composed of Miss Norma France, contralto, student of Fred Newell Morris and Corrine RiderKelsey; Ernst Heberlein baritone, student of Glenn Freirmood and Gertrude Conte: Miss Victoria Poggiani, soprano, student of Gertrude Conte; Miss Helen soprano, student, of Gertrude Conte and Miss Opal Dawson, Carmel, Ind., soprano, and student of Gertrude Conte. Miss Gertrude Conte is director of the company and Mr. Heberlein is

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manager as well as a member of the organization. This opera company, composed of well-known Indianapolis artists, will present scenes from "Barber of Seville” and "Madame Butterfly ” as well as groups of vocal solos and Instrumental numbers. New to Times’ Friends This operatic group is entirely new to the radio friends of The Indianapolis Times, and it is with great pleasure that its debut is announced. On the first program will appear Miss Kathleen Bumbaugh, a singer who is well known on The Times programs of last season. She will sing two groups of numbers; the first, “Evening,” by Hagerman, and "Rain," by Curran, and the second, "Dawn,” by Weaver; "Cherie, I Love You,” by Goodman, and “Mary Lou.” On the second Friday night of the new season, Sept. 17, The Times will reintroduce Charles De Sautelle and his Original Royal Terrace Orchestra, one of the warmest and best known dance playing organizations in the city. De Sautelle and his organization will be assisted by Miss Bumbaugh. The second program of The Times will be known as De Sautelle Night. Studio Draped The studio has been draped and other improvements have been made by the Severin management so as to obtain the best possible broadcasting results. Again a Baldwin grand piano will be used on every program. Carl Fohl again will be the announcer. SPRINGSTEEN ON VACATION City Councilman Robert E. Springsteen left Indianapolis Sunday for a ten-day vacation at Lake Maxinkuckee, Ind.

JOE HILL GARAGE 212 West Thirteenth Street MA. 3638 NORTH SIDE NASH-AJAX SALES 2248 College Avenue KEn. 5880 J. E. RUSSELL TIRE AND BATTERY SHOP 1152 Fairfield Avenue WA. 5165 WEST SIDE TIRE AND BATTERY SERVICE 439 Indiana Avenue LI. 1662 BOYD’S RADIO SHOP 405 West Twenty-Ninth Street RA. 6139 CENTRAL RADIO SALES AND SERVICE 2905 Central Avenue RA. 6982 LINK BATTERY AND IGNITION SERVICE /3870 East Washington Street IRv. 1233 NEW JERSEY GARAGE 310 North New Jersey Street MA. 5520 BROAD RIPPLE GARAGE 6404 Cornell Avenue WAsh. 3700 CLAYBORN SERVICE SHOP (Ralph Carr, Prop.) , 3358 N. Capitol Ave. RA. 1110 SMITH-HASSLER-STURM CO. 219 Massachusetts Ave. MA. 6289

SEPT. 6, 1926

RAINBOW HOUR TOBESTARTED Through Courtesy of Beauty Culture Academy. The Rainbow Hour of Music to be broadcast over WFBM, through the courtesy of the Rainbow Academy of Beauty Culture, sponsored by Mr. and Mrs. C. W. Fulton, will be under the personal direction of Mrs. Mary Traub Bunch, contralto. Mrs. Busch will strive to maintain the same high standard during these hours of entertainment as she did in her programs last season. These programs will be distinctive in that, beginning on Monday, Sept. 13, each will include a short talk, both educational and entertaining; the latter, because each program will be built around the subject for the evening. The first Rainbow Hour will be broadcast Tuesday evening, Sept. 7, from 8:30 to 9:30. Thereafter it will be featured on Monday evening, from 10:30 to 11:30. OBTAIN NEW ANNOUNCER Jack Carr To Bo in Charge of stone Programs. WFBM has added anew announcer to the staff. Jack Carr of the Carr Tire Company, sponsor of the popular Monday evening Firestone Corner programs, will preside at the microphone this year during the Firestone programs in place of John McPhee. Carr has a pleasing, deep voice and should become popular with the listener’s of Firestone Corner.

Program Bill Lynch and His Hoosier Nite Hawk Gum Dippers Stella Haugh and Goldy Saylor, the “Sunshine Twins’' Billy McAree,, “The Melody Boy* and Many Others on the Air at 9 P. M.