Indianapolis Times, Volume 38, Number 37, Indianapolis, Marion County, 24 June 1926 — Page 20

PAGE 8

An Era of Progress

When \ Mother Turns The Switch There is the magic response of softly singing motor, or the light that illuminates with the brightness of day. When the switch is turned, the washer begins to wash; the cleaner begins to clean; the iron begins to heat; the stove begins to cook; the coffee begins to brew; the bread begins to toast, and mother completes her household tasks in a marvelous manner.

/ No wise husband allows his wife to do by hand the old, \ / heavy household tasks while the convenient servant of electric- \ / ity is so close at hand. No wise manager of a factory now asks any \ / woman to do by hand a task that an electrical motor can do. \ / AN EXAMPLE OF COST \ f spent for electricity will run a- spent for electricity will keep washing machine for two hours the refrigerator cold for eight will make a hot kitchen com- hours—will run a vaceum cleanJBBF sortable with an electric fan for 10 , „ , hours. x cr for three hours.

* A visit to our modem appliance store on the Daylight Comer will reveal to you the vast guaranteed appliance conveniences handled by our appplianee department, and will also prove to you that 1926 household drudgery can bo made a thing of the past at a very small and unnotieeable cost.

Our great-grandmothers would gasp in astonishment could they but step into theverage modern home and see how easily mother masters the mighty household tasks that were once a burden of daily existence.

Stranger than Aladdin’s c Ji a r m e and lamp is the • powerful, willing slave of household w ELECTRICITY. /

MAGICALLY this genie enters into every interest of industries and homes, allowing brain to take / \ the place of brawn. /

I ELECTRICAL APPLIANCES v> Jj

THE INDIANAPOLIS TIMES

JUNE 30, 1926

/ The Servant In the House It is “the servant in the house” that willingly leaps to do your bidding and serves you faithfully and constantly for a mere daily pittance of pennies. This is a day of service to which your electric company is devoted by day and night, requiring a never-ceasing vigilance of carefully trained, men whose duty is to make sure that your home is served efficiently, every day and every; hour of the twentyfour—a public service for the people and of the people.