Indianapolis Times, Volume 37, Number 208, Indianapolis, Marion County, 31 December 1925 — Page 23

ftwra Wffi ORANGE Interstate w *■— HIIh Company Operates Hi Indianapolis to Hi Louisville. the past year the InterPublic Service Company, operjWng interurban traction service bei liokiisville, chained the color of its lea.tfs from red and green to a vivid ■orange, as part of Its safety program. iPna company Officials believed the tglor is more!; conspicuous and does |Wt blend with the foliage during Fsummer months'; In addition, it has proven very attractive. The Interstate ownb, outright its line from LoulaviJ'.ts to Seymour, InSlh, and has a 999 year lease on the division from Seymour to Indian-

apolis. It also owns and operates cit.y lines at Columbus, Jeffersonville, ,-New Aljjany and a suburban line be- | tween New Albany and Louisville. L At .Indianapolis the. Interstate has connection with a network of HWPufbau lines reaching into many H'Calttles In Indiana, Ohio and Michigan. For the past year and even Monger It has participated actively in ■ large enterprise, originating at HLoui&ville, to open new traffic a.veHrues down the Ohio River from ■httsburgh, by which a vast amount ■of heavy freight, will be delivered at ■Louisville and Jeffersonville and disHtributed from there at a rate much ■lower than now obtained over steam ■ The policy of the Interstate is to ■anticipate the demands and requlre-Bn-ients of its patrons, officials say. It M instantly seeks' to stimulate and ■o.qiote interest in “traveling a.nd ■kipping by traction.” It has put ■UMjfvioe a fleet of modern busses Indianapolis and LouisH, in ornr to provide the best H.;ble sos the type for its |||akened the interest in traction” by putting ■Bice five parlor-buffet cars be polis and Louisville in jplraHQggfi with its limited trains. to this expenditure is l||||9se in revenue from through liiiMr- acrvlce - 11 isl Putting into yfi|f®lfflMiod e m sleeping cars, which |Sed attention not only to the SgfESlities of the Interstate, but

*ME-EVANS COMPANY, MILLERS The big electrically operated Acme-Evans WF Mills are lineal successors of the first grist V mill built in Indianapolis in 1821, A From these mills, with their daily capaA city of 3,000 barrels of wheat flour, comes the product on which so many Indiana houseA wives depend for successful, good-tasting I EVANS’ I

on the Catholic Jjving~Room lable m “ | Consider for a moment the setting of your advertisement in the INDIANA CATHOLIC AND RECORD. There is friendship in-the rays of the Catholic family’s ip reading "lamp. wL There is prestige, conviction and authority in the page I your message occupies. ■ The medium is an old and trusted friend of the family. I Its background insures a fair and thorough consideram tion of your offerings. 300,000 CATHOLICS IN INDIANA How cun your profit be effected by the buying decisions of this great unified group of readers—exceeding 300,000 in Indiana ? ; They must be provided with the comforts and luxuries of life. Does your business hinge upon any of these demands? It is bound to. p During The Year 1926 Advertise Your Merchandsie In The INDIANA CATHOLIC and RECORD New Jersey St., Indianapolis, Ind. For cotuMEßjlbdetails Phone Riley 5922 and one of our util on .you.

to the general advantages of electric lines as a means of quick and safe transportation. In the popularization of freight service the Interstate has adopted direct methods, which have been successful, The traffic department has more than anticipated the demands of Its territory for transportation facilities and has carried on an intensive effort not only to popularize its service but to improve the territory it serves. It is the policy of (his company to interest the landowners in its territory in tire production of crops which will be the most profitable to them. It also has given a great deal of time to interesting the farmers in feeding of stock and In the development of the dairy industry. It takes pride in the success of its cooperation in turning land that seemed of little value into profitable farms, by opening up a fine market for the farmers on the southern half of its lines for melons, blackberries, raspberries and strawberries. This is also a help to the canneries, as it has brought about a tremendous increase in the acreage of tomatoes, peas and other products and employ ment to a larger number of men and women.

In addition to this, the Interstate has put in service fast night freight trains between Louisville and Indianapolis. This service is so efficient that perishable products can be shipped from Louisville to Indianapolis or from Indianapolis to Louisville without refrigeration. The Interstate Public Service Company publishes; monthly The Interstate News. ~The circulation is more than 3(5,000 a month, including every individual who owns any of the company’s securities, shippers Who use the Interstate and prospective shippers, colleges, universities, public libraries, newspapers and other institutions. The women employes of the Interstate have completed a special study course dealing with public utility problems, compiled by Dean Heilman of Northwestern University School of Commerce. The safety of its patrons and employes is a first consideration of the Interstate. For years it has conducted a vigorous safety program among its employes. This has been extended to the public. It includes addr9sses made in public schools in the communities the Interstate serves. At these meetings addresses on safety measures are delivered by those who are most familiar with the subject, following which there is a discussion by employes, city and town officials.

