Indianapolis Times, Volume 38, Number 10, Indianapolis, Marion County, 24 May 1926 — Page 7

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SCRIPPS-HOWARD MEMBERS AUDIT BUREAU OF CIRCULATIONS

This advertisement is also appearing in The Saturday Evening Poet, May 15th; Salee Management, May 15th, and Advertising and Selling Fortnightly, May 19th, TN Indianapolis and the rich trading territory surrounding it; discriminating people—particularly those with awakened civic ideals—are among the readers of this Scripps-Howard newspaper. The ever enlarging “Circle’! of readers is the only encouragement necessary for The Times and its management - to realize that Indianapolis wants a newspaper independent in politics and fearless in editorial policy: THE INDIANAPOLIS TIMES A SCRIPPS-HOWARD NEWSPAPER

THE Welded Circle

M ORE than a million and a half families buying homes, building homes, furnishing homes. Millions of individuals dining, dancing, working, riding. Hundreds of thousands of young people with new and pressing needs arising each day. Thousands of new babies each year. A public whose buying power is inexhaustible. Most of them unknown to each other, living in twentyfour different cities, and yet all of them held together by a single unbreakable bond of confidence . . . the readers of the ScrippsHoward newspapers. For years this public has helped these newspapers develop, by its recognition and approval, into one of the most powerful and constructive forces in modern journalism.

Cleveland (Ohio) - - - - Press Baltimore (Md.) ----- Post Pittsburgh (Pa.) - - - - Press San Francisco (Calif.) - - - News Washington (D.C.) - - - - News Cincinnati (Ohio) - * - Post

Indianapolis (Ind.) - - - Times Denver (Colo.) - - - Express Toledo (Ohio) - - • - News-Bee Columbus (Ohio) Citjzew Akron (Ohio) - - - Times-Press Birmingham (Ala.) • • • - Post

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These people have been quick to appreciate the traditions of the great, fearless leaders of journalism that have been perpetuated by these modern newspapers. >**• And their public has grown, ever loyal and ever confident, into a welded circle of readers whose faith in their chosen publications is implicit. Faith, not only in the fearless editorials and truthful news columns, but in the merchandise offered in the advertising pages as well. Here they find detailed and accurate descriptions of the articles they need. Here are chosen the equipments for workshops and offices, and the decorative schemes for homes. The new automobile and the contents of the family market-basket are chosen from these pages.

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This confidence in the contents of every single page of the Scripps-Howard newspapers in twenty-four leading cities is one of the most notable achievements in the history of journalism. It comes as a rich reward that has crowned many years of staunch adherence to the highest standards of newspaper editing. It comes as a generous return that justifies the continued insistence on integrity and fair dealing in the advertising sections. Every; buyer of ScrippsHoward newspapers, every subscriber to them, and every advertiser who uses their pages, share in the gratifying results that attend this successful and independent enterprise. You can become a member of this welded circle of confidence*

NEWSPAPERS MEMBERS OF, THE UNITED PRESS

Memphis (Tenn.) - - - - Press Houston (Texas) - • - - Press Youngstown (Ohio) - * Telegram Ft. Worth (Texas) - - • - Press Oklahoma City (Okla.) Evansville (Ind.) • • • • Press

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Knoxville (Tenn.) - - - - News El Paso (Texas) --••*- Post San Diego (Calif.) - - - - Sum Terre Haute (Ind.) •*•* Post Covington (Ky.) - Kentuckt Post* Albuquerqne( N.Mex.) State -Tribuxr •Kiolutky AdlUtn af th# Clndiuutl Favi,

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