Indianapolis Times, Volume 37, Number 300, Indianapolis, Marion County, 17 April 1926 — Page 3

'APRIL 17, 1926]

SCRIPPS-HOWARD MEMBERS AUDIT BUREAU OF CIRCULATIONS

INDIANAPOLIS NO EXCEPTION

The Unbreakable Bond

CAN you imagine more than a million and a half families? No one can. Can you visualize several million individuals? No. And yet it is true that the Scripps-Howard newspapers—twenty-four of them in the leading cities —have gathered together in one group more than a million and a half families, comprising an enormous family group in themselves—a family of readers and of buyers. Held together by the unbreakable bond of confidence established

through many years of reading and trusting the pages of these great publications. \ Why do they read these newspapers? Because of accurate, truthful news. Because of honest, fearless editorials. Because of helpful and

Cleveland (Ohio) - - - - Press Baltimore (Md.) ----- Post Pittsburgh (Pa.) - - - - Press San Francisco (Calif.) - - - News Washington (D.C.) - - -- - News Cincinnati (Ohio) - - - - Post

This important member of the Scripps-Howard Newspapers is finding favor in Indianapolis homes and with Indianapolis business men. The rapidly increasing dimensions of “The Bond” existing between this newspaper and its patrons is best told by the growth in the last year of the two factors which really show a newspaper’s standing in the community.

CIRCULATION The Times had 54,676 net paid daily average circulation for the six months ending March 31, 1926—a gain of 9,180 over the same period of a year ago. And during March the 55,000 mark was passed.

The Indianapolis Ti mes A SCRIPPS-HOWARD NEWSPAPER

SCRIPPS-HOWARD

Indianapolis (Ind.) • • - Time* Denver (Colo.) - - - - Express Toledo (Ohio) - - - -News-Bee Columbus (Ohio) - - - - Citizen Akron (Ohio) - - - Times-Press Birmingham (Ala.) - - - - Post

TTIE INDIANAPOLIS TIMES

interesting features and articles. And they read them, not only for these valid reasons, but also because these newspapers carry on the bold spirit of Horace Greeley . . . the pedestrian common sense of Ben Franklin . . . the proudest traditions of American journalism. The Scripps Howard newspapers stand courageous and independent. Because they owe allegiance only to the truth—and no newspaper is infallible —they are quick to admit a fault and ready to correct an inaccuracy. Small wonder that more than 1,500,000 Americans here rest their faith! Not only do these Americans believe in the sincerity of Scripps-Howard newspapers, but they believe in the merchandise offered for their approval in these newspapers. Merchandise from hundreds of manufac-

turers is brought, into their homes through advertising. Anew automobile, anew necktie, new equipment for a factory, clothing, shoes, wearing apparel . . . the advertising columns of the Scripps-Howard newspapers are a fonlm of worthy products.

ALLIED NEWSPAPERS, lire. National Repr***ntaJiv+n 250 Park Ave., New York City, N. Y. CHICAGO KEATTIF. CIJTPIAND BAN FRANCISCO I.OS ANGEI.M

Memphis (Tenn.) - - - - Press Houston (Texas) - - - - Press Youngstown (Ohio) - - Telegram Ft. Worth (Texas) - - - - Press Oklahoma City (Okla.) - - - News Evansville (Ind.) - - - - Press

LOCAL ADVERTISING During the twelve months ending March 31, 1926, Indianapolis advertisers' increased their lineage in The Times 2,191,597 lines—a 77% increase. Today The Times local advertising is double the volume of two years ago.

In each of twenty-four leading cities yoil will find a Scripps-Howard newspaper believing in its readers, and trusted by them. And whatever you manufacture—" clothing, a household product, motor-cars, shaving soap, furniture, radios, anything in fact which the modern American family needs and uses—you can share the common confidence which these newspapers represent. You can share this confidence profitably. Note that last word . v v v v The Scripps-Howard newspapers are, above all, family newspapers. They interest every member of the family. They have the latest radio pages and up-to-the-minute market reports. They have sections for the homemaker and the hostess. They carry authoritative fashion news and thrilling sport features. They have fascinating stories and pictures for the children; reviews of books, music and the theatre for the older members of the family. Through the co-operation of every member of the Scripps-Howard organization, these newspapers are every day achieving new heights in education, information and entertainment.

NEWSPAPERS MEMBERS OF THE UNITED PRESS

Knoxville (Term.) - - - New* F.l Paso (Texas) ----- Post San Diego (Calif.) - - - - Sum Terre Haute (Ind.) - - - - Post Covington (Ky.) - Kentucky Post Albuquerque (N.Mex.)STATETRiBUNE

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