STREET LIGHTS OF CITY NOW AMONG LATEST Installations Are Made ;y Merchants Heat and Light. In the past few months Indianapolis persons have watched with interest the proceeding street lighting installation by the Merchants. Heat and Light Company. Visitors from municipalities all over the United States have come to Indianapolis to view the results obtained in this most modern and recent of street lighting installations. This installation stamps Indianapolis as one of the best lighted, if not the best lighted, city in the United States. All the equipment

| THE HOME COMPANY jWRNBBfi HaJJIIU CONSUtIEIIS^I ' : ,A RE / / /^/^ III: ib ”- - J; I i&gpiiS'i 111 tiimtHl ! gw ll Mt* .* ■issb si * ** 3 r=4IPII-i [\ cl / l rr* %r *'! J j|| BR ir ■ ;i| - I i " 8,1 7 1 fl ** ** * I

—is used in these Modern Buildings —and Hundreds More!

HVAST majority of the new buildings which year by year add more of a metropolitan aspect to the Indianapolis sky line have Edison Service installations. The reliability and excellence of this dependable service receives the indorsement of leading architects, engineers and builders. They know that Edison Service does not fail causing inconvenience and sometimes financial loss. This dependable quality of Edison Service is not accidental. The best engineering minds of America have contributed the best scientific thought of this modern age to the perfection of equipment that assures its unusual degree of dependability. Not only

Nearly 85,000 Users Depend Upon Edison Service ' Knowledge of these conditions together with the fact that The Indianapolis Light and Heat Company is owned, controlled and operated by Indianapolis business men who are interested actively in the development of Indianapolis and in the creation of greater prosperity for its citizens has led approximate y 85,000 consumers to choose Edison Service. .The Indianapolis‘Light and Heat Company considers this a tribute and reward for thirty-eight years of constant and unselfish effort devoted to the development of the city’s resources and to be the advancement of the industrial, commercial and civic life of the community. Edison Service is the Choice of 85,000 Consumers The Indianapolis Light & Heat Cos. 48 MONUMENT CIRCLE

COMPANY WISH, 35.000 CONSUMER^

THE INDIANAPOLIS TIMES

which Is being installed represents the very latest development of the laboratories of the electrical Industry. . The Installation contract awarded to the Merchants Heat and Light Company in 1934 was SIOO,OOO a year lower than the second bidder, which means a saving of $1,000,000 to the ctiy during the ten years to which the contract applies. This also contains several progressive features which the old contract did not have. Lamps To Be Renewed Some of these features provide that the installation may take advantage of improved equipment as it is developed during the life of the contract. Another feature provides for lamp renewals after a certain number of burning hours to insure the highest efficiency and economy. A schedule of washing, for both the lamps an rtthe globes is also provided tc ke.p the installation at its best. The 19sult of all this has been' a street lirhting system modern and efficient In every respect, which not only meets present-day conditions

but is built to accommodate, as far as engineering skill and judgment can foresee, future additions as necessitated by the growth of the city. The wisdom In this policy is already apparent In the general satisfaction and pride In the new lighting and the ease with which the system may be kept modernized. Appreciated by Residents Merchants of the city have expressed their appreciation of the new lighting system because of the psy-

We Sincerely Wish Our Patrons and Friends a Very Happy and Prosperous New Year GRAY, GRIBBEN & GRAY < JEWELERS 151 N. Illinois St. Main 3912

chological effect on the city and the attraction of the people to -the brightly lighted streets. L. S. Ayres ft Cos. writes. In part: “We think, too, that your now and very beautiful installation in downtown Indianapolis will result in pleasanter handling of traffic and will draw crowds downtown at night.” Sixteen explosions were necessary to demolish Lathom Hall, Lancashire.

is the service in the downtown district backed by huge storage battery stations that give protection against outrages, but underground cables large enough to provide for the requirements of a city with a population of a million persons add to the effectiveness and safety of this service. The capacity of The Indianapolis Light and Heat Company to render service to the city’s industries, commercial establishments and homes is a constant urge for the city to grow. The company maintains two modern generating stations developing double the power required for the maximum requirements of its consumers.

Our New Year Resolution WE HAVE RESOLVED TO CONTINUE IN 1926 OUR 1925 RADIO POLICY OF: I— Selling only standard, nationally-known Radio Receivers— FRESHMAN, DAY FAN, DEFOREST and v ADLER ROYAL (all 5-tube sets), n —Selling at prices and terms to meet every pocketbook. IH—Giving Service that insures satisfaction to every purchaser. Oar pricer* for radio drill, complete will Installed, ranjeo from IM up. We have on display 20 different models—small, compact reoetrers up to beautiful console types. We handle Deforest Tubes. SEE C 8 B 4 TOC BCT INDIANAPOLIS MUSIC HOUSE 134 N. Pennsylvania St. MA In 2188.

THURSDAY, DEC. 31, 1921